City of Casey

Local Government Servicescasey.vic.gov.au

City of Casey is a Victorian municipal council serving one of Australia's fastest-growing municipalities in Melbourne's south-east, delivering property rates, waste, planning, community services, infrastructure, and cultural programs to residents and businesses through physical and digital channels.

Company typePrivate
Founded1994
HeadquartersNarre Warren, Australia
Headcount1,001–5,000
GTM typeB2C
OfferingServices

What City of Casey does

City of Casey is a statutory municipal council located in Melbourne's south-eastern suburbs, formed in 1994 through the amalgamation of the former City of Berwick and City of Cranbourne. It operates as a local government entity under the Victorian Local Government Act 2020, headquartered at Bunjil Place in Narre Warren, and serves as one of Australia's fastest-growing municipalities. The council delivers a comprehensive portfolio of public services including property rates administration, waste and recycling collection, family and community services (kindergartens, maternal and child health, aged care, youth programs), roads and infrastructure maintenance, property and building planning regulation, arts and culture programming, and business support.

Revenue is generated through a hybrid model combining mandatory property rates (calculated via Capital Improved Value), state and federal government grants, user-pays fees and charges (Myuna Farm admissions, venue hire, kindergarten and pet registrations, planning and building permits), and regulatory fines. The council operates 80+ venues for hire, the Bunjil Place cultural precinct (theatre, library, gallery), Myuna Farm community attraction, and numerous community centres, libraries, and sports grounds. Distribution is multi-channel, encompassing two physical customer service centres (Bunjil Place and Cranbourne Park), a phone contact centre, a comprehensive online portal, and third-party SaaS integrations including Snap Send Solve for issue reporting, SpacetoCo for facility bookings, EnrolNow for kindergarten enrolments, Payble and BPAY View for rates payment, and the Bin It Right mobile app for waste guidance.

Key partnerships include the Victorian Government (Hampton Park activity centre revitalisation and $4.46M wildlife corridor funding), Melbourne Football Club (Casey Demons Community Round), Chisholm Institute (healthcare workforce development), CDS Victoria (recycling baskets rollout), and Business in Casey (business support and Casey Business Awards). The Smart Casey Program signals digital infrastructure investment through an Open Data Exchange, Living Labs, and free public WiFi, though disclosed AI capability is not evident beyond conventional SaaS tooling.

City of Casey firmographics

Firmographics

Name: City of Casey
Legal name: City of Casey
Website: https://casey.vic.gov.au
Company type: Private
Founded year: 1994
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: City of Casey is a Victorian municipal council serving one of Australia's fastest-growing municipalities in Melbourne's south-east, delivering property rates, waste, planning, community services, infrastructure, and cultural programs to residents and businesses through physical and digital channels.
Ownership category
akta.pro rank

City of Casey industry classification

Industry

Product category: Local Government Services
NAICS: Administration of Housing Programs, Urban Planning, and Community Development (9251), Administration of Urban Planning and Community and Rural Development (92512), Remediation and Other Waste Management Services (5629)
SIC: Sanitary Services (4950), Services-Facilities Support Management Services (8744), Real Estate Operators (No Developers) & Lessors (6510)
akta.pro primary industry: Mayor/City Manager & General Administration (BPAIACAA)
akta.pro secondary industries: Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Parks, Recreation & Cultural Services (BPAIACAI), Municipal Tax & Revenue Administration (Local) (BPAIACAD), Economic Development & Business Licensing (Local) (BPAIACAN)

Keywords

Local government services
Municipal rates administration
Waste and recycling collection
Community facilities hire
Kindergarten registration

Where City of Casey is headquartered

Location

Headquarters

HQ city: Narre Warren
HQ country: Australia
HQ region: Oceania

Offices3 records

Markets served

City of Casey business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

Property Rates: Annual property rates calculated using Capital Improved Value (CIV) multiplied by rate in the dollar. Rates notices sent in August annually with quarterly instalment options.
Fees and Charges: Various service fees including Myuna Farm admissions ($10 single, $38 family of 4), facility hire, kindergarten registration, pet registration, planning and building permits.
Fines and Infringements: Revenue from parking fines, animal management fines, local laws violations, littering, and other infringements.
Government Grants: State and Federal government funding for infrastructure projects, community services, and specific initiatives like the $4.46 million wildlife corridor funding.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Myuna Farm single entry
Freemium	Pay-as-you-go	Kindergarten registration
Subscription	Annual	Property rates
Unit Pricing	Annual	Pet registration

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

City of Casey product offering

Product offering

Core offering

City of Casey is a local government council that delivers statutory and community services to residents and businesses in Melbourne's south-eastern suburbs. Core services include property rates administration, waste and recycling collection, family and community services (kindergartens, maternal and child health, aged services, youth programs), roads and infrastructure maintenance, planning and building permits, venue hire for community facilities, and operation of attractions such as Myuna Farm and the Bunjil Place cultural precinct.

Product overview

The City of Casey operates as a local government council offering a comprehensive digital service portfolio through its website and mobile applications. The core offering is the council website (casey.vic.gov.au) which serves as the primary portal for all resident services. Key service modules include Facilities for Hire (venue booking through SpacetoCo), Kindergarten Registration (via EnrolNow), Rates Management, Waste Collection Services (with Bin It Right mobile app), and Roads/Infrastructure Services. The council also manages attractions including Myuna Farm and Bunjil Place cultural precinct. The Smart Casey Program represents a digital innovation initiative covering Open Data, Living Labs, and smart city infrastructure. Services are accessible through the main website, dedicated mobile applications, and partner platforms including Snap Send Solve for issue reporting, Payble for payment plans, and BPAY View for digital rates notices.

Differentiator

Problem solved

Functional benefit

Brands

Myuna Farm: A working community and children's farm operated by the City of Casey, offering admission, memberships, and educational programs.
Bunjil Place
Bin It Right

Products and services

Facilities for Hire

Quantifiable outcome

81%+ community support for Hampton Park Central development plan
+2 more outcomes

Companies that use City of Casey

Customer profile

Segments6 records

Ideal customer profiles2 records

City of Casey technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

City of Casey partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and minor.

Melbourne Football ClubcoreStrategic or Co-development Partner · 5 July 2026Long-standing partnership between City of Casey and Melbourne Football Club. Co-hosting Casey Demons Community Round featuring VFL and VFLW double-header matches against Port Melbourne at Casey Fields. Event includes family-friendly activities and AFL Victoria activations. Partnership aims to deliver positive community impact and connect residents through sports.
CDS Vic (Container Deposit Scheme Victoria)minorStrategic or Co-development Partner · 24 June 2026Working in partnership with Victorian Container Deposit Scheme to roll out new recycling baskets attached to public bins. Baskets allow residents to leave or collect eligible drink containers for recycling and refunds.
Chisholm InstituteminorStrategic or Co-development Partner · 7 May 2026City of Casey and Chisholm Institute partnering to strengthen healthcare workforce through leadership forum bringing together government, education, and healthcare industry leaders.
Victorian GovernmentcoreStrategic or Co-development Partner · 26 March 2026Victorian Government partnering with City of Casey to revitalise the Hampton Park activity centre, creating jobs and supporting local business. Also providing $4.46 million funding for wildlife corridor to protect Southern Brown Bandicoots.
Business in CaseycoreChannel Partner/ Reseller/ DistributorExternal business support portal (businessincasey.com.au) providing programs and services supporting growth and development of businesses in City of Casey. Hosts Casey Business Awards program.
Open House MelbourneminorStrategic or Co-development PartnerCity of Casey participating in Open House Melbourne Weekend, opening Bunjil Place for public tours and behind-the-scenes access to award-winning architecture.
The Circle Back InitiativeminorOthersCity of Casey is a proud partner with The Circle Back Initiative and Job Access, ensuring strong commitment to job applicants.
Job AccessminorOthersPartnership ensuring commitment to applicants with disabilities through Job Access program.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

City of Casey competitors and assessment

Company assessment

Direct peers

City of Hume: High-growth northern Melbourne council with comparable scale, demographic diversity, and a similar service breadth spanning community, recreation, infrastructure, and economic development functions.
City of Wyndham: One of Australia's fastest-growing metropolitan councils, providing a direct growth-trajectory analogue. Operates similar community services, recreation facilities, and infrastructure delivery for a rapidly expanding population base.
Bayside City Council: Inner-southern Melbourne council operating the same municipal mandate (rates, waste, family services, recreation, planning) with comparable service breadth and digital engagement approach.
City of Knox: Adjacent eastern/south-eastern Melbourne council with similar demographic mix and a comparable mix of community facilities, family services, and infrastructure programs serving a like-sized population.
City of Greater Dandenong: Adjacent metropolitan Melbourne council serving a similarly diverse, growing population in the south-east. Directly comparable in service mandate (rates, waste, family services, infrastructure) and demographic profile.
Frankston City Council: Melbourne bayside metropolitan council with comparable service portfolio including arts centres, sports facilities, family services, and significant infrastructure maintenance obligations.
City of Monash: Neighbouring south-east Melbourne council serving a comparable residential base with similar municipal service portfolio including cultural precincts (Glen Waverley Library), waste collection, and community facilities.
Manningham City Council: Melbourne eastern metropolitan council with comparable demographic profile and municipal service mix including community hubs, aquatic facilities, and active community engagement programs.
Boroondara City Council: Inner-eastern Melbourne council operating a similar comprehensive municipal service portfolio (waste, family services, recreation, arts, planning) with mature digital engagement and comparable resident services model.

Regional players

Yarra Ranges Shire Council: Outer-eastern Melbourne interface council providing comparable community services, environmental programs (including wildlife corridor work analogous to Casey's bandicoot initiative), and recreation facilities across a mixed urban-rural footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

City of Casey financial estimates

Financial estimate

Revenue estimate

Valuation estimate

City of Casey leadership team

Management profile

Number of profiles

Profiles1 record

City of Casey funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

City of Casey M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Casey

What does City of Casey do?

Is City of Casey a public or private company?

City of Casey is a private company. It is classified as state government owned and is currently operating.

When was City of Casey founded?

City of Casey was founded in 1994. It employs 1,001 to 5,000 people.

Where is City of Casey based?

City of Casey is headquartered in Narre Warren, Australia, in the Oceania region.

How does City of Casey make money?

Four revenue lines are on record. Property Rates are the primary driver. The others are fees and Charges, fines and Infringements and government Grants.

Who are City of Casey's main competitors?

Direct peers on record are City of Hume, City of Wyndham, Bayside City Council, City of Knox, City of Greater Dandenong, Frankston City Council, City of Monash, Manningham City Council and Boroondara City Council. Yarra Ranges Shire Council is listed as a regional player.

Does City of Casey have an API?

No public API is recorded for City of Casey.

What industry is City of Casey in?

City of Casey's product category is Local Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities). Its NAICS code is 9251 and its SIC code is 4950.