Out Of The Box Education

What Out Of The Box Education does

Out Of The Box Education, Inc. is a Cambridge, MA-based consumer edtech company that builds learning products for children ages 2 to 7+. It was founded in 2019 at MIT's DesignX program by co-founders Kloe Ng and Yu Qian Ang. The company's flagship product is the Classroom-in-a-box, a patent-pending modular hardware system developed at MIT that combines interchangeable lids, learn-and-play boards, a whiteboard, and configurable components to transform any space into a learning environment. The hardware is sold via a direct-to-consumer e-commerce storefront at $339-$399 and was initially validated through a fully funded Kickstarter campaign; current availability is restricted to USA and Singapore.

The company also operates an AI-powered Digital Learning Platform that delivers personalized learning journeys, micro-classes, videos, and a content library targeting six development areas (cognitive, motor, numeracy, literacy, creative/aesthetic, and social-emotional). The platform is currently gated behind a beta waitlist, with a planned monthly subscription model. A secondary catalog of digital worksheets and printables (coding, numeracy, social-emotional posters) is sold individually at $1.68-$3.99. Customer segments include parents of young children, preschools and childcare centers, and homeschooling families, served primarily through direct-to-consumer channels. The company joined the Techstars accelerator in July 2021 and has delivered curriculum to over 1,000 children cumulatively across early education programs.

Name

Out Of The Box Education

Legal name

Out Of The Box Education, Inc.

Website

https://ootb.education

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Out Of The Box Education is a Cambridge, MA-based consumer edtech company that sells a modular Classroom-in-a-box hardware product and an AI-powered digital learning platform for children ages 2-7, targeting parents, preschools, and homeschooling families via direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Early Childhood Education

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAFACAN

Early Learning Digital Curriculum & School Readiness Content

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDACANAF

STEM & Coding Readiness for Early Learners

Education/Early Childhood Education/Digital Learning Tools for Early Childhood

SECONDARYEDAGAIAE

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting)

Education/Educational Publishing & Learning Content/Children’s & Young Adult Educational Trade Publishing

SECONDARYCRALAFAB

Educational & Learning Toys Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Toy Stores & Games Retail

Keywords

• Early childhood education
• Personalized learning platform
• Educational hardware products
• STEAM learning materials
• AI learning recommendations

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - Classroom-in-a-box: One-time purchase of the physical Classroom-in-a-box product, an all-in-one learn and play system for children ages 2-7+. Sold at $339 (sale) or $399 (regular) with shipping.
2. Digital Products - Worksheets and Printables: Individual digital downloads including coding worksheets, numeracy/math worksheets, and posters. Prices range from $1.68 to $3.99 per item.
3. Software Platform Subscription: Monthly subscription for the digital learning platform with unlimited software access, personalized digital resources weekly, personalized micro-classes, development-appropriate learning journeys, and progress reports with expert support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Out Of The Box Education develops and sells the Classroom-in-a-box, a patent-pending modular all-in-one learn-and-play hardware system for children ages 2-7+, alongside an AI-powered digital learning platform that delivers personalized learning journeys, worksheets, micro-lessons, and printables. The company also sells individual digital worksheets and posters on STEAM subjects through its online storefront.

Product overview

Out Of The Box Education offers a unified product portfolio centered on its flagship Classroom-in-a-box hardware product combined with an AI-powered Digital Learning Platform. The Classroom-in-a-box (patent pending, developed at MIT) is a modular, all-in-one learn-and-play system for children ages 2-7+, priced at $339-$399. The accompanying software platform delivers personalized learning journeys, micro lessons, videos, and a growing content library. The product line includes digital worksheets covering coding concepts (Directional Coding, Binary Code, Sorting/Search/Basic Algorithms at $2.59 each) and numeracy/math skills (Counting, Addition/Subtraction, Time, Memory training at $1.68-$2.59), as well as poster/printable products for literacy, STEM, and social-emotional learning ($2.59 each). The system targets six key development areas: cognitive, motor, numeracy, literacy, creative/aesthetic, and social-emotional skills. The company is a Techstars portfolio company and operates from Cambridge, MA.

