Lavendo

What Lavendo does

Lavendo is a B2B sales recruiting firm headquartered in Silicon Valley (with its legal entity, Lavendo Inc., registered in the Netherlands) that specializes in placing go-to-market (GTM) sales talent into startups and scale-ups. The company was founded in 2021 and operates with a team of 1-10 employees, delivering a contingency-based recruiting service that does not require upfront payment from clients. Its candidate pipeline is built from a curated network of 20,000+ tech professionals, sourced through job boards, aggregators, social media, in-person events, and referrals.

The core offering is structured in three tiers: Tier I at a $6,000 flat fee for entry-level sales roles (SDR, BDR, SMB AE, Customer Success, Account Manager); Tier II at $12,000 for mid-market and enterprise reps and managers; and Tier III at 18% of first-year OTE for executive placements (VP of Sales, Head of GTM, C-suite). The firm runs a six-step recruiting process from Ideal Candidate Profile creation through offer negotiation, supported by behavioral, cultural, and skills assessment, reference and background checks, and a 90-day replacement guarantee. Ancillary products include a candidate-facing job board and a $99 career consultation service for resume and LinkedIn optimization.

Lavendo distributes through direct sales to founders, HR leaders, and VCs, complemented by VC referral partnerships (DVCL, BuildTech VC), content marketing via its blog, and HubSpot-driven meeting scheduling. Its claimed operating metrics include a 93% retention rate for placed candidates, 2-4 week time-to-hire, and a 3-8 week full process cycle. The customer base disclosed is concentrated entirely in small-cap startups and venture funds with no enterprise anchors, and the company has not disclosed funding rounds, revenue, or headcount growth metrics.

Name

Lavendo

Legal name

Lavendo Inc.

Website

https://lavendo.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Lavendo is a contingency-based B2B sales recruiting firm founded in 2021 that places go-to-market sales talent (SDRs through C-suite) into startups and scale-ups, primarily in Silicon Valley, using a tiered fee model and a 20,000+ tech professional network.

Ownership category

akta.pro rank

Product category

Sales Recruiting Services

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613), Executive Search Services (561312)

akta.pro primary industry

Sales, Marketing & Customer Success Direct Hire (BPACAFAD)

akta.pro secondary industries

General Permanent Placement (Multi-Industry) (BPACAFAA), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• Sales recruiting services
• Go-to-market hiring
• Executive placement
• Startup talent acquisition
• Contingency recruiting

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Recruitment Placement Fees (Tiered): Lavendo charges flat fees for most sales roles (Tier I at $6,000, Tier II at $12,000) with payment due after successful candidate starts. For executive-level placements (VP Sales, Head of GTM, C-suite), they charge 18% of the candidate's first-year OTE as a success-based commission. This creates an outcome-aligned revenue model where fees are contingent on placement success.
2. Career Consultation Services: Individual career consultation service priced at $99 for 1-hour sessions with career experts, including resume optimization, LinkedIn feedback, and job search strategy recommendations. This represents a separate service revenue stream for job seekers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lavendo is a contingency-based B2B sales recruiting firm that sources, screens, and places sales talent for US startups and scale-ups. Its core offering is a tiered placement service—Tier I at $6,000 for entry-level sales roles, Tier II at $12,000 for mid-market/enterprise roles, and Tier III at 18% of first-year OTE for executive placements—delivered through a six-step process covering profile creation, multi-channel sourcing, video screening, interview coordination, reference/background checks, and offer negotiation. The firm supplements placement services with a free candidate job board and a $99 one-hour career consultation.

Product overview

Lavendo is a B2B sales recruiting firm operating as a service-based platform (not a software product) that offers tiered recruiting services to help startups and companies build sales teams. The core offering consists of three pricing tiers: Tier I ($6,000 flat fee) for entry-level sales roles, Tier II ($12,000 flat fee) for mid-market and enterprise roles, and Tier III (18% of first-year OTE) for executive-level positions. The platform also provides supplementary services including a candidate-facing job board and a paid career consultation service. All services are oriented around go-to-market (GTM) sales talent acquisition in the Silicon Valley and US market.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Recruiting Services - Tier I Contingency-based recruiting for entry-level sales roles—Sales Development Rep (SDR), Business Development Rep (BDR), SMB Account Executive, Customer Success Rep, and Account Manager—delivered at a flat $6,000 fee per placement with no hidden fees and no upfront payment. Targeted at early-stage US startups building their first sales teams.
• Sales Recruiting Services - Tier II Contingency-based recruiting for mid-market and enterprise sales roles—Mid-Market Account Executive, Enterprise Account Executive, Solutions Engineer/Architect, Technical Account Manager, and BDR/Sales Manager—delivered at a flat $12,000 fee per placement with no hidden fees. Aimed at scale-ups needing proven quota-carrying professionals.
• Sales Recruiting Services - Tier III (Executive) Success-based executive recruiting for VP of Sales, Head of GTM, Director of Partnerships, Channel Sales Director, and C-suite leaders (CEO, CRO, COO, CMO) priced at 18% of the placed candidate's first-year On-Target Earnings (OTE). Suited to companies requiring senior revenue and go-to-market leadership.
• Career Consultation One-hour paid consultation priced at $99 per session with Lavendo career experts, providing personalized resume feedback, LinkedIn profile optimization, ATS resume optimization, and job search strategy recommendations for individual job seekers.

Quantifiable outcome

• 93% retention rate for placed candidates
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sales Talent Agency: Sales Talent Agency is a boutique recruiting firm specializing in placing sales professionals (SDR, AE, VP Sales) at technology companies, very similar to Lavendo's niche focus and customer base.
• Peak Sales Recruiting: Peak Sales Recruiting is a dedicated sales recruiting firm serving B2B tech companies, directly comparable in target customer (B2B SaaS/tech sales teams) and pricing structure.
• Hunt Club: Hunt Club is a tech-enabled recruiting firm that uses curated expert networks to place sales, marketing, and operations talent at venture-backed startups, overlapping with Lavendo on customer segment and GTM-role focus.
• IQTalent Partners: IQTalent Partners is an on-demand recruiting and RPO provider that serves startups and growth-stage companies across multiple functions including sales, with a comparable tech-enabled delivery model.
• BayOne Solutions: BayOne Solutions is a Silicon Valley-based staffing and recruiting firm focused on technology and sales talent for enterprise and startup clients, overlapping Lavendo's geographic and functional focus.

Emerging players

• Glider AI: Glider is an AI-powered talent screening and skills-assessment platform used by recruiting teams and agencies; it is an emerging technology layer that could both partner with and threaten traditional sales recruiting firms like Lavendo.

Broad incumbents

• Robert Half: Robert Half is a large global staffing and recruiting firm with a dedicated practice for placing sales, marketing, and finance professionals; a broad incumbent that competes with Lavendo for mid-market and SMB sales hiring.
• Insight Global: Insight Global is a large staffing firm with dedicated sales recruiting capabilities serving enterprise and mid-market clients, offering an alternative to Lavendo for clients needing broader recruiting services.
• LinkedIn Talent Solutions: LinkedIn Talent Solutions is the dominant professional networking and recruiting platform; while not a recruiting agency, it competes indirectly with Lavendo by enabling direct candidate sourcing for in-house startup recruiters.

Regional players

• ColdFront Technologies: ColdFront is a North America-focused sales and go-to-market recruiting firm placing AEs, SDRs, and sales leaders at B2B tech companies, comparable in target role but operating at a different geographic and scale profile than Lavendo.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/lavendohq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavendo