Peapack Private Wealth Management

What Peapack Private Wealth Management does

Peapack Private Wealth Management, operating through Peapack Private Bank & Trust (a subsidiary of NASDAQ-listed Peapack-Gladstone Financial Corporation, ticker PGC), is a boutique private banking and wealth management firm headquartered in Bedminster, New Jersey, with its principal operating footprint across New Jersey and the New York metro region. Founded in 1921, the firm serves high-net-worth and ultra-high-net-worth individuals, middle-market commercial businesses, professional services firms (law, accounting, engineering, architecture), not-for-profit organizations, and small businesses. Revenue is generated through net interest income on a $6.3B loan portfolio and $6.59B deposit base, recurring fee-based wealth management income ($63M in 2025 against $13.1B in AUM/AUA), investment banking advisory via Peapack Private Investment Banking and affiliated PGB Securities LLC, commercial banking fees (treasury management, escrow, equipment finance through Peapack Capital), and brokerage commissions routed through LPL Financial. The 2025 revenue mix produced $283 million in total revenue and $37 million in net income, with capital ratios well above regulatory 'well-capitalized' standards and investment-grade ratings from Kroll Bond Rating Agency.

The technology stack combines a cloud-based core with cybersecurity infrastructure (migrated from in-house data center in 2025), a digital banking platform (online/mobile banking, Zelle, bill pay, mobile deposit, digital wallet), and specialized commercial platforms including Treasury Connect, MyEscrow, and a wealth management client portal. Distribution is relationship-driven through dedicated private bankers, the Platinum Service Team (overseeing $2B+ across 7,900+ accounts), a network of Private Banking Financial Centers anchored by the 2025 flagship at 300 Park Avenue in Manhattan, and regional offices across NYC, Westchester, and Long Island. The go-to-market combines centers-of-influence referral partnerships (attorneys, accountants, advisory professionals) with enterprise field sales targeting sophisticated commercial and wealth clients. Awards include Best Banks to Work For (American Banker, 8 consecutive years), Best Places to Work in NYC (Crain's), and Top Private Banking & Wealth Management Firm 2026 (Financial Services Review).

Name

Peapack Private Wealth Management

Legal name

Peapack Private Bank & Trust

Website

https://peapackprivate.com

Company type

Public

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

Peapack Private Wealth Management is a Bedminster, NJ-based boutique private bank (NASDAQ: PGC) founded in 1921, serving high-net-worth individuals, middle-market businesses, and professional services firms across the NY tri-state area with integrated private banking, wealth management ($13.1B AUM/AUA), and commercial lending.

Ownership category

akta.pro rank

Product category

Private Banking and Wealth Management

NAICS

Depository Credit Intermediation (5221), Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

National Commercial Banks (6021), Investment Advice (6282)

akta.pro primary industry

Affluent / Mass-Affluent Private Banking (FSABADAC)

akta.pro secondary industries

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD), Corporate & Institutional Trust Services (FSAAANAB), Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE), Private Banking Alternatives & Private Markets Access (PE/VC, Hedge Funds, Real Assets) (FSABADAH), Private Credit / Direct Lending (FSAAAHAG)

Keywords

• Private banking services
• Wealth management advisory
• Commercial lending solutions
• Investment banking advisory
• Treasury management services

Headquarters

HQ city

Bedminster

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Net Interest Income: Interest income from loans and securities net of interest paid on deposits and borrowings. Core funding base is granular and relationship-driven with approximately 71% of total deposits insured.
2. Wealth Management Fees: Fee income from investment management, trust and fiduciary services, and financial planning for high-net-worth clients. AUM/AUA increased to $13.1 billion with gross new business inflows of $1.0 billion in 2025, generating $63 million in fee income.
3. Investment Banking Advisory: Independent, unbiased, objective advice to middle-market companies including M&A advisory, capital markets access, and strategic alternatives evaluation through Peapack Private Investment Banking and PGB Securities LLC.
4. Commercial Banking: Commercial and industrial lending, commercial real estate lending, equipment financing through Peapack Capital, and professional services banking. Includes treasury management services, escrow services, and fraud protection.
5. Brokerage Services: Securities offered through LPL Financial (registered broker-dealer) and affiliated PGB Securities LLC. Products include brokerage solutions, lines of credit secured by marketable securities, and insurance products.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Peapack Private Bank & Trust is a boutique private bank providing integrated wealth management, commercial banking, personal banking, and investment banking services to high-net-worth individuals, middle-market businesses, and professional services firms in the NY Tri-State area. Core offerings include investment management, trust and fiduciary services, financial planning, commercial and industrial lending, commercial real estate lending, equipment financing, treasury management, residential mortgages, credit cards, deposit products, and investment banking advisory through dedicated relationship managers under the brand positioning 'All Banking Should Be Private Banking.'

