Ayeka

What Ayeka does

Ayeka is a 501c3 non-profit educational organization that develops and disseminates a proprietary "Soulful Education" methodology designed to move Jewish learning from the intellect into the heart and everyday life of learners. Founded in 2006 by Aryeh Ben David — a former senior faculty member at advanced Jewish educational institutions in Israel — the organization is headquartered in Jerusalem with active operations in North America, delivered through a facilitator network that includes day schools, synagogues, JCCs, and Hillel campuses.

The core technology is pedagogical rather than software: a structured Learn-Experience-Do training pathway, eight topic series spanning prayer, Jewish holidays, lifecycle events, relationships, and personal God connection, and processing exercises intended to help students find their personal voice in response to source materials. The product surface includes three core programs ("Becoming a Soulful Educator," "Becoming a Soulful Parent," and "Becoming a Soulful Individual"), supplemented by publications such as the "Becoming a Soulful Educator" book (Jewish Lights Publishing, 2016), "Prayers of the Lost and Found," the English Ayeka Haggadah, and a Hebrew-language Haggadah, plus online webinars and virtual training assets.

Ayeka's revenue model is non-profit by construction: charitable donations and foundation grants form the primary funding base, with named institutional support from the Jim Joseph Foundation (including a disclosed $912,500 grant dated 2017-09-17), Avi Chai, Kohelet, and Mayberg foundations. Auxiliary revenue comes from publication sales (e.g., Ayeka Haggadah at 50-200 NIS depending on quantity) and modest program fees (e.g., the Boulder JCC "Becoming a Soulful Parent" cohort at $60 per person for a six-week session). Distribution is community-led and partner-mediated, with no application product, no public API, and no disclosed AI/ML capabilities.

Name

Ayeka

Legal name

Ayeka

Website

https://ayeka.org.il

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Ayeka is a 501c3 non-profit that delivers a proprietary "Soulful Education" methodology to Jewish educators, parents, and individuals, combining training programs, facilitator networks, and publications across Israel and North America.

Ownership category

akta.pro rank

Product category

Jewish Education Services

NAICS

Educational Services (611), Religious Organizations (8131), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

akta.pro secondary industry

Children’s Religious & Values-Based Publishing (MPAJAFAL)

Keywords

• Jewish education
• Soulful education
• Teacher training programs
• Jewish text study
• Spiritual development

Headquarters

HQ city

Agudat Israel

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Charitable Contributions: As a 501c3 nonprofit organization, Ayeka primarily operates through charitable donations from individuals and foundations.
2. Foundation Grants: Funding from institutional foundations including the Jim Joseph Foundation, Avi Chai, Kohelet, and Mayberg foundations to support program delivery in Jewish day schools.
3. Publication Sales: Sale of publications including the Ayeka Haggadah (50-200 NIS depending on quantity), and books like 'Becoming a Soulful Parent' and 'Becoming a Soulful Educator'.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ayeka is a non-profit organization that delivers the "Soulful Education" methodology through three core programs—Becoming a Soulful Educator (for teachers in Jewish schools), Becoming a Soulful Parent (for parents), and Becoming a Soulful Individual (for personal spiritual growth). The organization also sells related publications, including the Ayeka Haggadah and books on soulful education, parenting, and prayer, distributed through its own website and through institutional partnerships.

