Olive Tree People
Olive Tree People is a direct-to-consumer waterless beauty company that sells hydroxytyrosol-based skincare, wellness, makeup, and frequency therapy products through e-commerce and a 70,000+ independent consultant network across 50+ countries.
- Company typePrivate
- Founded2015
- HeadquartersSanta Monica, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Olive Tree People does
Olive Tree People is a direct-to-consumer waterless beauty company that develops and sells skincare, makeup, wellness, and frequency therapy products formulated with hydroxytyrosol extracted from company-owned mountain olive trees in Andalusia, Spain. Its core technology replaces the approximately 70% water content found in conventional skincare products with a proprietary 'Elixir of the Olive Tree' — for which the company has filed a patent application and received independent confirmation of zero water content. Products are manufactured in Germany from raw materials sourced from 30,985 rescued centenarian and wild mountain olive trees, and the portfolio spans six sub-brands (OLIVEDA, LA DOPE, OLIVEMUSH, OLIVE ROSE, OLIVE re:connected, IS THAT MATTY?) plus a newly launched Baby & Mom line and frequency therapy hardware (big:olive, olive:me, mini:olive).
The company is a private wholly-owned subsidiary of publicly traded Oliveda International, Inc. (NASDAQ: OLVI), founded by Thomas Lommel, who remains CEO. Revenue is generated primarily through direct-to-consumer e-commerce (us.olivetreepeople.com) and a direct-selling network of 70,000+ independent 'Waterless Beauty Consultants' (with an 84% retention rate) who earn 25-35% commission on sales. Pricing ranges from approximately $19.90 for olive teas to $14,950 for the big:olive frequency therapy device, with bundles up to $1,032.25. Customers are health-conscious consumers, expecting mothers, wellness/frequency therapy seekers, and beauty entrepreneurs across more than 50 countries.
The North American subsidiary launched in 2023 and reportedly grew from $6.5M in Year 1 to $104.5M in Year 2, achieving a valuation exceeding $1B. The company has since expanded into Europe (Dec 2025), launched the Baby & Mom line (June 2026), filed a patent on its 100% waterless formulation (April 2026), secured Demeter certification of its olive groves, and is officially preparing for a planned Nasdaq listing in 2027. Olive Tree People is differentiated by its vertically integrated supply chain, social impact narrative (water wells in 90 Tanzanian and Senegalese villages serving ~15,000 residents), and a unique 'holistic cycle' combining skincare, internal wellness, frequency therapy, and wellness retreats in Mallorca.
Olive Tree People firmographics
Firmographics- Name
- Olive Tree People
- Legal name
- OLIVE TREE PEOPLE Inc.
- Website
- https://us.olivetreepeople.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Olive Tree People is a direct-to-consumer waterless beauty company that sells hydroxytyrosol-based skincare, wellness, makeup, and frequency therapy products through e-commerce and a 70,000+ independent consultant network across 50+ countries.
- Ownership category
- akta.pro rank
Where Olive Tree People is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Olive Tree People business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Product Sales: Olive Tree People generates revenue through direct-to-consumer sales of waterless skincare, makeup, and wellness products via its e-commerce platform and a network of independent consultants. Products range from $19.90 (olive teas) to $1,032.25 (bundles). The company achieved $6.5 million in its first year and $104.5 million in its second year of operation in North America.
- Waterless Beauty Consultant Program: Independent consultants enroll for $50 and earn 25-35% commission on sales to their clients. Consultants can also earn additional income by mentoring and leading teams. The company operates as a social marketing/direct selling company.
- Frequency Therapy Devices: The company sells hardware products including big:olive (wall device at $14,950) and olive:me bracelet ($229), along with monthly subscription services for frequency content ($9.95-$49.95 per month).
- Olive Tree Therapy Services & Retreats: The company offers Olive Tree Therapy wellness retreats in Mallorca, described as Mediterranean Ayurveda with measurable health outcomes confirmed by conventional medicine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual skincare and wellness products sold at fixed retail prices ranging from approximately $19.90 to over $1,000 depending on the product type and size. |
| Transaction based/ take rate | Pay-as-you-go | Independent consultant enrollment with commissions on sales and optional product purchases at discounted rates. |
| Subscription | Monthly | Frequency therapy devices with optional monthly subscription for ongoing content delivery. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Olive Tree People product offering
Product offeringCore offering
Olive Tree People creates and sells waterless skincare, makeup, and wellness products that replace the typical 70% water content in conventional cosmetics with its proprietary 'Elixir of the Olive Tree' containing hydroxytyrosol extracted from its own mountain olive trees in Spain. The company distributes through a direct-to-consumer e-commerce platform and a network of over 70,000 independent Waterless Beauty Consultants, and also markets connected frequency therapy devices (big:olive, olive:me, mini:olive) that transmit olive tree frequencies.
Product overview
Olive Tree People is a direct-to-consumer waterless beauty company operating as a multi-sub-brand portfolio platform. The core offering centers on patented waterless skincare formulations that replace the typical 70% water content with proprietary hydroxytyrosol extracted from company-owned mountain olive trees in Spain. The portfolio includes six sub-brands: OLIVEDA (core waterless skincare), LA DOPE (hemp-based beauty therapy), OLIVEMUSH (wellness beverages), OLIVE ROSE (hydroxytyrosol-powered makeup), OLIVE re:connected (frequency therapy devices), and IS THAT MATTY? (pet care). Products span face care, body & hair care, inside care (elixirs, capsules, mouth care, teas, olive oil), and meditation services. The company operates through a direct-selling model with independent consultants, and recently expanded into the Baby & Mom category with the world's first waterless skincare line for babies and mothers.
Differentiator
Problem solved
Functional benefit
Brands
- OLIVEDA: Waterless beauty skincare line featuring hydroxytyrosol-based products
- LA DOPE
- OLIVEMUSH
- OLIVE ROSE
- IS THAT MATTY?
- OLIVE re:connected
- OLIVE TREE THERAPY
Products and services
- OLIVEDA Waterless Skincare Line Core waterless skincare sub-brand formulated with hydroxytyrosol derived from mountain olive trees, replacing the typical 70% water content found in conventional skincare with bioactive olive elixir. Covers face cleansers, toners, masks, serums, creams, eye care, lip care, shower gels, body care, and hair care for individual consumers.
- LA DOPE Hemp Beauty Therapy Hemp-based beauty therapy sub-brand combining hydroxytyrosol with hemp for skincare products targeting anti-aging, blemish control, and glow enhancement for individual consumers.
- OLIVE ROSE Makeup Line No-makeup makeup sub-brand featuring hydroxytyrosol-powered formulations including primer serums, shaping contours, blushes, and volumizing mascara for individual consumers.
- OLIVEMUSH Wellness Beverages Coffee-free wellness blend sub-brand featuring olive leaf, cacao, herbs, and mushrooms for internal consumption and holistic well-being for individual consumers.
- IS THAT MATTY? Pet Care Pet care sub-brand offering waterless skincare products specifically formulated for pets for individual pet owners.
- Baby & Mom Waterless Skincare Line World's first waterless skincare line for babies and mothers, with 77% to 95% of product composition derived from the olive tree, designed for expecting and new mothers seeking safe, natural skincare for babies and themselves.
- Olive Tree Frequency Therapy Devices Connected hardware devices that transmit olive tree frequencies via 432Hz transmitters: big:olive wall device ($14,950) for spaces up to 100 m², olive:me bioactive wearable bracelet ($229 + $9.95/month subscription), and mini:olive sleep and balance device. Each device is individually connected to a specific mountain olive tree.
- Waterless Beauty Consultant Program Direct selling business opportunity allowing independent consultants to enroll for a $50 digital starter kit and earn 25-35% commission selling waterless beauty products through personal websites and social channels, with no inventory requirements.
- Olive Tree Therapy Retreats Mediterranean Ayurveda wellness retreat program (described as '10 years in 14 days') with measurable health improvements (30% improvement in liver and gout metabolism, 20% improvement in lung function, 30%+ cholesterol reduction), conducted at the OLIVEDA SPA in Mallorca, Spain.
- Olive Tree Sound Bath 24/7 real-time streaming of olive tree meditation sounds, connecting users with the healing and balancing frequencies of mountain olive trees worldwide for stress relief, meditation support, and sleep improvement.
Quantifiable outcome
- Zero water content confirmed by independent assessors in 100% of tested products
- +8 more outcomes
Companies that use Olive Tree People
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Olive Tree People technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Olive Tree People partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Arusha Region Government (Tanzania)minorOlive Tree People founder Thomas Lommel met with Arusha region government officials in Tanzania on April 14, 2026, to present the company's global waterless beauty initiative. Following the presentation, the company confirmed support for drilling water wells in 90 villages in the Arusha region, with drilling beginning the next day in Maasai villages.
- Senegalese Villages (Mhaba and Pellew)minorIn August 2013, Olive Tree People began its 'OLIVEDA for Africa' water well project in Senegalese villages of Mhaba and Pellew, 80 kilometers from Dakar. The first two wells were 35 and 80 meters deep. The project expanded to Tanzania's Arusha region (90 villages), most recently with the Maasai in the Kilimanjaro region in 2021.
