DRiV
DRiV is a global aftermarket automotive parts manufacturer and distributor, operating 31 brands across braking, suspension, steering, sealing, engine, and emissions for light vehicles, commercial trucks, and off-highway applications via 80+ facilities and 800+ India distributors.
- Company typePrivate
- Founded2018
- HeadquartersLake Forest, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What DRiV does
DRiV is the aftermarket division of Tenneco Inc. and one of the largest global designers, manufacturers, and marketers of replacement parts for the automotive aftermarket. Founded in October 2018 following Tenneco's acquisition of Federal-Mogul Corporation, the company operates a portfolio of 31 brands — 15 of which carry more than 100 years of heritage — across eight product categories: shocks and struts (Monroe, Rancho), steering and suspension (MOOG, QuickSteer), braking (Wagner, Ferodo, Jurid, Abex), sealing (Fel-Pro, Payen, National), engine (Goetze, FP Diesel, AE, Glyco), emissions (Walker, DynoMax), maintenance (Champion, Beck/Arnley), and lighting. Products are engineered as OE-style replacements for light vehicles, commercial trucks, and off-highway applications.
The company runs an asset-heavy industrial model with 9,000+ employees, 13 manufacturing sites, and 28 distribution centers spanning 53 countries, and sells through a multi-tier distribution channel of warehouse distributors, specialty distributors, retailers, jobbers, installer chains, and car dealers — including a network of more than 800 distributors in India alone. Pricing is quote-based and transaction-driven through the distributor network rather than via disclosed list pricing. Complementary to parts manufacturing, DRiV operates Garage Gurus, a technical training platform that has trained 75,000 technicians globally, and runs an Installer's Advantage program of 5,000+ parts engineered from technician feedback collected across tens of thousands of U.S. repair shops annually. Recent product expansion has emphasized heavy-duty air disc braking (Abex), CARB-compliant emissions (Walker CalCat), and aging-vehicle replacement categories, supported by active regional leadership investment in India, APAC, EMEA, and the Americas.
DRiV firmographics
Firmographics- Name
- DRiV
- Legal name
- DRiV Incorporated
- Website
- https://driv.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- DRiV is a global aftermarket automotive parts manufacturer and distributor, operating 31 brands across braking, suspension, steering, sealing, engine, and emissions for light vehicles, commercial trucks, and off-highway applications via 80+ facilities and 800+ India distributors.
- Ownership category
- akta.pro rank
DRiV industry classification
Industry- Product category
- Automotive Aftermarket Parts
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)
- akta.pro secondary industries
- Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
Keywords
Where DRiV is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
DRiV business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Aftermarket Automotive Parts Sales: DRiV generates revenue through the sale of automotive replacement parts and components to distributors, retailers, jobbers, installer chains, and car dealers globally. The company offers a comprehensive portfolio of over 30 trusted aftermarket brands across multiple product categories including braking, steering, suspension, sealing, engine, and emissions.
- Technical Training Services: Revenue generated through Garage Gurus training programs that educate technicians on product installation, emerging vehicle technologies, and repair operational skills. Training is delivered through on-site facilities, on-demand mobile vans, and online academy platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B parts pricing through authorized distribution network |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
DRiV product offering
Product offeringCore offering
DRiV designs, manufactures, and markets automotive aftermarket parts across a portfolio of 31 trusted brands covering shocks and struts, steering and suspension, braking systems, sealing, engine components, and emission control products. Products are sold globally to full-line and specialty warehouse distributors, retailers, jobbers, installer chains, and car dealers servicing light vehicles, commercial trucks, and off-highway applications. The Garage Gurus training platform complements parts sales with technical training delivered through on-site facilities, mobile vans, and online academy for vehicle repair technicians worldwide.
Product overview
DRiV is a diversified global supplier of automotive aftermarket products organized as a multi-brand portfolio platform. The company operates 31 trusted brands across eight product categories: Shocks & Struts (Monroe, Rancho, Fric-Rot, Monroe Axios), Steering & Suspension (MOOG, QuickSteer, TS), Braking (Wagner, Ferodo, Jurid, Abex, Necto, Beral), Sealing (Fel-Pro, Payen, National), Engine (Goetze, Nüral, Sealed Power, FP Diesel, AE, Glyco), Emissions (Walker, DynoMax, Fonos, Thrush), and Maintenance (Champion, Beck/Arnley, Wagner Lighting). The portfolio is complemented by Garage Gurus, an industry-leading technical training platform. DRiV serves the automotive aftermarket through full-line and specialty warehouse distributors, retailers, jobbers, installer chains and car dealers worldwide, with products designed for light vehicles, commercial trucks, and off-highway applications.
Differentiator
Problem solved
Functional benefit
Brands
- Monroe: Shocks and struts brand with full line of aftermarket products addressing vehicle-specific ride performance and handling
- Rancho
- Fric-Rot
- Monroe Axios
- MOOG
- QuickSteer
- TS (Total Solucion)
- Wagner
- Ferodo
- Jurid
- Abex
- Necto
- Beral
- Fel-Pro
- Payen
- National
- Goetze
- Nüral
- Sealed Power
- FP Diesel
- AE
- Glyco
- Walker
- DynoMax
- Fonos
- Thrush
- Champion
- Beck/Arnley
- Wagner Lighting
- Garage Gurus
Products and services
- Abex Air Disc Brake System Integrated air disc brake calipers, rotors, and pads engineered for Class 8 trucks, trailers, buses, and off-highway vehicles, covering OE platforms including Bendix, Meritor, WABCO, SAF-Holland, and Hendrickson systems designed to meet or exceed OE durability standards.
- Wagner ES Brake Pads, Rotors and Bolt Kits Light vehicle brake pads, rotors, and brake bolt kits with OE-style fit and formulation, noise-reducing technology, and corrosion-resistant components targeted at aging vehicle populations requiring consistent performance and installation efficiency.
- Installer's Advantage Program Curated portfolio of over 5,000 parts engineered from direct technician feedback gathered through tens of thousands of U.S. repair shop visits annually, designed to simplify installations, reduce rework, and address common service bay challenges through product-led engineering insights.
- Walker CalCat CARB-Compliant Catalytic Converters 118 CARB-compliant catalytic converters available in direct-fit and universal designs featuring advanced washcoat technology, expanding regulatory-compliant coverage to over 9 million vehicles in California and other regulation-heavy markets.
- Ferodo Premier Copper-Free Brake Pads Copper-free commercial vehicle brake pads using advanced friction materials and high-performance red coating designed to enhance braking performance, reduce operating costs, and meet environmental sustainability standards for improved safety.
- Monroe Premium Air Suspension Premium air suspension products engineered for the APAC aftermarket, manufactured through cross-functional coordination covering customer engagement, supplier evaluation, and product validation to meet regional vehicle ride and handling requirements.
- Garage Gurus Training Platform Industry-leading training and support platform for vehicle repair technicians addressing skills gaps and technician shortages through on-site hands-on facilities, on-demand mobile training vans, and a 24/7 online academy, offering product samples, interactive demonstrations, and technical support. The program has trained 75,000 technicians globally.
- Monroe Shocks and Struts Leading aftermarket brand of shock absorbers and related components for light and heavy-duty vehicles, featuring twin-tube and monotube shock absorbers and complete strut assemblies engineered for specific ride performance and handling profiles, with heritage dating back to 1916.
- Fel-Pro Gaskets and Sealing Solutions Professional-grade gasket brand with over 100 years of engineering sealing solutions designed for the repair environment, utilizing PermaTorque MLS and PermaDryPlus technologies for light and heavy-duty applications.
- Wagner Braking Technologies Innovator in braking technologies for passenger cars, trucks, SUVs, medium-duty, and commercial applications, offering expert engineering, superior braking performance, and comprehensive coverage with over 110 years of braking and lighting expertise.
- MOOG Steering and Suspension Chassis Parts Chassis problem-solving brand featuring design enhancements that extend product life and simplify installation, including control arms, ball joints, tie rods, stabilizer links, and steering, suspension, wheel end, and driveline components.
- Walker Emission Control Products Brand with over 110 years of expertise in light and commercial vehicle replacement markets, offering mufflers, catalytic converters, pipes, and hardware delivering full engine-to-tailpipe emissions solutions.
- Champion Spark Plugs and Ignition Products World-class spark plugs and ignition products for automotive, lawn and garden, marine, power sport, industrial, and performance applications.
Quantifiable outcome
- 5,000+ parts engineered from technician feedback to address common service bay challenges
- +2 more outcomes
Companies that use DRiV
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
DRiV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DRiV partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Mahendra Singh DhonicoreDRiV appointed cricket legend Mahendra Singh Dhoni as its National Brand Ambassador, marking the company's first-ever celebrity ambassador partnership. The strategic move is designed to strengthen DRiV's consumer-facing brand identity in India's rapidly growing automotive aftermarket, leveraging Dhoni's reputation for trust, reliability, and consistent performance. The appointment underscores DRiV's commitment to expanding its presence across the Indian subcontinent, where it operates a network of 30+ globally trusted brands.
- NAPAminorDRiV and NAPA collaborated on addressing challenges of keeping aging vehicles on the road. Both companies launched training programs to address technician shortages, including NAPA's apprenticeship program and DRiV's Garage Gurus which trained 75,000 technicians globally last year.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
DRiV competitors and assessment
Company assessmentDirect peers
- Robert Bosch (Automotive Aftermarket): Bosch's Automotive Aftermarket division is one of the world's largest multi-category aftermarket parts manufacturers, offering braking, filtration, ignition, wiper, lighting, and diagnostic products across global distribution channels. Directly comparable to DRiV in scale, product breadth, premium brand positioning, and OE-to-aftermarket quality positioning.
