Famous Amos
Famous Amos is a U.S. cookie brand founded in 1975 that manufactures and sells bite-size chocolate chip and oatmeal chocolate chip cookies through mainstream grocery, retail, and e-commerce channels. The brand is wholly owned by Ferrero and runs the Ingredients for Success Black entrepreneurship program.
- Company typePrivate
- Founded1975
- HeadquartersLos Angeles, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Famous Amos does
Famous Amos is a U.S. consumer packaged goods (CPG) brand that manufactures and sells bite-size chocolate chip cookies, founded in 1975 by Wally Amos at a bakery on Sunset Boulevard in Los Angeles. The brand's core product is its signature crispy, bite-size cookie filled with semi-sweet chocolate chips, sold nationally through mainstream grocery and retail channels in multiple pack formats including 3oz pouches, 9oz resealable bags, and 1oz/2oz multipacks (10ct, 12ct, 30ct, 42ct). The product portfolio expanded in 2026 with the launch of Oatmeal Chocolate Chip Cookies made with real baby oat flakes, and the entire cookie line carries Kosher Dairy certification with a 9-month shelf life.
The brand operates a primarily retail-mediated distribution model in the United States, complemented by an own-site e-commerce storefront (famousamos.com) and a multi-channel marketing presence across Instagram, Facebook, TikTok, Threads, and Twitter. In July 2025, the brand was acquired by Ferrero, the Italian confectioner behind Nutella and Ferrero Rocher, which now operates it through Ferrero U.S.A., Inc., headquartered in Parsippany, New Jersey. Ferrero's ownership is intended to extend the brand's geographic reach via its global distribution network, with current operating geographies including the United States and Singapore.
Beyond product sales, Famous Amos runs the Ingredients for Success (IFS) Entrepreneurs Initiative — a flagship community program in partnership with U.S. Black Chambers, Inc. that has awarded $750,000 to 15 early-stage Black business owners since 2020, providing $150,000 annually across three recipients alongside mentorship and networking resources. Revenue figures are not publicly disclosed at the brand level; the brand is wholly owned by the privately held Ferrero Group, and no APIs, SDKs, or AI/ML capabilities are productized.
Famous Amos firmographics
Firmographics- Name
- Famous Amos
- Legal name
- Ferrero U.S.A., Inc.
- Website
- https://famousamos.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Famous Amos is a U.S. cookie brand founded in 1975 that manufactures and sells bite-size chocolate chip and oatmeal chocolate chip cookies through mainstream grocery, retail, and e-commerce channels. The brand is wholly owned by Ferrero and runs the Ingredients for Success Black entrepreneurship program.
- Ownership category
- akta.pro rank
Famous Amos industry classification
Industry- Product category
- Packaged Cookies
- NAICS
- Cookie and Cracker Manufacturing (311821), Bread and Bakery Product Manufacturing (31181)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)
Keywords
Where Famous Amos is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Famous Amos business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Consumer Cookie Sales: Famous Amos generates revenue through the sale of packaged cookies to consumers via retail stores nationwide. Products are sold in various pack sizes (3oz, 9oz, 10ct, 12ct, 30ct, 42ct multipacks) at mainstream grocery and retail outlets. The brand is known for its bite-size format and classic chocolate chip cookies.
- Licensing and Brand Extensions: Following Ferrero's acquisition of Famous Amos in 2025, the Italian confectionery company leverages its global distribution network to expand the brand beyond its current markets. Ferrero, known for Nutella and Ferrero Rocher, acquired the cookie brand to strengthen its presence in the snack sector.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Famous Amos product offering
Product offeringCore offering
Famous Amos manufactures and sells bite-size chocolate chip cookies and oatmeal chocolate chip cookies through retail stores nationwide and its direct e-commerce site. The brand's portfolio includes its signature Chocolate Chip Cookies in resealable bags and multipacks (3oz, 9oz, 10ct, 12ct, 30ct, 42ct) plus the newer Oatmeal Chocolate Chip Cookies introduced in 2026. Cookies are made with high-quality ingredients including semi-sweet chocolate chips and are certified Kosher Dairy with a 9-month shelf life.
Product overview
Famous Amos is a cookie brand that produces crunchy, bite-size chocolate chip cookies and oatmeal chocolate chip cookies. The product portfolio consists of two core cookie varieties sold in multiple packaging formats (9oz resealable bags and various multipacks of 1oz and 2oz pouches). Founded in 1975 on Sunset Boulevard, the brand is now owned by Ferrero and positions itself around heritage and quality ingredients. In 2026, the brand expanded its product line with the introduction of Oatmeal Chocolate Chip Cookies made with real baby oat flakes.
Differentiator
Problem solved
Functional benefit
Products and services
- Chocolate Chip Cookies The signature bite-size chocolate chip cookies made with semi-sweet chocolate chips. Crunchy, bite-size cookies with a timeless taste, available in 3oz pouches, 9oz resealable bags, and multipacks of 10ct, 12ct, 30ct, and 42ct (2oz pouches). Targeted at mainstream consumers seeking a trusted, recognizable snacking brand for personal and shared occasions.
