Rockville Housing Enterprises

What Rockville Housing Enterprises does

Rockville Housing Enterprises (RHE) is the statutorily designated Public Housing Authority (PHA) for the City of Rockville, Maryland, established in 1955 by the Mayor and Council under Maryland state law and operating under U.S. Department of Housing and Urban Development (HUD) oversight. The organization administers the Housing Choice Voucher (HCV) Program and several specialized voucher streams including Project-Based Voucher (PBV) assistance, HUD-VASH for homeless veterans, Foster Youth to Independence (FYI), Mainstream vouchers for non-elderly persons with disabilities, Mod Rehab, and Stability Vouchers for survivors of domestic violence and trafficking. RHE also directly owns and operates a portfolio of affordable rental properties — David Scull Courts, Parkside Landing (rebuilt after a 2018 fire and reopened in September 2022), Scarborough Square (acquired March 2023, 121 units), RELP ONE, and PBV scattered sites — and delivers supportive services through the Family Self-Sufficiency Program, ROSS, and YouthBuild (awarded a $1.8M USDOL grant in May 2023).

The business model is government-funded rather than commercial. Revenue is derived principally from HUD federal appropriations (operating subsidies and HCV administrative fees), USDOL grants, and tenant rent contributions (capped at 30-50% of family-adjusted monthly income, with a $50-$150 minimum depending on household status). RHE holds HUD's Moving to Work (MTW) demonstration designation, granting flexibility to locally tailor federal housing dollars. The go-to-market motion is community-led: residents are reached through the official website (rockvillehe.org), an integrated Rent Cafe / myportal.rockvillehe.org resident portal, social media (Facebook, Instagram, LinkedIn) for both RHE and the RHE Foundation, and referrals through Montgomery County agencies and nonprofits. Eligibility-based enrollment via waitlists and landlord participation in voucher programs complete the distribution model, with private landlords listing units that must pass NSPIRE inspections within Rockville city limits.

RHE serves very low-income families and individuals, elderly and disabled residents, foster youth aging out of care, homeless veterans, non-elderly persons with disabilities, and survivors of domestic violence or trafficking. The organization operates with 11-50 employees from its headquarters at 1300 Piccard Drive, Suite 203, Rockville, MD, and in 2023 spun off the RHE Foundation, a 501(c)(3) (EIN 88-3603830), to raise philanthropic dollars for resident initiatives in education, health and wellness, career development, and community engagement. Leadership transitioned during the analytical period, with Christele Etienbla appointed Executive Director in 2024 following her tenure as Deputy Director, succeeding James Hedrick's interim appointment.

Name

Rockville Housing Enterprises

Legal name

Rockville Housing Enterprises, Inc.

Website

https://rockvillehe.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Rockville Housing Enterprises (RHE) is the designated Public Housing Authority for the City of Rockville, MD, administering federal housing vouchers and owning affordable rental properties serving very low-income families, elderly and disabled residents, foster youth, homeless veterans, and survivors of domestic violence.

Ownership category

akta.pro rank

Product category

Public Housing Services

NAICS

Administration of Housing Programs (925110), Residential Property Managers (531311), Community Housing Services (62422), Other Community Housing Services (624229)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Services-Social Services (8300), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

akta.pro secondary industries

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD), Housing Voucher & Rental Assistance Programs (Tenant-Based/Project-Based) (FSALAKAI), Housing Assistance & Homeless Services (BPAGAEAB), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Public housing authority
• Affordable housing programs
• Housing choice vouchers
• Rental assistance
• Supportive housing services

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Federal Housing Assistance: RHE receives essential federal support from the U.S. Department of Housing and Urban Development (HUD) to administer the Housing Choice Voucher Program and other housing assistance programs. As a federally funded entity, revenue is derived from government appropriations and program grants rather than commercial revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rockville Housing Enterprises operates as the Public Housing Authority for the City of Rockville, MD, administering federal housing assistance programs and managing affordable rental properties. The organization delivers Housing Choice Vouchers, Project-Based Vouchers, and targeted programs for veterans, foster youth, persons with disabilities, and homeless populations. It also operates directly managed rental communities and self-sufficiency programs.