Product overview

Peapack Private Bank & Trust operates as a boutique private banking and wealth management firm serving the metro New York region. The company offers a comprehensive suite of banking services organized around three core divisions: Wealth Management (including investment management, trust and fiduciary services, and financial planning), Commercial Banking (encompassing C&I lending, commercial real estate, equipment financing through Peapack Capital, professional services, small business lending, and treasury management), and Personal Banking (including residential mortgages, consumer lending, credit cards, and deposit products). Supporting these divisions are specialized platforms including Treasury Connect for commercial cash management, MyEscrow for transactional escrow, and the Platinum Service Team for high-net-worth clients. Digital banking services encompass online, mobile, and bill pay capabilities. Investment banking and corporate advisory services are delivered through Peapack Private Investment Banking, while securities brokerage is provided through LPL Financial partnerships. The firm's value proposition centers on relationship-driven private banking with coordinated services across commercial, personal, and wealth management.

Differentiator

Problem solved

Functional benefit

Brands

• Peapack Private Investment Banking: Investment banking and corporate advisory services for middle-market companies
• Peapack Capital
• Platinum Service Team

Products and services

• Wealth Management Comprehensive wealth management services encompassing investment management, trust and fiduciary services, and financial planning for high-net-worth and institutional clients with assets under management and/or administration of $13.1 billion.
• Investment Management Customized portfolio management focused on income generation, legacy planning, wealth accumulation, and preservation across various asset classes for high-net-worth and institutional clients.
• Trust, Estate and Tax Services Fiduciary services including trust administration, estate settlement, probate of wills, and fiduciary tax filings for individuals and families.
• Financial Planning Advisory services covering business succession, cash flow management, estate planning, insurance, retirement planning, and tax planning for individuals and families.
• Family Office Services Integrated suite of private banking services designed for ultra-high-net-worth individuals and families, providing comprehensive financial oversight.
• Commercial and Industrial Lending Customized financing solutions for middle-market companies including acquisition financing, dividend recapitalizations, ESOPs, equipment financing, and working capital, representing 44% of total loans at year-end 2025.
• Commercial Real Estate Lending Acquisition and refinancing options for income-producing multifamily, retail, office, and industrial properties in metro New York and New Jersey markets.
• Peapack Capital Equipment Financing Equipment finance and leasing subsidiary specializing in mid-to-large-scale transactions for healthcare, industrials, IT, manufacturing, and transportation sectors, offering capital, operating, TRAC, and split-TRAC leases plus secured financing structures.
• Professional Services Banking Banking solutions for professional firms including law, accounting, engineering, and architectural firms with customized escrow and treasury management, including IOLTA/IOLA compliance for legal professionals via MyEscrow.
• Small Business Lending Business expansion loans, equipment term loans, SBA loans, lines of credit, and securities-secured borrowing for small businesses seeking growth financing.
• Treasury Management Comprehensive cash management solutions including collection solutions, payment solutions, liquidity management, and fraud protection for commercial clients via Treasury Connect and MyEscrow platforms.
• Residential Mortgage Solutions Mortgage lending including adjustable-rate, fixed-rate, construction-permanent, jumbo products, and affordable housing loan programs with online application via ICE Mortgage Technology platform.
• Home Equity Line of Credit Consumer lending secured by home equity for primary, secondary, and investment properties with online application access.
• Credit Cards Personal and commercial credit card products with expense management tools, EMV smart chip technology, no fees for additional employee cards, and mobile payment capability powered by Elan Financial Services.
• Checking and Savings Solutions Personal and commercial deposit products including checking, savings, money market accounts, certificates of deposit, and Insured Liquidity Sweep for multi-bank FDIC coverage.
• IRAs Individual Retirement Accounts including traditional and Roth options with various investment vehicles.
• Peapack Private Investment Banking Investment banking and corporate advisory subsidiary providing independent advice to middle-market companies including M&A advisory, capital markets access, and strategic alternatives evaluation.
• Brokerage Services Securities brokerage and insurance products offered through LPL Financial (registered broker-dealer, member FINRA/SIPC) and affiliated PGB Securities LLC.
• Digital Banking Online and mobile banking platform providing account access, bill pay, mobile deposits, Zelle transfers, digital wallet integration, and e-statements for consumers and commercial clients.