- Oatmeal Chocolate Chip Cookies Oatmeal chocolate chip cookie variety made with real baby oat flakes, combining milk and semi-sweet chocolate chips in the signature bite-size format. Available in 9oz resealable bags and 10ct multipack (1oz pouch). Targeted at consumers seeking a classic cookie with the added heartiness of oatmeal.
Quantifiable outcome
- $750,000 awarded to 15 entrepreneurs since 2020
- +1 more outcomes
Companies that use Famous Amos
Customer profileSegments2 records
Ideal customer profiles2 records
Famous Amos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Famous Amos partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- U.S. Black Chambers, Inc. (USBC)coreFerrero North America and Famous Amos partner with U.S. Black Chambers, Inc. for the annual Ingredients for Success (IFS) Entrepreneurs Initiative. The program provides $150,000 in total capital awards ($50,000 each to three recipients) along with mentorship and networking opportunities to early-stage Black business owners. The 2026 program marks the sixth year of this partnership, with applications open through June 1, 2026. USBC Executive Vice President Talisha Bekavac noted that Baby Boomer business retirements present a significant wealth-building opportunity for Black entrepreneurs, underscoring the capital access gap the program aims to address.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Famous Amos competitors and assessment
Company assessmentEmerging players
- Girl Scouts of the USA: Girl Scout Cookies are an annual direct-sales cookie brand that competes with Famous Amos for chocolate chip cookie occasions (e.g., Thin Mints, Samoas), particularly during the cookie-selling season.
Direct peers
- Keebler: Keebler is a sister brand under Ferrero following the 2025 acquisition, producing packaged cookies including Chips Deluxe that compete directly with Famous Amos in the same retail channels and parent company portfolio.
- Tate's Bake Shop: Tate's Bake Shop is a premium thin-and-crunchy cookie brand owned by Mondelez that has captured the artisanal cookie segment, competing with Famous Amos for premium cookie occasions.
- Toll House: Nestle Toll House is one of the most recognized chocolate chip cookie brands, competing directly with Famous Amos in packaged cookies and baking ingredients at grocery retail.
- Chips Ahoy!: Chips Ahoy! is Mondelez International's flagship chocolate chip cookie brand and the dominant mass-market competitor to Famous Amos, offering similar packaged cookies for retail sale nationwide.
- Voortman: Voortman is a packaged cookie brand specializing in wafer, shortbread, and chocolate chip varieties, competing with Famous Amos in the same retail cookie aisle across grocery and convenience stores.
- Mother's Cookies: Mother's Cookies is another Ferrero-owned cookie brand (acquired alongside Famous Amos in 2025), directly comparable as a packaged cookie brand with similar distribution and target consumer.
- Mrs. Fields: Mrs. Fields is a premium packaged cookie brand sold in retail and online channels, comparable to Famous Amos in targeting gift-giving and indulgent snacking occasions.
Broad incumbents
- Pepperidge Farm: Pepperidge Farm, owned by Campbell Soup, offers a broad portfolio of premium cookies including Milano and Chessmen that compete with Famous Amos in the premium packaged cookie category at grocery retail.
- Little Debbie: Little Debbie (McKee Foods) is a mass-market snack cake and cookie brand with extensive distribution at convenience and grocery channels, comparable to Famous Amos as a packaged cookie competitor targeting value-conscious consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Famous Amos social profiles
Digital presenceFamous Amos compliance and trust
Trust signalCompliance1 record
Famous Amos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Famous Amos leadership team
Management profileNumber of profiles
Famous Amos funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Famous Amos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Famous Amos
What does Famous Amos do?
Famous Amos manufactures and sells bite-size chocolate chip cookies and oatmeal chocolate chip cookies through retail stores nationwide and its direct e-commerce site. The brand's portfolio includes its signature Chocolate Chip Cookies in resealable bags and multipacks (3oz, 9oz, 10ct, 12ct, 30ct, 42ct) plus the newer Oatmeal Chocolate Chip Cookies introduced in 2026. Cookies are made with high-quality ingredients including semi-sweet chocolate chips and are certified Kosher Dairy with a 9-month shelf life.
Is Famous Amos a public or private company?
Famous Amos is a private company. It is classified as corporate owned and is currently operating.
When was Famous Amos founded?
Famous Amos was founded in 1975. It employs 5,001 to 10,000 people.
Where is Famous Amos based?
Famous Amos is headquartered in Los Angeles, United States, in the North America region.
How does Famous Amos make money?
Two revenue lines are on record. Consumer Cookie Sales are the primary driver. The others are licensing and Brand Extensions.
Who are Famous Amos's main competitors?
Girl Scouts of the USA is listed as an emerging player. Direct peers are Keebler, Tate's Bake Shop, Toll House, Chips Ahoy!, Voortman, Mother's Cookies and Mrs. Fields. Broad incumbents are Pepperidge Farm and Little Debbie.
Does Famous Amos have an API?
No public API is recorded for Famous Amos.
What industry is Famous Amos in?
Famous Amos's product category is Packaged Cookies. Its primary akta.pro industry code is AFAKAAAC, Cookies, Biscuits & Crackers Manufacturing. Its NAICS code is 311821 and its SIC code is 2052.