Product overview

Rockville Housing Enterprises (RHE) operates as a Public Housing Authority serving the City of Rockville, MD, offering a comprehensive portfolio of housing assistance programs and affordable rental properties. The organization provides multiple voucher-based rental assistance programs including the Housing Choice Voucher Program, Project-Based Voucher Assistance, and specialized programs for veterans (VASH), foster youth (FYI), persons with disabilities (Mainstream), and homeless populations (Stability Vouchers). RHE manages resident self-sufficiency through the Family Self-Sufficiency Program and ROSS, while the YouthBuild Program offers workforce development. The organization maintains an portfolio of affordable housing properties including David Scull Courts, Parkside Landing, Scarborough Square (121 units), and scattered sites. In 2023, RHE launched the RHE Foundation, a 501(c)(3) nonprofit subsidiary supporting resident initiatives. All services are accessible through an integrated portal system for residents, applicants, and landlords.

Differentiator

Problem solved

Functional benefit

Products and services

• Housing Choice Voucher Program Federally funded rental assistance program that helps very low-income families, elderly, and individuals with disabilities afford decent, safe housing in the private market. Participants receive vouchers to find their own suitable housing units.
• Project-Based Voucher Assistance (PBV) Project-based rental assistance where subsidies are tied to specific units at properties including Parkside Landing, Scarborough Square, Beall's Grant, RHE-Single Family Scattered Sites, and Victory Court.
• Veterans Affairs Supportive Housing Vouchers (VASH) Combined HUD-VA program providing Housing Choice Voucher rental assistance for homeless Veterans with case management and clinical services from the Department of Veterans Affairs.
• Foster Youth to Independence (FYI) Housing assistance program for young adults aged 18-24 transitioning from foster care to independent living, offering affordable housing options, educational guidance, life skills training, and mentorship.
• Mainstream Voucher Program Initiative designed to assist non-elderly persons with disabilities by providing safe and affordable housing options using the same rules as other housing choice vouchers.
• Stability Housing Vouchers Collaborative initiative with Continuums of Care and Victim Services Providers to assist households experiencing or at risk of homelessness, including those fleeing domestic violence, dating violence, sexual assault, stalking, or human trafficking.
• Moderate Rehabilitation Program (Mod Rehab) Project-based rental assistance program serving low-income families with incomes below 50% of average median income. Families pay 30% of adjusted income toward rent.
• David Scull Courts Rental property development managed by Rockville Housing Enterprises offering affordable housing opportunities in Rockville, MD.
• Parkside Landing Affordable housing community in Rockville, MD, originally built in 1961. RHE acquired property in 2012 and completed grand reopening in September 2022 after 2018 fire reconstruction.
• Scarborough Square Affordable housing property acquired by RHE in the city's College Gardens neighborhood providing and preserving 121 affordable housing units.
• RELP ONE Rental opportunity offered by Rockville Housing Enterprises as part of their affordable housing portfolio.
• PBV Scattered Sites Scattered site properties included in RHE's Project-Based Voucher program portfolio.
• Family Self-Sufficiency Program (FSS) Program designed to empower families to increase earned income, enhance financial capability, and achieve financial goals through caseworker support and coordinated services.
• Resident Opportunities and Self-Sufficiency Program (ROSS) Place-based program designed to break down barriers to economic and housing self-sufficiency among public housing residents through training and supportive services coordination.
• YouthBuild Program Workforce development and career preparation program engaging young people ages 16-24 who face barriers to education and employment. Awarded $1.8M USDOL grant in May 2023 to serve Montgomery County participants.
• RHE Foundation 501(c)(3) non-profit subsidiary launched in 2023 dedicated to raising money to fund resident-oriented initiatives, providing comprehensive services focused on education, health & wellness, career development, and community engagement.

Quantifiable outcome

• 121 affordable housing units preserved through Scarborough Square acquisition
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Department of Veterans Affairs (VA)coreStrategic or Co-development Partner · 1 January 2023The VA provides case management and clinical services for the HUD-VASH program. VA medical centers, community-based outreach clinics, and VA contractors deliver supportive services while RHE provides housing vouchers. This collaboration serves homeless Veterans with combined housing and clinical support.
• Montgomery County Agencies and NonprofitscoreImplementation/ SI/ Consulting Partner · 1 January 2023RHE works hand in hand with local agencies and nonprofits to coordinate supportive services for residents. Services include eviction prevention, crisis resolution, service coordination, information and referral, financial literacy, and youth development programs. RHE tailors services to the specific requirements of the resident population.
• City of Rockville (Mayor and Council)coreStrategic or Co-development Partner · 1 January 1955RHE was created by the Rockville Mayor and Council to investigate the need for building and administering affordable housing in the City. The Mayor and City Council appoint the RHE Board of Commissioners who provide oversight. This is the founding government relationship that established RHE as the Public Housing Authority for the City of Rockville.
• NAHRO (National Association of Housing & Redevelopment Organizations)minorOthers · 1 January 1955Professional association membership providing networking, advocacy, and best practices for housing and redevelopment agencies.
• MAHRA (Maryland Association of Housing & Redevelopment Agencies)minorOthers · 1 January 1955State-level professional association for housing agencies in Maryland, providing advocacy and industry coordination.
• PHADA (Public Housing Agency Directors Association)minorOthers · 1 January 1955National association specifically for public housing agency directors, providing professional development and advocacy.
• NLHA (National Leased Housing Association)minorOthers · 1 January 1955Association focused on leased housing programs, providing resources and advocacy for agencies administering project-based and tenant-based voucher programs.
• HAND (Housing Association of Non-Profit Developers)minorOthers · 1 January 1955Association for non-profit housing developers, providing networking and advocacy for affordable housing development.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Housing Opportunities Commission of Montgomery County: Montgomery County's public housing authority, the most direct comparable to RHE: same county, similar mission of administering federal housing programs, vouchers, and affordable housing properties, but at a significantly larger county-wide scale.
• Housing Authority of the City of Frederick: Maryland municipal PHA of comparable size and structure to RHE, administering HCV, public housing, and supportive services for the City of Frederick, MD — closely analogous small-city PHA model.
• Howard County Housing Commission: Maryland county-level housing commission administering affordable housing, vouchers, and special programs in Howard County — directly comparable mission and program portfolio to RHE.
• Fairfax County Department of Housing and Community Development: Northern Virginia PHA administering federal housing programs in an adjacent high-cost suburban jurisdiction; comparable in mission, regulatory environment, and resident demographics to RHE.
• Housing Authority of Prince George's County: Maryland county PHA administering HCV, public housing, and family self-sufficiency programs in Prince George's County — same state regulatory framework and similar programmatic scope as RHE.

Broad incumbents

• Housing Authority of Baltimore City: Larger Maryland PHA administering federal housing programs at city scale; broader portfolio and substantially greater headcount, but same core PHA mission and HUD regulatory environment as RHE.
• District of Columbia Housing Authority: Regional PHA administering federal housing programs in Washington, DC; operates at significantly greater scale and complexity than RHE but shares the same HUD regulatory framework and similar high-cost-market operating environment.

Regional players

• Maryland Department of Housing and Community Development: State-level housing finance and policy agency that channels state and federal affordable housing resources; sets the regulatory backdrop for RHE and provides comparable funding programs (rental assistance, development financing).
• Arlington County Department of Community Planning, Housing and Development: Virginia county-level agency administering federal vouchers and affordable housing programs in an adjacent DC-area high-cost market; similar small-PHA-like operations within a county government structure.

Others

• National Association of Housing and Redevelopment Officials (NAHRO): Industry association of which RHE is a member, representing PHAs and housing redevelopment agencies; comparable ecosystem connection rather than direct competition — provides advocacy, training, and policy support to agencies like RHE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Rockvillehe
• LinkedInlinkedin.com/company/rockville-housing-enterprises-inc-
• Instagraminstagram.com/rhefoundationinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockville Housing Enterprises