- Akebono Brake Industry: Akebono is a leading Japanese brake friction manufacturer with a strong North American aftermarket presence focused on premium ceramic and semi-metallic brake pads. Comparable to DRiV's Wagner and Ferodo braking brands in product positioning, OE-quality specification focus, and aftermarket channel strategy.
- Brembo: Brembo is a global leader in high-performance braking systems with a growing aftermarket presence across passenger car and commercial vehicle segments. Directly comparable to DRiV's Wagner/Ferodo/Abex braking portfolio, with similar premium brand positioning and focus on OE-quality replacement friction products.
- Standard Motor Products: Standard Motor Products is a pure-play automotive aftermarket parts manufacturer specializing in engine management, temperature control, and electrical components. Comparable to DRiV's ignition and engine management categories, with a similar North America-centric distribution model and multi-brand strategy.
- Continental (Automotive Aftermarket): Continental operates a major automotive aftermarket business spanning braking (ATE, ContiTech), timing belts, and electronics with global distribution. Comparable to DRiV as a Tier 1 OE supplier with a parallel aftermarket division offering premium-branded parts across multiple categories.
- Denso (Aftermarket): Denso Aftermarket supplies OE-quality replacement parts including ignition, filtration, engine management, and HVAC components through global distribution. Comparable to DRiV as a Tier 1 Japanese supplier with strong aftermarket presence, particularly competing with Champion ignition products.
- Niterra (formerly NGK Spark Plugs): Niterra is the world's largest spark plug and ignition products manufacturer with a strong global aftermarket presence. Directly comparable to DRiV's Champion spark plug brand, competing head-to-head in OE-quality ignition components across automotive, powersports, and small engine segments.
- ZF Friedrichshafen (Aftermarket): ZF's aftermarket division supplies premium driveline, chassis, and steering/suspension components (ZF, Lemförder, Sachs, TRW, WABCO) globally. Directly comparable to DRiV's Monroe/MOOG chassis portfolio and overlapping commercial vehicle air disc brake exposure through WABCO.
- Mahle (Aftermarket): Mahle's aftermarket business supplies engine components, filtration, thermal management, and mechatronics parts globally. Comparable to DRiV's Goetze, Sealed Power, and FP Diesel engine portfolio, with similar OE-to-aftermarket premium positioning and global distribution infrastructure.
- PHINIA: PHINIA was spun off from BorgWarner in 2023 as a pure-play aftermarket and OE-focused fuel systems and aftermarket business. Highly comparable to DRiV as a recently independent, aftermarket-focused business with a similar Delphi Technologies/BorgWarner OE heritage and global manufacturing footprint.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
DRiV social profiles
Digital presenceDRiV financial estimates
Financial estimateRevenue estimate
Valuation estimate
DRiV leadership team
Management profileNumber of profiles
Profiles11 records
DRiV subsidiaries and ownership
Company hierarchySubsidiaries25 records
DRiV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DRiV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DRiV
What does DRiV do?
DRiV designs, manufactures, and markets automotive aftermarket parts across a portfolio of 31 trusted brands covering shocks and struts, steering and suspension, braking systems, sealing, engine components, and emission control products. Products are sold globally to full-line and specialty warehouse distributors, retailers, jobbers, installer chains, and car dealers servicing light vehicles, commercial trucks, and off-highway applications. The Garage Gurus training platform complements parts sales with technical training delivered through on-site facilities, mobile vans, and online academy for vehicle repair technicians worldwide.
Is DRiV a public or private company?
DRiV is a private company. It is classified as corporate owned and is currently operating.
When was DRiV founded?
DRiV was founded in 2018. It employs 1,001 to 5,000 people.
Where is DRiV based?
DRiV is headquartered in Lake Forest, United States, in the North America region.
How does DRiV make money?
Two revenue lines are on record. Aftermarket Automotive Parts Sales are the primary driver. The others are technical Training Services.
Who are DRiV's main competitors?
Direct peers on record are Robert Bosch (Automotive Aftermarket), Akebono Brake Industry, Brembo, Standard Motor Products, Continental (Automotive Aftermarket), Denso (Aftermarket), Niterra (formerly NGK Spark Plugs), ZF Friedrichshafen (Aftermarket), Mahle (Aftermarket) and PHINIA.
Does DRiV have an API?
No public API is recorded for DRiV.
What industry is DRiV in?
DRiV's product category is Automotive Aftermarket Parts. Its primary akta.pro industry code is IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods), with a secondary code of IMACANAB, Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines). Its NAICS code is 33633 and its SIC code is 3714.