Differentiator

Problem solved

Functional benefit

Brands

• Classroom-in-a-box: World's first all-in-one learn and play system for children ages 2 to 7+, transforms any space into a learning environment with modular and mobile components including interchangeable lids, learn and play boards, whiteboard, and activity cards.
• Software Learning Platform

Products and services

• Out Of The Box™ Classroom-in-a-box All-in-one modular learn-and-play system for children ages 2-7+ that transforms any space into a learning environment with interchangeable lids, Learn and Play Boards, whiteboard, and configurable activity cards. Sold at $399 regular / $339 sale as a one-time purchase.
• Digital Learning Platform with AI AI-powered software platform delivering personalized learning journeys, micro lessons, videos, and a growing content library with worksheets and lesson plans tailored to each child profile across six core development areas. Operates on a monthly subscription.
• Coding for Kids Worksheets A bundle of 3-5 page digital worksheets teaching basic coding concepts including directional coding, binary code, sorting algorithms, search algorithms, and basic algorithms to develop computational and logical thinking in children. Priced at $2.59 per digital download.
• Numeracy and Math Worksheets A bundle of 1-2 page digital worksheets covering numeracy and math topics including memory training, time-telling, skip counting, comparison (greater/equal/less), counting and matching, and basic addition/subtraction. Priced at $1.68-$2.59 per digital download.
• Posters and Prints A bundle of digital poster and printable products covering alphabet and animal themes, self-affirmation, future aspirations, coding themes, affirmation, and emotional expression for use in children's rooms or learning spaces. Priced at $2.59 per digital download.

Quantifiable outcome

• Delivered curriculum to over 1,000 children
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• MIT DesignX ProgramcoreStrategic or Co-development PartnerClassroom-in-a-box was developed at MIT as part of the DesignX program, indicating academic collaboration for product development and research backing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VTech: Global educational electronics and learning toys manufacturer. Broad incumbent — competes in the same age band via infant/preschool electronic learning toys that OOTB's hardware product overlaps with.
• Melissa & Doug: Large educational and developmental toy brand for early childhood. Broad incumbent — competing shelf space and parental mind-share for in-home learning toys at similar price points.
• LeapFrog (VTech): Established learning hardware and tablet brand for young children. Broad incumbent — overlaps in learning-toys retail and adaptive content for ages 2-7, but operates at very different scale and via traditional retail.

Direct peers

• Osmo (BYJU'S): Physical + digital hybrid learning system (tangram/board pieces paired with an app) for early childhood. Direct peer — same hardware-meets-software learning model for ages 3-7+, with AI/adaptive content angle.
• KiwiCo: Subscription activity crates for kids covering STEAM topics with age-banded crates. Direct peer — same subscription/box model targeting the same parent buyer and overlapping content subjects (coding, architecture).
• Lingokids: Subscription early-childhood learning app (ages 2-8) covering multiple subjects including coding. Direct peer — comparable subscription software model, same target parent, proof point that subscription early-childhood learning can scale.
• Lovevery: Subscription play kits for children 0-5 with research-backed developmental activities. Direct peer — same age band, same play-based personalized learning proposition, similar hardware-led DTC model for parents.
• ABCmouse / Age of Learning: Subscription early-childhood curriculum covering ages 2-8 across subjects. Direct peer — competes for the same parent subscriber wallet with a much larger content library; incumbent benchmark OOTB's software subscription must beat.
• HOMER (HOMER Learning): Personalized early-childhood reading and learning app for ages 2-8 with adaptive content. Direct peer — closest analogue to OOTB's AI-personalized software learning platform for the same 2-7 age range.

Emerging players

• Khan Academy Kids: Free Khan Academy early-childhood learning app ages 2-7. Emerging player — overlapping age band and personalized content, but free (no subscription) and software-only, putting pricing pressure on OOTB's paid platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/outofthebox_edu
• Facebookfacebook.com/ootbedu
• LinkedInlinkedin.com/company/ootb-edu
• Instagraminstagram.com/outofthebox_edu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Out Of The Box Education