CBI Health Group

What CBI Health Group does

CBI Health Group is Canada's largest community-based rehabilitation and healthcare services provider, operating a national network of 180+ to 250+ clinic locations across more than 800 communities. Founded in 1974 and headquartered in Lloydminster with corporate offices accessible nationally, the company is owned by OMERS, a Canadian public-sector pension fund, and employs approximately 13,000 staff delivering physiotherapy, occupational therapy, massage therapy, chiropractic care, mental health services, and over 30 specialty services including concussion care, vestibular rehabilitation, pelvic health, driver rehabilitation, and workplace injury programs. The company is operated under both the CBI Health and bilingual CBI Santé brands to serve English and French-speaking markets.

The business operates two parallel revenue streams. The first is fee-for-service delivery to individual patients (135K+ clients served annually, 1.5M+ visits per year) who self-refer or are physician-referred; the second is contracted institutional services delivered to auto insurers, workers compensation boards, disability insurers, employers, and group benefits providers, with direct billing arrangements that cover WSIB and motor vehicle accident claims. Service delivery is omnichannel, combining physical clinic visits, a central phone-based booking system, an online patient portal (portal.cbihealth.ca), and Virtual Care/Telehealth. Marketing is conducted primarily through content marketing (blog and educational resources), organic social media on LinkedIn, Facebook, and Instagram, and search engine optimization targeting location- and service-based queries.

The growth model is anchored on three pillars: a sustained clinic acquisition program (eight acquisitions completed across 2025 and early 2026 in Alberta, Ontario, and British Columbia), capital structure support (a C$70M subordinated debt investment from Penfund in December 2023), and continued product surface expansion into mental health, disability, and specialty services. The company holds top-tier CARF Accreditation in Alberta and has been recognized as one of Canada's Best Managed Companies by Deloitte for 18 consecutive years, providing payer-grade credibility and institutional brand strength.

Name

CBI Health Group

Legal name

CBI Health

Website

https://www.cbihealth.ca

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CBI Health Group is Canada's largest community-based rehabilitation provider, operating 180+ to 250+ clinics across more than 800 communities. Owned by OMERS, it delivers physiotherapy, occupational therapy, mental health, and specialty rehabilitation services to individual patients and institutional payers including insurers and workers compensation boards.

Ownership category

akta.pro rank

Product category

Rehabilitation Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Vocational Rehabilitation Services (62431)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Rehabilitation services
• Physiotherapy care
• Occupational therapy
• Home health services
• Workplace health solutions

Headquarters

HQ city

Lloydminster

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Healthcare Services: Fee-for-service healthcare rehabilitation services provided to individual patients including physiotherapy, massage therapy, chiropractic care, occupational therapy, and other rehabilitation services
2. Institutional Healthcare Services: Contracted healthcare services for institutional customers including auto insurers, workers compensation boards, disability insurers, and employers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

CBI Health Group is a Canadian provider of community-based rehabilitation and home health services. It operates 180+ clinic locations offering physiotherapy, occupational therapy, chiropractic care, massage therapy, mental health, and rehabilitation services to individual patients. It also provides independent medical examinations, catastrophic injury management, vocational rehabilitation, and brain injury rehabilitation under contract to institutional customers such as auto insurers, workers' compensation boards, disability insurers, group benefits providers, and employers.

Product overview

CBI Health Group is Canada's leading community healthcare provider operating a network of over 180 clinic locations across Canada. The company offers a comprehensive suite of rehabilitation and healthcare services through its unified platform, including Physiotherapy, Massage Therapy, Chiropractic Care, Occupational Therapy, Mental Health Services, and over 30 specialized services such as Concussion Care, Vestibular Rehabilitation, Driver Rehabilitation, and Workplace Solutions. The company also provides Virtual Care/Telehealth as an add-on service. Services are delivered through a national interdisciplinary network of more than 2,500 healthcare professionals, with the company owned by OMERS (Ontario Municipal Employees Retirement System).

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Services

Quantifiable outcome

• Serving 135K+ clients annually with 1.5M+ visits per year across 180+ locations
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lifemark Health Group: Canada's other large national rehabilitation and physiotherapy network with hundreds of clinics across the country. Directly comparable to CBI Health on clinic footprint, payer mix (insurers, WSIB), and core physiotherapy/occupational therapy services.
• Bayshore HealthCare: One of Canada's largest community healthcare providers, offering home health, rehab, and personal care services. Comparable in scale, Canadian-only footprint, and institutional payer relationships to CBI Health.
• SE Health (Saint Elizabeth Health Care): National Canadian not-for-profit health provider offering home and community care, rehabilitation, and mental health services. Comparable on integrated service delivery model and institutional payer mix.
• VHA Home HealthCare: Ontario-based provider of home and community-based rehabilitation and personal support services. Comparable to CBI Health's Ontario operations and Community OT services in scope and payer mix.
• ParaMed: Canadian home and community care provider offering rehabilitation, nursing, and personal support services. Comparable service mix and focus on institutional payer contracts.
• pt Health: Canadian physiotherapy and rehabilitation clinic network offering employer and insurer-billed services. Comparable on physiotherapy core, WSIB/auto insurance payer relationships, and multi-clinic operating model.
• Centric Health Corporation: Canadian healthcare services company with rehabilitation and surgical services. Comparable as a Canadian rehabilitation-focused multi-site operator.

Broad incumbents

• Revera: Larger Canadian senior care and healthcare services operator owned by PSP Investments. Adjacent rather than direct — overlaps on rehabilitation and wellness services within a broader seniors housing portfolio.

Regional players

• ATI Physical Therapy: Large US-based outpatient physiotherapy and rehabilitation operator. Comparable on multi-clinic rehabilitation model and occupational/physical therapy services, but US-only and does not directly compete in Canada.

Others

• WorkSafeBC (and other provincial WSIBs): Provincial workers' compensation boards are CBI's largest institutional payer and referral source. Listed as a customer and is the primary economic counterparty for many of CBI's services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cbihealthgroup
• LinkedInlinkedin.com/company/cbi-health-group
• Instagraminstagram.com/cbihealth
• Xx.com/CBIHealthGroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries11 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBI Health Group