PrideBites
PrideBites is a B2B custom pet merchandise manufacturer that designs and produces branded plush toys, collars, leashes, apparel, and accessories for 500+ brand partners across hospitality, food and beverage, and consumer industries.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What PrideBites does
PrideBites is a B2B custom pet merchandise manufacturer founded in 2013 in Austin, Texas by Steven Blustein (CEO) and Sean Knecht (President). The company designs, produces, and globally fulfills fully customized plush toys, collars and leashes, apparel, accessories, home goods, and cat products for brand partners across breweries and taprooms, wineries and vineyards, hotels and hospitality, coffee shops, distilleries, food and beverage, cosmetics, and financial services. Its active customer base includes 500+ brand partners with named enterprise logos spanning Tito's Handmade Vodka, JW Marriott, Purina, Heinz, John Deere, Capital One, FedEx, O.P.I, Arby's, Miller, Pacifico, Duckhorn Vineyards, Portland Leather, and Scooter's Coffee.
The product portfolio is anchored by The Original PrideBite™, an award-winning customizable plush dog toy named Dog Toy of the Year and featured on ABC's Shark Tank in 2016. Products are manufactured offshore in China and India with Prop 65 compliance, PMS color matching, and a turnkey process from design brief through global delivery. The SKU catalog is organized into six merchandising categories: dog toys (plush, beer/wine/liquor-bottle shapes, tennis balls, frisbees), collars and leashes (nylon, weatherproof, martingale, harnesses, leashes, car seat belts), accessories (bandanas, caps, bow ties, keychains), home and living (beds, bowls, travel accessories, blankets, teepees, poop-bag holders), apparel (sweaters, hoodies, t-shirts, jerseys, winter coats, towels), and cat products (catnip plush, wands, cat collars).
PrideBites operates a sales-led B2B motion with dedicated account executives, a free-custom-mockup conversion process, MOQ-based volume pricing, and standard payment terms (50% deposit on orders over $2,000). A Shopify-powered e-commerce storefront at pridebites.com supports direct SMB and individual ordering. The company has shipped over one million products, raised a disclosed $700,000 in funding (2016 round with ATX Venture Partners and BlueStel Ventures), employs 1–10 people, and ranked #88 in Manufacturing on the 2024 Inc. 5000 list of America's fastest-growing private companies.
PrideBites firmographics
Firmographics- Name
- PrideBites
- Legal name
- PrideBites
- Website
- https://pridebites.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PrideBites is a B2B custom pet merchandise manufacturer that designs and produces branded plush toys, collars, leashes, apparel, and accessories for 500+ brand partners across hospitality, food and beverage, and consumer industries.
- Ownership category
- akta.pro rank
PrideBites industry classification
Industry- Product category
- Custom Branded Pet Merchandise
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Apparel Accessories and Other Apparel Manufacturing (3159), Pet and Pet Supplies Retailers (459910)
- SIC
- Dolls & Stuffed Toys (3942), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Pet Toys & Enrichment Retail (CRALAHAE)
- akta.pro secondary industries
- Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)
Keywords
Where PrideBites is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PrideBites business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Pet Product Manufacturing: Design, production, and fulfillment of custom branded pet merchandise including toys, collars, leashes, apparel, and home products. One-time custom orders with no minimum commitment required. Volume-based pricing discounts available for higher quantity orders.
- Wholesale/Bulk Orders: MOQ (Minimum Order Quantity) based production per product style, size, and design. Each item is custom-made from scratch requiring minimum quantities to keep production efficient and pricing reasonable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom manufacturing with volume-based pricing |
| Other | Multi-year contract | Payment terms for orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
PrideBites product offering
Product offeringCore offering
PrideBites designs, manufactures, and globally fulfills fully custom branded pet merchandise for business clients, including plush dog toys, collars, leashes, harnesses, apparel, beds, bowls, and home products. The company operates a turnkey brief-to-doorstep process with PMS color matching, free custom mockups, and no minimum commitment, producing items in China and India with Prop 65 compliance. It serves over 500 brand partners ranging from local craft breweries to Fortune 500 companies across hospitality, food and beverage, fashion, and other consumer-facing industries.
Product overview
PrideBites is a B2B custom pet product manufacturer offering a comprehensive portfolio of customizable pet merchandise for brand partners. The product portfolio centers on The Original PrideBite™, the award-winning flagship plush toy, alongside multiple product categories including: Dog Toys (plush toys, beer can toys, wine/liquor bottle toys, tennis balls, frisbees), Dog Collars & Leashes (nylon, weatherproof, martingale collars, various leash styles, harnesses, car seat belts), Dog Accessories (bandanas, caps, bow ties, keychains), Home and Living (dog beds, bowls, travel accessories, poop bag holders, blankets, toys baskets), Dog Apparel (sweaters, hoodies, t-shirts, jerseys, winter coats, towels), and Cat Products (catnip toys, catnip wands, cat collars). The company operates a turnkey process from brand brief through design, production, and global fulfillment, serving industries including breweries, wineries, hotels, coffee shops, distilleries, and food brands.