Product overview

Ayeka is a non-profit educational organization offering a suite of programs and publications centered on 'Soulful Education' - an approach to Jewish learning that emphasizes personal connection, emotional engagement, and spiritual growth rather than purely intellectual knowledge acquisition. The core offerings include three main programs: Becoming a Soulful Educator (for teachers), Becoming a Soulful Parent (for parents), and Becoming a Soulful Individual. These programs are supplemented by published works including books on soulful education and parenting, and the Ayeka Haggadah for Passover observances. The organization was founded in 2006 and serves Jewish educational institutions and individuals across Israel and North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Becoming a Soulful Educator (Program) A teacher training program that equips educators with tools and inspiration to create learning environments where teachers and students feel personal and deep connection to Jewish texts and sources. Targeted at faculty in Jewish day schools, high schools, synagogues, and other Jewish educational institutions.
• Becoming a Soulful Parent (Program) A program for parents that combines insights from traditional Jewish wisdom with personal storytelling to help readers embrace family moments and navigate parenting challenges with renewed perspective. Delivered through community facilitators such as Boulder JCC at $60 per person for a six-week session.
• Becoming a Soulful Individual (Program) A program for individuals seeking personal growth and spiritual development through Jewish learning and self-reflection.
• Hearing Your Own Voice: The Ayeka Haggadah A Haggadah designed to help guests at Passover Seder tables feel fully present and personally engaged, with questions and activities that encourage self-reflection. Sold at 50-200 NIS per copy depending on quantity.
• Becoming a Soulful Educator (Book) A book published by Jewish Lights Publishing in 2016 that teaches educators how to bring Jewish learning from minds to hearts to souls.
• Prayers of the Lost and Found: 10 Reflections on Becoming a Prayerful Human Being A personal book by Aryeh Ben David describing his struggle with prayer and offering a new approach to prayer for contemporary times.
• Hebrew Haggadah (הגדת אייכה -האשמע קולי) A Hebrew-language Haggadah that transforms the Passover Seder experience into a personal journey, available in physical copy format.
• Becoming a Soulful Parent: A Path to the Wisdom Within (Book) A book that combines insights from traditional Jewish wisdom with personal storytelling to help readers embrace family moments and navigate parenting challenges with renewed perspective.

Quantifiable outcome

• Unanimous school cohort continuation despite COVID-19 uncertainty
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hillel InternationalcoreStrategic or Co-development PartnerAyeka developed its campus educator program in partnership with Hillel International. The program prepares Hillel campus educators to present traditional Jewish texts accessibly, including customized study sessions tied to the Jewish calendar for use in low-pressure social college environments.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hadar Institute: A Jewish learning institution offering adult text study, rabbinic training, and community programs. Directly comparable to Ayeka in its focus on rigorous Jewish learning translated into personal meaning for adult learners.
• Drisha Institute for Jewish Education: Offers intensive Jewish text study programs for women and community educators, with a methodology oriented around personal engagement with sources. Closely aligned with Ayeka's experiential, learner-centered pedagogy.
• Pardes Institute of Jewish Studies: Provides Jewish text learning through beit midrash and teacher training programs in Israel and online. Comparable to Ayeka in combining serious text study with educator professional development.
• The iCenter: Resource and professional development organization for Israel and Jewish education in North American day schools. Comparable in delivering methodologies and content that day schools and educators adopt as curricular supplements.
• M²: The Institute for Experiential Jewish Education: Dedicated to advancing experiential Jewish education methodology and educator training. Direct peer in offering educator-facing methodology programs that complement formal Jewish schooling.

Emerging players

• Sefaria: Digital library and learning platform for Jewish texts. Comparable as an enabling technology layer for Jewish learning, but Ayeka focuses on methodology and facilitation rather than content distribution.

Broad incumbents

• Jewish Theological Seminary (JTS): Established rabbinical, academic, and educator training institution. Overlaps with Ayeka in training Jewish educators and producing curricula, but operates at a far larger formal-institutional scale.
• Hebrew Union College (HUC): Major seminary training rabbis, cantors, and Jewish educators. Comparable in producing Jewish educational leadership and methodological content, with broader denominational and academic scope.
• The Lookstein Center: Provides professional development and curricular resources for Jewish day school educators. Comparable as a provider of methodology, training, and resources for the same day school customer base.
• Jewish Education Project: Community-based organization supporting Jewish day schools and congregational education. Comparable as an organizational vehicle for delivering educator professional development across North American Jewish institutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AyekaCenter
• YouTubeyoutube.com/channel/UC0Z-jxHrbVijRo7gQbis4Ww
• Facebookfacebook.com/jewishayeka
• LinkedInlinkedin.com/company/ayeka-center-for-soulful-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayeka