Making

What Making does

Making is a privately held, early-stage company founded in 2021 that operates a digital platform serving makers, crafters, and artists. The product is distributed via the website themakingapp.com (with a /classes route), implying a self-serve web or mobile application delivering instructional and class-based content to individual hobbyists and aspiring creators. Its customer segmentation is horizontal, targeting a long tail of individual consumers globally rather than enterprise buyers, and there are no logos, named accounts, or paid-customer disclosures in the available source material.

The platform's technology footprint is minimal in the disclosed record: there are no proprietary features, integrations, APIs, AI modalities, patents, or compliance certifications documented. One observable go-to-market tactic is third-party content marketing — a single educational article hosted on dot-software.org — used to capture organic Google search traffic at the top of the funnel. Leadership comprises CEO Ashley Yousling and Head of Engineering Jason Buck, and the company employs between 1 and 10 people. There is no disclosed pricing model, revenue mechanics, monetization language, or revenue figure in the source data.

The company has raised a single early-stage funding round of $500,000 in October 2021, with investors and lead undisclosed, and no subsequent funding events, M&A, partnerships, product launches, or geographic expansion moves are on record. Operating geographies, ownership structure, and current operating status beyond "active" cannot be determined from the source material. Net of evidence, Making is a sub-scale, pre-PMF-stage consumer platform with limited capital, no demonstrated monetization, and no technical differentiation evidenced.

Name

Making

Website

https://themakingapp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Making is a private digital platform founded in 2021 that serves individual makers, crafters, and artists through the Making app, delivering self-serve classes and creative content to a global consumer audience via themakingapp.com.

Ownership category

akta.pro rank

Product category

Creative Goods Marketplace

NAICS

Independent Artists, Writers, and Performers (711510)

akta.pro primary industry

Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)

akta.pro secondary industries

General Arts & Crafts Supplies Retail (CRALACAA), Design & Maker Skills (Graphic Design, Calligraphy, Lettering) (EDAAAGAJ)

Keywords

• Creative goods marketplace
• Maker community platform
• Artisan craft marketplace
• Online craft classes
• Creative content education

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Making operates a social marketplace platform for makers, crafters, and artists to list and sell handmade goods and creative content. The platform offers educational classes and guides (such as beat-making tutorials) accessible through themakingapp.com, targeting independent creators and buyers of artisan products.

Differentiator

Problem solved

Functional benefit

Products and services

• Making Marketplace Social marketplace platform where makers, crafters, and artists can list and sell handmade goods and creative content to individual buyers.
• Making Classes Educational classes and guides on creative skills (such as beat-making) accessible through the Making platform at themakingapp.com/classes.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Etsy: Largest horizontal marketplace for handmade and craft goods. Comparable because Etsy sits at the center of the same maker/crafter/artist buyer-seller dynamic that Making targets, though Etsy operates at vastly greater scale and breadth.
• Michaels: Largest North American specialty retailer of arts, crafts, and hobby supplies. Comparable as a dominant incumbent in the maker/crafter supply space that any maker marketplace or class platform must contend with.
• JOANN: National specialty retailer of fabrics and crafts supplies with an expanding classes and education offering. Comparable incumbent that combines retail craft supplies with creative learning content.

Direct peers

• Skillshare: Subscription-based online learning marketplace for creative classes taught by independent makers and practitioners. Directly comparable to Making's /classes layer serving the maker/craft community.
• CreativeLive: Live and on-demand creative education platform focused on photography, art, craft, and design — the same creator-learner segment Making targets through its classes offering.
• LoveCrafts: Online marketplace and community for crafting supplies and patterns (knitting, crochet, sewing, papercraft). Highly comparable as a vertically-focused maker marketplace with a strong community and education angle.
• Craftsy: Online learning platform and supply retailer for crafting enthusiasts, offering video classes across quilting, sewing, knitting, and other maker disciplines. Closely aligned with Making's maker-education positioning.
• Makerist: European marketplace for sewing, knitting, and crafting patterns and supplies. Comparable as a niche maker marketplace with educational content integrated into the shopping experience.

Emerging players

• Patreon: Membership platform enabling independent creators (including makers and artists) to monetize via subscriptions. Comparable as a creator-monetization infrastructure layer that competes for the same maker/artist supply side.
• Gumroad: Direct-to-consumer commerce platform enabling creators to sell digital products, including tutorials, patterns, and craft kits. Comparable as an enabling commerce layer for independent makers and craft educators.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/MakingCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Making