This Is Game
This Is Game (디스이즈게임) is a privately held Korean-language gaming media outlet, founded in 2005, that publishes news, reviews, previews, columns, and esports coverage for Korean gamers and gaming industry professionals via its free website thisisgame.com.
- Company typePrivate
- Founded2007
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What This Is Game does
This Is Game (디스이즈게임) is a privately held Korean-language gaming media outlet headquartered in Gangnam-gu, Seoul. Registered as 주식회사 디스이즈게임닷컴 (This Is Game Dotcom Co., Ltd.) on May 4, 2007, with a publication history dating to March 2005, it operates the website thisisgame.com as a free, publicly accessible platform covering Korean and global gaming news, reviews, previews, opinion columns, indie games, esports, and industry analysis. The site organizes content into topical categories (게임계 화제, 게이머 이슈, AI/B2B, 오피니언, 기획/특집, 리뷰/프리뷰), serialized editorial franchises such as 덕후론 (Dukhu-ron) and ContentFlux, a branded review column TIG X 메타크리틱, and community/gallery forums for reader engagement.
The core product is the thisisgame.com web platform, built on a Next.js-based content publishing stack with CDN-served images and category/series taxonomies. There is no native mobile app, no public API, no SDK, and no disclosed integrations. Content distribution is owned-media only, with no paywall or subscription gate, and the audience is regional — Korean gamers and gaming industry professionals.
The business model is implied advertising and sponsored content against a Korean audience. No pricing is publicly disclosed, no enterprise contracts are evidenced, and no revenue figures, funding history, or ownership changes are reported. Leadership comprises publisher Im Sang-hoon (임상훈) and editor-in-chief Jung Woo-cheol (정우철), with a workforce in the 11–50 employee range. The company shows no M&A, partnership, or geographic expansion activity in the source data.
This Is Game firmographics
Firmographics- Name
- This Is Game
- Legal name
- 주식회사 디스이즈게임닷컴
- Website
- https://thisisgame.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- This Is Game (디스이즈게임) is a privately held Korean-language gaming media outlet, founded in 2005, that publishes news, reviews, previews, columns, and esports coverage for Korean gamers and gaming industry professionals via its free website thisisgame.com.
- Ownership category
- akta.pro rank
This Is Game industry classification
Industry- Product category
- Gaming Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Game News & Reporting (Breaking News, Investigative) (MPAFAMAA)
- akta.pro secondary industries
- Game Reviews & Criticism (Critiques, Scores, Editorial Reviews) (MPAFAMAB), Gaming Culture, Opinion & Commentary (Columns, Think Pieces) (MPAFAMAH), Industry Research, Data & Market Intelligence (Charts, Sales, Analytics) (MPAFAMAG)
Keywords
Where This Is Game is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
This Is Game business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels1 record
Marketing channels4 records
This Is Game product offering
Product offeringCore offering
This Is Game is a Korean-language online gaming media outlet that publishes gaming industry news, game reviews, hands-on previews, opinion columns, indie game coverage, esports reporting, and serialized editorial series (such as 덕후론 and ContentFlux). It also operates community forums and a curated review column (TIG X 메타크리틱) that aggregates Metacritic scores. The site is free and publicly accessible, covering PC, console, and mobile gaming for Korean-speaking audiences.
Product overview
디스이즈게임(디스이즈게임닷컴)은 한국의 주요 게임 전문 미디어 플랫폼으로, 2005년 설립되어 게임계 화제, 게이머 이슈, AI/B2B, 오피니언, 기획/특집, 리뷰/프리뷰 등의 뉴스 섹션과 덕후론, ContentFlux 등 자체 연재 시리즈, TIG 메타크리틱 리뷰 코너, 커뮤니티 및 갤러리 기능을 제공한다. 주요뉴스, 게임 리포트, TIG X 메타크리틱, 기대작 리뷰, 피플 인터뷰, 연재기사 등의 콘텐츠 카테고리로 구성되어 있다.
Differentiator
Problem solved
Functional benefit
Brands
- TIG X 메타크리틱: A game review column/metaname used by the company for its curated review content, including game reviews and Metacritic scores.
