Lioness
Destigmatizing women's sexual health through information and conversation.
- Company typePrivate
- Founded2013
- HeadquartersBerkeley, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lioness does
Lioness is a team of designers and engineers building a vibrator that helps you understand, discover, and take control of your own body, paired with an app that allows you to easily visualize what your body is telling you and ask questions to a supportive community. Using advanced biometric sensing and statistical methods, we help you characterize your sexuality—how fast you get aroused, how long it generally takes to orgasm, and when sex would feel best—both individually and within the diverse sexual spectrum of the aggregate female population. Finally, as a company with strong female technology, design, and executive leadership, their product is women-centric at its core, from their choices to use the same materials as those used in medical devices to tailoring their device's ergonomics to how women actually hold vibrators. Changing the conversation around female sexuality is hard, but their team is determined to take on the challenge.
Lioness firmographics
Firmographics- Name
- Lioness
- Legal name
- SmartBod Incorporated
- Website
- https://lioness.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Destigmatizing women's sexual health through information and conversation.
- Ownership category
- akta.pro rank
Lioness industry classification
Industry- Product category
- Sexual Wellness Technology
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Sexual Wellness & Intimacy Products DTC (CRAFACAM)
- akta.pro secondary industries
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL), Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)
Keywords
Where Lioness is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lioness business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Smart Vibrator Hardware Sales: Primary revenue stream from sale of the Lioness Smart Vibrator 2.0 at $229 per unit. One-time hardware purchase with free companion app included. Also generates revenue from accessory products including charger cables, bundles, and branded merchandise.
- Accessory and Consumable Products: Sale of complementary products including Vella Pleasurewave Serum ($55), Foria Intimacy Melts ($20), Foria Booty Melts ($34), sticker packs, tote bags, hats, and gift cards. Revenue from third-party products sold through Lioness's e-commerce platform.
- Product Bundles: Bundled product offerings such as the 'Everything But the O Bundle' at $309 (valued at $348) combining the vibrator with third-party enhancement products, and the Lioness Vibrator + Dog Toy Bundle at $239.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lioness Dog Toy |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Smart O's Tote Bag |
| One time/ perpetual license | Pay-as-you-go | Lioness Smart Vibrator 2.0 - Core Product |
| One time/ perpetual license | Pay-as-you-go | Everything But the O Bundle |
| Unit Pricing | Pay-as-you-go | Charger Cable |
| Unit Pricing | Pay-as-you-go | Vella Pleasurewave Serum |
| Unit Pricing | Pay-as-you-go | Foria Intimacy Melts |
| Unit Pricing | Pay-as-you-go | Foria Booty Melts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Lioness product offering
Product offeringCore offering
Lioness designs and sells the Lioness Smart Vibrator, a biofeedback-enabled adult toy with embedded force, accelerometer, gyroscope, and temperature sensors that measure pelvic floor contractions during use. Data is transmitted via Bluetooth to a companion mobile app, where an AI algorithm trained on over 1 billion data points classifies users' orgasm patterns (Ocean Wave, Avalanche, Volcano) and provides personalized sexual wellness insights. The company sells directly to consumers online with international shipping to select countries.
Product overview
Lioness offers a product ecosystem centered on the Lioness Smart Vibrator 2.0, the first and only smart vibrator using biofeedback and AI to help users visualize, understand, and improve their orgasms. The core vibrator ($229) uses precision sensors (force, accelerometer, gyroscope, temperature) to measure pelvic floor contractions during use, transmitting data via Bluetooth to a companion mobile app. The app displays real-time visualization of arousal and classifies users into three orgastic patterns (Ocean Wave, Avalanche, Volcano) using the Lioness Algorithm trained on over 1 billion data points. Lioness sells directly and through bundles (Everything But the O Bundle at $309), accessories (charger cables), and third-party CBD products (Vella Pleasurewave Serum, Foria Intimacy Melts). The company also operates a Sex Research Platform connecting academic researchers with opt-in participants contributing physiological sex data.
Differentiator
Problem solved
Functional benefit
Products and services
- Lioness Smart Vibrator 2.0 A smart vibrator with multi-sensor biofeedback (force, accelerometer, gyroscope, temperature) that measures pelvic floor contractions during use and syncs to a mobile app for real-time visualization, session recording, and AI-powered orgastic pattern identification. Made of medical-grade silicone with one tungsten motor, water-resistant, USB rechargeable. Priced at $229.
- Everything But the O Bundle A bundle including the Lioness Smart Vibrator ($229 value), Vella Pleasure Serum, Foria Intimacy Melts, and Foria Booty Melts. Priced at $309 (regular $348 total value).
- Lioness Charger Cable
Quantifiable outcome
- Users can identify their orgasm pattern (Ocean Wave, Avalanche, or Volcano) based on pelvic floor contraction analysis
- +3 more outcomes
Companies that use Lioness
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Lioness technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Lioness partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- EazecoreEaze, a cannabis delivery service, partnered with Lioness to conduct a research study analyzing how cannabis (THC and CBD) affects female arousal and orgasms. Lioness provided the biofeedback data collection while Eaze provided the cannabis products for participants. The study was published as 'Eaze Insights: Sex, Cannabis, Marijuana, Weed, Orgasm, Intimacy' and aimed to eliminate stigma around cannabis and sex through hard data.
