AgeSA

What AgeSA does

AgeSA Hayat ve Emeklilik A.Ş. is a publicly traded Turkish life insurance and individual pension company founded in 2007 and headquartered in Ataşehir, Istanbul. The company operates the Bireysel Emeklilik Sistemi (BES) individual pension business and sells life insurance, personal accident, and supplemental health insurance products to individual consumers, corporate clients, and Akbank banking customers across Turkey. AgeSA distributes its products through a multi-channel network combining insurance agents (acenteler), Akbank branch outlets for exclusive products, digital self-service (AgeSA Online portal and AgeSA Mobil mobile application), insurance brokers, and a dedicated Kurumsal Hizmet Merkezi (Corporate Service Center) for enterprise clients. Revenue is generated through recurring monthly and annual premiums on individual pension contracts and insurance policies, alongside management fees on pension fund assets and government state-co-contribution incentives attached to BES participation.

The company's technology stack centers on its integrated digital insurance and pension management platform, which connects a customer-facing mobile application and online portal to the FonPro fund advisory service that offers three models of pension fund allocation guidance (expert-managed, distribution-recommended, or self-directed selection). The platform holds TS ISO/IEC 27001 information security certification aligned with the COBIT framework and integrates with regulatory bodies (Emeklilik Gözetim Merkezi and Sigorta Bilgi ve Gözetim Merkezi) for compliance and data exchange. Pricing is subscription-based with monthly or annual premium cadences, denominated in Turkish Lira or U.S. dollars, with tax advantages under Turkish law and government co-contributions enhancing the value proposition of BES plans; entry-level premiums start at 30 USD monthly on products such as Her İhtimalin Sigortası, while VIP Hayat Sigortası mandates a 250,000 TL minimum death benefit.

AgeSA's commercial strategy combines agency-led traditional distribution with a banking-as-a-channel partnership (the exclusive Akbank agreement for VIP Hayat Sigortası and Akbank Ferdi Kaza Sigortası), direct digital sales, content marketing via the "AgeSA ile Finansal Terapi" financial literacy platform, and customer engagement through the Bi'dolu loyalty rewards program. The company is positioned within a broader insurance group alongside Aksigorta and Medisa Sigorta, sharing customer data analytics and cross-selling opportunities. With 1,001–5,000 employees, a 20% free float on Borsa İstanbul under the AGESA ticker, and a $172.25M strategic investment from Ageas in February 2021, AgeSA is structured to scale across Turkey's regulated pension and life insurance markets.

Name

AgeSA

Legal name

AgeSA Hayat ve Emeklilik Anonim Şirketi

Website

https://agesa.com.tr

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AgeSA Hayat ve Emeklilik is a publicly traded Turkish life insurance and individual pension company offering BES pension plans, life insurance, personal accident, and supplemental health products to consumers, employers, and Akbank customers across Turkey.

Ownership category

akta.pro rank

Product category

Life Insurance & Pensions

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Pension Funds (525110)

SIC

Life Insurance (6311), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Pensions & Retirement Benefits Administration (BPAIAKAA)

akta.pro secondary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Individual pension plans
• Life insurance products
• Personal accident insurance
• Supplemental health insurance
• Pension fund management

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Bireysel Emeklilik Sistemi (BES) Contributions: Individual pension system contributions from participants, including employer contributions for group pension plans. Revenue generated through management fees on pension funds and contribution charges.
2. Hayat Sigortası (Life Insurance) Premiums: Life insurance products including Her İhtimalin Sigortası, VIP Hayat Sigortası, Hayata Yatırım Sigortası, Hayat Güvencem Sigortası, and Kredim Güvende Sigortası. Premiums collected in USD or TL depending on product.
3. Ferdi Kaza Sigortası (Personal Accident) Premiums: Personal accident insurance products including Avantaj Plus and Akbank Ferdi Kaza Sigortası
4. Tamamlayıcı Sağlık Sigortası (Supplemental Health Insurance): Supplemental health insurance providing coverage for private hospital expenses

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

AgeSA offers individual pension plans (BES) including standard, VIP, and auto-enrollment plans; life insurance products (credit-linked, investment-linked, and protection-focused); personal accident insurance; and supplementary health insurance for individual consumers in Turkey. The company also provides group pension, group life insurance, and group personal accident solutions to corporate employers, supported by the FonPro fund advisory service, the AgeSA Mobil application, and an exclusive distribution partnership with Akbank.

