Villada

Name

Villada

Legal name

Villada Ltd

Website

https://villadaholidays.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vacation Rental Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Rental and Leasing Services (532)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury Villa Property Management & Concierge Services (THAMAEAJ)

akta.pro secondary industries

Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Lodging Reservations (Hotels, Vacation Rentals) (HSACALAI)

Keywords

• Villa rental services
• Holiday villa booking
• Corporate travel services
• Tailored vacation packages
• Luxury accommodation rentals

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Villa Rental Bookings: Villada earns commission on villa rentals by connecting travelers with villa owners. The booking process involves a 40% deposit payment at booking and the remaining 60% balance payment 9 weeks before arrival.
2. Corporate Travel Services: Tailored corporate travel services including remote working trips, incentive trips, and staff recreation trips for business clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Villada is a Finnish villa rental service that curates a hand-selected, quality-checked portfolio of 506 holiday villas across 7 countries (Italy, Croatia, Portugal, Greece, France, Spain, Thailand). It sells villa bookings directly to leisure travelers and groups, adds curated experiences (private chefs, boat trips, spa treatments) through its Tailormade service, and provides tailored corporate travel programs such as remote working trips, incentive trips, and staff recreation for business clients.

Product overview

Villada operates as a premium villa rental platform combining three core service offerings: Villa Collection (the main booking platform for hand-picked quality-checked holiday villas), Tailormade (add-on services including private chefs, boat trips, and spa treatments), and Corporate (tailored business travel services). The platform features over 506 villas across 7 countries (Italy, Portugal, Croatia, Greece, France, Spain, Thailand) with additional services like the Gaggioleto village complex in Tuscany for larger groups and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Villa Collection
• Tailormade
• Corporate
• Private Chef
• Boat Trip
• Gaggioleto Village
• Villa Agnes

Quantifiable outcome

• 20,000+ holiday experiences created
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Hideout Villas LtdcoreOthersHideout Villas Ltd is part of Villada Group Ltd and offers discerning travelers exclusive experiences of Finland's beauty with luxury villas and 5-star hospitality services including VIP hosting, wilderness guiding, private chef services, and housekeeping.
• Cottage FinlandcoreOthersCottage Finland (cottagefinland.fi) is an affiliate company bringing together Finland's highest quality holiday cottages and villas with a smooth user experience for direct reservations at the best possible price.
• Buccelletti Cantina WineryminorStrategic or Co-development PartnerLocal winery partner near Gaggioleto villa complex in Tuscany offering wine tasting experiences including white, rosé, and red IGT Toscana wines, brandies, grappa, and extra-virgin olive oil.
• Villa Owners & ManagerscoreChannel Partner/ Reseller/ DistributorLocal villa owners and managers partner with Villada to promote properties in Nordic markets. Nordic clientele is considered reliable, and Villada ensures properties meet their quality standards through quality-checking.
• Paytrail PlccoreTechnology or IntegrationFinnish payment institution supervised by the Finnish Financial Supervisory Authority providing secure online payment processing for villa bookings through debit and credit cards.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Tripadvisor Vacation Rentals: Tripadvisor's vacation rental marketplace serving the same leisure travel audience with reviews-driven discovery. Much larger and broader than Villada, but competes for Mediterranean villa demand from the same European traveler pool.
• TUI villas & apartments: Tour operator TUI's dedicated villa and holiday home offering, especially strong in Southern Europe (Spain, Portugal, Greece, Italy). Provides a different proposition (package-holiday operator with villa inventory) but competes for the same Mediterranean-family-holiday booking.
• Vacasa: US-listed vacation rental management and marketing company that handles professional management for property owners — overlapping with Villada's "hand-selected, quality-checked" model on the property-management side, although Vacasa operates in North America at far larger scale.
• Vrbo: Expedia-owned vacation rental marketplace with strong presence in Europe. Much broader (and less curated) than Villada, but is the default alternative for travelers searching for villa accommodations in the same destinations.
• Booking.com: World's largest accommodation platform, with a growing selection of vacation rentals and apartments alongside hotels. Unlike Villada it does not specialize in villas or curate quality, but benefits from enormous direct traffic that competes for the same booking intent.
• Airbnb Luxe: Airbnb's luxury tier offering vetted villas and high-end homes with trip designers, directly competing with Villada for the premium short-term rental customer. Operates at massively greater scale and brand awareness, with similar quality-vetting and concierge framing.

Emerging players

• GuestReady: Short-stay property manager active in Europe, the Middle East and Africa, providing full-service management (cleaning, pricing, guest experience) to villa and apartment owners. Comparable to the operational backbone Villada relies on for the quality-checking of partner properties.

Direct peers

• Oliver's Travels: Specialist in luxury villa rentals across the Mediterranean and Caribbean, offering a curated portfolio with concierge add-ons (private chefs, boat trips, experiences) very similar to Villada's Tailormade offering. Targets the same high-end leisure and multigenerational family travel segment.
• Plum Guide: UK-based vacation rental platform whose model closely mirrors Villada's: a hand-picked, professionally vetted collection of high-quality homes, with personal concierge service. Plum Guide operates across Europe (and into the US), addressing the same affluent, quality-conscious traveler with similar curation, pricing and styling as Villada.
• Luxury Retreats: Specialist luxury villa rental brand (now operated as part of Airbnb Luxe) offering vetted high-end villas with dedicated concierge service. One of the closest direct comparables in terms of target customer (HNW leisure travelers) and curated product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/villadaholidays
• LinkedInlinkedin.com/company/villada

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villada