Floe
- Company typePrivate
- Founded2017
- HeadquartersNew Haven, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Floe firmographics
Firmographics- Name
- Floe
- Legal name
- Floe
- Website
- https://floesafe.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Floe industry classification
Industry- Product category
- Rooftop Deicing Systems
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Ice Dam Prevention & Winterization (Heat Cables/Drainage Improvements) (HSAGAIAK)
- akta.pro secondary industries
- Ice Dam Prevention & Roof/Gutter De-Icing Systems (Heat Cable Install/Maintenance) (HSAIAKAM), Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD)
Keywords
Where Floe is headquartered
LocationHeadquarters
- HQ city
- New Haven
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Floe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Floe System (Hardware + Software): Floe generates revenue from the sale of its smart ice dam prevention system, which includes the Floe Console (control panel with pump and electronics), the rooftop irrigation network, and connectivity hardware. The system is sold with a custom-engineered design proposal, first-year premium app access, first-year premium customer support, and a standard one-year warranty. Additional revenue comes from add-ons such as specialized mounting hardware, battery backups, local weather stations, weatherproof cameras, extended warranties, remote monitoring, and end-to-end service contracts.
- Deicer Cartridge (Recurring Consumable): Annual deicer cartridge replacement is a recurring revenue stream. Customers must replace the deicer container each year before winter. The deicer can be easily reordered, is delivered within 2-5 business days, and recyclable containers are picked up for free. Automatic notifications are sent when fluid is low.
- Service Contracts & Extended Warranties: Floe offers end-to-end service contracts through its network of regional service partners across the US and Canada, providing installation and ongoing maintenance. Extended warranties and remote monitoring services are also sold as add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Floe System - Custom system based on roof requirements |
| Unit Pricing | Annual | Deicer Cartridge - Annual consumable |
| Other | Annual | Service Contract - End-to-end installation and maintenance |
| Other | Annual | Add-ons - Extended warranties, monitoring, hardware accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Floe product offering
Product offeringCore offering
Floe designs, manufactures, and sells an autonomous rooftop ice dam prevention system consisting of a weatherproof Floe Console with onboard sensors and connectivity, a modular rooftop irrigation network, and a proprietary eco-friendly deicer fluid. The system uses real-time weather data and predictive algorithms to automatically detect and prevent ice dam formation on pitched and flat roofs, delivering precise amounts of deicer to keep snowmelt flowing.
Product overview
Floe is a smart ice and snow management solution originally spun out of MIT and Yale University. The core offering consists of three integrated components: the Floe Console (weatherproof control unit with sensors and connectivity), the Floe Deicer (proprietary eco-friendly deicing fluid), and the Floe Rooftop Irrigation Network (modular tubing system). The system uses predictive algorithms and real-time weather data to autonomously detect and prevent ice dam formation. Floe offers two product lines tailored to roof types—Floe for Flat Roofs and Floe for Pitched Roofs—along with supporting products including the Floe Dashboard for remote monitoring, Deicer Cartridge refills (annual consumable), and Service Contracts with regional partners. The company was created by MIT students and received support from nonprofit FORGE for startup development.
Differentiator
Problem solved
Functional benefit
Products and services
- Floe for Pitched Roofs Autonomous ice dam prevention system for pitched roofs with eaves, gutters, valleys, and downspouts. Compatible with asphalt shingles, slate tiles, wood shingles, and metal roofing. A single system covers up to 600 linear feet of pitched roof. Targeted at residential homeowners, multi-family property owners, and commercial pitched-roof buildings.
Quantifiable outcome
- Operating cost reduction >40% vs. traditional ice dam solutions
- +5 more outcomes
Companies that use Floe
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Floe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
Floe partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- FORGE (Massachusetts-based nonprofit)coreFORGE is a Somerville, Massachusetts-based nonprofit that helps startups transition from prototype to production. FORGE expanded into Connecticut to support local startups and manufacturing, offering funding and connections through a product development grant program. Floe, created by MIT students to develop deicing systems using sensors and weather data, received support from FORGE including access to the Connecticut Product Development Grant Program funded by the Connecticut Office of Manufacturing. FORGE helped Floe navigate the critical gap between prototype and full-scale production.
- Regional Service Partners (Roofing Companies)minorFloe has established a network of reliable service partners across the United States and Canada. These are top-tier roofing companies that Floe partners with for end-to-end installation and maintenance of Floe systems. Service partners are available for commercial firms seeking comprehensive, end-to-end maintenance support. Floe explicitly states it is 'partnered with top-tier roofing companies' for installation and maintenance.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Floe competitors and assessment
Company assessmentDirect peers
- BriskHeat: BriskHeat makes heat tape, heat cable, and roof/gutter de-icing systems used for ice dam prevention on residential and commercial buildings. It competes head-to-head with Floe's solution using electric heating cable technology.
- Heatizon Systems: Heatizon Systems manufactures radiant electric heat cable systems for roof de-icing, gutter de-icing, and snow melting. It is a direct competitor targeting the same use case (ice dam prevention on rooftops) with a cable-based approach that Floe's predictive deicer system is positioned to displace.
- WarmlyYours: WarmlyYours sells radiant heating systems including roof and gutter heat trace and snow melting mats for residential and light commercial applications. It is one of the closest direct competitors to Floe in the electrically-heated ice dam prevention category, though Floe differentiates via its deicer-fluid approach.
Broad incumbents
- Thermon Group Holdings: Thermon is a global leader in industrial heat tracing and process heating solutions, serving customers in power, chemical, and infrastructure. Its heat trace expertise and channel relationships make it a broad incumbent whose products compete in adjacent freeze-protection use cases.
- EasyHeat (Emerson): EasyHeat, owned by Emerson, is one of the largest manufacturers of electric heating cables for roof and gutter de-icing. As an established incumbent with deep distribution, it represents the legacy approach Floe is trying to displace with a lower-energy, predictive alternative.
- Nelson Heat Trace (Emerson): Nelson Heat Trace, part of Emerson, supplies heat trace cable systems for industrial and commercial applications including pipe tracing and freeze protection. While primarily industrial, its cable technology overlaps the heating-cable incumbents Floe competes against in rooftop de-icing.
- Nexans (Heat Trace Solutions): Nexans offers a heat trace cable portfolio for freeze protection and roof/gutter applications through its industrial solutions segment. As a major cable manufacturer with global reach, it represents another established incumbent in the heating-cable approach Floe is competing against.
Emerging players
- Radiant Insulation / Radiantec: Radiantec sells radiant heating systems for snow melting and ice prevention in driveways, walkways, and roofs. It overlaps Floe's end use case (snow and ice prevention) but is smaller and primarily focused on hydronic and electric radiant solutions rather than predictive deicer delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Floe social profiles
Digital presenceFloe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floe leadership team
Management profileNumber of profiles
Profiles1 record
Floe funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floe
What does Floe do?
Floe designs, manufactures, and sells an autonomous rooftop ice dam prevention system consisting of a weatherproof Floe Console with onboard sensors and connectivity, a modular rooftop irrigation network, and a proprietary eco-friendly deicer fluid. The system uses real-time weather data and predictive algorithms to automatically detect and prevent ice dam formation on pitched and flat roofs, delivering precise amounts of deicer to keep snowmelt flowing.
Is Floe a public or private company?
Floe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Floe founded?
Floe was founded in 2017. It employs 1 to 10 people.
Where is Floe based?
Floe is headquartered in New Haven, United States, in the North America region.
How does Floe make money?
Three revenue lines are on record. Floe System (Hardware + Software) is the primary driver. The others are deicer Cartridge (Recurring Consumable) and service Contracts & Extended Warranties.
Who are Floe's main competitors?
Direct peers on record are BriskHeat, Heatizon Systems and WarmlyYours. Broad incumbents are Thermon Group Holdings, EasyHeat (Emerson), Nelson Heat Trace (Emerson) and Nexans (Heat Trace Solutions). Radiant Insulation / Radiantec is listed as an emerging player.
Does Floe have an API?
No public API is recorded for Floe.
What industry is Floe in?
Floe's product category is Rooftop Deicing Systems. Its primary akta.pro industry code is HSAGAIAK, Ice Dam Prevention & Winterization (Heat Cables/Drainage Improvements), with a secondary code of HSAIAKAM, Ice Dam Prevention & Roof/Gutter De-Icing Systems (Heat Cable Install/Maintenance). Its SIC code is 3822.