Differentiator
Problem solved
Functional benefit
Products and services
- The Original PrideBite™ Award-winning customizable plush dog toy that can be shaped and designed to match any brand's identity; flagship product named Dog Toy of the Year and featured on ABC's Shark Tank.
- Customizable Plush Dog Toys Fully customizable plush dog toys shaped and designed to match any brand's identity, from beer cans to mascots to food logos, designed, cut, printed, sewn, and assembled per brand.
- Customizable Beer Can Dog Toys Plush dog toys shaped like beer cans, fully customizable with brewery branding, designs, and colors for taproom giveaways and brewery merchandise programs.
- Liquor Plush Bottle Dog Toys Plush bottle-shaped dog toys featuring liquor brand designs, intended for distillery tasting rooms and gift shop merchandise programs.
- Bottle Dog Toys: Wine Not? Wine bottle-shaped plush dog toys for wineries and vineyards, featuring fully customizable branding for wine club shipments and tasting room giveaways.
- Beer Bottle Dog Toy: The New Yappy Hour Squeaky plush dog toy shaped like a beer bottle for brewery brand merchandise programs.
- Dog Frisbee Rope Toss Toy Combination frisbee and rope toy for interactive fetch play, customizable with brand branding for outdoor and brewery customer engagement.
- Tug 'N Toss with Customizable Dog Tennis Balls Tug and toss toy with customizable tennis balls for brand merchandising and dog park engagement.
- Customizable Tennis Balls Customizable tennis balls with brand logos and PMS color matching for promotional merchandise and customer giveaways.
- Customizable Nylon Dog Collars Durable nylon dog collars fully customizable with brand logos, colors, and designs, used as walking advertisements for brand partners.
- Weatherproof Dog Collars All-weather durable dog collars designed for outdoor use with brand customization for hospitality and outdoor brand partners.
- Martingale Collars Limited-slip martingale collars providing gentle control, customizable with brand merchandise for everyday dog walking.
- Customizable Dog Leashes Nylon dog leashes fully customizable with brand logos and colors for daily-use brand visibility.
- Step In Dog Harnesses Step-in style dog harnesses for safer walks, customizable with brand branding.
- Chest Dog Harnesses Chest-style dog harnesses designed for speed and comfort on walks, with brand customization options.
- Customizable Dog Car Seat Belts Dog car seat belts for travel safety, customizable with brand logos, used by hospitality and pet travel brands.
- The Official Canine Cap Customizable dog hats and caps with brand logos for pet fashion and brand visibility.
- The K9 Kerchief: Customizable Branded Dog Bandanas Customizable dog bandanas for brand merchandise, popular for tasting room gift bags, wine club shipments, and pet-friendly venue giveaways.
- Dapper Dogware: Branded Dog Bow Ties Bow ties for dogs, fully customizable with brand colors and logos for formal occasions and brand differentiation.
- Plush Keychain Mini plush toy keychains featuring brand designs for pet owners to carry as a portable brand impression.
- Customizable Dog Beds Custom dog beds featuring brand logos for hotel rooms, hospitality amenities, and home use.
- Canine Cuddlers: Customizable Dog Blankets Customizable blankets for dogs with brand logos and designs for hospitality, home, and brand merchandise use.
- Brewery-Themed Poop Bag Holder Beer can-shaped poop bag dispensers designed for brewery brand merchandise and taproom customer engagement.
- Winery-Themed Poop Bag Holder Wine bottle-shaped poop bag dispensers designed for winery brand merchandise and tasting room distribution.
- Insulated Stainless Steel Bowl Insulated stainless steel dog water bowls for maintaining temperature, with brand customization options.
- The Ultimate Customizable Dog Bowls Laser-etched dog bowls with detailed brand customization options, offering a premium finish for branded merchandise.
- Customizable Dog T-Shirts Dog t-shirts with customizable prints and brand logos for pet fashion and brand promotion.
- Bark in the Parka: Customizable Dog Winter Coats Winter dog coats with full customization for cold weather brand merchandise programs.
- Ugly Christmas Dog Sweaters Holiday-themed dog sweaters with customizable designs for seasonal brand merchandise and holiday gift campaigns.
- Customizable Plush Catnip Toys Catnip-filled plush toys for cats, fully customizable with brand designs, extending brand merchandise programs to feline pet parents.
