San Juan College

What San Juan College does

San Juan College (SJC) is a public community college founded in 1982 and headquartered at 4601 College Boulevard in Farmington, New Mexico, serving the San Juan County / Four Corners region. The institution delivers 140+ two-year degree and certificate programs across areas including Arts and Humanities, Business and Entrepreneurship, Computer Science and IT, Energy and Manufacturing, Health Science, and Education and Social Services, with fully online pathways, dual-credit enrollment via SJC High School, and transfer pathways. Through flagship co-location agreements with New Mexico Highlands University (NMHU), University of New Mexico (UNM), and Western New Mexico University (WNMU), SJC also hosts bachelor's and master's degree completion on its campus, with 137+ four-year graduates recognized at its 2026 commencement alongside 1,922+ SJC associate and certificate graduates. Reported student outcomes include 83% of full-time students graduating, transferring, or continuing, and 98% student referral rate.

The college operates a diversified revenue model anchored in tuition and fees (including in-state, out-of-state, Colorado reciprocity, military, and dual credit tiers), federal Title IV financial aid, state appropriations (implied by public-institution status), and philanthropic support via the San Juan College Foundation. Ancillary revenue streams include transcript and diploma fees ($5 electronic via Parchment), campus event reservations, makerspace workshop fees, Harvest Farm Box produce subscriptions, bookstore merchandise (graduation regalia, Suns and Blaze gear), and workforce development contracts with employer partners. Underlying technology is a conventional higher-ed SaaS stack: Ellucian CRM Recruit for prospect inquiry management, Microsoft Azure AD for MySJC single sign-on, Parchment / DiplomaSender / National Student Clearinghouse for transcript processing, Maxient for Title IX and conduct reporting, and Lightcast powering the embedded Career Coach assessment.

Beyond academic delivery, SJC functions as a regional community anchor through the Henderson Fine Arts Center, 24-foot planetarium, Sherman Dugan Museum of Geology, Big Idea Makerspace, Enterprise Center (entrepreneurship incubator), Harvest Food Hub (local agriculture), Outdoor Equipment Rental Center, Herencia Latina Center, and Native American Center. Distribution reaches the Farmington community through campus visits, signature events (Balloon Glow '26, Dinosaur Halloween Party, National Treasure Movie Night), KSJE radio station, social channels, Google AdWords/Facebook remarketing, and email/SMS communications. The institution is led by President Dr. Toni Hopper Pendergrass and Executive Vice President Edward DesPlas, with governance through a Board of Trustees; no private equity, venture, or external corporate ownership exists, consistent with its public community college status.

Name

San Juan College

Legal name

San Juan College

Website

https://sanjuancollege.edu

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

San Juan College is a public community college in Farmington, New Mexico, founded in 1982, offering 140+ two-year degree and certificate programs to regional and online students. It co-hosts bachelor's and master's degrees with NMHU, UNM, and WNMU, and operates community facilities including the Harvest Food Hub, Big Idea Makerspace, and Henderson Fine Arts Center.

Ownership category

akta.pro rank

Product category

Community College Education

NAICS

Junior Colleges (6112)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private/Independent Community & Junior Colleges (EDAHADAB)

Keywords

• Community college education
• Associate degree programs
• Workforce development training
• Online learning programs
• Dual credit enrollment

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Core academic revenue stream from enrollment in 140+ two-year degree and certificate programs; includes in-state, out-of-state, Colorado reciprocity, military tuition rates, and dual credit tuition.
2. Federal Financial Aid / Title IV funding: Federal student financial aid programs distributed through the Financial Aid office, including Title IV and Pell grants.
3. Foundation donations and fundraising: Charitable giving channeled through the San Juan College Foundation (sjcfoundation.org), which awards the Allison Award for Excellence to outstanding faculty members.
4. Transcript and diploma fees: Fee-based services: Electronic transcripts $5, in-person pickup $5–$10, mail $5 + $2.50 USPS shipping, overnight $10 + $20 UPS shipping, duplicate diplomas.
5. Campus event reservations and rental: Revenue from hosting external events such as meetings, weddings, parties, and other community gatherings in SJC's versatile spaces.
6. Bookstore merchandise sales: Sales of graduation regalia, cap and gown sets, tassels, announcements, diploma frames, SJC gifts, Suns gear, alumni items, and Blaze mascot merchandise through the San Juan College Bookstore.
7. Harvest Food Hub subscription boxes: Weekly subscription-based Harvest Food Box with curated 7-9 seasonal produce items sourced from local farms; pickup every Thursday at 310 West Animas, Northern Navajo Medical Center, and SJC Main Campus.
8. Makerspace workshop fees: Fee-based community workshops at The Big Idea Makerspace, including LED Light Laser Workshop at $10/person.
9. Workforce development and adult education contracts: Workforce Development and Adult Education programs serving community learners and employer partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels14 records

Core offering

San Juan College is a public community college that delivers 140+ two-year degree and certificate programs through on-campus instruction, fully online pathways, and dual credit delivery, alongside workforce development and adult education. It supplements its academic mission with community-facing facilities including the Harvest Food Hub, The Big Idea Makerspace, The Enterprise Center for entrepreneurs, the Henderson Fine Arts Center, the Sherman Dugan Museum of Geology, the 24-foot dome planetarium, the Outdoor Equipment Rental Center, and KSJE Radio Station.

