Novant Health

What Novant Health does

Novant Health is a private, nonprofit integrated healthcare system headquartered in Winston-Salem, North Carolina, operating a network of hospitals, outpatient clinics, physician practices, and specialty institutes across North Carolina and South Carolina. Founded in 1997 with 10,000+ employees, the system serves a diversified patient base spanning general medical care, specialty services (cardiac, neurological, rehabilitation, maternity), and rural populations with historically limited access. Growth is delivered through a hybrid strategy of hospital and clinic acquisitions, greenfield construction, and clinical service-line partnerships, governed by the multi-year Vision 2030 capital plan.

Care delivery assets include major regional medical centers (New Hanover Regional Medical Center in Wilmington, Forsyth Medical Center in Winston-Salem, Lake Norman Regional and Davis Regional in the Charlotte metro), critical access hospitals (Community Hospital of Stokes), outpatient clinics (Doctors Care, Piedmont Plastic & Oral Surgery Center), and specialty institutes (Novant Health Deloris P. Jordan Neurosciences Institute, Heart & Vascular Institute). Technology infrastructure encompasses electronic health records, robotic-assisted cardiac surgery launched in Charlotte in March 2026, FDA-cleared URO-1 biopsy devices (SUREcore and coreCARE), the remedē implantable diaphragm pacemaker system for central sleep apnea (first Southeast U.S. deployment), and AI-enabled diagnostics. Operationally, the system runs ServiceNow for IT service management (35% workload reduction) and Experian Health's machine-learning propensity-to-pay models ($14M collections at 7:1 ROI).

The business model is reimbursement-driven, with revenue generated primarily through patient care services billed to commercial insurance, Medicare/Medicaid, and direct patient payments under fee-for-service and value-based contracts. Revenue figures are not publicly disclosed. The current growth cycle is capital-intensive, with over $1.8 billion committed across the $1.1 billion Wilmington Coastal Region master facility plan, $322 million Asheville hospital, $250 million Brunswick County hospital, $236+ million Wilmington heart and vascular tower, and the Greenville South Carolina Patewood hospital scheduled to open in late 2027. New revenue lines are entering via partnerships (Oula maternity, PT Solutions rehabilitation, UNC School of Medicine rural residency), while brand visibility is reinforced through the Charlotte Hornets jersey patch partnership and Michael Jordan-backed neuroscience and family medicine programs.

Name

Novant Health

Legal name

Novant Health

Website

https://novanthealth.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Novant Health is a private, nonprofit integrated healthcare system operating hospitals, outpatient clinics, and physician practices across North Carolina and South Carolina, serving general, specialty, and rural patient populations through an expanding multi-site delivery network.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Novant Health generates revenue primarily through providing medical services including hospital care, outpatient procedures, physician services, diagnostic imaging, emergency services, and surgical procedures. Revenue is derived from insurance reimbursements, Medicare/Medicaid payments, and direct patient payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Novant Health is a not-for-profit integrated healthcare delivery system that operates hospitals, outpatient clinics, physician practices, urgent care centers, and ambulatory sites across the Carolinas, Virginia, and Georgia. It provides the full continuum of patient care, from primary and preventive medicine to complex specialty services in cardiac, neuroscience, oncology, women's health, orthopedics, and behavioral health, supported by advanced clinical technology and value-based care arrangements with payers.

Product overview

Novant Health is a healthcare system providing comprehensive medical services across North Carolina and South Carolina through a network of hospitals, outpatient clinics, and specialized institutes. The health system operates a multi-site hospital network including regional medical centers (Lake Norman Regional, Davis Regional, New Hanover Regional Medical Center), critical access hospitals (Community Hospital of Stokes), and specialty facilities including the Novant Health Deloris P. Jordan Neurosciences Institute and Novant Health Heart & Vascular Institute. Services span acute care, rehabilitation, diagnostic imaging, cardiac surgery, neurological care, maternity care, and outpatient clinics. Recent major capital investments include a $1.1 billion Wilmington coastal region plan, $322 million Asheville hospital, and $250 million Brunswick County hospital, with ongoing expansion through acquisitions and partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Novant Health Deloris P. Jordan Neurosciences Institute: Neurosciences institute dedicated in Wilmington, NC, supported by a $10 million gift from Michael Jordan, expanding neurological care including stroke treatment, Alzheimer's diagnosis, and Parkinson's disease services.
• Michael Jordan Family Medical Clinics
• Novant Health Heart & Vascular Institute
• Novant Health Coastal Region

Products and services

• Inpatient Acute-Care Hospital Services Acute medical, surgical, and intensive inpatient care delivered through Novant Health's network of community and tertiary hospitals in NC, SC, VA, and GA, including emergency admissions and complex surgical cases.
• Outpatient and Ambulatory Clinic Services Multi-specialty outpatient clinics and ambulatory care locations providing primary care, specialty consults, diagnostics, and minor procedures on a same-day basis.
• Novant Health Heart & Vascular Institute Dedicated cardiovascular service line offering interventional cardiology, robotic heart surgery, structural heart, advanced heart failure care, LVAD and mechanical circulatory support, cardiac rehab, and vascular surgery.
• Novant Health Neurosciences Institute (Deloris P. Jordan) Comprehensive neurosciences program covering stroke care, neurosurgery, neuro-oncology, and rehabilitation, including primary and comprehensive stroke center designations.
• Cancer Care (Oncology) Multidisciplinary oncology services including medical, radiation, and surgical oncology, infusion, genetic counseling, navigation, and survivorship programs across system cancer centers.
• Maternity and Women's Health Services Obstetric care, labor and delivery, postpartum, NICU, midwifery, and women's specialty services across regional maternity hospitals.
• Orthopedics and Sports Medicine Joint replacement, sports medicine, spine, and orthopedic surgery programs delivered across dedicated orthopedic hospitals and clinics.
• Primary Care and Preventive Medicine Family medicine, internal medicine, and pediatric primary care, including annual physicals, immunizations, screenings, and chronic disease management across owned physician practices.
• Urgent Care and Express Care Walk-in urgent care for non-emergent illness and injury, including basic imaging, labs, and occupational health services at standalone urgent care sites.
• Behavioral Health Services Inpatient and outpatient behavioral health, including mental health, psychiatry, addiction medicine, and integrated behavioral health in primary care settings.
• Telehealth and Virtual Care Scheduled and on-demand virtual visits across primary, specialty, and post-discharge follow-up care, delivered through Novant Health's digital front door.
• Emergency and Trauma Services 24/7 emergency departments and trauma care at designated and non-designated EDs across the system, including air and ground transport coordination.
• Diagnostic Imaging and Laboratory Imaging services (MRI, CT, PET, 3D mammography, ultrasound, X-ray) and laboratory diagnostics supporting inpatient, outpatient, and reference lab customers.
• Rehabilitation and Post-Acute Services Inpatient and outpatient physical, occupational, and speech therapy, including cardiac and pulmonary rehabilitation and post-stroke recovery.
• Community Health and Mobile Outreach (Community Care Cruiser) Mobile health units providing preventive screenings, vaccinations, and primary care access in underserved and rural communities.
• Occupational Health and Employer Services Employer-facing services including worker's compensation injury care, pre-employment physicals, drug screening, on-site clinics, and wellness programs.
• Pharmacy and Infusion Services Outpatient pharmacy, specialty pharmacy, and infusion services supporting discharge, chronic disease management, and oncology.

