What Habitat for Humanity Korea does

Habitat for Humanity Korea is a Seoul-headquartered social welfare corporation and Korean affiliate of Habitat for Humanity International, founded in 1994 to address substandard housing conditions for low-income and vulnerable populations in South Korea. The organization builds, repairs, and improves housing for underserved families, elderly residents, rental fraud victims, retired missionaries, and descendants of independence activists, operating regional chapters in Seoul, Chuncheon, Cheonan/Asan, and Chungnam Sejong. Its core program portfolio includes Hope House Building (new home construction), Housing Environment Improvement, and Facility Environment Improvement, supplemented by community-building initiatives such as the 815 Run and the CCYP (Campus Chapter Youth Program) youth engagement pipeline.

The organization's business model is a non-profit donation- and grant-funded model: it does not generate commercial revenue from beneficiaries but instead relies on individual donations, church partnerships, corporate sponsorships, and institutional grants. Notable corporate partners include Citibank Korea, Korea Land & Housing Corporation (LH), BAS, IKEA Korea, KakaoPay, Woori Financial, Nexon, Volvo, POSCO, Daewoo E&C, HDC, and K2 Safety. The organization employs 101-250 staff and is led by Chairman Ma Hee-Ja and Secretary General Lee Kwang-Hoi. Notable institutional support includes a $500,000 Citi Foundation grant received in September 2024 and a five-year strategic partnership with BAS signed in March 2026. The organization does not disclose financial figures publicly.

Name

Habitat for Humanity Korea

Legal name

사단법인 한국해비타트

Website

https://habitat.or.kr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Habitat for Humanity Korea is a Seoul-based non-profit affiliate of Habitat for Humanity International that builds, repairs, and improves housing for low-income and vulnerable South Korean households, funded primarily through corporate sponsorships, church partnerships, individual donations, and institutional grants.

Ownership category

akta.pro rank

Product category

Non-profit Affordable Housing Services

NAICS

Community Housing Services (62422), Residential Building Construction (2361), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Services-Social Services (8300), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

akta.pro secondary industries

Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Independent Living Community Development & Construction (Senior Housing Developers) (HLADAAAH)

Keywords

• Affordable housing construction
• Home repair services
• Non-profit housing organization
• Volunteer construction programs
• Community housing support

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Individual Donations: Personal donations from individual supporters for housing construction, repair, and improvement projects. Donors can choose various sponsorship options including campaign donations, regular sponsorship, and special project support.
2. Corporate Partnerships: Corporate sponsors fund specific projects, provide in-kind donations (construction materials, furniture), or sponsor employee volunteer programs. Partnerships include construction project sponsorship, cause marketing, and employee engagement programs.
3. Church Partnerships: Church-based donations and volunteer participation for housing projects, aligning with Habitat's faith-based origins.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Habitat for Humanity Korea builds affordable homes and conducts home repairs for low-income and housing-vulnerable families in South Korea, including new home construction through the Hope House Building (희망의 집짓기) program using sweat-equity volunteer labor and interest-free 20-year loans. It also delivers housing environment improvement and facility environment improvement services, plus specialized programs for independence hero descendants, vulnerable elderly, youth housing support, and urban regeneration.

Product overview

Habitat for Humanity Korea operates as an integrated housing welfare organization offering multiple interconnected programs. The core offerings include the 희망의 집짓기 (Hope House Building) program for new home construction, 주거환경개선사업 (Housing Environment Improvement) for home repairs, and 시설환경개선사업 (Facility Environment Improvement) for community facility renovations. These are complemented by specialized programs including the 815런 독립유공자후손 집짓기 for independence hero descendants, 청년뚝딱스/마을뚝딱스 urban regeneration initiatives, and 블루핸드 youth housing projects. The organization also provides the 집고치기/시설고치기 online application service for service requests, operates a 목조건축학교 (Wooden Architecture School) education program, and partners with companies like IKEA Korea for specific initiatives. The programs work together to address various aspects of housing vulnerability, from new construction to repairs to youth support and community development.

Differentiator

Problem solved

Functional benefit

Products and services

• Hope House Building Program (희망의 집짓기 사업)
• Housing Environment Improvement (주거환경개선사업)
• Facility Environment Improvement (시설환경개선사업)
• 815RUN Independence Hero Descendants Housing (815런 독립유공자후손 집짓기 사업)
• Online Home/Facility Repair Application (집고치기 / 시설고치기)
• Retired Missionary Housing (은퇴 선교사 주거 제공)
• Wooden Architecture School (목조건축학교)

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered major, core and minor.

