Body and Mind
Body and Mind is a publicly traded multi-state cannabis operator that owns and operates retail cannabis dispensaries in California and Ohio, selling flower, concentrates, edibles, vapes, topicals, and proprietary branded edibles to adult recreational consumers and medical marijuana patients via storefronts and online ordering.
- Company typePrivate
- Founded2016
- HeadquartersVancouver, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Body and Mind does
Body and Mind Inc. (formerly DEP Nevada, Inc.) is a publicly traded multi-state cannabis operator headquartered at 6420 Sunset Corporate Drive in Las Vegas, Nevada, with a corporate office in Vancouver, British Columbia. The company is listed on the Canadian Securities Exchange under BAMM and on OTC Pink (Expert Market) under BMMJ. Body and Mind operates retail cannabis dispensaries in California — The Reef Seaside (1900 Fremont Blvd, Seaside), BaM Long Beach (34411 E Anaheim St), and BaM San Diego (7625 Carroll Rd, pending divestiture) — and in Ohio (709 Sugar LN, Elyria), serving both adult recreational consumers aged 21+ and medical marijuana patients with qualifying conditions. The product portfolio spans flower, concentrates, edibles, vapes, topicals, and pre-rolls sourced from third-party brands and supplemented with proprietary branded edibles (Pretzel Bites, Krispy Bites, and Cookie and Cream Chocolate Bites, each at 10MG THC per serving). The company also operates a cannabis education content library covering strains, terpenes, cannabinoids, and state regulation.
Commercial activity runs through owned physical dispensary storefronts plus a website-based online ordering platform offering express pickup and delivery, with daily happy hour deals, first-time order discounts, and other promotions. Customer acquisition relies on content marketing (cannabis education, state-specific regulation guides), organic social media presence across Instagram, Twitter, YouTube, and LinkedIn, and community events including a monthly farmer's market at the San Diego location. The primary operating subsidiary, DEP Nevada, Inc., handles dispensary operations under state-level cannabis licensing.
Between 2021 and 2026, Body and Mind pursued an expansion-then-consolidation strategy. It financed growth with approximately US$29.5 million across multiple rounds, including an US$11.1 million debt facility with FocusGrowth Asset Management, LP (July 2021) and a US$3.0 million convertible debenture with Bengal Impact Partners and Mindset Capital (December 2022), supplemented by smaller raises in 2018, 2020, 2021, and 2024. The company acquired CraftedPlants NJ in December 2022 to enter New Jersey, but subsequently divested from New Jersey, Illinois (two stores), and San Diego between 2025 and 2026 for approximately US$6.1 million in combined proceeds, refocusing the business on its California core. Leadership comprises President and CEO Michael Mills and board member Josh Rosen of Bengal Capital.
Body and Mind firmographics
Firmographics- Name
- Body and Mind
- Legal name
- Body and Mind, Inc.
- Website
- https://bodyandmind.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Body and Mind is a publicly traded multi-state cannabis operator that owns and operates retail cannabis dispensaries in California and Ohio, selling flower, concentrates, edibles, vapes, topicals, and proprietary branded edibles to adult recreational consumers and medical marijuana patients via storefronts and online ordering.
- Ownership category
- akta.pro rank
Body and Mind industry classification
Industry- Product category
- Cannabis Retail Dispensary
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industries
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Medical Cannabis Dispensaries (CRANAFAB)
Keywords
Where Body and Mind is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Body and Mind business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Cannabis Dispensary Sales: Body and Mind generates revenue through retail sales of cannabis products including flower, concentrates, edibles, vapes, topicals, and pre-rolls at their dispensary locations. Products are sold directly to consumers aged 21+ (recreational) and medical marijuana patients with qualifying conditions. The company also offers online ordering with express pickup and delivery services.
- Dispensary Divestment Transactions: The company has engaged in divestment transactions of cannabis dispensary assets, including the sale of BaM Body and Mind Dispensary NJ (New Jersey) to Ascend New Jersey LLC and San Diego dispensary to OTC Miramar LLC, generating cash proceeds from equity sales.
- Illinois Dispensary Transactions: The company closed Illinois dispensary transactions (NMG IL 4 and NMG IL 1) with earnout provisions tied to 3.2 times Earnout Period EBITDA, generating cash proceeds from sale of equity interests.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Body and Mind product offering
Product offeringCore offering
Body and Mind operates retail cannabis dispensaries in California that sell naturally grown, handcrafted small-batch cannabis products including flower, concentrates, edibles, vapes, topicals, and pre-rolls to adult recreational consumers (21+) and medical marijuana patients. Customers can browse and order products through an online ordering platform for express pickup or delivery, with first-time order discounts and daily happy hour deals. The company also offers a proprietary line of branded THC-infused edibles (Pretzel Bites, Krispy Bites, Cookie and Cream Chocolate Bites) and a multi-state cannabis education content platform.
Product overview
Body and Mind (BaM) is a multi-state cannabis retail company operating dispensaries across California, Nevada, Ohio, Illinois, and New Jersey. The core offering is a retail dispensary platform — both physical dispensary locations and an online ordering/express pickup system — through which it sells a curated selection of cannabis products including flower, concentrates, edibles, vapes, and topicals. The product portfolio includes proprietary branded edibles (Pretzel Bites, Krispy Bites, Cookie and Cream Chocolate Bites) alongside third-party brands. The company also operates an educational platform covering cannabis strains, terpenes, regulations, and usage guidance. Geographic footprint has been expanded and contracted through acquisitions (CraftedPlants NJ in 2022) and divestitures (San Diego, Illinois, and New Jersey operations through 2025–2026).
Differentiator
Problem solved
Functional benefit
Brands
- Pretzel Bites: Cannabis-infused edible product featuring pretzel with chocolate and caramel coating
- Krispy Bites
- Cookie and Cream Chocolate Bites
- The Reef Seaside Dispensary & Weed Delivery
- BaM Long Beach
- BaM San Diego
Products and services
- BaM Retail Dispensary Operations Body and Mind operates retail cannabis dispensaries in California offering a curated selection of naturally cultivated cannabis products including flower, concentrates, edibles, vapes, and topicals, with online ordering for express pickup. The dispensaries serve both adult recreational consumers (21+) and medical marijuana patients with physician recommendations.
- Online Ordering / Express Pickup Body and Mind's website-based online ordering platform enables customers to browse and purchase cannabis products for express in-store pickup and delivery from its California dispensary locations, with special discounts for first-time online orders and daily happy hour deals.
- The Reef Seaside Dispensary & Weed Delivery The Reef is Body and Mind's California dispensary located at 1900 Fremont Blvd, Seaside, CA 93955, offering in-store cannabis retail and weed delivery services to adult recreational consumers and medical marijuana patients.
- Pretzel Bites (cannabis edible) A Body and Mind branded cannabis edible product featuring pretzel pieces with caramel filling and a chocolate coating, infused with 10mg of THC per serving, sold through Body and Mind dispensaries.
- Krispy Bites (cannabis edible) A Body and Mind branded cannabis edible with a crispy and gooey texture, infused with 10mg of THC per serving, sold through Body and Mind dispensaries as part of its branded edible product line.
- Cookie and Cream Chocolate Bites (cannabis edible) A Body and Mind branded cannabis edible combining white chocolate with cookie crumbles, infused with 10mg of THC per serving, described as the latest offering in Body and Mind's featured edibles line and sold through its dispensaries.
Quantifiable outcome
- Every batch undergoes rigorous lab testing to ensure it meets highest standards and is free of contaminants
Companies that use Body and Mind
Customer profileSegments2 records
Ideal customer profiles2 records
Body and Mind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Body and Mind partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Ascend New Jersey, LLCminorPurchaser of Body and Mind's New Jersey dispensary operations (BAM NJ). Acquired equity interests resulting in 35% ownership, with a social equity partner taking 65%. Total consideration of $2.0 million including $1M escrow.
- OTC Miramar, LLCminorPurchaser of Body and Mind's San Diego dispensary assets (60% of NMG San Diego LLC). Asset purchase agreement for total consideration of $1.6 million in cash, with $100,000 deposit already paid.
Scale indicators7 records
Recent moves9 records
Expansion highlights4 records
Body and Mind competitors and assessment
Company assessmentDirect peers
- Columbia Care (now The Cannabist Company): Multi-state cannabis operator with retail dispensaries and cultivation across the U.S. Direct competitor in adult-use and medical retail formats in markets overlapping with Body and Mind's historical footprint.