Quantifiable outcome

• Reduced workloads by 35% through ServiceNow implementation
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• OulacoreStrategic or Co-development Partner · 10 June 2026Oula, a maternity and gynecology care practice, and Novant Health announced a collaboration to bring Oula's integrated model of midwifery and obstetric care to Charlotte, North Carolina. This expansion marks Oula's first presence in the Southeast region and Novant Health's continued commitment to expanding high-quality women's healthcare across the Carolinas.
• Forsyth Technical Community CollegecoreStrategic or Co-development Partner · 12 May 2026Forsyth Technical Community College and Novant Health partnered to open an on-campus health clinic at the college's Main Campus in Winston-Salem, North Carolina. The clinic will provide no-cost healthcare services for students, funded through student fees.
• ClaspcoreStrategic or Co-development Partner · 26 March 2026Clasp provides Novant Health with its Loan-Linked Hiring platform that connects clinicians with employers before graduation and ties student loan repayment to tenure, achieving retention rates 2.5 times higher than traditional hiring models.
• Kenya Women and Children's Wellness CentreminorStrategic or Co-development Partner · 31 January 2026Novant Health announced a global health partnership with the Kenya Women and Children's Wellness Centre in Nairobi, supporting health initiatives through education, donations, and clinical deployments.
• Charlotte HornetsminorGTM or Marketing Partner · 1 July 2025Novant Health serves as practice jersey patch partner for the Charlotte Hornets NBA team, providing brand visibility and community engagement through sports sponsorship.
• PT Solutions Physical TherapycoreStrategic or Co-development Partner · 3 February 2025PT Solutions Physical Therapy acquired the physical therapy branch of OrthoCarolina (24 clinics across North Carolina) and will collaborate with Novant Health to enhance rehabilitation services in the region.
• Experian HealthcoreTechnology or IntegrationNovant Health uses Experian Health's Collections Optimization Manager powered by machine learning for propensity-to-pay modeling, achieving $14M in collections with 7:1 ROI.
• ServiceNowcoreTechnology or IntegrationNovant Health reduced workloads by 35% with ServiceNow implementation for internal IT service management and connectivity solutions.
• UNC School of MedicinecoreStrategic or Co-development PartnerNovant Health launched a rural residency program in Pender County in 2025 in collaboration with UNC School of Medicine, aimed at training and retaining rural physicians.
• URO-1 Inc.coreStrategic or Co-development PartnerURO-1's FDA-cleared SUREcore biopsy instrument and coreCARE tissue transfer system are in use at Novant Health hospitals across North Carolina and South Carolina for improved tissue sampling in soft tissue biopsies.

Scale indicators14 records

Recent moves9 records

Expansion highlights8 records

Direct peers

• Atrium Health / Advocate Health: Atrium Health merged with Advocate Aurora Health in 2022 to form Advocate Health, a $25B+ revenue system with deep North Carolina and South Carolina operations. It is Novant's largest direct competitor in the Carolinas and is simultaneously contesting Wilmington CON beds.
• UNC Health: UNC Health is a North Carolina-based academic and community health system, the state's largest. It also competes with Novant on Wilmington CON applications and just recruited former Novant executive Ernie Bovio to lead its new southeastern coastal market — a directly adversarial posture.
• Duke University Health System: Duke University Health System operates a major academic medical center and regional hospitals across North Carolina. Comparable in scale and tertiary capability to Novant's flagship facilities, and competing for specialty referrals and employed-physician talent in the Triangle region.
• Prisma Health: Prisma Health is the largest health system in South Carolina, formed by combining Palmetto Health and Greenville Health System. It is Novant's primary direct competitor in the Upstate SC market where Novant is opening its new Greenville hospital in 2027.

Regional players

• Cone Health: Cone Health is a regional non-profit health system based in Greensboro, NC. Smaller than Novant but operating in the same Carolinas market with a comparable integrated delivery model, serving as a regional peer for penetration and value-based care comparisons.

Broad incumbents

• HCA Healthcare: HCA Healthcare is the largest for-profit hospital operator in the U.S., running 180+ hospitals. As a publicly traded, well-capitalized broad incumbent, it represents the capital-access asymmetry Novant faces as a non-profit in any contested growth market.
• Tenet Healthcare: Tenet Healthcare operates a multi-state portfolio of acute care hospitals and ambulatory surgery centers. Comparable operational footprint and capital-deployment model to Novant's expansion strategy, providing a useful for-profit benchmark.
• Community Health Systems: Community Health Systems is a major for-profit rural and community hospital operator. Novant recently acquired two CHS hospitals (Lake Norman Regional and Davis Regional) for $320M, making CHS a divesting counterparty and a structural peer for community-hospital operating economics.
• Bon Secours Mercy Health: Bon Secours Mercy Health is one of the largest non-profit Catholic health systems in the U.S., operating across multiple states with an integrated delivery model similar to Novant's. A useful peer for non-profit capital structure, mission integration, and value-based care participation.
• Lifepoint Health: Lifepoint Health operates a network of community hospitals, regional medical centers, and post-acute care facilities across non-urban America. Compares to Novant on community-hospital and critical-access operating models (e.g., the 53-bed Stokes County acquisition).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/novanthealth
• Facebookfacebook.com/novanthealth
• LinkedInlinkedin.com/company/novant-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novant Health