R&D Cycling

Name

R&D Cycling

Legal name

R&D Cycling

Website

https://rd-cycling.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Tour Operators (561520)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Sporting event management
• Cycling event organization
• Event consulting services
• Sports event logistics
• Event security planning

Headquarters

HQ city

Granges

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Organization & Consulting: Full-service event organization from concept to execution, including strategy, logistics, staffing, and on-site management for cycling and multi-sport events.
2. Security Services: Security concept development and on-site safety management services, including staff coordination and signage planning.
3. Equipment Rental: Rental of radio/antenna systems, safety equipment (vests, triopans, whistles), and event structures for third-party events.
4. Conferences & Training: Custom speaking engagements and workshops on event launching, stakeholder alignment, and event management best practices.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

R&D Cycling, through its R&D Events entity, plans, organizes, and executes sporting and multi-sport events across cycling, running, triathlon, skiing, and football disciplines. The company provides end-to-end event management including consulting, security concept planning, equipment rental, and training conferences, with its own portfolio of signature events such as Tour des Stations, Marathon du Valais, Valais Triathlon, and CastleRide.

Product overview

R&D Cycling operates R&D Events as a unified service offering encompassing event organization, consulting, security services, equipment rental, and conferences for sports events. The portfolio includes flagship cycling event Tour des Stations, Marathon du Valais, Valais Triathlon, and CastleRide. The company also offers Barry, a security planning software tool, alongside consulting services for event development and strategy, security concept planning, equipment rental, and custom conferences. The company serves clients ranging from grand international events to community and family-friendly formats across cycling, running, triathlon, skiing, and football disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• R&D Events Full-service event management organization offering end-to-end event execution, strategic consulting, security planning, equipment rental, and conference services for sports events across cycling, running, triathlon, skiing, and football disciplines.
• Tour des Stations Flagship cycling event held in the Valais Alps region, established as the founding project of R&D Cycling in 2016.
• Marathon du Valais

Quantifiable outcome

• Successfully organized UCI Mountain Bike World Championships 2025 in Sion, Valais
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, supporting, flagship and minor.

• Valais TourismcoreGTM or Marketing PartnerPartnership with Valais Tourism (valais.ch) for regional tourism and sports promotion, leveraging cycling and outdoor sports events to attract visitors to the Valais region.
• Sion TourismcoreGTM or Marketing PartnerCollaboration with the city of Sion to host major sporting events, including UCI World Championships, benefiting both the city and the company's event portfolio.
• Verbier TourismsupportingGTM or Marketing PartnerPartnership with Verbier for hosting cycling and outdoor sports events in the mountain region.
• Vaud RegionsupportingGTM or Marketing PartnerRegional tourism partnership with Vaud for cross-regional sports event collaboration.
• Villars-sur-OllonsupportingGTM or Marketing PartnerPartnership with Villars destination for hosting sports events and outdoor activities.
• Red BullflagshipGTM or Marketing PartnerRed Bull sponsors various R&D Events cycling competitions and activities, providing energy brand association and event funding.
• TissotflagshipGTM or Marketing PartnerTissot provides timing and official watch partnerships for R&D Events cycling and sports events.
• RaiffeisensupportingGTM or Marketing PartnerBanking partner providing financial services and sponsorship for regional sporting events.
• Groupe MutuelsupportingGTM or Marketing PartnerHealth insurance company partnership for employee wellness and sports event sponsorship.
• BCVS (Caisse de Pension)minorGTM or Marketing PartnerPension fund partnership for employee benefits and corporate sponsorship.
• UCI (Union Cycliste Internationale)flagshipStrategic or Co-development PartnerFormal partnership with UCI for organizing World Championships and World Series events including MTB, Gravel, and Granfondo disciplines.
• Barry Events (Security Software)supportingTechnology or IntegrationIntegration with Barry software platform for security planning, staff management, and event logistics coordination.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amaury Sport Organisation (ASO): ASO is the French organizer behind the Tour de France, Vuelta a España, and numerous UCI WorldTour and mass-participation cycling events. It is the most direct global analog to R&D Cycling as a federation-grade cycling event organizer, operating at vastly larger scale.
• RCS Sport: RCS Sport organizes the Giro d'Italia and a portfolio of UCI-sanctioned cycling events. Notably, R&D Cycling already executes the Swiss stages of RCS's Giro d'Italia, making RCS the closest direct counterpart in terms of business model.
• IRONMAN (World Triathlon Corporation): IRONMAN is the global operator of triathlon and endurance mass-participation events. R&D's Valais Triathlon and Marathon du Valais put it directly in IRONMAN's competitive space for organizing multi-discipline endurance events with federation sanctioning.
• Golazo: Golazo is a Belgian sports event management company that organizes mass-participation runs, cycling events, and triathlons across Benelux. It mirrors R&D's model of bundling event organization, consulting, and equipment rental for endurance sports in a defined region.
• Haute Route: Haute Route organizes multi-day cyclosportive events across iconic mountain regions. Tour des Stations is a direct competitor in the multi-day Alpine cycling event category, with similar participant profiles and operational formats.
• Tough Mudder: Tough Mudder operates a global portfolio of mass-participation endurance events with strong brand and community marketing. It is comparable as a recurring-event organizer building a multi-discipline lifestyle brand around participation.
• Spartan Race: Spartan organizes obstacle-course and endurance events worldwide. Its franchise model for scaling multi-discipline mass-participation events across geographies is a relevant operational analog for R&D's expansion ambitions.
• L'Étape by Tour de France: L'Étape is ASO's mass-participation cyclosportive series modeled on Tour de France stages. It competes head-to-head with R&D's Tour des Stations and UCI Granfondo World Series events for the same amateur rider demographic.

Broad incumbents

• Infront Sports & Media: Infront is a large sports marketing and event management company handling winter sports, football, and endurance events globally. It is comparable as a broader incumbent that R&D would compete with or partner alongside for federation-level mandates.
• Sportfive (formerly Lagardère Sports): Sportfive is a global sports business platform covering sponsorship, media rights, and event management. As a broad incumbent, it is relevant as a competitor for large federation mandates and as a potential acquirer or partner for R&D's regional operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rdevents5405
• LinkedInlinkedin.com/company/r-d-cycling

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R&D Cycling