Brand24
Brand24 is an AI-powered social listening and media monitoring SaaS platform, publicly listed on the Warsaw Stock Exchange (wse:B24), serving 4,000+ brands across 154 countries with real-time mention tracking, sentiment analysis, and emerging LLM-visibility monitoring through its Chatbeat sub-brand.
- Company typePrivate
- Founded2011
- HeadquartersDaytona Beach, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Brand24 does
Brand24 is an AI-powered social listening and media monitoring platform, founded in 2011 and publicly listed on the Warsaw Stock Exchange (wse:B24), with US operations headquartered as Brand24 Global, Inc. in Daytona Beach, Florida. The platform tracks brand and keyword mentions in real time across 25 million+ active domains spanning social media (X, Instagram, Facebook, LinkedIn, TikTok, YouTube, Reddit, Pinterest, Twitch), news, blogs, forums, podcasts, reviews, and AI platforms, supporting 108 languages. Its proprietary technology stack includes advanced sentiment and emotion analysis (including claimed sarcasm detection), anomaly/storm detection, topic clustering, AI-generated insights, and a conversational AI Brand Assistant. An emerging product line — Chatbeat plus the AI Visibility module — extends the platform into tracking brand appearances inside LLM responses from ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
The company's commercial model is a SaaS subscription starting at $199 per month with a 14-day free trial, distributed primarily through a product-led growth motion on app.brand24.com and supplemented by an enterprise sales tier with custom pricing. Revenue is augmented by a Professional Analytical Services team of 80+ specialists and a mobile app for iOS/Android. Customer segmentation spans Enterprise (Samsung, Uber, Carlsberg, Stanford, Wondery), Agencies (McCann), SaaS firms, Marketers, and PR Professionals, served via dedicated vertical landing pages. The company claims 4,000+ paying brands, a reach of 2M+ marketers, 25 billion mentions delivered, customers in 154 countries, and approximately 16,700 new user sign-ups per month. G2 and Capterra ratings of 4.6 and 4.7 respectively indicate strong product-market fit among SMB and mid-market buyers.
Brand24 is a relatively small public SaaS company (51–100 employees) that has historically been lightly capitalized, with only two disclosed seed rounds totaling roughly $740K in 2015–2016. Recent strategic activity has focused on AI-native product extensions (AI Insights, AI Brand Assistant, AI Visibility, Chatbeat) and an upmarket push into enterprise and LLM-visibility use cases — both offensive moves targeting new TAM rather than defensive restructuring.
Brand24 firmographics
Firmographics- Name
- Brand24
- Legal name
- Brand24 Global, Inc.
- Website
- https://brand24.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brand24 is an AI-powered social listening and media monitoring SaaS platform, publicly listed on the Warsaw Stock Exchange (wse:B24), serving 4,000+ brands across 154 countries with real-time mention tracking, sentiment analysis, and emerging LLM-visibility monitoring through its Chatbeat sub-brand.
- Ownership category
- akta.pro rank
Brand24 industry classification
Industry- Product category
- Social Media Monitoring Software
- NAICS
- Software Publishers (513210), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Brand Safety, Monitoring & Social Listening (MPAAAOAA)
- akta.pro secondary industries
- Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK), Reputation Measurement, Auditing & Sentiment Analytics (MPAAAOAO), Social Media Reputation & Community Management (MPAAAOAI), Media Relations, Monitoring & Rapid Response (MPAAAOAK)
Keywords
Where Brand24 is headquartered
LocationHeadquarters
- HQ city
- Daytona Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brand24 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly or annual subscription tiers starting from $199/month. Pricing varies based on number of monitored keywords, features, and AI capabilities. Includes free 14-day trial for new users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level subscription for individual users or small teams |
| Subscription | Annual | Annual subscription with discounted rate |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Brand24 product offering
Product offeringCore offering
Brand24 provides an AI-powered social listening and media monitoring SaaS platform that tracks brand and keyword mentions across 25 million+ online sources — social media, news, blogs, forums, podcasts, video, reviews, and AI platforms — in real time. The platform delivers multilingual (108-language) sentiment and emotion analysis, crisis detection (Storm Alerts), topic clustering, AI-generated insights, and a conversational AI Brand Assistant to help brands monitor reputation, benchmark competitors, measure PR and marketing ROI, and detect crises early.
Product overview
Brand24 is a unified AI-powered social listening and media monitoring platform offering comprehensive brand tracking across social media, news, blogs, forums, podcasts, reviews, and AI platforms. The core Brand24 platform serves as the central hub providing real-time mention monitoring, sentiment analysis, and competitive intelligence. The platform includes specialized AI modules: AI Insights for automated analytics, Brand Assistant for conversational querying, and AI Visibility for tracking LLM appearances. The ecosystem also includes Chatbeat (dedicated AI reputation tracking) and Insights24 (advanced analytics). Vertical solutions target specific segments: Enterprise, Agencies, Marketers, PR Professionals, and SaaS companies. Professional Analytical Services and a Mobile App extend accessibility. The platform monitors over 25 million sources across 108 languages, with pricing starting at $199/month with a 14-day free trial.
Differentiator
Problem solved
Functional benefit
Brands
- Chatbeat: AI reputation and brand narrative monitoring tool for tracking AI search visibility
- Insights24
Products and services
- Brand24 Core Platform AI-powered social listening and media monitoring SaaS that tracks brand and keyword mentions across 25M+ online sources — social media, news, blogs, forums, podcasts, reviews, and AI platforms — in real time, with multilingual sentiment, crisis alerts, and competitor benchmarking. Pricing starts at $199/month with a 14-day free trial.
- Chatbeat Dedicated AI reputation and LLM visibility tracking tool that monitors how brands appear in AI chatbot responses, with share-of-voice analysis across ChatGPT, Claude, Gemini, Google AI Overviews, and Perplexity.
- Insights24 Related Brand24 sub-brand offering advanced business intelligence, brand insights, and market-research analytics built on Brand24 monitoring capabilities.
- Professional Analytical Services Done-with-you analytical service from a team of 80+ specialists providing expert media-monitoring support, onboarding assistance, custom reports, and analytical consultation on top of the Brand24 platform.
Quantifiable outcome
- MailerLite achieved 20% brand visibility increase and 169% social media reach growth during Black Friday campaign
- +3 more outcomes
Companies that use Brand24
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Brand24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature10 records
Brand24 partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Brand24 competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brand24 social profiles
Digital presenceBrand24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brand24 leadership team
Management profileNumber of profiles
Profiles6 records
Brand24 funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brand24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brand24
What does Brand24 do?
Brand24 provides an AI-powered social listening and media monitoring SaaS platform that tracks brand and keyword mentions across 25 million+ online sources — social media, news, blogs, forums, podcasts, video, reviews, and AI platforms — in real time. The platform delivers multilingual (108-language) sentiment and emotion analysis, crisis detection (Storm Alerts), topic clustering, AI-generated insights, and a conversational AI Brand Assistant to help brands monitor reputation, benchmark competitors, measure PR and marketing ROI, and detect crises early.
Is Brand24 a public or private company?
Brand24 is a private company. It is classified as public and is currently operating.
When was Brand24 founded?
Brand24 was founded in 2011. It employs 51 to 100 people.
Where is Brand24 based?
Brand24 is headquartered in Daytona Beach, United States, in the North America region.
How does Brand24 make money?
One revenue line is on record: saaS Subscription.
Does Brand24 have an API?
No public API is recorded for Brand24.
What industry is Brand24 in?
Brand24's product category is Social Media Monitoring Software. Its primary akta.pro industry code is MPAAAOAA, Brand Safety, Monitoring & Social Listening, with a secondary code of MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research). Its NAICS code is 513210 and its SIC code is 7372.