- Dr. Peter Fleischhauer (International Medical Centre Palma de Mallorca)minorDr. Peter Fleischhauer, a medical doctor in Palma de Mallorca, conducted conventional medical examinations of Olive Tree Therapy program participants, recording medical test results at the beginning and end of the 14-day therapy program. The results confirmed measurable health improvements including 30% improvement in liver and gout metabolism, 20% improvement in lung function, and cholesterol reduction of more than 30%.
- Mayoress Flor de Jara Hernández Brioso (Municipality of Arroyomolinos de Leon)minorThe Mayoress of Arroyomolinos de Leon, where Olive Tree People's mountain olive groves are located, has publicly recognized the company as 'the region's greatest conservationist' for its work protecting centenarian olive trees and cultivating land.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Olive Tree People competitors and assessment
Company assessmentDirect peers
- Beautycounter: Clean beauty brand with both e-commerce DTC and a consultant-style "Band of Beauty" network. Comparable in mission-driven branding, clean/conscious ingredient positioning, and hybrid DTC-plus-network GTM targeting similar health-conscious consumer segments.
- Tata Harper: Luxury non-toxic skincare brand with vertically integrated farm-to-face supply chain in Vermont. Comparable as a vertically integrated, ingredient-led premium skincare brand with a strong natural-ingredient narrative and similar high-AOV positioning.
- Drunk Elephant: Premium clean/biocompatible skincare brand focused on ingredient purity and elimination of irritants ("Suspicious 6"). Comparable as a premium-positioned skincare brand with a strong ingredient-story differentiator and similar target health-conscious consumer.
- Herbalife Nutrition: Global direct-selling nutrition and wellness company with a multi-level distributor model. Comparable in scale of consultant network, subscription-style consumption, and lifestyle/wellness brand positioning rather than direct skincare overlap.
- Rodan + Fields: Dermatologist-founded premium skincare brand sold exclusively through independent consultants via MLM. Closely matches Olive Tree People's combination of premium clinical/clean positioning, consultant-driven GTM, and US-anchored growth narrative.
- Young Living Essential Oils: Direct-selling essential oils and wellness company with a global consultant network and proprietary "Seed to Seal" supply chain story. Comparable to Olive Tree People in MLM model, plant-based hero ingredient positioning, and lifestyle/wellness brand identity.
- doTERRA: Global direct-selling wellness company selling essential oils and plant-based supplements through independent wellness advocates. Highly comparable to Olive Tree People: similar MLM structure, botanical/wellness narrative, premium pricing, and consultant-led community model.
- Nu Skin Enterprises: Public MLM company selling premium anti-aging skincare and wellness products through a global network of independent distributors. Closely comparable GTM (direct selling, premium pricing, anti-aging/wellness positioning) and faces the same MLM-regulatory dynamics as Olive Tree People.
Broad incumbents
- L'Oréal: Largest global beauty company with extensive skincare portfolio and R&D capability. Represents the broad incumbent competitor that can enter the waterless beauty category at scale, leveraging vastly superior distribution and marketing budgets.
- Estée Lauder Companies: Global multi-brand prestige beauty conglomerate with anti-aging, skincare, and wellness offerings. Comparable as a broad incumbent with portfolio breadth, prestige positioning, and the capability to launch competing waterless or hydroxytyrosol-based lines.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat6 records
Key risks2 records
Key highlights7 records
Customer concentration
Olive Tree People social profiles
Digital presenceOlive Tree People financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olive Tree People leadership team
Management profileNumber of profiles
Profiles1 record
Olive Tree People funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olive Tree People M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olive Tree People
What does Olive Tree People do?
Olive Tree People creates and sells waterless skincare, makeup, and wellness products that replace the typical 70% water content in conventional cosmetics with its proprietary 'Elixir of the Olive Tree' containing hydroxytyrosol extracted from its own mountain olive trees in Spain. The company distributes through a direct-to-consumer e-commerce platform and a network of over 70,000 independent Waterless Beauty Consultants, and also markets connected frequency therapy devices (big:olive, olive:me, mini:olive) that transmit olive tree frequencies.
Is Olive Tree People a public or private company?
Olive Tree People is a private company. It is classified as corporate owned and is currently operating.
When was Olive Tree People founded?
Olive Tree People was founded in 2015. It employs 101 to 250 people.
Where is Olive Tree People based?
Olive Tree People is headquartered in Santa Monica, United States, in the North America region.
How does Olive Tree People make money?
Four revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are waterless Beauty Consultant Program, frequency Therapy Devices and olive Tree Therapy Services & Retreats.
Who are Olive Tree People's main competitors?
Direct peers on record are Beautycounter, Tata Harper, Drunk Elephant, Herbalife Nutrition, Rodan + Fields, Young Living Essential Oils, doTERRA and Nu Skin Enterprises. Broad incumbents are L'Oréal and Estée Lauder Companies.
Does Olive Tree People have an API?
No public API is recorded for Olive Tree People.