Differentiator

Problem solved

Functional benefit

Brands

• SJC Suns: Athletic identity of San Juan College; the Suns logo appears on the college website and merchandise.
• Blaze
• KSJE
• The Harvest Food Hub
• The Big Idea Makerspace
• The Enterprise Center
• Henderson Fine Arts Center

Products and services

• Two-Year Degree and Certificate Programs A catalog of 140+ two-year associate degree and certificate programs offered to prospective, current, and transfer students at San Juan College's main campus and online.
• Online Programs Fully online degree and certificate pathways that allow students to obtain a high-quality education remotely with flexible class options.
• Workforce Development and Adult Education Workforce-aligned training and adult education programs serving community learners, working adults, and employer partners seeking customized workforce training.
• Honors Program An academic enrichment program for high-achieving students, with honors recognition incorporated into graduation ceremonies.
• Dual Credit at SJC High School Dual credit enrollment allowing high school students to earn San Juan College credit while still attending high school through a partnership with Farmington Schools.
• Partner University Bachelor's and Master's Degree Co-location (NMHU, UNM, WNMU) Hosting of bachelor and master degree completion for New Mexico Highlands University, University of New Mexico, and Western New Mexico University students on the SJC campus, with degrees conferred by the partner universities.
• Electronic Transcript Ordering Service Parchment-powered electronic transcript ordering and delivery service with same-business-day processing, plus in-person pickup, mail, and overnight options for alumni and former students.
• Harvest Farm Box Subscription Weekly curated Harvest Farm Box subscription of 7-9 seasonal produce items sourced from local growers, with pickup at 310 West Animas, Northern Navajo Medical Center, and SJC Main Campus.
• The Big Idea Makerspace Workshops Community-accessible makerspace at the Quality Center for Business building hosting recurring paid workshops such as the LED Light Laser Workshop ($10/person, ages 12+) and Fiber Fridays knitting workshops.
• The Enterprise Center Entrepreneur incubation program at the Quality Center for Business providing expert mentorship, flexible workspace, and business-building resources to local entrepreneurs.
• Outdoor Equipment Rental Center (OERC) Campus-based rental service providing outdoor gear including water sports equipment at Farmington Lake, camping gear, and disc golf equipment for students and community members.
• Henderson Fine Arts Center Public Programming Public ticketed and free performances, art gallery exhibitions, Symphony concerts, and film screenings hosted at the Henderson Fine Arts Center and the west lawn.
• SJC Planetarium (24-foot Dome Theater) On-campus 24-foot dome planetarium theater offering AstroFriday showings for students and the public to explore celestial themes and educational astronomy programming.
• San Juan College Bookstore Official campus bookstore offering graduation regalia, cap and gown sets, tassels, announcements, diploma frames, SJC gifts, Suns gear, alumni items, and Blaze mascot merchandise.
• Campus Event Reservations Rental of versatile on-campus spaces for meetings, weddings, parties, and other community gatherings, booked via the Book an Event flow.
• Career Coach (Lightcast Assessment) Embedded 5-minute Career Assessment tool that suggests career pathways based on user interests, integrated into the SJC homepage to help prospective students choose programs.

Quantifiable outcome

• 83% of full-time students have graduated, transferred, or are continuing their education
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

14 partnerships are on record, tiered minor, flagship and core.

• Painted Sky DentalminorStrategic or Co-development Partner · 20 February 2026Painted Sky Dental, a nonprofit mobile dental clinic founded in October 2025 in Southwest Colorado by dental hygienist Courtney Justice, plans to partner with San Juan College to provide student learning experiences. Justice also plans to expand services to Fort Lewis College.
• New Mexico Highlands University (NMHU)flagshipStrategic or Co-development PartnerSan Juan College co-hosts NMHU graduates at its annual commencement ceremony; NMHU students complete bachelor's and master's degrees at the SJC campus. The 2026 graduation recognized over 137 bachelor's/master's graduates from NMHU, UNM, and WNMU combined.
• University of New Mexico (UNM)flagshipStrategic or Co-development PartnerSan Juan College co-hosts UNM graduates at its annual commencement ceremony; UNM students complete bachelor's and master's degrees at the SJC campus as part of the multi-university graduation cohort.
• Western New Mexico University (WNMU)flagshipStrategic or Co-development PartnerSan Juan College co-hosts WNMU graduates at its annual commencement ceremony; WNMU students complete bachelor's and master's degrees at the SJC campus as part of the multi-university graduation cohort.
• Google Analytics / Google Tag Manager / Google Search ConsolecoreTechnology or IntegrationGoogle Analytics powers web traffic analytics on sanjuancollege.edu and subdomains; Google Tag Manager and Search Console support site optimization; Google Signals and Google Analytics Advertising Features are used.
• Google AdWords / Facebook (advertising)coreGTM or Marketing PartnerThird-party advertising vendors serving remarketing/conversion pixels to target past SJC website visitors via Google AdWords and Facebook; Network Advertising Initiative opt-out is supported.
• ParchmentcoreTechnology or IntegrationParchment is used for electronic transcript ordering and delivery; students order official transcripts online for $5 with same-business-day electronic delivery.
• NACES (National Association of Credential Evaluation Services)minorImplementation/ SI/ Consulting PartnerInternational students must have foreign transcripts/credentials translated and evaluated by an approved NACES member before submission to San Juan College.
• Ellucian CRM RecruitcoreTechnology or IntegrationEllucian CRM Recruit underpins the Request Info and Apply web flows for prospective student inquiry management across the SJC website.
• Microsoft (Azure Active Directory)coreTechnology or IntegrationMicrosoft Azure Active Directory (login.microsoftonline.com) provides Single Sign-On authentication for the MySJC student portal, supporting Graduation and self-service flows.
• Lightcast (Career Coach)coreTechnology or IntegrationLightcast powers the Career Coach 5-minute Career Assessment on the SJC homepage to suggest career pathways based on user interests.
• Farmington Schools (SJC High School)flagshipChannel Partner/ Reseller/ DistributorSan Juan College partners with Farmington Schools (farmingschools.us) to operate SJC High School, providing dual credit opportunities and bridging high school students to college coursework.
• San Juan College Foundation (sjcfoundation.org)flagshipOthersThe San Juan College Foundation is the affiliated fundraising and philanthropic arm; it awards the Allison Award for Excellence to outstanding faculty members (presented by Foundation Executive Director Gayle Dean at graduation).
• Fort Lewis CollegeminorOthersPainted Sky Dental plans to expand services to Fort Lewis College in coordination with its San Juan College partnership; mentioned alongside the SJC student learning experience collaboration.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Central New Mexico Community College: Largest community college in New Mexico offering two-year degrees, certificates, and workforce training. Directly comparable as a public, state-funded community college serving New Mexico residents with similar mission, funding mix (tuition + Title IV + state appropriations), and program breadth.
• Santa Fe Community College: New Mexico public community college with similar two-year degree/certificate portfolio, workforce development, and dual-credit programs. Closely comparable operating model and funding structure to SJC.
• New Mexico Junior College: New Mexico public two-year college serving a rural region (Hobbs) with workforce and energy-sector-aligned programs. Comparable in mission, scale, and community-college funding model to San Juan College.
• Diné College: Tribal community college serving the Navajo Nation in the Four Corners region. Comparable as a two-year higher-ed institution serving Native American students in the same geographic service area as SJC's Native American Center.
• Luna Community College: New Mexico public community college serving a small/rural region with similar two-year degree, workforce, and community programming focus. Directly comparable community-college mission and operating structure.

Broad incumbents

• University of New Mexico: New Mexico's flagship four-year university and an existing SJC partner that delivers bachelor's/master's programs on the SJC campus. Comparable as a higher-ed institution in the same state serving transfer students, but with broader scope.
• New Mexico Highlands University: Four-year public university in New Mexico that co-locates bachelor's/master's programs at SJC. Comparable as a higher-ed institution and a direct academic partner, but broader in scope and degree offerings.
• Western New Mexico University: Four-year public New Mexico university and existing SJC partner for on-campus degree completion. Comparable as a higher-ed institution serving rural New Mexico, though broader in scope.

Regional players

• Pima Community College: Large Arizona community college district with similar two-year degree/certificate and workforce development offerings. Comparable as a community-college operating model, but operates in a different state and metropolitan market.

Emerging players

• Navajo Technical University: Tribal college serving Navajo Nation students across the Four Corners region with technical and career-focused programs. Comparable as a higher-ed institution serving a similar student demographic and geography, but with a more narrowly technical focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sanjuancollege
• YouTubeyoutube.com/user/SanJuanCollegeNM
• Facebookfacebook.com/SanJuanCollege
• LinkedInlinkedin.com/company/san-juan-college
• Instagraminstagram.com/sanjuancollege

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Juan College