Product overview

AgeSA is a comprehensive financial services company offering individual pension (BES) and insurance products in Turkey. The core product portfolio centers on individual pension plans including Biriktiren Gelecek Planı, Emekliliğe Yatırım Planı, Biriktiren VIP Planı, Prestijli Emekliliğe Yatırım Planı, T.C. Vatandaşlık Planı, Emeklilik Gelir Planı, and Otomatik Katılım Planları, alongside child-specific BES (Çocuğuma BES). Life insurance offerings comprise Kredim Güvende Sigortası, VIP Hayat Sigortası (Akbank exclusive), Hayata Yatırım Sigortası (USD-denominated investment-linked), Her İhtimalin Sigortası, and Hayat Güvencem Sigortası. Supplementary health insurance and personal accident products include Tamamlayıcı Sağlık Sigortası, Avantaj Plus Ferdi Kaza Sigortası, and Akbank Ferdi Kaza Sigortası. The company also provides corporate solutions (Grup Emeklilik, Grup Hayat Sigortası, Grup Ferdi Kaza Sigortası), digital services through AgeSA Mobil and FonPro fund advisory, and operates the AgeSA ile Finansal Terapi financial literacy platform.

Differentiator

Problem solved

Functional benefit

Brands

• FonPro: Fund consulting service for pension and investment funds
• Her Yaşta
• AgeSA ile Finansal Terapi

