Heart Walk

What Heart Walk does

Heart Walk is the American Heart Association's premiere fundraising event program, operated under the AHA, a 501(c)(3) nonprofit organization founded in 1924 (EIN 13-5613797). The program combines community walking events, peer-to-peer fundraising, and corporate team engagement to raise funds targeting heart disease and stroke—the No. 1 and No. 5 killers of Americans. Core deliverables include the Heart Walk event series, the Kids Heart Challenge and American Heart Challenge (K-12 service-learning programs teaching Hands-Only CPR and healthy lifestyle choices), CycleNation (a cycling-based fundraising movement with both road and stationary events), and the Memorials and Tributes platform for personalized donation pages honoring loved ones. Technology consists of an online event registration platform with a zip/state-based event finder, individual fundraiser dashboards for tracking donations and sending acknowledgments, and tribute-page functionality; no AI/ML capabilities are referenced in source materials. Revenue is generated through individual donations, corporate sponsorships and matching gifts, registration fees on road cycling events (stationary cycling events are free), and tribute/memorial donations, with the AHA brand and a century of mission credibility serving as the primary commercial engine rather than a technology moat.

Name

Heart Walk

Legal name

American Heart Association

Website

https://www2.heart.org

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Heart Walk is the American Heart Association's flagship fundraising event program, combining community walking events, CycleNation cycling events, and student programs (Kids Heart Challenge) to raise funds for heart disease and stroke research across the United States.

Ownership category

akta.pro rank

Product category

Nonprofit Health Fundraising Events

NAICS

Civic and Social Organizations (8134), Grantmaking Foundations (813211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

akta.pro secondary industries

Cardiac Rehabilitation & Secondary Prevention (HLAKABAJ), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG)

Keywords

• Charity fundraising events
• Community wellness programs
• Nonprofit health fundraising
• Peer-to-peer fundraising
• Corporate sponsorship events

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Peer-to-peer fundraising where participants collect donations from friends, family, and colleagues. Donations support heart disease and stroke research, prevention, and advocacy programs.
2. Event Registration Fees: Most road cycling events have registration fees. Stationary cycling events typically do not. All events have minimum fundraising requirements.
3. Corporate Sponsorships: Companies can sponsor CycleNation events and form corporate teams. EIN for matching contributions: 13-5613797.
4. Memorial and Tribute Donations: Dedicated memorial pages allow donors to give in honor of loved ones lost to heart disease or stroke.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Heart Walk is the American Heart Association's flagship community fundraising event program that organizes family-friendly walking events nationwide to raise funds for heart disease and stroke research. It monetizes through peer-to-peer donations, event registration fees (on select events), corporate sponsorships, and memorial/tribute contributions. Supporting programs include Kids Heart Challenge, American Heart Challenge (school-based service-learning fundraisers), and CycleNation (cycling-based fundraisers).

Product overview

Heart Walk is the American Heart Association's flagship fundraising event platform that operates as a multi-program portfolio. The core offering, Heart Walk, is a family-friendly event promoting physical activity and heart health while raising funds to fight heart disease and stroke. Supporting programs include Kids Heart Challenge & American Heart Challenge for student fundraising, CycleNation for cycling-based fundraising events, and Memorials and Tributes for personalized tribute pages. These programs work together to engage different communities—families, students, cyclists, and those honoring loved ones—in the AHA's mission to save lives from cardiovascular disease.

Differentiator

Problem solved

Functional benefit

Brands

• Kids Heart Challenge: Service-learning based fundraising programs for students to feel good while doing good, learning life skills including Hands-Only CPR.
• American Heart Challenge
• CycleNation
• Memorials and Tributes

Products and services

• Heart Walk The American Heart Association's flagship community walking event designed to promote physical activity and heart-healthy living while raising funds to fight heart disease (No. 1 killer of Americans) and stroke (No. 5 killer). Participants register, fundraise through peer-to-peer donations, and join family-friendly walks at locations searchable by zip code or state.
• Kids Heart Challenge & American Heart Challenge Service-learning based school fundraising programs where K-12 students, families, and staff raise funds for the AHA while learning heart-healthy life skills such as smart food choices, the importance of avoiding vaping/tobacco, and the lifesaving skill of Hands-Only CPR.
• CycleNation A national cycling-based fundraising movement in which participants use road or stationary bikes to improve brain and heart health while raising funds to end stroke and heart disease. Includes nationwide events, a SuperStar recognition tier (individuals raising $1,000+) and SuperTeam tier (teams raising $5,000+).
• Memorials and Tributes Online tribute and memorial pages dedicated by family members or friends to honor loved ones affected by heart disease or stroke. Each page tells the story of a special person and provides an opportunity to make an online donation supporting the AHA mission. Pages with photos and stories raise 20% more donations than blank pages.

Quantifiable outcome

• Stroke is 80% preventable through lifestyle changes and awareness
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• SoulCycle Chestnut HillminorOthersCharity ride venue for Beth Heller's FUNraiser event in Massachusetts. Indoor cycling studio that hosted the fundraising event where thousands of dollars were raised for AHA.
• American Heart Association Corporate PartnerscoreOthersCompanies can form teams, become CycleNation sponsors, participate in National Teams program, and offer employee matching gift programs. EIN for matching contributions: 13-5613797.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Susan G. Komen (Race for the Cure): Komen's Race for the Cure is a category-defining charity walk/run for breast cancer, with the same peer-to-peer fundraising mechanics, corporate National Teams, and tribute-page features as Heart Walk. Both are flagship events of major US voluntary health organizations.
• March of Dimes (March for Babies): March for Babies is the March of Dimes' flagship community walk, matching Heart Walk's structure as a long-running charity walk tied to a national voluntary health organization focused on maternal and infant health.
• Alzheimer's Association (Walk to End Alzheimer's): Walk to End Alzheimer's is the Alzheimer's Association's flagship mass-participation fundraising walk, directly comparable to Heart Walk in event format, peer-to-peer fundraising model, and national footprint under a voluntary health organization.
• St. Jude Children's Research Hospital (Walk/Run events): St. Jude Walk/Run and Hero Dash are signature community fundraisers under another leading US health nonprofit, structurally aligned with Heart Walk's mass-participation, peer-to-peer, and corporate-team model.
• American Lung Association (Fight For Air Climb): The Lung Association's Fight For Air Climb and LUNG FORCE events are mass-participation community fundraisers analogous to Heart Walk, run under another major US voluntary health nonprofit.
• American Cancer Society (Relay For Life): Relay For Life is the American Cancer Society's flagship community fundraising walk, structurally analogous to Heart Walk as a mass-participation, peer-to-peer charity event supporting a national health nonprofit. Both operate on the same event-driven, corporate-team-based model.
• National Multiple Sclerosis Society (Walk MS): Walk MS is the National MS Society's flagship community walk, comparable to Heart Walk in format (national walk events), peer-to-peer fundraising, and operation under a major voluntary health nonprofit.
• Leukemia & Lymphoma Society (Light The Night): Light The Night is the LLS's signature community fundraising walk for blood cancer research, with similar event-driven, peer-to-peer, and corporate-sponsorship mechanics as Heart Walk.
• JDRF (Type One Movement & Walks): JDRF One Walk is the Juvenile Diabetes Research Foundation's flagship community walk for type 1 diabetes research, closely paralleling Heart Walk's structure as the premier fundraising event of a disease-focused voluntary health organization.
• American Diabetes Association (Step Out Walk): Step Out Walk to Stop Diabetes is the American Diabetes Association's signature community walk, comparable to Heart Walk as a mass-participation fundraising event under a national voluntary health organization.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Walk