DX Hub
DXHUB is a Kyoto-based MVNO and digital services firm providing multi-carrier SIM/eSIM, IoT/M2M connectivity, foreign-employment compliance SaaS, and DX consulting, primarily serving foreign residents in Japan and Japanese SMEs.
- Company typePrivate
- Founded2015
- HeadquartersKyoto, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What DX Hub does
DXHUB株式会社 (DX Hub) is a Kyoto-headquartered, privately held MVNO and digital services provider founded in October 2015 (originally as JayP Mobile) and operating with 11–50 employees. The company's core business is multi-carrier mobile connectivity (Docomo, SoftBank, KDDI, Rakuten) delivered under three principal lines: JP SMART SIM, a multilingual (8+ languages) SIM/eSIM service for foreign residents in Japan including students, technical interns, and skilled workers, with prepaid, monthly CALL SIM, and DATA SIM plans priced from ¥880–¥5,478 per month; IoTBiz SIM, an enterprise IoT/M2M offering covering robotics, logistics, agriculture, and energy customers with 1-SIM minimum orders and same-day shipping; and a portfolio of adjacent services including Minpaku WiFi rental, the Sansan reseller business (where DXHUB holds the No.1 dealer position), BondLingo online Japanese-language education, and DX consulting/e-learning for SMEs.
DXHUB monetizes primarily through recurring subscriptions — monthly SIM fees, per-line IoT SIM charges, SaaS licenses for the VisaMan (foreign employment compliance) and AwaMan (28-hour work-hour management) platforms — supplemented by one-time prepaid eSIM purchases, Sansan implementation commissions, and professional services. The AwaMan tool integrates via API with Rakus's Rakuraku Kintai attendance system to automate compliance alerts. Customer reach includes roughly 50,000 foreign residents from 169 countries via JP SMART SIM and a long tail of SMB enterprise customers across hospitality, IoT, and manufacturing.
The company has pursued an active growth strategy of three acquisitions in 14 months (VisaMan Jan 2024, ENPORT mobile Jul 2024, BondLingo Mar 2025), an international market entry into Korea and Taiwan via prepaid eSIM in March 2026, and a deepening distribution footprint through partnerships with Seven Bank (ATM-based identity verification across ~28,000 machines), Sagawa Express (delivery-based identity verification), and a hospitality affiliate sales network. Capital stands at ¥100M (including reserves) with historical external funding of approximately $1.36M from Beenos Partners in 2016. Ownership appears founder-controlled, with Kenji Sawada as President & Representative Director and Junichi Kanan as Chief Evangelist.
DX Hub firmographics
Firmographics- Name
- DX Hub
- Legal name
- DXHUB Inc.
- Website
- https://dxhub.co.jp
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DXHUB is a Kyoto-based MVNO and digital services firm providing multi-carrier SIM/eSIM, IoT/M2M connectivity, foreign-employment compliance SaaS, and DX consulting, primarily serving foreign residents in Japan and Japanese SMEs.
- Ownership category
- akta.pro rank
DX Hub industry classification
Industry- Product category
- Mobile Telecommunications Services (MVNO)
- NAICS
- Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Enterprise & B2B Mobile Network Operators (HDAIAAAB)
Keywords
Where DX Hub is headquartered
LocationHeadquarters
- HQ city
- Kyoto
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
DX Hub business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Mobile Communication Services (JP SMART SIM): DXHUB generates revenue primarily through mobile SIM/eSIM services for foreign residents and tourists. Revenue is recurring (monthly subscription for CALL SIM/DATA SIM plans) and one-time (prepaid SIM/eSIM purchases). The company also earns commissions/reseller margins through its Sansan and other cloud service distribution business.
- IoT/M2M SIM Services (IoTBiz): Revenue from providing IoT/M2M SIM cards to enterprise customers across robotics, logistics, agriculture, energy, and other sectors. Plans are carrier-specific with per-SIM recurring charges based on data volume tiers.
- Business Solutions / Cloud Service Resale: As the top Sansan dealer, DXHUB earns reseller commissions and implementation support fees for Sansan (business card management) and BillOne (cloud invoice) deployments. Additional revenue from cashless payment service introduction support.
- 民泊WiFi (Minpaku WiFi Rental): Monthly rental fees for WiFi devices provided to minpaku (private lodging) operators and rental space businesses. Two plan tiers: WiMAX+5G unlimited and Standard 300GB. No device purchase required; rental-only model.
- Foreign Employment Management SaaS (ビザマネ / アワマネ): Subscription SaaS revenue from the VisaMan (foreign employment compliance management) and AwaMane (28-hour work management) platforms targeting companies employing foreign workers.
- DX Consulting & E-learning: DX strategy formulation, IT solution selection support, and DX e-learning system provision for SMEs seeking digital transformation. Revenue earned as consulting/project fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | JP SMART SIM CALL SIM (音声通話SIM) - Monthly |
| Subscription | Monthly | JP SMART SIM DATA SIM (データ+SMS SIM) - Monthly |
| Subscription | Monthly | JP SMART MAX (大容量/月) |
| One time/ perpetual license | Pay-as-you-go | Prepaid eSIM Korea (、韓国向けプリペイドeSIM) |
| One time/ perpetual license | Pay-as-you-go | Prepaid eSIM Taiwan (台湾向けプリペイドeSIM) |
| One time/ perpetual license | Pay-as-you-go | Prepaid eSIM Long-term Plans (JP SMART SIM) |
| Usage-based | Monthly | ワンコインIoTSIM (Low-capacity IoT) |
| Subscription | Monthly | IoTBiz SIM Multi-carrier Plans |
| Subscription | Monthly | 民泊WiFi (Minpaku WiFi Rental) |
| Subscription | Annual | おかえりSIM (Temporary Returner SIM) |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels10 records
DX Hub product offering
Product offeringCore offering
DXHUB provides multi-language mobile connectivity (SIM/eSIM MVNO services under the JP SMART SIM brand) to foreign residents and tourists in Japan, alongside enterprise IoT/M2M SIM services (IoTBiz) and HR compliance SaaS tools (VisaMan for residency card management, AwaMan for 28-hour work-hour compliance). The company also distributes Sansan business card management SaaS as Japan's top dealer and offers DX consulting and digital talent recruitment services to Japanese SMEs.
Product overview
DXHUB operates as a diversified telecommunications and digital services provider offering a portfolio of interconnected products. Its core product is JP SMART SIM, a SIM card/eSIM service for foreign residents in Japan, which anchors the company's ecosystem. This is supported by IoTBiz SIM (enterprise IoT/M2M connectivity across 4 Japanese carriers), ビザマネ (foreign employment compliance SaaS), アワマネ (working-hours management for foreign student part-timers), and 民泊WiFi (vacation rental WiFi). Adjacent services include BondLingo (online Japanese-language education), おかえりSIM (temporary-return SIM), ビジネスソリューション (cloud/SaaS introduction centered on Sansan), DX推進支援サービス (DX strategy and e-Learning), and デジタル人材紹介 (DX talent recruitment). The portfolio spans consumer/prepaid SIM, enterprise IoT connectivity, HR/compliance SaaS, language education, and DX consulting — unified around serving Japan's foreign resident population and SME digital transformation needs.
Differentiator
Problem solved
Functional benefit
Brands
- JP SMART SIM: Multi-language SIM and eSIM services for foreign residents in Japan, including CALL SIM, DATA SIM, and prepaid options
- IoTBiz
- Sansan Implementation Support
- VisaMan (ビザマネ)
- Awaman (アワマネ)
- BondLingo
- Minpaku WiFi (民泊WiFi)
- JP SMART MAX
- Okaeri SIM (おかえりSIM)
Products and services
- JP SMART SIM Multi-language mobile SIM/eSIM service for foreign residents in Japan (international students, technical intern trainees, skilled workers), offering CALL SIM (voice + data), DATA SIM (data + SMS), and prepaid eSIM options with 8+ language support, no contract commitment, and flexible identity verification.
- IoTBiz SIM IoT/M2M enterprise SIM service covering Docomo, SoftBank, KDDI, and Rakuten networks for robotics, logistics, agriculture, energy, and industrial monitoring applications, with flexible plans (uplink-priority, high-capacity, low-capacity from 1MB/month), 1-SIM minimum order, no contract period, and same-day shipping.
- ビザマネ (VisaMan) SaaS platform for HR and compliance teams to manage foreign-employee residency card verification, detect forged residence cards, monitor expiration dates, and flag overdue renewals to prevent illegal-employment facilitation risks.
- アワマネ (AwaMan) Working-hours management system specifically for foreign-student part-time workers subject to Japan's 28-hour weekly work limit under Immigration Control Act Article 19, with API integration to Rakuraku Kintai for automatic attendance data import and 28-hour limit alert emails.
- 民泊WiFi (Minpaku WiFi) Rental WiFi service for minpaku (vacation rental), hotels, and rental-space operators offering WiMAX+5G unlimited and 300GB standard monthly plans with no device purchase required and month-to-month rental with no cancellation fees.
- ビジネスソリューション (Business Solution - Sansan Distribution) Cloud SaaS introduction and implementation support service centered on Sansan (business card management) where DXHUB is the #1 distributor in Japan, covering ~50 services including BillOne (cloud invoicing), SUMUNET BB (shared internet for rental housing), and cashless payment system implementation.
