Action 500
Action 500 is a privately held Montreal-based multi-activity indoor entertainment center operating two venues (Dorval flagship and Montreal/Hochelaga) offering electric karting, laser tag, escape rooms, an arcade, and Gelly Ball to families, corporate groups, and event customers.
- Company typePrivate
- Founded1998
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Action 500 does
Action 500 is a privately held multi-activity indoor entertainment center headquartered in Dorval (Greater Montreal), Quebec, operating a second venue in Montreal's Hochelaga neighborhood under the legal entity Action 500 inc. Founded in 1998, the company runs a single physical brand across two locations offering five core activities: adult electric karting on a 175+ meter track using SODI karts (50-55 km/h, described as the most powerful electric karts in Canada), junior electric karting (first in Quebec for children, 35 km/h), laser tag across two 14,000+ sq ft arenas with special effects, three themed escape rooms under the X-Cape sub-brand, an Arcade Zone with 35+ games and a ticket-redemption system, and a Gelly Ball (Gel Blaster) shooting simulator using biodegradable Gellets. The company hosts corporate events, bachelor/bachelorette parties, and children's birthday parties, organizing more than 3,000 group events and 400+ children's parties annually, with group packages ranging from $36/person to $1,300+/hour for exclusive track or arena rentals.
The business model is direct-to-consumer, run on a per-session pricing basis plus group packages, gift cards, and a usage-based arcade credit system, all booked through the ClubSpeed platform. Distribution is primarily digital — website, bookings.clubspeed.com, Instagram, and Google Business reviews — supplemented by walk-in traffic and corporate/group sales outreach. Revenue is not publicly disclosed; the only documented institutional capital event is a $385,578 round from Fondaction in 2018. The company employs 11-50 people and is led by founder, CEO, and owner Frédérick Martel. Vendor and brand partnerships include SODI (technology/integration), Pepsi and Rockstar Energy (beverage marketing partners), and GI Sports/Kore Outdoor (Gelly Ball equipment).
Action 500 firmographics
Firmographics- Name
- Action 500
- Legal name
- Action 500 inc.
- Website
- https://action500.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Action 500 is a privately held Montreal-based multi-activity indoor entertainment center operating two venues (Dorval flagship and Montreal/Hochelaga) offering electric karting, laser tag, escape rooms, an arcade, and Gelly Ball to families, corporate groups, and event customers.
- Ownership category
- akta.pro rank
Where Action 500 is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Action 500 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Per-Activity Session Fees: Customers pay per race, mission, or session for individual activities including karting, laser tag, escape rooms, arcade, and Gelly Ball. Pricing varies by number of races/missions purchased.
- Group Event Packages: Group packages starting at $36/person for Laser Tag, $66 for Mini Grand Prix karting, up to $1,300/hour for exclusive private events. Minimum 8-9 people required. Organizes over 3,000 groups and 400+ children's parties annually.
- Gift Certificates/Cards: Gift certificates sold for all activities - adult karting, junior karting, laser tag, escape games, and combo multi-activities. Sold through booking.clubspeed.com.
- Arcade Credits: Game cards with credit purchases starting at $10 for 20 credits with bonus credits (up to 140 bonus credits for $100 purchase). Tickets earned can be redeemed for prizes at the redemption counter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult Karting: $25-86 per race package |
| Unit Pricing | Pay-as-you-go | Junior Karting: $25+ per race package |
| Unit Pricing | Pay-as-you-go | Laser Tag: $25-36 per person |
| Unit Pricing | Pay-as-you-go | Escape Rooms (X-Cape): $25-38 per person |
| Unit Pricing | Pay-as-you-go | Gelly Ball: $22 for 2 missions |
| Usage-based | Pay-as-you-go | Arcade: $10-100 credit packages with bonus |
| Unit Pricing | Pay-as-you-go | Group Packages: $36-1,300/hour |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Action 500 product offering
Product offeringCore offering
Action 500 is a multi-activity indoor entertainment center operating in the Montreal area (Dorval and Hochelaga) that sells per-session access to electric go-karting (adult and junior tracks), immersive laser tag arenas, X-Cape escape rooms, an arcade zone with 35+ games, and Gelly Ball shooting activities, plus group event packages and gift cards. All experiences are delivered on-site at two physical locations and booked through the ClubSpeed reservation platform.
Product overview
Action 500 is a multi-activity amusement center offering 6 distinct adventure activities centered around speed, escape, and adrenaline. The core offerings include Adult Electric Karting (55 km/h speeds on 175m track), Junior Electric Karting (first in Quebec, 35 km/h), Laser Tag (2 arenas, 14,000+ sq ft with special effects), X-Cape Escape Rooms (3 immersive puzzle rooms with mechanical/electronic challenges), Arcade Zone (35+ modern games with redemption system), and Gelly Ball shooting simulator (biodegradable Gellets in black light). The center also offers Group Events packages for 8-200 people including Grand Prix championships, private sessions, and reception rooms. All activities are available at the Dorval location with booking managed through ClubSpeed platform.
Differentiator
Problem solved
Functional benefit
Brands
- X-cape: Escape rooms brand offering immersive puzzle and adventure experiences. Features games like 'Death Row' (Le couloir de la mort) with mechanical and electronic challenges.
Products and services
- Adult Electric Karting Electric go-kart racing experience for adults (5 feet minimum height) using 100% electric SODI karts on a 175+ meter track, reaching 50-55 km/h, with adjustable seats, pedals, steering wheels, and LED lights. Priced per race (1-4 race packages).
- Junior Electric Karting Family-friendly electric karting for children (4 feet minimum height), described as the first electric go-karts in Quebec for children, with adjustable seats, pedals, steering wheels, reaching speeds of 35 km/h on a specially designed family circuit. Adults can also drive junior karts with junior guests.