• Citibank KoreamajorGTM or Marketing Partner · 18 May 2026Citibank Korea signed a 2026 Hope Home Building sponsorship agreement with Habitat Korea, providing financial support for housing construction projects targeting housing-vulnerable populations.
• K2 SafetycoreGTM or Marketing Partner · 25 March 2026K2 Safety has partnered with Habitat Korea for 3 consecutive years (2024-2026) supporting the Hope Home Building (희망의 집짓기) program. The 'Team K2 Safety' volunteer campaign involves employees in construction activities and provides financial sponsorship for housing projects benefiting housing-vulnerable families.
• BAS (바스)coreStrategic or Co-development Partner · 19 March 2026BAS (brand of Riché, represented by Kim Dal-hyun and Kim Jin-hee) established a 5-year long-term sponsorship partnership with Habitat Korea to improve housing conditions for descendants of independence movement patriots. The partnership signing ceremony was held at Habitat Korea headquarters on March 17, 2026.
• Nexon (서든어택)majorGTM or Marketing Partner · 5 March 2026Nexon, operator of the online FPS game Sudden Attack, partnered with Habitat Korea to use 20th anniversary merchandise revenue to improve housing for descendants of independence activists. A dedication ceremony was held February 25, 2026.
• Hyundai Engineering & Construction (HDC)majorGTM or Marketing Partner · 28 July 2025HDC Hyundai Industrial Development sponsors the Seoul Safety Companion (안심동행) housing improvement project, funding renovation work for 15 households in Seoul. Employee volunteer participation is integrated into the project.
• SGI Seoul GuaranteemajorGTM or Marketing Partner · 28 July 2025SGI Seoul Guarantee sponsors the Seoul Safety Companion housing improvement project for 10 households in Seoul, combining financial support with potential employee volunteer engagement.
• KakaoPaymajorGTM or Marketing Partner · 13 June 2025KakaoPay funds housing improvement projects for victims of rental fraud (전세사기피해자), supporting young adults who lost housing due to fraud schemes. Multiple project phases covering different generations of beneficiaries.
• Volvo Group KoreamajorGTM or Marketing Partner · 27 February 2025Volvo Group Korea (볼보그룹코리아) partners with Habitat Korea on housing environment improvement projects, with programs expanded to include elderly populations in addition to existing initiatives.
• IKEA KoreacoreStrategic or Co-development Partner · 8 January 2025IKEA Korea partners with Habitat Korea on the Vulnerable Elderly Community Space Construction Project, providing modular mobility homes (10 pyeong) and interior design/furniture support for elderly welfare facilities. The partnership has been ongoing since 2024 with multiple facilities completed.
• LH (Korea Land & Housing Corporation)coreStrategic or Co-development Partner · 9 July 2024LH partners with Habitat Korea on the Generation Empathy Plus (세대공감 나눔+) program, providing social contribution funding for converting idle spaces into community facilities serving from children to elderly. Projects receive up to 1 billion KRW per site.
• SafeWareminorGTM or Marketing Partner · 19 August 2021SafeWare signed an in-kind donation agreement to provide construction site safety supplies for Habitat Korea building projects.
• POSCO A&CmajorGTM or Marketing PartnerPOSCO A&C sponsors facility environment improvement projects, including work at Incheon Ongjin County (옹진군) facilities with planned employee volunteer activities.
• Daewoo Engineering & ConstructionmajorGTM or Marketing PartnerDaewoo Engineering & Construction sponsors Seoul Safety Companion semi-basement housing improvement projects, contributing to urban poor housing rehabilitation in Seoul.
• LX HausysmajorGTM or Marketing PartnerLX Hausys sponsors facility environment improvement projects at various locations, providing materials and funding for facility upgrades.
• POSCO InternationalmajorGTM or Marketing PartnerPOSCO International sponsors solar power installation projects at facilities in Gwangyang (4 sites), combining renewable energy with facility improvement.
• Volvo Construction Equipment KoreaminorGTM or Marketing PartnerVolvo Construction Equipment Korea has been a long-term supporter of Habitat's love home building program for 5+ years, providing construction equipment and volunteer support.
• EY Han YoungminorGTM or Marketing PartnerEY Han Young sponsors housing improvement projects for skip-generation families (조손가정) in Daejeon, supporting 3 households.
• SafeWorkminorGTM or Marketing PartnerSafeWork provides construction safety materials and equipment sponsorship for building sites.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Habitat for Humanity International: Parent organization of Habitat Korea operating in 70+ countries. Directly comparable as the global federation providing brand, mission alignment, and operational standards to Korean affiliate.

Direct peers

• Habitat for Humanity Japan: National Habitat affiliate operating in Japan with similar housing construction, repair programs, and sweat equity model for vulnerable populations in a comparable East Asian housing market.
• Good Neighbors International: Korean-headquartered international NGO operating child sponsorship, community development, and housing support programs across multiple countries — comparable in scale, donor base, and social welfare mission.
• World Vision Korea: Korean affiliate of World Vision International providing child sponsorship, community development, and disaster recovery housing assistance with similar fundraising (individual/corporate) and volunteer infrastructure.
• Beautiful Store (아름다운가게): Major Korean non-profit social enterprise with donation-driven revenue model, volunteer engagement, and nationwide retail/distribution footprint — comparable scale and operating structure to Habitat Korea.
• Habitat for Humanity Philippines: National Habitat affiliate with similar housing construction and rehabilitation programs in an Asian market, comparable beneficiary selection process and corporate partnership model.
• Community Chest of Korea (대한사회복지회): Korea's largest workplace-giving campaign federation distributing donations to social welfare organizations — comparable as a national-scale donation aggregation and distribution platform.
• Habitat for Humanity Vietnam: Asian Habitat affiliate focused on low-income housing construction and incremental housing support, with corporate and government partnership model similar to Korean operations.

Others

• Korea Land & Housing Corporation (LH): Korean government housing agency and a current Habitat Korea partner. While primarily a public housing developer, LH overlaps in addressing Korean housing vulnerability for low-income populations — making it both a partner and adjacent player.
• Seoul Housing & Communities Corporation (SH): Seoul municipal housing corporation providing public housing and renovation programs for vulnerable populations — comparable mission in serving low-income Seoul residents but as a government entity rather than non-profit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCO5453pOr_dudPwDXA9ZF2Q?view_as=subscriber
• Facebookfacebook.com/habitatkor
• Instagraminstagram.com/habitatkorea
• Xx.com/HabitatKorea
• LinkedInlinkedin.com/company/habitat-for-humanity-korea

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity Korea