What Censuswide does

Censuswide is an international market research consultancy headquartered in London and founded in 2012. The firm delivers custom quantitative and qualitative research — surveys, polls, focus groups, and tracking studies — to enterprise clients across three primary service lines: B2B/Corporate, Consumer, and Healthcare. Its core technology is the Forsta survey platform, hosted on Censuswide's behalf to standards compliant with UK data protection legislation and German BSI Grundschutzstandard. Respondent recruitment is enabled by an extensive online panel of over 300,000 adults across global markets, with sample sizes per project ranging from 500 to 60,000 respondents.

Censuswide operates from nine physical locations spanning the UK (London, Bristol, Glasgow), the US (New York, San Francisco), the Middle East (Dubai), and APAC (Tokyo, Sydney, Singapore). The company maintains institutional credibility through adherence to the Market Research Society Code of Conduct, ESOMAR principles, and British Polling Council membership. It publishes flagship annual IP, including the Voice of the UK CMO Report and the Voice of the US CMO Report, which benchmark marketing leader perspectives against consumer data.

The revenue model is professional services on a project-by-project basis, with quote-based pricing tied to scope, methodology, sample size, and geographic coverage. Clients include Amazon, LinkedIn, Cisco, HSBC, Dyson, HP, Shopify, Bumble, Alibaba, Bitdefender, Edelman, Ogilvy, Grant Thornton, BDO, and government/nonprofit entities such as the UK Department for Education, the Mayor of London, and the British Lung Foundation. The firm is privately held and backed by Waterland Private Equity as part of the AFO Group. In January 2026, founder-era Managing Director Nicky Marks was appointed Chief Executive Officer alongside new COO Danni Leith and Commercial Director Robin Smith.

Name

Censuswide

Legal name

Censuswide Limited

Website

https://censuswide.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Censuswide is an international market research consultancy, founded in 2012 and headquartered in London. It delivers custom quantitative and qualitative research across B2B/Corporate, Consumer, and Healthcare verticals to enterprise clients globally.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

akta.pro secondary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Market research services
• Consumer research
• B2B corporate research
• Healthcare research
• Quantitative research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Market Research Consulting Services: Censuswide provides custom market research services on a project basis, conducting surveys and polls for clients across various sectors including consumer, B2B, corporate, and healthcare. Pricing is typically quote-based as projects vary in scope and methodology.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Censuswide is an international market research consultancy that designs and runs custom research projects for enterprise, consumer, healthcare, and public-sector clients. Deliveries combine quantitative surveys, qualitative interviews and focus groups, and longitudinal tracking studies, leveraging a global panel of more than 300,000 adults. Projects are scoped per client and delivered under MRS, ESOMAR, and British Polling Council standards.

Product overview

Censuswide is an international market research consultancy that provides a suite of research services rather than a unified software product. The company offers B2B/Corporate, Consumer, and Healthcare research services delivered through quantitative surveys, qualitative methodologies, and tracking studies. Key offerings include the annual Voice of the CMO Report series (UK and US editions), which benchmark marketing leader perspectives against consumer data. The consultancy operates from headquarters in London with additional offices in New York, Dubai, Bristol, and Glasgow, supported by an extensive global respondent network.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B / Corporate Research Services Custom market research for B2B and corporate clients, providing quantitative and qualitative research to support strategy, communications, and marketing teams at enterprises and agencies.
• Consumer Research Services Market research services for consumer-focused brands, delivering insights into customer behaviors, purchasing patterns, and engagement touchpoints across demographic and geographic segments.
• Healthcare Research Services Specialist market research services for healthcare sector clients, supporting insights across medical, pharmaceutical, and health technology domains, including patient attitudes and clinical professional research.
• Market Research Consultancy Expert consultancy throughout the research process, working with clients to define research objectives and deliver actionable insights across consumer, B2B, and healthcare sectors.
• Voice of the UK CMO Report 2025 Annual market research report surveying UK CMOs on marketing leadership priorities, with parallel consumer data for benchmarking.
• Voice of the US CMO Report 2025 Annual market research report surveying 500 US CMOs and over 1,500 US consumers on the role of marketing, brand discovery, and marketing impact measurement.

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• ForstacoreTechnology or IntegrationForsta provides the market research software platform that Censuswide uses to deliver research services. Forsta also hosts the application on Censuswide's behalf, with standards designed to meet data protection legislation and German BSI Grundschutzstandard.
• Market Research Society (MRS)coreOthersCensuswide adheres to MRS Code of Conduct and ESOMAR principles, reinforcing commitment to ethical research practices and data integrity.
• British Polling CouncilcoreOthersCensuswide is a member of the British Polling Council and abides by its rules, demonstrating commitment to transparent and ethical polling standards.
• ESOMARcoreOthersCensuswide follows ESOMAR principles for market research, ensuring global standards of quality and ethics in research practices.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GfK: GfK (now part of NIQ) is a global market research incumbent with strong consumer and B2B research offerings, competing for the same enterprise brand and marketing-research budgets that Censuswide targets.
• Ipsos: Ipsos is a top-three global market research group offering quantitative, qualitative, and tracking studies across consumer, B2B, and healthcare — directly overlapping Censuswide's three service pillars and enterprise client base.
• NielsenIQ: NielsenIQ is a global measurement and consumer insights incumbent serving CPG and retail enterprise clients with syndicated and custom research, comparable to Censuswide's consumer research vertical.

Direct peers

• Savanta: Savanta is a UK-based market research consultancy offering B2B, consumer, and sector-specific research, closely matching Censuswide's three-segment service structure and direct enterprise sales motion.
• Toluna: Toluna operates a large global consumer panel combined with a tech-enabled research platform, structurally analogous to Censuswide's 300K+ panel plus Forsta-platform delivery model.
• Dynata: Dynata is one of the world's largest first-party research data and panel providers, offering sample and full-service research to enterprises — a direct competitor for Censuswide's panel and project work.
• Maru/Blue: Maru/Blue is a technology-led market research firm providing custom research, panels, and insights platforms to enterprise clients across multiple verticals, comparable in scale and methodology mix to Censuswide.
• Opinium: Opinium is a London-headquartered research agency offering custom quantitative and qualitative research plus PR-driven insight campaigns, mirroring Censuswide's London base and PR/marketing-led go-to-market motion.
• YouGov: YouGov is a UK-headquartered online market research and consumer insights firm built around an owned consumer panel, very comparable to Censuswide's model of monetising a 300K+ respondent base for enterprise and public-sector clients.

Others

• Kantar: Kantar is a global research and insights incumbent with deep consumer, retail, and B2B offerings; it competes for the same brand-marketing and CMO-level research budgets that Censuswide addresses through its Voice of the CMO franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/censuswide
• Xx.com/censuswide

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Censuswide