HDFC Securities

Name

HDFC Securities

Legal name

HDFC Securities Ltd.

Website

https://hdfcsec.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Retail Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (52315), Commodity Contracts Intermediation (523160), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221), Investment Advice (6282)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industries

Single-Dealer Platforms (Multi-Asset) (FSAFAEAG), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

Keywords

• Retail stock brokerage
• Equity trading services
• Wealth advisory solutions
• Mutual fund distribution
• Investment research platform

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Brokerage Commissions: Commissions charged on equity, F&O, and commodity trades. Main pricing is flat Rs 20/order for F&O trades. Primary revenue driver for retail brokerage operations.
2. Margin Trading Financing (MTF): Interest income from margin trading facility starting at 1%, providing leverage to customers for enhanced buying power
3. Subscription/Premium Services: Revenue from premium subscription products like Blink trading software (Rs 2999 for 6 months, Rs 3999 for 1 year) and other value-added services
4. Distribution Revenue: Commissions from distributing third-party products including mutual funds, insurance, NPS, fixed deposits, bonds, and IPOs

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

HDFC Securities operates a multi-channel stock brokerage and investment services platform offering equity, derivatives, currency, and commodity trading, alongside distribution of mutual funds, IPOs, fixed income products, ETFs, NPS, insurance, and loans. The company serves retail investors, HNIs, and corporate clients through its flagship InvestRight full-service platform, HDFC Sky discount brokerage app, HDFC TrU wealth advisory, and the Arya voice-enabled assistant. Backed by institutional-grade equity research covering 700+ stocks and HDFC Bank's distribution network, the platform serves 5M+ active clients across India.

Product overview

HDFC Securities operates a multi-platform brokerage and investment ecosystem consisting of three primary channels: InvestRight (full-service platform with research, charting, portfolio tools, and TradingView integration), HDFC Sky (mobile-first discount brokerage at flat Rs 20/order), and HDFC TrU (wealth advisory for HNIs and corporates). The platform spans equity delivery, equity derivatives (F&O), currency derivatives, and MCX-commodity derivatives (launched April 2026 jointly with MCX), alongside IPO/OFS/buyback access, mutual funds, fixed income, ETFs, NPS, insurance, and loans. Algo trading is accessible via AlgoBulls, API access via Nxtoption developer portal, and voice investing via the Arya assistant on Google Assistant, Alexa, and Google Home. smallcase integration enables thematic basket investing. Advanced tools include Portfolio Optimiser, TradingView charting, Future Calculators, Blink high-speed trading add-on, Deepors professional terminal, and ProTerminal. The platform also distributes PMS/AIF products, provides investment advisory (SEBI-registered), and offers NRI services, demat account management, EDI, e-Will, loan products (via HDFC Ltd and Credila), and global investing for US stocks. Research coverage spans 700+ stocks with daily recommendations, sector reports, and technical analysis.

Differentiator

Problem solved

Functional benefit

Brands

• InvestRight: Full-service trading platform with institutional-grade research
• HDFC Sky
• HDFC TrU
• HDFC InvestNow