- DX推進支援サービス (DX Promotion Support) Accompanying-type digital transformation consulting service for SMEs encompassing DX strategy formulation (current-state analysis, competitive analysis, tool selection), IT solution selection aligned with business workflows (no-code/low-code SaaS integration), and DX e-Learning system for employee upskilling covering web marketing and AI tools including ChatGPT.
- BondLingo Online Japanese-language education software covering JLPT levels N5 through N1 via video lessons and textbooks, offered as a standalone corporate benefit or bundled with JP SMART SIM to improve foreign worker retention.
- おかえりSIM (Okaeri SIM) Annual prepaid SIM plan for Japanese nationals making temporary returns to Japan, with plans from 10GB/yr to 100GB/yr including a domestic 050 phone number with bundled call minutes, sold via Amazon, Rakuten, and the official store.
- デジタル人材紹介 (Digital Talent Introduction) Recruitment/talent introduction service specialized in DX personnel including engineers and marketers who can drive organizational digital transformation, part of DXHUB's broader DX support service lineup.
Quantifiable outcome
- Supported foreign residents from 169 countries, approximately 50,000 people, since service inception
- +2 more outcomes
Companies that use DX Hub
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
DX Hub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature6 records
DX Hub partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- 佐川急便株式会社 (Sagawa Express)coreDXHUB introduced Sagawa Express 'Receiver Identity Verification Support' (受取人確認サポート) for JP SMART SIM CALL SIM applications using the second-generation residency card. Delivery personnel verify residency card presentation at the time of SIM delivery. Enables remote identity verification compliant with revised immigration law.
- 株式会社セブン銀行 (Seven Bank)coreDXHUB partnered with Seven Bank to use the +Connect (プラスコネクト) 'ATM Window' service for identity verification during JP SMART SIM application. Approximately 28,000 Seven Bank ATMs nationwide enable IC chip reading and facial recognition for identity verification — the first telecom operator to adopt this method. Launched March 2026 (planned) / April 2026 (actual).
- Kyodai Remittance (送金サービス)minorJoint sponsorship of Nepal Music Fest 2025 (Tokyo, Osaka, Fukuoka, Nagoya). Kyodai Remittance ran ticket discount campaigns; DXHUB promoted JP SMART SIM communication services to foreign attendees at the event venue.
- BondLingo (オンライン日本語教育)minorDXHUB acquired the BondLingo online Japanese language education software business and integrated it with its foreign worker SIM services to create a bundled communication + language education solution for companies employing foreign staff.
- 株式会社テクノデジタル (Techno Digital)minorCo-organizer of DX HUB SUMMIT monthly online events. Provided event management platform and promotional support for the monthly IT vendor pitch event series.
- 株式会社ベネフィット・ワン (Benefit One)minorCo-organizer of DX HUB SUMMIT monthly online events from 2021, supporting promotion and participant engagement for the monthly IT vendor pitch series.
- 弁護士法人Global HR Strategy (Global HR Strategy Law Firm)minorCo-hosted webinar (September 2024) on foreign employment compliance and不法就労助長罪 risk. Provided expert legal commentary on immigration law revisions affecting companies employing foreign workers.
- 株式会社吉野家ホールディングス (Yoshinoya Holdings)minorGuest speaker at DXHUB webinar sharing VisaMan implementation experience and effects. Represents a reference customer for the foreign employment compliance SaaS.
- BEENOS HR Link株式会社 (BEENOS HR Link)minorCo-supported the September 2024 webinar on foreign employment compliance alongside Global HR Strategy and Yoshinoya Holdings.
- 株式会社Linc (Linc)minorCo-supported the September 2024 webinar on foreign employment compliance.
- 株式会社ラクス (Rakus) — 楽楽勤怠coreAPI integration between DXHUB's アワマネ (28-hour work management) and Rakus's 楽楽勤怠 (attendance management). Enables automatic attendance data import and automated 28-hour excess alert emails to headquarters and store managers.
- Sansan株式会社 (Sansan)coreDXHUB is Sansan's top dealer (No.1総代理店) for business card management cloud service implementation in Japan, serving diverse enterprise customers across industries with sales, implementation, and ongoing support.
- 株式会社ラクーンフィナンシャル (Rakuna Financial) — PaidminorDXHUB uses Paid (決済代行) by Rakuna Financial for B2B invoice settlement for IoTBiz SIM customers, enabling first-trade accounts receivable without upfront payment requirements.