- The Purrfect Accessory: Customizable Cat Collars Customizable cat collars for feline brand merchandise programs.
Quantifiable outcome
- 4X more likely to engage with a brand that acknowledges their pet
- +4 more outcomes
Companies that use PrideBites
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles4 records
PrideBites technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PrideBites partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ABC Shark TankcorePrideBites pitched on ABC's Shark Tank in 2016 and secured deals with two Sharks, accelerating growth and national brand exposure.
- ShopifycorePowers the PrideBites online store at pridebites.com with e-commerce functionality.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
PrideBites competitors and assessment
Company assessmentDirect peers
- PetRageous Designs: Custom and private-label pet products manufacturer offering branded collars, leashes, toys, and apparel for retail and promotional customers. Most directly comparable to PrideBites on the custom-manufacturing B2B pet merchandise model, though with a broader retail-channel mix.
- Jax & Bones: Designer and manufacturer of premium custom pet beds, blankets, bowls, and accessories. Comparable to PrideBites in the custom/home-and-living pet merchandise segment and overlap on the brand-customization value proposition.
- Lucky & Lady: Custom pet apparel and accessory manufacturer producing branded collars, leashes, bandanas, and harnesses. Closely aligned with PrideBites' apparel and accessories categories and B2B customization model.
Broad incumbents
- KONG Company: Established global pet toy and accessory manufacturer with a wide portfolio of branded products. Comparable as a category leader in pet toys/accessories but operates as a mass-market brand rather than a custom B2B platform like PrideBites.
- Multipet International: Diversified pet products manufacturer spanning toys, plush, and seasonal merchandise. Comparable manufacturing footprint and product breadth but distributed through retail rather than PrideBites' custom-brand GTM.
- Outward Hound: Major pet product company making toys, puzzles, and outdoor gear for dogs. Comparable on product categories (toys, accessories, outdoor/leash gear) but operates at scale through mass retail channels versus custom B2B.
- 4imprint: Largest North American promotional products distributor offering custom-branded merchandise across categories. Comparable on the custom-branded merchandise GTM motion and target customer (enterprise marketers), though pets are one of many verticals served.
- HALO Branded Solutions: Large promotional products and branded merchandise distributor serving enterprise clients. Comparable end-buyer overlap (brand marketers seeking custom merchandise) but with a much broader, less pet-specialized portfolio.
Emerging players
- ZippyPaws: Specialty plush and interactive pet toy brand with strong direct-to-consumer presence. Overlaps with PrideBites on the plush toy manufacturing capability but competes primarily at retail rather than in the custom-brand channel.
Regional players
- Pet Factory: U.S.-based pet treat and chew manufacturer with custom and private-label capabilities. Comparable as a custom pet products manufacturer serving brand customers, though primarily in treats/chews rather than PrideBites' plush/apparel/accessory mix.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PrideBites social profiles
Digital presencePrideBites compliance and trust
Trust signalCompliance1 record
PrideBites financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrideBites leadership team
Management profileNumber of profiles
Profiles10 records
PrideBites funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrideBites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrideBites
What does PrideBites do?
PrideBites designs, manufactures, and globally fulfills fully custom branded pet merchandise for business clients, including plush dog toys, collars, leashes, harnesses, apparel, beds, bowls, and home products. The company operates a turnkey brief-to-doorstep process with PMS color matching, free custom mockups, and no minimum commitment, producing items in China and India with Prop 65 compliance. It serves over 500 brand partners ranging from local craft breweries to Fortune 500 companies across hospitality, food and beverage, fashion, and other consumer-facing industries.
Is PrideBites a public or private company?
PrideBites is a private company. It is classified as venture growth investor backed and is currently operating.
When was PrideBites founded?
PrideBites was founded in 2013. It employs 1 to 10 people.
Where is PrideBites based?
PrideBites is headquartered in Austin, United States, in the North America region.
How does PrideBites make money?
Two revenue lines are on record. Custom Pet Product Manufacturing is the primary driver. The others are wholesale/Bulk Orders.
Who are PrideBites's main competitors?
Direct peers on record are PetRageous Designs, Jax & Bones and Lucky & Lady. Broad incumbents are KONG Company, Multipet International, Outward Hound, 4imprint and HALO Branded Solutions. ZippyPaws is listed as an emerging player. Pet Factory is listed as a regional player.
Does PrideBites have an API?
No public API is recorded for PrideBites.
What industry is PrideBites in?
PrideBites's product category is Custom Branded Pet Merchandise. Its primary akta.pro industry code is CRALAHAE, Pet Toys & Enrichment Retail, with a secondary code of CRALAHAM, Pet Apparel & Accessories Retail (Leashes, Collars, Clothing). Its NAICS code is 339930 and its SIC code is 3942.