- Laser Tag Immersive laser tag experience in 2 futuristic arenas totaling over 14,000 square feet, featuring black-light atmosphere, special effects, helicopter and jet props, laser turrets, and energy gates. Ages 8+, 10-minute missions per session, priced per mission package (2/3/4 missions).
- X-Cape Escape Rooms Three immersive escape room experiences (X-Cape brand) combining mechanical and electronic puzzles, including the 'Death Row' prison-escape theme. Minimum age 10, 3-8 players per session, 60-minute duration, priced per player.
- Arcade Zone Modern arcade gaming zone with 35+ new games including video games (Fast and Furious, Super Bike 3, Jurassic Park), skill games (Crossy Road, Connect 4), and redemption games. Operates a game-card credit system with bonus credits and ticket redemption for prizes; Thursday 50% off all video games.
- Gelly Ball (Gel Blaster) Shooting simulator activity using biodegradable water-based Gellets that glow in black light and disintegrate on impact; similar to paintball but safe and mess-free. Three game modes including team deathmatch and objective capture. Ages 12+, up to 10 players per session, 10-minute missions, available Friday-Sunday.
- Group Events & Private Bookings Structured group event packages for 8-200 people including corporate team-building, bachelor/bachelorette parties, birthday parties, sports/school/camp outings, and exclusive private bookings. Packages include Mini Grand Prix ($66/person), Championship karting ($112/person), exclusive Karting ($1,300/hour, min 3h), and exclusive Laser Tag ($1,400, min 3h), plus use of two fully-equipped reception rooms with glass facades and track view.
- Gift Cards Gift certificates/cards valid for all activities at the Dorval location including adult karting, junior karting, laser tag, escape games, and multi-activity combos. Sold online via the booking platform for personal gifting.
Quantifiable outcome
- Over 3,000 events organized per year
- +4 more outcomes
Companies that use Action 500
Customer profileSegments4 records
Ideal customer profiles3 records
Action 500 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Action 500 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SODI (Sodikart)coreSODI is a leading manufacturer of electric go-karts. Action 500 uses SODI karts for their adult and junior karting tracks. SODI karts feature adjustable seats, pedals, and steering wheels with LED lights, supporting Action 500's position of having the most powerful electric karts in Canada.
- PepsiminorPepsi is a partner brand visible at Action 500 facilities. Beverage partnership for on-site refreshments.
- Rockstar EnergyminorRockstar Energy is an energy drink brand partner at Action 500, providing energy beverages for customers seeking performance drinks.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Action 500 competitors and assessment
Company assessmentDirect peers
- The Escape Game: Escape room chain with immersive themed games and group event focus. Direct peer for Action 500's X-Cape escape room product line.
- Laser Quest: Laser tag entertainment chain with themed arenas and group event programming. Directly comparable to Action 500's 14,000+ sq ft laser tag arena offering.
- K1 Speed: Indoor go-karting chain with multi-activity entertainment centers (karting, arcade, food) across North America. Closest direct peer for Action 500's electric karting-led, multi-activity model.
- Scene75 Entertainment Center: Multi-activity indoor entertainment centers offering go-karts, laser tag, arcade, and attractions. Comparable in breadth of activities and target audience (families and groups).
- Sky Zone: Chain of indoor trampoline parks and family entertainment centers serving the same family and group-event demographic with multiple activity zones under one roof.
- Putting Edge: Indoor mini-golf and glow-in-the-dark entertainment centers serving families and groups. Comparable indoor family entertainment positioning with multi-activity appeal.
Broad incumbents
- Dave & Buster's: Large publicly-traded chain combining arcade gaming with food and beverage for adults and families. Overlaps with Action 500's arcade and group event positioning but at much larger scale.
- CEC Entertainment (Chuck E. Cheese): Iconic family entertainment center chain with arcade, rides, and birthday party packages. Comparable on the children's party and family entertainment side of Action 500's offering.
Regional players
- FlipNOut Fun Center: Indoor adventure and family entertainment centers with trampolines, ninja courses, and attractions. Comparable FEC model with group events focus, primarily U.S. footprint.
Emerging players
- Sandbox VR: Location-based virtual reality entertainment with group experiences. Adjacent competitor for the same group-event and adult leisure wallet share that Action 500 targets with karting and laser tag.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Action 500 social profiles
Digital presenceAction 500 compliance and trust
Trust signalCompliance5 records
Action 500 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action 500 leadership team
Management profileNumber of profiles
Profiles1 record
Action 500 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action 500 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action 500
What does Action 500 do?
Action 500 is a multi-activity indoor entertainment center operating in the Montreal area (Dorval and Hochelaga) that sells per-session access to electric go-karting (adult and junior tracks), immersive laser tag arenas, X-Cape escape rooms, an arcade zone with 35+ games, and Gelly Ball shooting activities, plus group event packages and gift cards. All experiences are delivered on-site at two physical locations and booked through the ClubSpeed reservation platform.
Is Action 500 a public or private company?
Action 500 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Action 500 founded?
Action 500 was founded in 1998. It employs 11 to 50 people.
Where is Action 500 based?
Action 500 is headquartered in Montréal, Canada, in the North America region.
How does Action 500 make money?
Four revenue lines are on record. Per-Activity Session Fees are the primary driver. The others are group Event Packages, gift Certificates/Cards and arcade Credits.
Who are Action 500's main competitors?
Direct peers on record are The Escape Game, Laser Quest, K1 Speed, Scene75 Entertainment Center, Sky Zone and Putting Edge. Broad incumbents are Dave & Buster's and CEC Entertainment (Chuck E. Cheese). FlipNOut Fun Center is listed as a regional player. Sandbox VR is listed as an emerging player.
Does Action 500 have an API?
No public API is recorded for Action 500.