Products and services

• InvestRight Full-service trading and investment platform designed for self-directed retail investors who want institutional-grade research and professional guidance, offering equity, derivatives, commodity, mutual fund, IPO, and fixed income trading with expert daily stock recommendations.
• HDFC Sky Mobile-first discount brokerage app offering flat Rs 20 per order on equities, mutual funds, ETFs, and F&O trades for self-directed retail investors seeking low-cost execution.
• HDFC TrU Bespoke wealth advisory service for Indian HNIs and corporates providing dedicated wealth team support, estate and succession planning, and exclusive investment opportunities.
• Equity Trading Equity delivery trading service enabling customers to buy and sell listed Indian company shares on NSE and BSE with research-backed stock recommendations.
• Equity Derivatives Futures and options trading on NSE and BSE across equity indices and individual stocks, supported by F&O strategy reports and derivative research from HDFC Securities analysts.
• Currency Derivatives Currency derivatives trading on NSE and BSE covering USD/INR, EUR/INR, JPY/INR, and GBP/INR pairs for hedging and speculation on rupee movements.
• Commodity Derivatives MCX-listed commodity derivatives trading integrated into InvestRight, covering bullion, base metals, energy products, agricultural commodities, and the Bulldex index, jointly launched with MCX.
• IPO, OFS & Buyback Access to Indian IPOs (Mainboard and SME), Offer for Sale, and share buyback programmes with research-backed recommendations and one-click participation.
• Mutual Funds Mutual fund distribution across equity, debt, hybrid, tax-saving (ELSS), and solution-oriented schemes with SIP and lump-sum investment options.
• Fixed Income Products Distribution of corporate fixed deposits, non-convertible debentures, government bonds, sovereign gold bonds, RBI bonds, G-sec/T-bills/SDL, and 54 EC bonds for capital preservation and tax-saving purposes.
• ETF and Gold ETF Exchange-traded funds including equity ETFs, sectoral ETFs, index funds, and Gold ETFs for diversified market exposure with lower cost and higher liquidity.
• National Pension Scheme (NPS) NPS distribution as a PFRDA-authorised Point of Presence, enabling subscribers to open Tier I and Tier II NPS accounts, make contributions, and access pension fund selection.
• Insurance Products Distribution of life insurance (term, savings plans) through HDFC Life and health/general insurance (motor, health, critical illness, travel, home) through HDFC ERGO.
• Loan Products Distribution of loan products including loan against securities, home loans (via HDFC Ltd), auto loans, personal loans, and education loans (via Credila).
• Global Investing (US Stocks) International market access enabling Indian investors to invest in US stocks, expanding portfolio diversification beyond domestic Indian equities.
• Investment Advisory SEBI-registered investment advisory service providing personalized investment guidance, portfolio recommendations, and financial planning aligned to individual risk profiles.
• PMS / AIF Portfolio Management Services (PMS) and Alternative Investment Fund (AIF) products distributed for investors seeking professionally managed, diversified portfolios beyond standard equity and debt instruments.
• NRI Services Dedicated trading and investment account opening and management services for Non-Resident Indians with NRE and NRO account support and FEMA compliance.
• Demat & Account Services Comprehensive demat account services including dematerialisation, rematerialisation, pledge/unpledge, transmission, e-nomination, and online demat account closure through CDSL.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Multi Commodity Exchange of India (MCX)coreTechnology or Integration · 28 April 2026Joint launch of commodity derivatives trading on InvestRight app enabling customers to trade MCX-listed commodities including bullion, metals, energy, agricultural products, and Bulldex index. Feature includes collateral pledge limits, advanced trading tools, and research support.
• HDFC Group CompaniescoreStrategic or Co-development PartnerDistribution partnerships with HDFC Life (insurance), HDFC ERGO (general insurance), HDFC AMC (mutual funds), HDFC Credila (education loans), and other HDFC entities for cross-selling financial products through brokerage platform.
• NSDL and CDSLcoreTechnology or IntegrationDepository partnerships for demat account services enabling securities holding, pledge management, and corporate actions processing.
• NSE, BSE, MSEIcoreTechnology or IntegrationStock exchange memberships enabling equity trading across NSE, BSE, and MSEI with trading member codes 11094, 393, and 30000 respectively.
• PFRDA (Pension Fund Regulatory and Development Authority)coreChannel Partner/ Reseller/ DistributorAuthorized Point of Presence (POP) for National Pension Scheme distribution, offering NPS account opening, contribution management, and pension fund selection to retail investors.
• IRDA (Insurance Regulatory and Development Authority)coreChannel Partner/ Reseller/ DistributorCorporate agent for insurance distribution (License CA0062) enabling sale of life insurance, health insurance, and general insurance products through brokerage platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Motilal Oswal Financial Services: Direct peer offering full-service broking, institutional equities, PMS, AIF, and a strong research franchise — comparable research-led positioning and product breadth targeting both retail and institutional segments in India.
• ICICI Securities: Direct peer as another bank-affiliated (ICICI Bank subsidiary) full-service and discount retail brokerage offering equities, F&O, mutual funds, IPO, and wealth advisory with research and cross-sell from the parent bank — the closest comparable business model to HDFC Securities.
• Zerodha: Direct peer as India's largest discount broker with flat fee trading across equity, F&O, currency, commodity, and direct mutual funds — competing directly with HDFC Sky on price-sensitive retail customers.
• Groww: Direct peer as a fast-growing Indian digital-first broker targeting new-to-market retail investors with equity, mutual fund, and F&O trading via mobile — the leading price-driven self-serve competitor for new retail account acquisition.
• Angel One (Angel Broking): Direct peer offering equity, F&O, currency, and commodity broking plus mutual funds and research to Indian retail and active traders — competes head-on for the self-directed discount brokerage customer segment.
• Kotak Securities: Direct peer as Kotak Mahindra Bank's brokerage arm, offering equity, derivatives, currency, commodity, mutual fund distribution, and research — overlapping product breadth, regulated entity, and bank-affiliated distribution into the same Indian retail and HNI segments.
• Sharekhan (BNP Paribas-owned): Direct peer as a traditional full-service Indian retail broker with equity, derivatives, mutual fund distribution, and an online platform — comparable full-service/online hybrid model focused on Indian retail investors.

Emerging players

• Upstox (RKSV Securities): Emerging peer as a tech-led discount broker offering equity, F&O, currency, and commodity trading to Indian retail customers — partially overlapping with HDFC Sky on the self-directed, mobile-first segment.
• Axis Direct (Axis Bank subsidiary): Emerging peer as Axis Bank's brokerage offering equities, derivatives, mutual funds, IPO, and research — a comparable bank-affiliated full-service/online platform competing for the same bank-parent cross-sell motion.

Broad incumbents

• SBI Cap Securities: Broad incumbent under the State Bank of India group offering online trading, mutual funds, IPO, and research to retail and institutional Indian clients — overlapping bank-affiliated distribution and platform breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hdfcsec
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• Facebookfacebook.com/hdfcsecurities
• LinkedInlinkedin.com/company/hdfc-securities
• Instagraminstagram.com/hdfcsec

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HDFC Securities