Imin
Imin is a London-based technology company building data infrastructure and operations tools for the UK leisure sector, making physical activities searchable and bookable via unified APIs, white-label widgets, and AI-powered analytics for leisure operators, brands, and governing bodies.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Imin does
Imin is a London-based technology company that builds data infrastructure and operations tools for the UK leisure and fitness sector. The company makes physical activity searchable and bookable by connecting fragmented operator booking systems through unified APIs, white-label widgets, and analytics dashboards, serving leisure operators, consumer brands, national governing bodies, and health organisations. Its three core products are Platform API (unified search and booking APIs providing access to 1M+ activities across 1,200+ providers with sub-150ms response times and 99.9% uptime SLA), Timetable (white-label, mobile-responsive booking widget enabling non-member 2-step booking and barcode entry), and Smart Timetable (operations and analytics platform launched in 2026 with predictive occupancy forecasting, cohort retention insights, instructor performance dashboards, and AI-powered scheduling recommendations). The entire platform is built on the OpenActive data standard, which imin co-authored with Sport England and the Open Data Institute in 2017 and which underpins data interchange with 50+ leisure management systems including Legend, Gladstone, Technogym, Soma, BookWhen, ClubSpark, Mindbody, and Xplor.
Imin monetises through a combination of SaaS subscriptions (Smart Timetable and Timetable, typically annual contracts with 2-3 week onboarding), usage-based API fees (Platform API with pay-as-you-go overage charges), and consultancy services for data cleansing and bespoke development. Go-to-market is a hybrid of enterprise field sales targeting multi-site leisure operators and public bodies, an API-first self-serve motion with developer documentation at docs.imin.co for brands and startups, and a channel-partner distribution network that automatically routes provider activity data to 50+ downstream platforms including Decathlon, LTA, England Athletics, Sport England, and NHS social prescribing tools. Named customers span enterprise (Decathlon, 1Life), public sector and trusts (Halo Leisure, Pembrokeshire Leisure, Southwark Council, Oldham Active, YMCA), national governing bodies (Sport England, LTA), and nonprofits (ParalympicsGB, Open Data Institute). Pricing is quote-based and not publicly disclosed.
The company was founded around 2015 by Nishal Desai, Dominic Fennell, and Nick Evans and remains an independent private limited company (IMIN LTD, registered in England & Wales, company number 07716450). The team is exceptionally lean at 1-10 employees, and there is no documented external institutional venture investment beyond three small early rounds (Bethnal Green Ventures 2015, ODINE grant 2016, undisclosed 2017 round) totalling approximately $389,820 — suggesting an operationally profitable or self-funded growth profile rather than a venture-backed scaling model.
Imin firmographics
Firmographics- Name
- Imin
- Legal name
- IMIN LTD
- Website
- https://imin.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Imin is a London-based technology company building data infrastructure and operations tools for the UK leisure sector, making physical activities searchable and bookable via unified APIs, white-label widgets, and AI-powered analytics for leisure operators, brands, and governing bodies.
- Ownership category
- akta.pro rank
Imin industry classification
Industry- Product category
- Fitness and Leisure Data Infrastructure Software
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
- akta.pro secondary industry
- Batch ETL/ELT Platforms (HDAEACAA)
Keywords
Where Imin is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Imin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Platform Subscriptions: Imin provides Software as a Service applications (Smart Timetable, Timetable, Platform API) to licensees under subscription terms. Fees are set in Application Forms, with configurable tiers and usage limits. Subscription fees may be adjusted annually or from time to time.
- API Usage Fees: Fees may be dependent on extent of usage of Services, such as number of API calls. Excess usage beyond allotted limits may result in additional charges at standard rates or require tier upgrades.
- Consultancy and Professional Services: Imin may offer consultancy services including data cleansing, enrichment, or bespoke development work identified as 'Deliverables' in Application Forms. Invoiced either in advance or upon completion of services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Smart Timetable - Operations and Analytics Platform |
| Subscription | Annual | Timetable - Booking Widget |
| Usage-based | Pay-as-you-go | Platform API - Developer Access |
| Other | Multi-year contract | Consultancy Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Imin product offering
Product offeringCore offering
Imin builds data infrastructure and operations tools for the leisure and fitness sector. Its portfolio comprises three core products: the Platform API providing unified search, native booking, and provider data access across 1M+ UK activities; the Timetable white-label embeddable booking widget for leisure operator websites; and Smart Timetable, an analytics and operations dashboard delivering real-time occupancy forecasting, cohort retention insights, and AI-powered scheduling recommendations. The entire platform is built on the OpenActive data standard, which imin co-authored with Sport England and the Open Data Institute.
Product overview
imin builds data infrastructure and operations tools for the leisure and fitness sector. The product portfolio consists of three core offerings: Platform API (the foundational developer layer providing search, booking, and provider data access), Timetable (an embedded booking widget for leisure operator websites), and Smart Timetable (an analytics and operations dashboard for scheduling intelligence). These are supported by sub-products including imin Branded Checkout, imin Booking Platform, Firehose data feeds, Live Timetables, and analytics dashboards. The entire platform is built on the OpenActive data standard, which imin co-authored.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Timetable Analytics and operations dashboard for leisure operators that turns participation data into scheduling decisions and retention insights. Provides real-time occupancy heatmaps, predictive forecasting, cohort retention analysis, instructor performance dashboards, latent demand signals, and AI-led scheduling recommendations. Target users are leisure operators, gyms, studios, and multi-site chains.
- Timetable White-label embedded timetable widget for leisure operator websites with mobile-responsive design, live availability, 2-step booking for non-members, barcode entry integration, and custom branding. Enables casual and non-member bookings to drive footfall and revenue. Target users are leisure operators needing to modernise their public-facing timetables.
- Platform API Unified API for the physical activity sector providing search, native booking, and provider data integration. One integration grants access to classes, courses, and sessions from thousands of providers with real-time availability. Includes Events API v2, Facilities API, Places API (beta), webhooks, and real-time sync. Target users are developers, brands, startups, and public bodies building activity finders or booking platforms.
Quantifiable outcome
- Pembrokeshire Leisure saved 14 hours per month on manual reporting after implementing Smart Timetable
- +5 more outcomes
Companies that use Imin
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Imin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature8 records
Imin partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Sport EnglandcoreImin co-authored the OpenActive data standard with Sport England and the Open Data Institute in 2017. Sport England is a key sector partner using and promoting the OpenActive standard across UK leisure. Imin's platform is built on this foundational data standard.
- Open Data InstitutecoreImin co-authored the OpenActive data standard with Sport England and the Open Data Institute. The ODI CEO Jeni Tennison has publicly endorsed imin as doing something unprecedented in the sector.
- DecathloncoreDecathlon uses imin's Platform API to power their activity finder application. Decathlon is a flagship case study for imin's API product, having launched in 8 weeks instead of estimated 18 months.
- StripecoreImin uses Stripe as payment processor for booking transactions. Stripe provides PCI DSS compliance and tokenisation mechanism for secure payment handling. Stripe Payments Europe, Ltd processes payments for the platform.
- LegendcoreLegend is one of the primary Learning Management System integrations for the imin platform, enabling data sync with leisure operator booking systems.
- GladstonecoreGladstone is one of the primary LMS integrations for the imin platform, enabling data sync with leisure operator booking systems.
- LTA (Lawn Tennis Association)coreLTA is a national governing body partner that receives activity data from imin's distribution network, enabling tennis activities to be discoverable on their platforms.
- England AthleticscoreEngland Athletics receives activity data from imin's distribution network for discoverability on their platforms.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Imin competitors and assessment
Company assessmentDirect peers
- ClubReady: Club management software for fitness studios and gyms with booking, billing, and member management. Comparable as a multi-site leisure operator platform competing for the same buyer base.
- BookWhen: Online booking system for classes, courses, and events targeting activity providers, sports clubs, and community venues. Comparable as a small activity-provider booking platform integrating with imin via OpenActive.
- Glofox: B2B SaaS for boutique fitness studios and gyms covering bookings, memberships, and operations. Comparable as a leisure operator platform serving gyms and studios, imin's primary customer segment.
Emerging players
- ClassPass: Consumer-facing aggregator for fitness and wellness classes with a global studio network. Comparable in the activity discovery and booking space, though positioned downstream of imin's B2B data layer.
- Mariana Tek: Boutique fitness studio software platform offering booking, payments, and branded apps. Comparable as a tech-forward competitor targeting studios — one of imin's primary customer segments.
Broad incumbents
- Gympass / Wellhub: Global corporate wellness platform connecting employers, employees, and fitness operators. Comparable as a discovery and access layer over the same activity-provider ecosystem imin serves.
- Mindbody: Largest US-based fitness/wellness business management SaaS platform, offering booking, payments, and marketing tools. Directly comparable as an LMS-style platform integrated with imin, but with a much broader feature set and global scale.
- Active Network (Active Leisure): Long-standing provider of activity registration, leisure management, and community recreation software for public-sector and YMCAs. Comparable in serving local authority leisure operators and community sport providers.
- Xplor Technologies: Global SaaS provider for fitness, childcare, and education businesses, including booking and management tools. Comparable as an integrated LMS that imin connects to via its Platform API and as a broader incumbent in the leisure management space.
Regional players
- Gladstone (Legend / Smart Leisure Solutions): UK-focused leisure management software used by local authority leisure centres. Comparable as a primary UK leisure LMS that imin integrates with, competing at the operator level for the same public-sector buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Imin social profiles
Digital presenceImin compliance and trust
Trust signalCompliance7 records
Imin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imin leadership team
Management profileNumber of profiles
Profiles4 records
Imin funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imin
What does Imin do?
Imin builds data infrastructure and operations tools for the leisure and fitness sector. Its portfolio comprises three core products: the Platform API providing unified search, native booking, and provider data access across 1M+ UK activities; the Timetable white-label embeddable booking widget for leisure operator websites; and Smart Timetable, an analytics and operations dashboard delivering real-time occupancy forecasting, cohort retention insights, and AI-powered scheduling recommendations. The entire platform is built on the OpenActive data standard, which imin co-authored with Sport England and the Open Data Institute.
Is Imin a public or private company?
Imin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imin founded?
Imin was founded in 2015. It employs 1 to 10 people.
Where is Imin based?
Imin is headquartered in London, United Kingdom, in the Europe region.
How does Imin make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are API Usage Fees and consultancy and Professional Services.
Who are Imin's main competitors?
Direct peers on record are ClubReady, BookWhen and Glofox. Emerging players are ClassPass and Mariana Tek. Broad incumbents are Gympass / Wellhub, Mindbody, Active Network (Active Leisure) and Xplor Technologies. Gladstone (Legend / Smart Leisure Solutions) is listed as a regional player.
Does Imin have an API?
Yes. imin provides Platform API products enabling developers to incorporate real-time activity search, booking, and payment into consumer-facing applications. The API includes Search API for location, date, activity type, price, and accessibility filters; Booking API for native booking flow within apps with payment integration; Provider data for classes, courses, sessions, prices, availability, and instructor details kept live and in sync; and Webhooks and real-time sync for instant updates. Access to 1M+ activities across the UK. Available via REST API with endpoints including Events API v2, Facilities API, and Places API (beta). Documentation available at docs.imin.co with API reference, onboarding guides, and SDK documentation. Developer documentation is at docs.imin.co.
What industry is Imin in?
Imin's product category is Fitness and Leisure Data Infrastructure Software. Its primary akta.pro industry code is BPAEAHAB, Data Engineering, Integration & ETL/ELT Services, with a secondary code of HDAEACAA, Batch ETL/ELT Platforms. Its NAICS code is 541512 and its SIC code is 7373.