- Sumunet (SUMUNET BB) — 不動産仲介向けインターネットサービスminorOver 1,000 real estate intermediary companies partner with DXHUB for Sumunet BB shared internet service for rental housing. DXHUB provides internet environment guidance to new residents including JP SMART SIM SIM.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
DX Hub competitors and assessment
Company assessmentDirect peers
- Mobal Communications: Long-established Japan-based provider of SIM cards, mobile phones, and short-term rentals targeted at foreign residents and tourists in Japan. Most direct comparable to JP SMART SIM in customer segment and product type.
- Sakura Mobile: Japan-focused mobile and internet service provider specializing in foreign residents, offering SIM cards, pocket WiFi, home internet, and English-language support. Directly competes with DXHUB in the same foreign-resident niche.
- Soracom: KDDI-subsidiary IoT/M2M cellular connectivity platform offering multi-carrier SIM, low-data plans, and developer-friendly APIs for IoT deployments. Directly comparable to IoTBiz SIM in IoT connectivity, plan flexibility, and developer/enterprise GTM.
- Japan Communications Inc. (JCI): Long-standing Japanese MVNO focused on data-centric SIM, IoT, and B2B mobile services. Comparable to DXHUB's MVNO operating model and enterprise/IoT SIM positioning, though with a different customer mix.
Broad incumbents
- IIJ (Internet Initiative Japan): One of Japan's largest MVNOs and managed network service providers, offering consumer IIJmio, enterprise IoT (IIJ IoT), and managed connectivity. Comparable to DXHUB across MVNO operations, IoT/M2M, and B2B connectivity, but at significantly larger scale.
- Rakuten Mobile: Japan's fourth MNO with aggressive prepaid and entry-level pricing, plus Rakuten ecosystem bundling. Comparable as a low-priced mobile competitor that overlaps DXHUB's consumer and IoT segments, but operates its own network.
- KDDI: Major Japanese MNO with extensive IoT/M2M, enterprise mobility, and consumer prepaid offerings. Underlying carrier for some of DXHUB's IoTBiz plans and a structural competitor as KDDI pushes direct IoT and foreign-resident products.
- BIGLOBE: Established Japanese MVNO and internet service provider with consumer SIM, IoT, and B2B connectivity offerings. Comparable as a multi-line MVNO with overlap in consumer prepaid and IoT SIM markets.
Others
- Sansan: Provider of business card management and cloud invoicing SaaS; DXHUB's most important channel partner (top implementation dealer). Not a direct competitor but a critical ecosystem dependency and adjacent cloud-services player in DXHUB's SME go-to-market.
- Rakus: Provider of Rakuraku Kintai attendance management and other cloud back-office SaaS for Japanese SMEs. API integration partner to DXHUB's AwaMan, comparable as a SaaS player in the HR/compliance workflow where DXHUB's foreign-worker products operate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DX Hub social profiles
Digital presenceDX Hub compliance and trust
Trust signalCompliance4 records
DX Hub financial estimates
Financial estimateRevenue estimate
Valuation estimate
DX Hub leadership team
Management profileNumber of profiles
Profiles2 records
DX Hub funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DX Hub M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DX Hub
What does DX Hub do?
DXHUB provides multi-language mobile connectivity (SIM/eSIM MVNO services under the JP SMART SIM brand) to foreign residents and tourists in Japan, alongside enterprise IoT/M2M SIM services (IoTBiz) and HR compliance SaaS tools (VisaMan for residency card management, AwaMan for 28-hour work-hour compliance). The company also distributes Sansan business card management SaaS as Japan's top dealer and offers DX consulting and digital talent recruitment services to Japanese SMEs.
Is DX Hub a public or private company?
DX Hub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DX Hub founded?
DX Hub was founded in 2015. It employs 11 to 50 people.
Where is DX Hub based?
DX Hub is headquartered in Kyoto, Japan, in the Asia region.
How does DX Hub make money?
Six revenue lines are on record. Mobile Communication Services (JP SMART SIM) is the primary driver. The others are ioT/M2M SIM Services (IoTBiz), business Solutions / Cloud Service Resale, 民泊WiFi (Minpaku WiFi Rental), foreign Employment Management SaaS (ビザマネ / アワマネ) and DX Consulting & E-learning.
Who are DX Hub's main competitors?
Direct peers on record are Mobal Communications, Sakura Mobile, Soracom and Japan Communications Inc. (JCI). Broad incumbents are IIJ (Internet Initiative Japan), Rakuten Mobile, KDDI and BIGLOBE. Others are Sansan and Rakus.
Does DX Hub have an API?
No public API is recorded for DX Hub.
What industry is DX Hub in?
DX Hub's product category is Mobile Telecommunications Services (MVNO). Its primary akta.pro industry code is HDAIAAAB, Enterprise & B2B Mobile Network Operators. Its NAICS code is 51712 and its SIC code is 4812.