What ViewPoint Behavior Technology does

ViewPoint Behavior Technology is a French private company, founded in 1990 and headquartered in Civrieux near Lyon, that designs and manufactures specialized video tracking systems and software for the automated behavioral analysis of model organisms used in preclinical research. Its product portfolio covers zebrafish (ZebraBox, ZebraCube, ZebraTower, ZebraLab), rodents (PhenoRack, VideoTrack, GaitLab, SleepScore, JetBall, Hamlet Test), and adjacent species (ToxmateLab, VigiePrimate), with assay-specific modules for applications including novel object recognition, learning and memory, operant conditioning, prepulse inhibition, gait analysis, sleep monitoring, cardiac performance, and visual function. The company sells primarily through a direct-sales model with offices in Lyon (Europe), Montréal (Americas), and Shanghai (Asia), targeting academic research institutions (CNRS, INSERM, Harvard, Stanford, King's College London, UCL, McGill, Fudan, Peking University, Goethe Institut, Fraunhofer) and pharmaceutical companies. Revenue is generated through one-time hardware sales of behavioral rigs and chambers paired with one-time software licenses (ZebraLab, VideoTrack, SleepScore); no pricing is publicly disclosed and no subscription or recurring-revenue model is referenced. The company employs 11–50 staff, has no disclosed parent, subsidiaries, or external institutional investors beyond a single small 2018 funding event of $81,447 from EISMEA, and reports more than 30 years of continuous operation in the behavioral-analysis field.

Name

ViewPoint Behavior Technology

Legal name

VIEWPOINT

Website

https://viewpoint.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

ViewPoint Behavior Technology is a French specialty-instruments company that designs video tracking hardware and software for automated behavioral analysis of zebrafish, rodents, and other model organisms, selling directly to academic research institutions and pharmaceutical companies across Europe, North America, and Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Civrieux

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Behavioral Analysis Hardware Systems: Sale of video tracking equipment and chambers for zebrafish, rodents and other species including ZebraBox, ZebraCube, ZebraTower, GaitLab, and various accessories
2. Software Systems: Sale of specialized software for behavior monitoring and analysis including ZebraLab and VideoTrack

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ViewPoint Behavior Technology designs, manufactures and sells video tracking hardware systems and dedicated analysis software for automated behavioral phenotyping of model organisms, primarily zebrafish, medaka, danionella and rodents. Its product portfolio spans locomotion chambers (ZebraBox, ZebraCube, ZebraTower), rodent behavior racks (PhenoRack, GaitLab, Hamlet Test, JetBall VR), and software platforms (ZebraLab, VideoTrack, SleepScore), sold directly to research institutions and pharmaceutical companies for neuroscience, developmental biology, drug discovery and ecotoxicology studies.

Product overview

ViewPoint Behavior Technology offers a comprehensive portfolio of behavioral analysis technologies and systems for preclinical research. The product line consists primarily of hardware systems and software for tracking and analyzing animal behavior across multiple species including zebrafish, rodents, and other aquatic species. Core products include the ZebraBox, ZebraLab, and ZebraCube families for zebrafish research, the PhenoRack and VideoTrack systems for rodent behavioral studies, and specialized systems for long-term monitoring (ToxmateLab), primate research (VigiePrimate), and specific applications including cardiology, visual function, operant conditioning, and gait analysis. The products range from modular add-on components like the Isolation Chamber for ZebraBox to complete turnkey solutions for various behavioral paradigms including aggression testing, sleep monitoring, and virtual reality environments.

Differentiator

Problem solved

Functional benefit

Brands

• ZebraFish: Product line for zebrafish and other aquatic species behavioral analysis
• ZebraBox
• ZebraLab
• ZebraCube
• ZebraTower
• Aggression Box
• VisioBox
• OMR Adult
• Hamlet Test
• VideoTrack
• JetBall
• GaitLab
• Marlau Cage
• SleepDeprivation System
• SleepScore
• ToxmateLab
• VigiePrimate
• PhenoRack
• MicroZebraLab