- Cresco Labs: Multi-state cannabis operator with retail dispensary and cultivation operations across several U.S. states. Comparable to Body and Mind as a publicly traded MSO with a multi-state retail and cultivation strategy, although at significantly larger scale.
- AYR Wellness: Vertically integrated multi-state cannabis operator with retail dispensaries across several U.S. states. Operates in comparable adult-use and medical markets to Body and Mind and shares the small-to-mid-cap MSO profile.
- Verano Holdings: Vertically integrated multi-state cannabis operator with retail dispensaries (Zen Leaf) and cultivation across multiple states. Comparable retail dispensary footprint and product mix to Body and Mind, though materially larger.
- Green Thumb Industries: U.S. multi-state cannabis operator with retail dispensary (Rise) and consumer packaged goods brands. Directly comparable to Body and Mind in retail-and-brand strategy, but at substantially larger scale and broader geographic reach.
- Ascend Wellness Holdings: Multi-state cannabis operator with retail, cultivation, and wholesale operations in limited states. Comparable in size and strategy to Body and Mind as a smaller-cap public MSO, and notably the parent of Ascend New Jersey LLC, which acquired Body and Mind's NJ dispensary.
Broad incumbents
- Trulieve Cannabis: Large U.S. multi-state cannabis operator with retail and cultivation, including presence in California and Ohio. Provides a scaled benchmark for Body and Mind's California-plus-Ohio retail strategy.
- Curaleaf Holdings: Largest U.S. multi-state cannabis operator with extensive dispensary and cultivation footprint. Operates overlapping adult-use and medical dispensary formats and competes with smaller MSOs like Body and Mind for state licenses and shelf space.
Emerging players
- iAnthus Capital Holdings: Multi-state cannabis operator with retail and cultivation in limited U.S. states, similar in scale and capital-structure profile to Body and Mind. Comparable as a small-cap public MSO navigating capital constraints and selective state footprints.
Regional players
- Planet 13 Holdings: Nevada-anchored cannabis operator with a flagship Las Vegas SuperStore dispensary and ancillary operations. Comparable in product mix and premium positioning to Body and Mind's dispensary concept, though concentrated in Nevada rather than California.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Body and Mind social profiles
Digital presenceBody and Mind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Body and Mind leadership team
Management profileNumber of profiles
Profiles3 records
Body and Mind subsidiaries and ownership
Company hierarchySubsidiaries4 records
Body and Mind funding detail
Funding detailFunding overview
Funding rounds7 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Body and Mind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Body and Mind
What does Body and Mind do?
Body and Mind operates retail cannabis dispensaries in California that sell naturally grown, handcrafted small-batch cannabis products including flower, concentrates, edibles, vapes, topicals, and pre-rolls to adult recreational consumers (21+) and medical marijuana patients. Customers can browse and order products through an online ordering platform for express pickup or delivery, with first-time order discounts and daily happy hour deals. The company also offers a proprietary line of branded THC-infused edibles (Pretzel Bites, Krispy Bites, Cookie and Cream Chocolate Bites) and a multi-state cannabis education content platform.
Is Body and Mind a public or private company?
Body and Mind is a private company. It is classified as public and is currently operating.
When was Body and Mind founded?
Body and Mind was founded in 2016. It employs 101 to 250 people.
Where is Body and Mind based?
Body and Mind is headquartered in Vancouver, Canada, in the North America region.
How does Body and Mind make money?
Three revenue lines are on record. Retail Cannabis Dispensary Sales are the primary driver. The others are dispensary Divestment Transactions and illinois Dispensary Transactions.
Who are Body and Mind's main competitors?
Direct peers on record are Columbia Care (now The Cannabist Company), Cresco Labs, AYR Wellness, Verano Holdings, Green Thumb Industries and Ascend Wellness Holdings. Broad incumbents are Trulieve Cannabis and Curaleaf Holdings. iAnthus Capital Holdings is listed as an emerging player. Planet 13 Holdings is listed as a regional player.
Does Body and Mind have an API?
No public API is recorded for Body and Mind.
What industry is Body and Mind in?
Body and Mind's product category is Cannabis Retail Dispensary. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries. Its NAICS code is 459991 and its SIC code is 5912.