ERC Eye Care

What ERC Eye Care does

ERC Eye Care (legal entity ERC Lens Private Limited, CIN U85100AS2013PTC011545) is an Indian eye-care company incorporated in 2013 and headquartered in Guwahati, Assam, operating a 'phygital' (physical + digital) eye-care network across Northeast India. The company runs 7 hub hospitals in Assam — Abhayapuri, Boko, Guwahati, Nagaon, Silchar, Sivasagar and Tezpur — staffed by 15+ surgeons and 24+ optometrists, and claims cumulative impact of 1.2M+ patients served, 650K+ glasses delivered, 50K+ cataract surgeries performed, and 20,000+ community eye camps conducted, including a World Bank-funded hospital in Boko.

Its service offering spans low-cost eye checkups (₹49), affordable cataract surgery (starting from ₹3,990), doorstep home eye tests with portable diagnostic equipment (₹499), and an e-commerce storefront for reading, computer and kids eyeglasses (from ₹249, up to 40% discount), supported by online booking, prescription upload, and WhatsApp/phone-based ordering via a Saleor-powered storefront. The business model is a hybrid of professional services (consultations, cataract surgery), transaction-fee services (home tests, checkups), hardware/retail (eyeglasses), and outreach-driven community camps that feed the funnel for downstream paid services.

Go-to-market combines direct-to-consumer hospital retail, an event-driven outreach engine (community eye camps with NGOs), and a community-led partner program ('ERCLENS Network'). The company is founder-led by Dr. Parveez Ubed under the mission 'Everyone's right to see,' and has historically been backed by impact investors including Ankur Capital, Ennovent, Beyond Capital, Northeast Venture Fund and NRL iDeation, plus World Bank institutional funding for the Boko hub. No revenue, ARR, or recent headcount figures are disclosed, and the company's technical surface centers on its phygital delivery model rather than AI/ML capabilities.

Name

ERC Eye Care

Legal name

ERC Lens Private Limited

Website

https://erceyecare.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ERC Eye Care (ERC Lens) is an Assam-based eye-care company operating 7 hub hospitals plus home eye tests and an e-commerce eyewear store, serving mass-market patients in rural Northeast India with low-cost checkups, cataract surgery, prescription glasses and community eye camps.

Ownership category

akta.pro rank

Product category

Eye Care Services

NAICS

Offices of Optometrists (621320), Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industry

Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO)

Keywords

• Eye care services
• Cataract surgery
• Home eye testing
• Prescription eyeglasses
• Community eye camps

Headquarters

HQ city

Jorhat

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Eye Checkup Services: Walk-in eye checkups priced at ₹49 (doctor consultation included) at hub hospitals. Transaction-based, one-time service revenue.
2. Cataract Surgery: Advanced cataract surgical procedures starting from ₹3,990, performed at hub hospitals. One-time professional services revenue.
3. Home Eye Test Service: Doorstep eye testing by certified specialists using portable equipment, priced at ₹499. One-time service revenue with on-demand booking.
4. Eyeglasses Sales: Retail sale of eyeglasses (Reading, Computer, Kids categories) starting from ₹249 with up to 40% discount, plus made-to-order lenses via prescription upload. Hardware/product sales revenue.
5. Community Eye Camps: Free eye test camps for NGOs and community programs — primarily outreach/funnel-building, but drives downstream revenue from referrals to paid hospital services and eyewear.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

ERC Eye Care (brand: ERC Lens) operates a phygital eye care network in Northeast India, delivering in-clinic eye checkups, cataract surgery, doorstep home eye tests with portable equipment, and retail sale of prescription and off-the-shelf eyeglasses across 7 hub hospitals in Assam. It supplements these paid services with 20,000+ free community eye camps in partnership with NGOs, targeting affordable, accessible eye care for rural and underserved populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Eye Checkup (Hospital Appointment) In-clinic eye checkup with doctor consultation included, priced at ₹49, bookable online across ERC Eye Care's 7 hub hospitals in Assam. Targeted at mass-market patients seeking affordable routine vision testing at a fixed low unit price.
• Cataract Surgery Advanced cataract surgical care performed at ERC hub hospitals, starting from ₹3,990, designed to make cataract surgery affordable and accessible in rural and underserved areas of Northeast India.
• Home Eye Test Doorstep eye testing where certified specialists visit the patient at home with advanced portable equipment; listed at ₹499 and promoted as Free on the homepage banner. Targeted at homebound, elderly and mobility-constrained patients who cannot easily travel to a hub hospital.
• Eye Test Camp (Camp Booking) Free community eye test camps organized in partnership with NGOs and community programs across Northeast India, with ERC providing the clinical team and equipment. Targeted at grassroots outreach and funnel-building into ERC's paid hospital and optical services.
• Eyeglasses (Reading, Computer, Kids categories) Retail sale of off-the-shelf and made-to-order prescription eyeglasses across Reading, Computer and Kids categories, starting from ₹249 with up to 40% discount. Sold through the Saleor-powered e-commerce storefront on erclens.com with prescription upload for custom lenses, and dispensed on-site at hub hospitals.

Quantifiable outcome

• 12 Lakh+ (1.2 million+) patients served
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• NGOs & community programs (camp organizers)coreChannel Partner/ Reseller/ DistributorCommunity organizations book and host free eye test camps through ERC's 'Camp Booking' service; ERC has conducted 20,000+ such camps. Outreach channel into rural Northeast India.
• ERCLENS Network (organisers, career partners)coreGTM or Marketing Partner'Join the ERCLENS Network' program inviting people to 'Be an organiser', 'Partner with us', and 'Explore careers' to grow India's eye care ecosystem.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Dr. Agarwal's Eye Hospital: One of India's largest pan-India eye care chains with 150+ hospitals. Comparable as a multi-location eye care operator offering cataract surgery, optical retail and diagnostics, but at much greater scale and geographic reach than ERC.
• ASG Eye Hospital: Pan-India eye hospital chain (60+ centres) covering cataract, retina and refractive surgery. Comparable to ERC in offering affordable cataract surgery and optical retail, but with significantly broader geographic footprint.
• Centre for Sight: Large Indian eye care hospital chain (80+ centres) offering cataract, LASIK and optical services. Comparable in service mix to ERC but operates as a national premium-focused chain rather than a regional affordable-care model.
• Maxivision Eye Hospital: Multi-city Indian eye care chain providing cataract, refractive and optical services. Comparable service portfolio to ERC but a national brand rather than a regionally concentrated, affordable-care specialist.
• Vasan Eye Care: Established South-India-based eye care chain with 100+ centres. Overlaps with ERC on cataract surgery, optical retail and high-volume operations, though now operating under restructuring and at larger scale.

Direct peers

• Aravind Eye Care System: Mission-driven, high-volume eye care provider operating hub-and-spoke hospitals in Tamil Nadu and beyond with a cross-subsidized pricing model for cataract surgery. Closest direct analogue to ERC's affordable, high-volume, mission-led approach in India.
• Sankara Nethralaya: Non-profit, high-volume eye hospital network headquartered in Chennai. Comparable to ERC as a mission-driven Indian eye care provider offering cataract and community outreach at scale, though based in South India.
• Eye-Q Super Specialty Eye Hospitals: India-based chain of super-specialty eye hospitals focused on Tier-2/3 cities. Closely comparable to ERC on affordable cataract surgery, optical retail and regional hub-hospital expansion strategy.
• Sharp Sight Eye Hospitals: North India-based eye hospital chain providing cataract and refractive surgery at mid-market price points. Comparable to ERC on multi-location expansion and mass-market eye care positioning.

Emerging players

• Netram Eye Hospital: Emerging Indian eye care chain operating in select states with affordable cataract and optical services. Comparable to ERC as a regional, growing eye care operator, though smaller in scale and footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@erclens742
• Facebookfacebook.com/ERCeyecare
• LinkedInlinkedin.com/company/erc-eye-care-pvt-ltd
• Instagraminstagram.com/erc.lens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERC Eye Care