Afiapharma
Afiapharma is a Rwanda-based online pharmacy selling prescription and OTC medicines, baby care, nutrition, skin care, and health devices to individual consumers via website, WhatsApp, and email, with home delivery across the country.
- Company typePrivate
- Founded2019
- HeadquartersKicukiro, Rwanda
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Afiapharma does
Afiapharma is an online retail pharmacy headquartered in Kicukiro, Kigali, Rwanda, that sells prescription and over-the-counter medicines alongside baby care, nutritional supplements, skin care, personal care, health care devices, and allergy relief products. The storefront operates at afiapharma.com and accepts orders through a website, WhatsApp, and email, with phone-based agent confirmation and home delivery across Rwanda. Pricing is per-unit in Rwandan Francs (e.g., Paracetamol 500mg 10x10 at Rwf 550, Seretide 250/50 at Rwf 17,500, digital infrared thermometer at Rwf 25,000), with no subscription or tier-based model in evidence.
The platform is built on Firebase cloud storage for product catalog and images, with WhatsApp and email integration handling order placement and customer communication. The catalog is organized across seven distinct categories — Medicines, Mum & Baby, Nutruition, Skin Care, Personal Care, Health Care, and Allergy Relief — and features international consumer-health brands such as Bioderma, Sebamed, Bebble, Topicrem, Bio-oil, and Johnson & Johnson products. A dedicated prescription upload workflow at /prescriptions supports fulfillment of regulated medications alongside the home delivery service.
The business is privately held, was founded in 2019, employs 101-250 people, and operates exclusively within Rwanda. The company generates revenue through one-time transactional product sales via a direct-to-consumer e-commerce motion, with no disclosed enterprise contracts, B2B channels, subscription revenue, or marketplace commissions. Capital history shows a single disclosed funding round of $50,000 from Investing In Innovation Africa in September 2023. Afiapharma competes in a fragmented Rwandan pharmacy market where traditional brick-and-mortar retail dominates; its differentiators are online convenience, multi-channel ordering (web/WhatsApp/email), prescription handling, and curated access to imported health brands.
Afiapharma firmographics
Firmographics- Name
- Afiapharma
- Legal name
- Afiapharma
- Website
- https://afiapharma.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Afiapharma is a Rwanda-based online pharmacy selling prescription and OTC medicines, baby care, nutrition, skin care, and health devices to individual consumers via website, WhatsApp, and email, with home delivery across the country.
- Ownership category
- akta.pro rank
Afiapharma industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Pharmacy & Health Essentials Delivery (CRAFAFAI)
- akta.pro secondary industries
- Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD), Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE), Pulmonology & Allergy Specialty Pharmaceuticals (HLAIACAF)
Keywords
Where Afiapharma is headquartered
LocationHeadquarters
- HQ city
- Kicukiro
- HQ country
- Rwanda
- HQ region
- Africa
Offices1 record
Markets served
Afiapharma business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Product Sales: One-time transactional sales of medicines, personal care, baby care, health care, and skin care products. Customers browse the website, add items to cart, and place orders via WhatsApp or email with delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing - no tiers or plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Afiapharma product offering
Product offeringCore offering
Afiapharma is an FDA-approved online pharmacy based in Kigali, Rwanda, selling prescription and over-the-counter medicines alongside baby care, nutrition, skin care, personal care, health care devices, and allergy relief products. Customers browse the website, add items to a cart, and place orders via WhatsApp or email, with orders confirmed by phone and delivered to their location across Rwanda.
Product overview
AFIA Pharma is an online pharmacy based in Kigali, Rwanda operating as a digital retail platform. The business offers a comprehensive portfolio organized across seven main product categories: Medicines (pharmaceutical medications for various conditions), Mum & Baby (infant care products including diapers, wipes, and hygiene items), Nutruition (supplements and nutritional products), Skin Care (dermatological products), Personal Care (hygiene and body care items), Health Care (medical devices and equipment), and Allergy Relief (antihistamines and allergy treatments). The platform provides prescription upload services and WhatsApp-based ordering with home delivery. Notable brands featured include Seretide, Bioderma, Sebamed, Bebble, Evy Baby, Topicrem, Bio-oil, Veet, and Bella, among others.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicines
Companies that use Afiapharma
Customer profileSegments3 records
Ideal customer profiles3 records
Afiapharma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Afiapharma partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Afiapharma competitors and assessment
Company assessmentDirect peers
- mPharma: mPharma is a Ghana-headquartered health tech company that manages pharmacy inventory, supply chain, and pricing across African retail pharmacies and offers online prescription fulfillment. It is the closest direct comparable to Afiapharma in African online/pharmacy-tech, with overlapping product categories and direct-to-consumer pharmacy ambitions.
- Kasha: Kasha is a Rwanda- and Kenya-based e-commerce and last-mile delivery platform for health, beauty, and personal care products, including medicines and baby care. It directly competes with Afiapharma in its home market of Rwanda with a comparable product mix and online ordering model.
- MyDawa: MyDawa is a Kenya-based licensed online pharmacy offering prescription and OTC medicines, wellness products, and home delivery with mobile/WhatsApp ordering. It is a direct peer to Afiapharma in the East African online pharmacy category, with a similar DTC model and product breadth.
- 1mg (Tata 1mg): Tata 1mg is a leading Indian online pharmacy and healthcare platform offering prescription medicines, OTC products, lab tests, and wellness items with home delivery. It is a direct peer to Afiapharma as a multi-category online pharmacy with prescription upload and delivery, serving as a benchmark for the DTC online pharmacy model at larger scale.
Regional players
- Goodlife Pharmacy: Goodlife Pharmacy is one of the largest retail pharmacy chains in East Africa (primarily Kenya and Uganda), offering prescription drugs, OTC medicines, baby care, and personal care. It is a comparable retail-pharmacy operator serving an overlapping consumer base in the broader East African region.
- HealthPlus Nigeria: HealthPlus is a leading retail pharmacy chain in Nigeria operating stores that dispense prescription and OTC medicines, beauty, and personal care products. It is comparable to Afiapharma as an African multi-category pharmacy retailer with growing digital channels.
Broad incumbents
- Dis-Chem Pharmacies: Dis-Chem is South Africa's largest retail pharmacy chain, dispensing prescription and OTC medicines and offering broad health, baby, and personal care ranges. It is a broad incumbent comparable to Afiapharma on category breadth and pharmacy-retail model, though at vastly larger scale and primarily in-store.
- Clicks Group: Clicks is South Africa's leading health and beauty retailer, combining pharmacy dispensing with extensive OTC, baby, and personal care assortments. It is comparable to Afiapharma as a multi-category health/beauty retailer with a pharmacy core, though operating at national scale in a different market.
Others
- Zipline: Zipline is a drone-based medical delivery company headquartered in Rwanda, distributing blood, vaccines, and medicines to health facilities. It is comparable to Afiapharma as a Rwanda-based last-mile medical logistics operator, though its delivery infrastructure is B2B/institutional rather than direct-to-consumer.
Emerging players
- RxAll: RxAll is an Africa-focused digital pharmacy platform that authenticates medicines and enables online ordering/fulfillment of prescription and OTC drugs. It is comparable to Afiapharma as an emerging African e-pharmacy operator with overlapping product categories and a focus on quality-assured medicines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Afiapharma social profiles
Digital presenceAfiapharma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Afiapharma leadership team
Management profileNumber of profiles
Afiapharma funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Afiapharma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Afiapharma
What does Afiapharma do?
Afiapharma is an FDA-approved online pharmacy based in Kigali, Rwanda, selling prescription and over-the-counter medicines alongside baby care, nutrition, skin care, personal care, health care devices, and allergy relief products. Customers browse the website, add items to a cart, and place orders via WhatsApp or email, with orders confirmed by phone and delivered to their location across Rwanda.
Is Afiapharma a public or private company?
Afiapharma is a private company. It is classified as unknown and is currently operating.
When was Afiapharma founded?
Afiapharma was founded in 2019. It employs 101 to 250 people.
Where is Afiapharma based?
Afiapharma is headquartered in Kicukiro, Rwanda, in the Africa region.
How does Afiapharma make money?
One revenue line is on record: product Sales.
Who are Afiapharma's main competitors?
Direct peers on record are mPharma, Kasha, MyDawa and 1mg (Tata 1mg). Regional players are Goodlife Pharmacy and HealthPlus Nigeria. Broad incumbents are Dis-Chem Pharmacies and Clicks Group. Zipline is listed as an others. RxAll is listed as an emerging player.
Does Afiapharma have an API?
No public API is recorded for Afiapharma.
What industry is Afiapharma in?
Afiapharma's product category is Online Pharmacy. Its primary akta.pro industry code is CRAFAFAI, Pharmacy & Health Essentials Delivery, with a secondary code of CRADAMAD, Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges). Its NAICS code is 456110 and its SIC code is 5912.