Products and services
- This Is Game Website (디스이즈게임 웹사이트) A Korean-language online gaming media platform that publishes news, reviews, previews, opinion columns, indie game coverage, esports reporting, and community forum content covering PC, console, and mobile gaming for Korean-speaking readers.
- TIG X 메타크리틱 (TIG X Metacritic) A game review column under the TIG sub-brand that curates This Is Game's reviews alongside Metacritic scores, providing readers with aggregated critical reception across multiple titles.
- Community Forum (커뮤니티) Community forum and gallery sections on thisisgame.com where readers can post discussions, share images, and engage with each other on gaming topics.
Companies that use This Is Game
Customer profileSegments1 record
Ideal customer profiles1 record
This Is Game technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
This Is Game partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
This Is Game competitors and assessment
Company assessmentBroad incumbents
- GameSpot: Global gaming media brand offering news, reviews, and video content. Comparable as a multi-format gaming editorial brand, though at vastly larger scale.
- IGN Korea: Korean edition of global gaming media brand IGN, providing reviews, previews, and features. Competes for the same Korean gaming audience but backed by a global editorial operation.
- Naver Games (네이버 게임): Gaming vertical of Korea's dominant portal Naver, aggregating news, reviews, and community for Korean gamers. Operates as a broad platform rather than a focused editorial brand but competes for the same audience and ad budget.
- Polygon: Major English-language gaming publication with deep reviews, features, and opinion coverage. Analogous to This Is Game in editorial format and serialized feature content.
- Kotaku (G/O Media): English-language gaming media outlet covering news, reviews, opinion, and culture. Comparable product mix (news/reviews/opinion/community) at global scale.
Direct peers
- Inven: Korea's largest gaming community and news platform. Directly competes with This Is Game for Korean-speaking gamers on news, reviews, and community engagement, and is a primary competitive benchmark.
- GameChosun (게임조선): Long-established Korean gaming newspaper/online outlet covering industry news, reviews, and columns. Historic Korean gaming media peer with similar legacy positioning.
- Ruliweb: Major Korean gaming and internet community with extensive gaming news, reviews, and forum features. Overlaps substantially with This Is Game's content mix and audience.
- Gamemeca (게임메카): Korean gaming news and review outlet producing daily gaming journalism, reviews, and industry coverage. Direct Korean-market peer with similar editorial positioning.
- Gameshot (게임샷): Korean gaming media outlet covering news, previews, and reviews for PC, console, and mobile. Comparable in scope and audience to This Is Game.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
This Is Game social profiles
Digital presenceThis Is Game financial estimates
Financial estimateRevenue estimate
Valuation estimate
This Is Game leadership team
Management profileNumber of profiles
Profiles3 records
This Is Game funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
This Is Game M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about This Is Game
What does This Is Game do?
This Is Game is a Korean-language online gaming media outlet that publishes gaming industry news, game reviews, hands-on previews, opinion columns, indie game coverage, esports reporting, and serialized editorial series (such as 덕후론 and ContentFlux). It also operates community forums and a curated review column (TIG X 메타크리틱) that aggregates Metacritic scores. The site is free and publicly accessible, covering PC, console, and mobile gaming for Korean-speaking audiences.
Is This Is Game a public or private company?
This Is Game is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was This Is Game founded?
This Is Game was founded in 2007. It employs 11 to 50 people.
Where is This Is Game based?
This Is Game is headquartered in Seoul, South Korea, in the Asia region.
Who are This Is Game's main competitors?
Broad incumbents on record are GameSpot, IGN Korea, Naver Games (네이버 게임), Polygon and Kotaku (G/O Media). Direct peers are Inven, GameChosun (게임조선), Ruliweb, Gamemeca (게임메카) and Gameshot (게임샷).
Does This Is Game have an API?
No public API is recorded for This Is Game.
What industry is This Is Game in?
This Is Game's product category is Gaming Media. Its primary akta.pro industry code is MPAFAMAA, Game News & Reporting (Breaking News, Investigative), with a secondary code of MPAFAMAB, Game Reviews & Criticism (Critiques, Scores, Editorial Reviews). Its NAICS code is 516210 and its SIC code is 7900.