Products and services

• Biriktiren Gelecek Planı An individual pension (BES) plan that allows savers to accumulate retirement funds over time with multiple investment options and Turkish state co-contribution support.
• Emekliliğe Yatırım Planı An investment-focused individual pension plan designed to help members build retirement savings through diversified fund allocation.
• Biriktiren VIP Planı A VIP-tier individual pension plan with enhanced features for higher-contribution savers seeking accelerated retirement savings accumulation.
• Prestijli Emekliliğe Yatırım Planı A prestigious individual pension plan offering premium investment options and personalized management for retirement planning.
• T.C. Vatandaşlık Planı An individual pension plan designed specifically for Turkish Republic citizens, offering citizenship-linked savings benefits.
• Emeklilik Gelir Planı A retirement income plan that provides regular income payments during retirement, converting accumulated BES savings into steady cash flow.
• Otomatik Katılım Planları Auto-enrollment pension plans as mandated by Turkish legislation, automatically enrolling eligible employees into the BES system.
• Çocuğuma BES Individual pension plan for children under 18, allowing parents to start building retirement savings from an early age.
• Kredim Güvende Sigortası Credit-linked life insurance that covers outstanding loan balances in case of death or disability, protecting borrowers and their families.
• VIP Hayat Sigortası Premium life insurance exclusively for Akbank customers, offering high coverage amounts starting from 250,000 TL minimum, with death and critical illness benefits.
• Hayata Yatırım Sigortası Investment-linked life insurance in USD currency, combining savings accumulation with life coverage over a fixed 10-year term, allowing policyholders to invest premiums in various funds.
• Her İhtimalin Sigortası Comprehensive life insurance covering death, disability, and survival benefits with 6 or 12-year fixed terms, featuring premium return at maturity if no claims are filed.
• Hayat Güvencem Sigortası Life insurance product providing financial protection for policyholders and their loved ones against death and disability risks.
• Tamamlayıcı Sağlık Sigortası Supplementary health insurance that covers healthcare expenses not covered by the Turkish national health system, providing access to private hospitals and clinics.
• Avantaj Plus Ferdi Kaza Sigortası Personal accident insurance offering comprehensive coverage for accidents, including death, disability, and medical expenses resulting from accidents.
• Akbank Ferdi Kaza Sigortası Personal accident insurance product distributed exclusively through Akbank branches, covering accident-related risks for bank customers.
• Grup Emeklilik Group pension plans for employers, offering tax advantages and employee retention benefits while providing retirement savings for employees.
• Grup Hayat Sigortası Group life insurance solutions for employers, providing death and disability coverage for employees under a single corporate policy.
• Grup Ferdi Kaza Sigortası Group personal accident insurance for corporate clients, covering employees against accident-related risks at competitive group rates.
• FonPro Fund advisory service providing professional guidance on pension fund allocation, offering three options: expert management, fund allocation recommendations, or self-directed fund selection.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• AkbankcoreChannel Partner/ Reseller/ DistributorAkbank is the exclusive banking partner for AgeSA's VIP Hayat Sigortası and Akbank Ferdi Kaze Sigortası products, distributed through Akbank branch network to Akbank customers aged 18-55. This partnership provides AgeSA access to Akbank's extensive customer base.
• Aksigorta A.Ş.coreOthersPart of the same 'Sigorta Grubu' (Insurance Group) with shared data analytics, cross-selling opportunities, and coordinated marketing activities. AgeSA shares customer data with Aksigorta for marketing purposes with explicit customer consent.
• Medisa Sigorta A.Ş.coreOthersPart of the same 'Sigorta Grubu' (Insurance Group) with shared data analytics, cross-selling opportunities, and coordinated marketing activities. AgeSA shares customer data with Medisa Sigorta for marketing purposes with explicit customer consent.
• Emeklilik Gözetim MerkezicoreOthersRegulatory oversight body for pension system operations. AgeSA shares data and maintains compliance with reporting requirements to this official institution.
• Sigorta Bilgi ve Gözetim Merkezi (SBM)coreOthersInsurance Information and Monitoring Center - official body managing insurance data sharing and claims information. AgeSA utilizes SBM systems for policy verification and claims processing.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Anadolu Hayat Emeklilik: Turkey's largest life insurance and individual pension (BES) company, operating across the same BES, life, and personal accident product categories as AgeSA and competing for the same Turkish retail and corporate customers.
• Garanti Emeklilik ve Hayat: Garanti BBVA-affiliated life and pension insurer offering BES plans and life insurance products through Garanti's branch network, directly comparable to AgeSA's bank-channel distribution model with Akbank.
• Yapı Kredi Emeklilik: Yapı Kredi bank-affiliated life and pension company with overlapping BES, group pension, and life insurance products targeting Turkish retail and corporate customers through bank and agency channels.
• Allianz Yaşam ve Emeklilik: Turkish subsidiary of Allianz offering individual pension, life, and personal accident products with similar agency and bank-distribution models; directly comparable as an international entrant in the same Turkish life/pension category.
• MetLife Emeklilik ve Hayat: MetLife's Turkish life and pension subsidiary, offering BES and life insurance with comparable agency and digital distribution; competes head-to-head with AgeSA in the Turkish market.
• AXA Hayat ve Emeklilik: AXA's Turkish life and pension arm, providing individual pension plans and life insurance products with similar bank and agency distribution, directly overlapping AgeSA's core product set.
• BNP Paribas Cardif Emeklilik: BNP Paribas Cardif's Turkish pension and life insurance business, often distributed through bank partners, competing for the same BES and group pension customers as AgeSA.
• Fiba Emeklilik ve Hayat: Fiba Group-affiliated life and pension company in Turkey, offering BES and life insurance products with a comparable bank/agency channel mix and target customer base.
• Mapfre Yaşam Sigorta: Mapfre's Turkish life insurance subsidiary offering life and savings-linked products, with an overlapping target customer base in the Turkish life insurance market.

Regional players

• Katılım Emeklilik ve Hayat: Turkish participation (katılım) insurance-focused life and pension provider, similar product set to AgeSA but differentiated by Sharia-compliant structure and Türkiye Katılım Bankaları distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AgeSAHE
• YouTubeyoutube.com/c/AgeSA_TR
• Facebookfacebook.com/AgeSAHE
• LinkedInlinkedin.com/company/agesa-hayat-ve-emeklilik
• Instagraminstagram.com/agesahayatemeklilik
• TikToktiktok.com/@agesahayatemeklilik

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgeSA