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Novihum Technologies

Full company profile

uuid0005czh

Namestring
Novihum Technologies
Websiteurl
novihum.com
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Novihum Technologies is a German agricultural-technology company headquartered in Dresden, founded in 2012. The firm develops a proprietary humus-based soil amendment product - marketed as fertile humus - designed to enhance soil organic matter and promote plant growth on depleted or degraded agricultural soils. The product is positioned as a long-term soil restoration input rather than a conventional soluble nutrient fertilizer, targeting the agronomic problem of declining soil carbon and structural quality. The company operates as a privately held, for-profit entity with a small team of 11-50 employees.

Short descriptiontext

Novihum Technologies is a Dresden, Germany-based agritech company founded in 2012 that develops a proprietary fertile humus soil amendment intended to restore soil health and promote plant growth in agricultural applications.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersDresden, Germany
HQ citystring
Dresden
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
soil fertilizer, humus amendment, agricultural inputs, soil regeneration, organic fertilizer
Industry3 codes
1Humic & Fulvic Substances (Humates)
CodeAFABADACPrimaryYes
2Soil Amendments & Conditioners (Lime/Gypsum/Humates)
CodeIMAEAEAHPrimaryNo
3Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts)
CodeAFABAKAJPrimaryNo
NAICS code1 code
  • Fertilizer and Compost Manufacturing32531
SIC code1 code
  • Agricultural Chemicals2870
Product category
Soil Amendments
Social media profiles1 record
Cost components5 values
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Novihum Technologies manufactures and sells a humus-based soil amendment product that enriches poor soils and encourages plant growth. The product is derived from organic materials processed through proprietary technology into stable, concentrated humus for agricultural application.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Novihum (humus-based soil amendment)
CategorySoil Amendments
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Global leader in biological and microbial agricultural inputs that increasingly address soil health and crop productivity. Comparable as a broad incumbent operating in the soil-biology space where Novihum's humus-substitute product is positioned.

TypeDirect peer
Description

Canadian manufacturer of humic, fulvic, and organic soil amendments serving agriculture, horticulture, and turf markets. Comparable as a specialty humic-substance producer with similar product positioning to Novihum.

TypeDirect peer
Description

US-based humic and fulvic acid supplier offering Leonardite-derived soil amendments to agricultural and turf customers. Directly comparable in product format, end market, and go-to-market channel mix to Novihum's fertilizer offerings.

TypeDirect peer
Description

German manufacturer of humic acid, fulvic acid, and humate-based soil amendments and animal feed additives. Direct competitor to Novihum in the engineered humic-substance category, with overlapping customer base of European farmers and distributors.

TypeBroad incumbent
Description

German-headquartered global fertilizer and salt producer with a broad agricultural-input portfolio. While not focused on humic substances, it is a large incumbent operating in the same soil-nutrition market and competing for the same German and European distribution shelf space.

TypeDirect peer
Description

US-based producer of biological and organic soil amendments, including humic-acid-based products, sold into row-crop and specialty agriculture. Overlaps with Novihum in soil-health positioning and channel mix through agricultural retailers.

TypeBroad incumbent
Description

Global specialty fertilizer and plant nutrition company offering a wide range of soil amendments and controlled-release products. Comparable as a large incumbent active in specialty soil inputs, though not specialized in humic substances.

TypeBroad incumbent
Description

Global nitrogen fertilizer and crop nutrition leader with growing specialty and digital agronomy offerings. A broad incumbent that increasingly competes in soil-health and specialty fertilizer adjacencies where Novihum is positioned.

TypeDirect peer
Description

Canadian producer of humic acid products derived from Leonardite, serving agriculture, turf, and horticulture markets globally. Closely comparable as a humic-substance specialist competing in soil-amendment channels similar to Novihum's target market.

TypeEmerging player
Description

Austrian startup distributing enhanced rock dust as a soil amendment, often paired with carbon farming programs. Comparable as an emerging European player pursuing soil-health and carbon-linked revenue models adjacent to Novihum's engineered-approach.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors6 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Novihum Technologies

Soil Amendmentsnovihum.com

Novihum Technologies is a Dresden, Germany-based agritech company founded in 2012 that develops a proprietary fertile humus soil amendment intended to restore soil health and promote plant growth in agricultural applications.