Products and services

• ZebraBox Locomotion and behavioral monitoring chamber with stimulation modules for zebrafish, medaka and danionella, supporting applications such as novel object recognition, learning and memory, operant conditioning, social novelty, passive avoidance, behavioral seizure, and startle reflex for neuroscience and pharmacology research labs.
• ZebraLab Analysis software for tracking and quantifying behavior of adult zebrafish, embryos and larvae, providing automated readouts for zebrafish phenotyping studies.
• ZebraCube Controlled-environment hardware device for locomotion monitoring of zebrafish, used for quantitative activity assessment in preclinical research.
• ZebraBox PPI Hybrid Variant of the ZebraBox system that tracks larval locomotion and distance traveled while adding prepulse inhibition (PPI) testing capabilities for auditory function and sensorimotor gating studies.
• ZebraTower Hardware system for locomotion monitoring of zebrafish and other aquatic species in an open environment, suited to studies requiring larger arenas than the ZebraBox.
• Aggression Box Specialized hardware system designed to quantify aggression levels in juvenile zebrafish for behavioral neuroscience research.
• Zebrafish Cardiac Performance Hardware system for cardiac performance monitoring in zebrafish, including ECG and heart rate analysis for cardiovascular and safety pharmacology studies.
• MicroZebraLab Micro-scale hardware system for cardiac and physiological monitoring of zebrafish, supporting fine-grained cardiovascular phenotyping.
• VisioBox Hardware system for visual function assessment in zebrafish, including optomotor response and visual acuity measurements.
• OMR Adult Quantitative OptoMotor Response hardware device for visual function testing in adult zebrafish.
• PhenoRack Automated rack-based hardware system for locomotion monitoring of rodents in home cage environments, enabling continuous behavioral phenotyping without removing animals from their cages.
• Hamlet Test Hardware system for automated behavioral assessment of rodent models, primarily used for anxiety and neophobia testing paradigms.
• VideoTrack General-purpose video tracking software for analyzing animal behavior across multiple paradigms and species, including zebrafish, medaka, rodents and other animals.
• JetBall Virtual Reality for Rodents Virtual reality hardware environment for rodents, providing immersive stimulus presentation for behavioral neuroscience research.
• qOMR Quantitative OptoMotor Response (PhenoSys) Quantitative OptoMotor Response hardware system distributed with PhenoSys technology for precise measurement of visual function in rodent models.
• Mazes and Equipments for Rodents Range of maze configurations and supporting hardware (including Morris water maze, T-maze and Y-maze setups) for rodent behavioral testing.
• GaitLab Automated hardware system for gait analysis of rodent models, used to assess motor coordination and locomotion disorders in preclinical research.
• Marlau Cage Enriched housing cage for rodents with integrated automated data collection, used for environmental enrichment and behavioral monitoring studies.
• Sleep Deprivation System Hardware system for controlled sleep deprivation of rodent models, used in sleep and circadian research.
• SleepScore Automated sleep analysis software that scores and analyzes sleep patterns in rodent models for preclinical sleep research.
• ToxmateLab Long-term behavior monitoring hardware for aquatic species such as fish and gammarus, used in ecotoxicology and environmental monitoring studies.
• VigiePrimate Behavioral monitoring hardware system designed for primates and other non-human primate species in research settings.
• ZebraBox High Resolution 72MP High-resolution 72 megapixel version of the ZebraBox for detailed behavioral analysis of aquatic species requiring finer imaging resolution.

Quantifiable outcome

• More than 30 years of experience in behavioral analysis technology development

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature15 records

Partnerships

One partnership is on record.

• RESAMAcoreStrategic or Co-development Partner · 29 October 2025Co-organization of the 2nd French Zebrafish Meeting (FZM 2025) scheduled for October 29-31, 2025 at the University of Toulouse. This represents a collaborative effort combining scientific expertise and organizational resources with the RESAMA network.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Data Sciences International (DSI): Broad preclinical research instruments company offering telemetry, ECG, and physiological monitoring including cardiac platforms comparable to ViewPoint's Zebrafish Cardiac Performance and MicroZebraLab offerings.
• Harvard Bioscience: Diversified life science research instrument company offering behavioral, electrophysiology, and physiology products through subsidiaries including Harvard Apparatus and Panlab. Overlaps with ViewPoint on rodent mazes, operant systems, and broader preclinical research tooling.

Emerging players

• MazeEngineers: US-based provider of behavioral testing apparatus and custom mazes for rodent research. Partial overlap with ViewPoint's 'Mazes and equipments' line, focused on customized lower-cost solutions for academic labs.

Direct peers

• PhenoSys: Specializes in automated behavioral phenotyping systems including the qOMR visual function device that ViewPoint resells. Targets the same neuroscience and vision research customer base with overlapping technology.
• TSE Systems: German-based manufacturer of behavioral phenotyping systems (IntelliCage, Phenomaster, MotoRater) for rodents and other models. Directly comparable to ViewPoint's rodent and zebrafish product lines in neuroscience and metabolic research applications.
• Biobserve GmbH: German company offering video tracking systems (Viewer, BeeVideo) for behavioral neuroscience research including rodent and aquatic models. Closely comparable to ViewPoint's product portfolio in mid-sized European research markets.
• Stoelting Co. US-based supplier of behavioral neuroscience research instruments including ANY-maze video tracking, mazes, and operant chambers. Competes directly with ViewPoint's rodent behavior portfolio for the same academic lab customers.
• Noldus Information Technology: Direct competitor offering the EthoVision XT video tracking platform for animal behavior across rodents, zebrafish, and other species. Competes head-to-head with ViewPoint for the same academic and pharma research buyers with overlapping product portfolios.
• CleverSys Inc. Provides automated behavioral analysis software (TopScan, FreezeScan) for rodents and zebrafish. Directly comparable to ViewPoint's VideoTrack and ZebraLab analysis offerings in preclinical research.

Regional players

• Loligo Systems: Danish provider of aquatic animal physiology and behavioral measurement tools including zebrafish and other aquatic species platforms. Comparable to ViewPoint's ToxmateLab and aquatic research product lines, primarily serving European research markets.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/viewpointbehav

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ViewPoint Behavior Technology