- Foria WellnessminorForia Wellness sells its CBD intimacy products (Intimacy Melts and Booty Melts) through Lioness's e-commerce platform. Lioness bundles and resells these third-party products as complementary enhancements to the Lioness Smart Vibrator experience.
- Vella BioscienceminorVella Bioscience's Pleasurewave Serum (CBD arousal lotion) is sold through Lioness's e-commerce platform as a complementary pre-lube product marketed as 'Smart pre-lube for smarter orgasms'.
- UC Berkeley FoundryminorLioness originated from the UC Berkeley startup incubator (the Foundry). Co-founders Liz Klinger and James Wang developed the product through the university ecosystem. Lioness continues to be associated with Berkeley as alumni-founded startup.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Lioness competitors and assessment
Company assessmentDirect peers
- Lovense: Lovense is a direct competitor offering app-connected sex toys with long-distance remote control, music sync, and vibration patterns. Like Lioness, it is explicitly named as an AI-powered sextech leader and competes in the smart vibrator category with a similar DTC and app-ecosystem model.
- We-Vibe (by Standard Innovation): We-Vibe pioneered the couples' app-connected vibrator category with remote control and synchronization features. It directly overlaps with Lioness's Partner Play long-distance functionality and shared-intimacy use case, serving a similar demographic of couples.
- Dame Products: Dame Products is a women-focused sexual wellness DTC brand offering vibrators and accessories with a similar design-forward, content-driven, educator-credible approach. Dame and Lioness share the same target customer (women seeking premium sexual wellness products) and a similar DTC/educational content marketing motion.
- Maude: Maude is a modern, design-led sexual wellness DTC brand targeting women and couples with vibrators, lubricants, and accessories. It shares Lioness's premium positioning, content-driven destigmatization marketing, and minimalist DTC aesthetic.
- Unbound: Unbound is a sexual wellness brand targeting women with vibrators, dildos, and accessories sold via DTC channels. It shares Lioness's customer persona (women seeking sexual self-discovery) and design-forward premium positioning.
- OhMiBod: OhMiBod pioneered music- and sound-activated vibrators with app integration for couples and long-distance play. It competes directly with Lioness's smart vibrator positioning and shares the app-toy ecosystem model with partner play features.
Broad incumbents
- Lelo: Lelo is a premium global sexual wellness brand with a broad product portfolio across vibrators, couples' toys, and pleasure accessories. Named alongside Lioness as an AI-powered sextech leader, Lelo competes in the smart vibrator space but operates at significantly larger scale with international retail distribution.
- Womanizer: Womanizer is a leading global sexual wellness brand known for its Pleasure Air suction technology, with a broad product portfolio and international retail presence. It competes with Lioness in the premium women's vibrator category but at much larger scale.
- Satisfyer: Satisfyer is a major global sexual wellness brand offering a wide range of pressure-wave and vibrator products at mass-to-premium price points with broad international distribution. It overlaps with Lioness in the women's vibrator category but operates as a broader incumbent.
Emerging players
- MysteryVibe: MysteryVibe makes app-connected, shape-shifting vibrators (Tenuto, Crescendo) targeting couples' sexual health and ED/PE support. It overlaps with Lioness on the app-connected smart vibrator concept but extends into male sexual health and therapeutic use cases.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lioness social profiles
Digital presenceLioness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lioness leadership team
Management profileNumber of profiles
Profiles5 records
Lioness funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lioness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lioness
What does Lioness do?
Lioness designs and sells the Lioness Smart Vibrator, a biofeedback-enabled adult toy with embedded force, accelerometer, gyroscope, and temperature sensors that measure pelvic floor contractions during use. Data is transmitted via Bluetooth to a companion mobile app, where an AI algorithm trained on over 1 billion data points classifies users' orgasm patterns (Ocean Wave, Avalanche, Volcano) and provides personalized sexual wellness insights. The company sells directly to consumers online with international shipping to select countries.
Is Lioness a public or private company?
Lioness is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lioness founded?
Lioness was founded in 2013. It employs 1 to 10 people.
Where is Lioness based?
Lioness is headquartered in Berkeley, United States, in the North America region.
How does Lioness make money?
Three revenue lines are on record. Smart Vibrator Hardware Sales are the primary driver. The others are accessory and Consumable Products and product Bundles.
Who are Lioness's main competitors?
Direct peers on record are Lovense, We-Vibe (by Standard Innovation), Dame Products, Maude, Unbound and OhMiBod. Broad incumbents are Lelo, Womanizer and Satisfyer. MysteryVibe is listed as an emerging player.
Does Lioness have an API?
No public API is recorded for Lioness.
What industry is Lioness in?
Lioness's product category is Sexual Wellness Technology. Its primary akta.pro industry code is CRAFACAM, Sexual Wellness & Intimacy Products DTC, with a secondary code of CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices). Its NAICS code is 334510 and its SIC code is 3845.