What Novihum Technologies does

Novihum Technologies is a German agricultural-technology company headquartered in Dresden, founded in 2012. The firm develops a proprietary humus-based soil amendment product - marketed as fertile humus - designed to enhance soil organic matter and promote plant growth on depleted or degraded agricultural soils. The product is positioned as a long-term soil restoration input rather than a conventional soluble nutrient fertilizer, targeting the agronomic problem of declining soil carbon and structural quality. The company operates as a privately held, for-profit entity with a small team of 11-50 employees.

Novihum Technologies firmographics

Firmographics
Name
Novihum Technologies
Website
https://novihum.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
11–50 employees
Short description
Novihum Technologies is a Dresden, Germany-based agritech company founded in 2012 that develops a proprietary fertile humus soil amendment intended to restore soil health and promote plant growth in agricultural applications.
Ownership category
akta.pro rank

Novihum Technologies industry classification

Industry
Product category
Soil Amendments
NAICS
Fertilizer and Compost Manufacturing (32531)
SIC
Agricultural Chemicals (2870)
akta.pro primary industry
Humic & Fulvic Substances (Humates) (AFABADAC)
akta.pro secondary industries
Soil Amendments & Conditioners (Lime/Gypsum/Humates) (IMAEAEAH), Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ)

Keywords

  • Soil fertilizer
  • Humus amendment
  • Agricultural inputs
  • Soil regeneration
  • Organic fertilizer

Where Novihum Technologies is headquartered

Location

Headquarters

HQ city
Dresden
HQ country
Germany
HQ region
Europe

Markets served

Novihum Technologies business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Novihum Technologies product offering

Product offering

Core offering

Novihum Technologies manufactures and sells a humus-based soil amendment product that enriches poor soils and encourages plant growth. The product is derived from organic materials processed through proprietary technology into stable, concentrated humus for agricultural application.

Differentiator

Problem solved

Functional benefit

Products and services

  • Novihum (humus-based soil amendment)

Companies that use Novihum Technologies

Customer profile

Ideal customer profiles1 record

Novihum Technologies technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Novihum Technologies partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights2 records

Novihum Technologies competitors and assessment

Company assessment

Broad incumbents

  • Novozymes (Novonesis): Global leader in biological and microbial agricultural inputs that increasingly address soil health and crop productivity. Comparable as a broad incumbent operating in the soil-biology space where Novihum's humus-substitute product is positioned.
  • K+S Aktiengesellschaft: German-headquartered global fertilizer and salt producer with a broad agricultural-input portfolio. While not focused on humic substances, it is a large incumbent operating in the same soil-nutrition market and competing for the same German and European distribution shelf space.
  • ICL Group Ltd. Global specialty fertilizer and plant nutrition company offering a wide range of soil amendments and controlled-release products. Comparable as a large incumbent active in specialty soil inputs, though not specialized in humic substances.
  • Yara International ASA: Global nitrogen fertilizer and crop nutrition leader with growing specialty and digital agronomy offerings. A broad incumbent that increasingly competes in soil-health and specialty fertilizer adjacencies where Novihum is positioned.

Direct peers

  • Bio-Gro Inc. Canadian manufacturer of humic, fulvic, and organic soil amendments serving agriculture, horticulture, and turf markets. Comparable as a specialty humic-substance producer with similar product positioning to Novihum.
  • Humic Growth Solutions: US-based humic and fulvic acid supplier offering Leonardite-derived soil amendments to agricultural and turf customers. Directly comparable in product format, end market, and go-to-market channel mix to Novihum's fertilizer offerings.
  • Humintech GmbH: German manufacturer of humic acid, fulvic acid, and humate-based soil amendments and animal feed additives. Direct competitor to Novihum in the engineered humic-substance category, with overlapping customer base of European farmers and distributors.
  • SoilBiotics: US-based producer of biological and organic soil amendments, including humic-acid-based products, sold into row-crop and specialty agriculture. Overlaps with Novihum in soil-health positioning and channel mix through agricultural retailers.
  • Black Earth Humic LP: Canadian producer of humic acid products derived from Leonardite, serving agriculture, turf, and horticulture markets globally. Closely comparable as a humic-substance specialist competing in soil-amendment channels similar to Novihum's target market.