Quantifiable outcome

• Assets Under Management grew to $13.1 billion, up $1.2 billion from 2024
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorSecurities are offered through LPL Financial, a registered broker-dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. This partnership enables Peapack Private to offer brokerage solutions and securities products to wealth management clients.
• PGB Securities LLCcoreChannel Partner/ Reseller/ DistributorAffiliated broker-dealer offering securities through PGB Securities LLC, member FINRA/SIPC. Provides investment banking and securities offerings to clients as part of the integrated banking platform.
• ComputershareminorOthersTransfer agent for Peapack-Gladstone Financial Corporation. Handles shareholder correspondence, dividend reinvestment plan administration, and investor inquiries.
• Crowe LLPminorOthersIndependent registered public accounting firm providing external audit services. Located at 345 Eisenhower Parkway, Suite 2050, Livingston, NJ.
• Financial Services and Credit Card CompaniesminorGTM or Marketing PartnerJoint marketing partners for financial products and credit card services. Includes Visa for debit and credit card network services.
• Morris County Park CommissionminorOthersPartnership through Adopt-A-Trail Program under jurisdiction of Morris County Park Commission, giving the Bank responsibility to maintain a historic landmark.
• Carl Marks Advisory GroupcoreStrategic or Co-development PartnerF. Duffield Meyercord serves as Partner of Carl Marks Advisory Group and Chairman of the Board of Peapack-Gladstone Financial Corporation, providing strategic advisory expertise.
• 320+ Charitable OrganizationsminorOthersBank supported more than 320 charitable organizations in 2025 through financial contributions and volunteer engagement, including Girl Scouts Heart of New Jersey.

Scale indicators20 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Morgan Stanley Private Bank: Large incumbent wealth manager and private bank with significantly broader product set, brand recognition, and digital capabilities. Competes for the same HNW/UHNW client segment in metro NY.
• JPMorgan Private Bank: Largest US private bank serving UHNW and HNW clients with comprehensive wealth management, banking, and investment services. Direct competitor for the same target customer in metro NY.

Direct peers

• Dime Community Bancshares: NY-area bank with a similar commercial and business banking focus in the New York metropolitan market. Comparable regional footprint and middle-market lending orientation.
• ConnectOne Bancorp: NJ-based commercial bank serving HNW and business clients in the NY metro market. Comparable balance sheet scale and commercial banking focus with growing wealth management capabilities.
• Flushing Financial: NY metro-based bank with multi-family, commercial real estate, and business banking focus. Comparable size and regional commercial lending model serving the same customer demographic.
• Northfield Bancorp: Staten Island, NY-based bank serving the greater NY metro area with multi-family and commercial real estate lending focus. Similar regional and commercial lending orientation.
• Lakeland Bancorp: New Jersey-based community bank with similar size and a commercial banking focus serving the NY/NJ region. Comparable in business model and customer base, though with less wealth management emphasis.
• Hanover Bancorp: Long Island-based community bank serving the NY metro market with commercial lending focus. Similar size and regional positioning in the NY tri-state area.

Regional players

• New York Community Bancorp (Flagstar): Large NY metro-focused bank with multi-family and commercial real estate concentration. Serves overlapping NY metropolitan customers with significantly larger scale.
• Valley National Bancorp: Larger NJ-based regional bank serving similar NY/NJ markets with commercial and private banking. Operates in the same geography with a broader commercial banking franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peapack-private-wealth-management

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles30 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peapack Private Wealth Management