Wohnwagon
Wohnwagon is an Austrian timber-construction firm that designs, prefabricates, and delivers modular solid-wood homes — from tiny houses to multi-family buildings — with integrated off-grid solar, battery, dry-toilet, and water-filtration systems, serving sustainable-living consumers and small commercial customers in Austria, Germany, and Switzerland.
- Company typePrivate
- Founded2014
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Wohnwagon does
Wohnwagon (legal entity WW Wohnwagon GmbH) is an Austrian timber-construction company headquartered in Gutenstein, Lower Austria, that designs, prefabricates, and delivers modular solid-wood (Massivholz) homes — ranging from tiny houses such as Oskar (28 m²) and Fanni (34 m²) up to multi-module family homes (Clara, Franz, Rosi, Josefine), a two-story variant (Lotte), and individual or multi-family builds. Each module is delivered with an integrated 'autarky' off-grid package combining photovoltaic generation, battery storage, dry toilets (Trockentoiletten), water filtration (e.g. LifeSaver), and energy-recovery ventilation, allowing year-round operation independent of grid infrastructure. The company co-manages a Probewohnen partner network of bookable tiny houses across Austria, Germany, and Switzerland that doubles as a try-before-you-buy channel and short-stay revenue line, and has begun deploying commercial modules for salons, cafés, offices, and event/exhibition use (e.g. Messe-Wagon 'Ferdinand' via Autarkia).
Wohnwagon monetises through a hybrid mix: one-time sales of prefabricated modular homes and commercial units (quote-based pricing, not publicly listed), a refundable Planungspauschale planning fee, ticket-based events and workshops (werkstatt tours, info evenings, webinars, GEA Waldviertel workshops), webshop sales of off-grid hardware, curated books, accessories and vouchers via wohnwagon.at, Probewohnen short-stay bookings, and commercial rentals via partners such as Autarkia. Go-to-market is primarily direct-to-consumer from the Gutenstein workshop and showroom, supplemented by SEO-optimised product pages, an Autarkie-Blog, a MailerLite newsletter, YouTube and Instagram/Facebook content, and a self-published Oskar magazine.
The firm reports 10+ years of operating history, 200+ delivered projects, a 45+ employee in-house planning-and-production team, and a single disclosed seed-stage financing of approximately €60,689 from EIT InnoEnergy in January 2021. Leadership consists of co-managing directors Theresa Mai, MA, and Dr. Lothar Stadler. No external parent, no listed subsidiaries, and no public stock-market listing are referenced; the company is registered as a privately held Austrian GmbH at the Commercial Court Vienna.
Wohnwagon firmographics
Firmographics- Name
- Wohnwagon
- Legal name
- WW Wohnwagon GmbH
- Website
- https://wohnwagon.at
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wohnwagon is an Austrian timber-construction firm that designs, prefabricates, and delivers modular solid-wood homes — from tiny houses to multi-family buildings — with integrated off-grid solar, battery, dry-toilet, and water-filtration systems, serving sustainable-living consumers and small commercial customers in Austria, Germany, and Switzerland.
- Ownership category
- akta.pro rank
Where Wohnwagon is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Wohnwagon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others
Revenue model
- Modular home sales: One-time sale of prefabricated solid-wood modular homes (Tiny Houses up to 3+ module family and multi-family houses). Custom planning plus delivery and key handover; pricing is quote-based rather than list-priced.
- Planungspauschale (planning flat fee): Paid planning service that initiates a customer project, refundable per the 14-day cancellation right under the widerrufsbelehrung; treated as a professional-services engagement.
- Events, workshops and webinars: Ticket-based revenue from werkstatt tours, online info evenings, exclusive property tours, teambuilding workshops, bio-toilet webinars, and autarky workshops (e.g. at GEA Waldviertel). Tiered cancellation policies apply (24h tours, 48h webinars, 14d workshops).
- Webshop product sales: Direct e-commerce sales through wohnwagon.at of books/magazines (e.g. Oskar #1 digital, Selbstversorgung, Permakultur, Autarke Stromversorgung), off-grid hardware (Trockentoiletten, water filters, Phaesun solar, BioLite SunLight, Multifuel-Stromgenerator), accessories (Holzschilder, Brustbalsam) and vouchers.
- Probewohnen (test-living / holiday rentals): Booking-driven revenue from short stays in WOHNWAGON tiny houses at Gutenstein and through partner locations across Austria (Karl, Mia, Balu, Isidor, Schneeweißchen & Rosenrot, Auszeit in den Bergen, Mona Lisa & Mrs. Green), Germany (Louisa, Hubert, Johannisnest) and Switzerland (Freya, Walter).
- Commercial module rentals via Autarkia: The Messe-Wagon 'Ferdinand' is rented out as an event/exhibition space via Autarkia for the Green World Tour, generating rental income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Modular homes (Tiny Houses up to multi-family) — quote-based, not publicly priced |
| Other | One time/ perpetual license | Planungspauschale (planning flat fee) — quote-based, not publicly priced |
| Unit Pricing | One time/ perpetual license | Webshop products — publicly listed unit prices incl. MwSt. |
| Other | Pay-as-you-go | Events & workshops (Werkstattführungen, Infoabende, Webinare, Workshops) — paid ticketed entry |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Wohnwagon product offering
Product offeringCore offering
Wohnwagon designs, prefabricates and sells modular solid-wood (Massivholz) homes — from tiny houses up to multi-family houses — with an integrated off-grid (autarky) technology package that bundles solar generation, battery storage, dry toilets, water filtration and energy-recovery ventilation. Modules are produced at the in-house Gutenstein workshop and are delivered turnkey after a paid Planungspauschale (planning flat fee). The company also operates Probewohnen test-living stays across AT/DE/CH, a webshop for off-grid hardware and curated books, and a calendar of paid workshops and webinars.
Differentiator
Problem solved
Functional benefit
Products and services
- Tiny Houses (Oskar & Fanni)
Quantifiable outcome
- Over 200 modular home projects delivered in 10+ years
- +3 more outcomes
Companies that use Wohnwagon
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Wohnwagon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Wohnwagon partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship commercial-rental partnership, secondary recurring event partner, minor regional supplier and distributed experiential / pre-sales network.
- Autarkia (autarkia.info)flagship commercial-rental partnershipAutarkia rents out Wohnwagon's Messe-Wagon 'Ferdinand' as an exhibition stand, showroom, event HQ and energy-supply unit for the Green World Tour and other events. Booking is handled directly via the Autarkia website.
- GEA (Waldviertel)secondary recurring event partnerGEA hosts Wohnwagon's recurring 'Wege zur Autarkie' workshops at its Waldviertel site. Customers book via the wohnwagon.at webshop and travel to GEA for an in-person autarky workshop.
- Pecherei Fam. Rendlminor regional supplierOne of the last traditional 'Pecher' (pine-resin tappers) in Austria, based near Pernitz. Supplies the hand-harvested Schwarzkiefernharz used in Wohnwagon's Brustbalsam and other regional products, made to traditional recipes.
- Probewohnen partner hosts across AT, DE & CHdistributed experiential / pre-sales networkNetwork of individually-owned Wohnwagon tiny houses listed on the Probewohnen page and bookable via the site. Hosts include Luna, Ronja, Huberto (AT-Gutenstein), Karl, Mia, Balu, Isidor, Schneeweißchen & Rosenrot, Auszeit in den Bergen, Mona Lisa & Mrs. Green (Austria), Louisa, Hubert, Johannisnest (Germany) and Freya, Walter (Switzerland).
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wohnwagon competitors and assessment
Company assessmentRegional players
- Plant Prefab: California-based sustainable prefab home builder using factory-built panelised and modular systems with a focus on materials health. Comparable on factory-built sustainable residential prefab, though operating in a different geography.
- Fertighaus WEISS: Austrian prefab timber-frame home manufacturer operating in the same DACH prefab market as Wohnwagon. Comparable on prefab timber construction and private-buyer focus, but with conventional (rather than off-grid) house offerings.
Broad incumbents
- Living Haus: German mass-market prefab home brand owned by the Hüttemann Group, offering timber-framed family homes at scale. Relevant broader incumbent in DACH prefab housing that could overlap with Wohnwagon as customers demand smaller or more sustainable footprints.
Direct peers
- Ecocapsule: Slovak-Czech producer of egg-shaped, fully off-grid (solar + wind) self-contained dwellings. Direct peer in the off-grid/autarky tiny-living category that Wohnwagon also targets with its integrated energy/water/waste stack.
- Schwörer Haus: German timber prefab home manufacturer producing energy-efficient solid-wood and timber-frame houses. Overlaps with Wohnwagon on prefabricated timber construction and energy-conscious design for private buyers.
- HUF Haus: Established German prefab timber-frame home maker offering architect-designed modular houses with post-and-beam construction. Comparable to Wohnwagon as a DACH-based modular timber home builder targeting premium private customers.
- Baufritz: German prefab timber-frame home manufacturer focused on sustainable, healthy materials and energy-efficient construction. Closest direct analogue to Wohnwagon in combining prefabricated timber modules with strong sustainability branding in the DACH region.
- Kodasema (KODA): Estonian maker of movable, relocatable concrete tiny-house modules for residential and commercial use. Highly comparable on the movable, small-footprint, off-utility-grid design philosophy that also underpins Wohnwagon's autarky modules.
- Ökohaus: Austrian ecological home builder offering sustainable prefabricated timber houses in the same Austrian market. Directly comparable on geography, sustainability positioning and timber prefab product.
Emerging players
- Wikkelhouse: Dutch modular housing concept built from coated cardboard segments, intended for compact, relocatable residential and commercial units. Comparable to Wohnwagon on modular, prefabricated, relocatable architecture, though using very different materials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Wohnwagon social profiles
Digital presenceWohnwagon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wohnwagon leadership team
Management profileNumber of profiles
Profiles3 records
Wohnwagon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wohnwagon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wohnwagon
What does Wohnwagon do?
Wohnwagon designs, prefabricates and sells modular solid-wood (Massivholz) homes — from tiny houses up to multi-family houses — with an integrated off-grid (autarky) technology package that bundles solar generation, battery storage, dry toilets, water filtration and energy-recovery ventilation. Modules are produced at the in-house Gutenstein workshop and are delivered turnkey after a paid Planungspauschale (planning flat fee). The company also operates Probewohnen test-living stays across AT/DE/CH, a webshop for off-grid hardware and curated books, and a calendar of paid workshops and webinars.
Is Wohnwagon a public or private company?
Wohnwagon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wohnwagon founded?
Wohnwagon was founded in 2014. It employs 1 to 10 people.
Where is Wohnwagon based?
Wohnwagon is headquartered in Vienna, Austria, in the Europe region.
How does Wohnwagon make money?
Six revenue lines are on record. Modular home sales are the primary driver. The others are planungspauschale (planning flat fee), events, workshops and webinars, webshop product sales, probewohnen (test-living / holiday rentals) and commercial module rentals via Autarkia.
Who are Wohnwagon's main competitors?
Regional players on record are Plant Prefab and Fertighaus WEISS. Living Haus is listed as a broad incumbent. Direct peers are Ecocapsule, Schwörer Haus, HUF Haus, Baufritz, Kodasema (KODA) and Ökohaus. Wikkelhouse is listed as an emerging player.
Does Wohnwagon have an API?
No public API is recorded for Wohnwagon.