Emerging players

  • Lithos CropTech GmbH: Austrian startup distributing enhanced rock dust as a soil amendment, often paired with carbon farming programs. Comparable as an emerging European player pursuing soil-health and carbon-linked revenue models adjacent to Novihum's engineered-approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

Novihum Technologies social profiles

Digital presence

Novihum Technologies financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Novihum Technologies leadership team

Management profile

Number of profiles

Profiles3 records

Novihum Technologies funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Novihum Technologies M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novihum Technologies

What does Novihum Technologies do?

Novihum Technologies manufactures and sells a humus-based soil amendment product that enriches poor soils and encourages plant growth. The product is derived from organic materials processed through proprietary technology into stable, concentrated humus for agricultural application.

When was Novihum Technologies founded?

Novihum Technologies was founded in 2012. It employs 11 to 50 people.

Where is Novihum Technologies based?

Novihum Technologies is headquartered in Dresden, Germany, in the Europe region.

Who are Novihum Technologies's main competitors?

Broad incumbents on record are Novozymes (Novonesis), K+S Aktiengesellschaft, ICL Group Ltd. and Yara International ASA. Direct peers are Bio-Gro Inc., Humic Growth Solutions, Humintech GmbH, SoilBiotics and Black Earth Humic LP. Lithos CropTech GmbH is listed as an emerging player.

Does Novihum Technologies have an API?

No public API is recorded for Novihum Technologies.

What industry is Novihum Technologies in?

Novihum Technologies's product category is Soil Amendments. Its primary akta.pro industry code is AFABADAC, Humic & Fulvic Substances (Humates), with a secondary code of IMAEAEAH, Soil Amendments & Conditioners (Lime/Gypsum/Humates). Its NAICS code is 32531 and its SIC code is 2870.

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Live signals
European UnionA Sustainable Soil Solution: Scaling up Novihum, an innovation to convert bad soil into better, make brown coal clean and barren land green, and profitably advance food security in Europe and beyondThe EU-funded Horizon 2020 project "Scaling up Novihum" concluded successfully in May 2018 after running from December 2015, having met all objectives of scaling up NOVIHUM—a soil conditioning technology that converts lignite (brown coal) into a soil amendment product. A 1000-tonne-per-annum pilot production facility in Dortmund, Germany, entered full operations in October 2016 and has since produced over 1000 tonnes of NOVIHUM, achieving commercial traction in Germany, Spain, and North America. Novihum Technologies GmbH closed a successful fundraising round in December 2017 and plans to build its first industrial-scale production facility, with global annual sales potential estimated at over €2 billion in agriculture, horticulture, recultivation, and landscape sectors.PR NewswireAlexa Hergenröther entra en Consejo Consultivo de Novihum TechnologiesNovihum Technologies has appointed Alexa Hergenröther, former Managing Director of K+S Minerals and Agriculture GmbH, to its Advisory Board effective December 1, 2020. The company states that her experience in the agricultural and fertilizer industries will help accelerate its growth in soil improvement and agricultural productivity. Hergenröther aims to leverage her background to support Novihum's innovative solutions for climate change and regulatory challenges in farming.PR NewswireAlexa Hergenröther rejoint le conseil consultatif de Novihum TechnologiesNovihum Technologies, a German AgTech startup, announced the appointment of Alexa Hergenröther to its Advisory Board effective December 1, 2020. Hergenröther previously served as Managing Director of K+S Minerals and Agriculture GmbH, Europe's largest potash producer. The company stated her expertise in agriculture, fertilizers, and industry contacts would help scale Novihum's soil enhancement products globally.