Passions
Passions is a Paris-based French-language content platform that publishes online gambling education, casino strategy, and responsible-gaming articles, monetized through affiliate referral commissions from casino operators such as Lucky 31 Casino.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Passions does
Passions (passions-app.com) is a Paris-based, privately held company that operates a French-language editorial content platform focused on the online gambling industry. Founded in 2018, the site publishes articles on casino game strategy, bankroll management, platform reviews, gambling analytics, and responsible-gambling topics, with content dated through early 2026. The technology stack is a standard WordPress implementation with no proprietary components, no mobile app, and no disclosed AI capabilities; firmographic metadata describing the company as a 'Mobile Dating App' is inconsistent with the current website and appears to be a stale data field.
The business model is content-led affiliate marketing. Passions generates revenue by publishing reviews and promotional content for online casino operators and earning referral commissions on player sign-ups and deposits; Lucky 31 Casino is the only named partner. The audience is French-speaking individuals interested in online casino entertainment and responsible gaming, reached primarily through organic search. The company is small, with 1-10 employees and a leadership team of co-founders Margot Sitruk (CEO), Florent Blaison (CTO), and Thomas Levy (Lead iOS Developer) — a team composition that suggests an original mobile-app orientation that does not match the current WordPress content operation.
Passions has raised approximately $723,569 in seed funding (October 2018, led by Samaipata with Founders Future) plus an undisclosed follow-on event in August 2019, with no further public funding activity disclosed. There are no management bios, ownership disclosures, certifications, regulatory actions, or M&A events in the input data, and the company operates in a single geography (France) under Western European market scope.
Passions firmographics
Firmographics- Name
- Passions
- Website
- https://passions-app.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Passions is a Paris-based French-language content platform that publishes online gambling education, casino strategy, and responsible-gaming articles, monetized through affiliate referral commissions from casino operators such as Lucky 31 Casino.
- Ownership category
- akta.pro rank
Passions industry classification
Industry- Product category
- Online Gambling Content & Affiliate Publishing
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
Keywords
Where Passions is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Passions business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Casino Affiliate Marketing: The site generates revenue through affiliate relationships with online casino platforms. Content features casino reviews (e.g., Lucky 31 Casino) and promotional offers including welcome bonuses, free spins, reload bonuses, tournaments, and cashback programs. The site appears to receive referral commissions for driving players to partnered casino platforms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Passions product offering
Product offeringCore offering
Passions operates a French-language editorial content platform that publishes articles on online casino games, gambling strategies (blackjack, roulette, baccarat, slots), bankroll management, gambling addiction recognition, and casino data analytics. The site also publishes reviews and promotional content for online casino platforms such as Lucky 31 Casino, generating revenue through affiliate referral commissions. Content is freely accessible to visitors without registration.
Product overview
Passions operates a single content publishing platform focused on gambling awareness and education for French-speaking audiences. The platform publishes articles examining online casino platforms, gambling addiction warning signs, casino data analytics practices, and responsible gambling strategies. The core offering consists of educational content organized into categories covering casino reviews, addiction recognition, and bankroll management advice.
Differentiator
Problem solved
Functional benefit
Products and services
- Passions Content Platform French-language editorial content platform publishing articles on online casino games, gambling strategies, bankroll management, gambling addiction recognition, and casino data analytics, aimed at French-speaking online gambling enthusiasts.
Companies that use Passions
Customer profileSegments1 record
Ideal customer profiles1 record
Passions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Passions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lucky 31 CasinominorLucky 31 Casino is featured on Passions as a reviewed online gambling platform. The site provides promotional content about Lucky 31's services including welcome bonuses (up to €200 + 100 spins), reload bonuses, weekly tournaments, and cashback offers. Passions receives affiliate referral commissions for directing players to the platform. The review covers the casino's game catalog (slots, table games, live casino), mobile optimization, French-language customer support, and payment processing.
Recent moves4 records
Expansion highlights2 records
Passions competitors and assessment
Company assessmentDirect peers
- Top10Casinos: Casino review and ranking affiliate site focused on bonus offers and operator comparisons. Directly comparable to Passions in operating as a casino review affiliate in the same SEO-driven content model.
- SlotsUp: Casino and slot review affiliate with multilingual content targeting European markets. Directly comparable to Passions in content-led casino affiliate monetization, with stronger international localization.
- Casino Guru: Global casino affiliate and review site publishing casino reviews, bonus content, and complaint resolution. Directly comparable to Passions as a content-led affiliate monetizing casino referrals via SEO.
- Latest Casino Bonuses (LCB): Casino bonus and review affiliate with a long-running database of casino offers. Directly comparable to Passions in the casino affiliate space with a similar content-and-bonus monetization approach.
- VegasSlotsOnline: Slot and casino review affiliate site publishing strategy content, casino reviews, and bonus offers. Directly comparable to Passions in content-led casino affiliate monetization with SEO as the primary channel.
- AskGamblers: Casino review and complaint-driven affiliate site covering bonuses, RTP data, and player feedback. Directly comparable to Passions in monetizing casino referrals through editorial content, though with a stronger user-generated review component.
- FruitySlots: Casino and slot review affiliate with editorial content and video reviews. Comparable to Passions as a content-led casino affiliate, particularly in the slot and casino review vertical.
Broad incumbents
- Catena Media: Listed performance marketing and affiliate company serving the online gambling industry across multiple verticals and geographies. Comparable to Passions in monetization model (affiliate commissions) and category, but operates at enterprise scale with multiple market verticals.
- Better Collective: Listed sports betting and iGaming affiliate operator with deep SEO content assets across Europe. Comparable to Passions in the content-driven affiliate model, though Better Collective is broader in vertical coverage and scale.
- Gambling.com Group: Publicly listed gambling affiliate operator with country-specific sites covering casino, sports betting, and poker. Comparable to Passions in the affiliate-review business model but vastly larger and multi-market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Passions social profiles
Digital presencePassions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passions leadership team
Management profileNumber of profiles
Profiles3 records
Passions funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passions
What does Passions do?
Passions operates a French-language editorial content platform that publishes articles on online casino games, gambling strategies (blackjack, roulette, baccarat, slots), bankroll management, gambling addiction recognition, and casino data analytics. The site also publishes reviews and promotional content for online casino platforms such as Lucky 31 Casino, generating revenue through affiliate referral commissions. Content is freely accessible to visitors without registration.
Is Passions a public or private company?
Passions is a private company. It is classified as venture growth investor backed and is currently operating.
When was Passions founded?
Passions was founded in 2018. It employs 1 to 10 people.
Where is Passions based?
Passions is headquartered in Paris, France, in the Europe region.
How does Passions make money?
One revenue line is on record: casino Affiliate Marketing.
Who are Passions's main competitors?
Direct peers on record are Top10Casinos, SlotsUp, Casino Guru, Latest Casino Bonuses (LCB), VegasSlotsOnline, AskGamblers and FruitySlots. Broad incumbents are Catena Media, Better Collective and Gambling.com Group.
Does Passions have an API?
No public API is recorded for Passions.
What industry is Passions in?
Passions's product category is Online Gambling Content & Affiliate Publishing. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites. Its NAICS code is 7132 and its SIC code is 7310.