Rollins College
Rollins College is a private, nonprofit liberal arts college in Winter Park, Florida, founded in 1885, offering undergraduate, graduate, professional advancement, and newly launched executive education programs through its College of Liberal Arts, Hamilton Holt School, Crummer Graduate School of Business, and the Rick Goings Institute.
- Company typePrivate
- Founded1885
- HeadquartersWinter Park, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Rollins College does
Rollins College is a private, nonprofit liberal arts college founded in 1885 and located on Lake Virginia in Winter Park, Florida, near Orlando. The institution delivers higher education across four primary channels: a residential undergraduate College of Liberal Arts, the Hamilton Holt School for professional advancement and adult learners, the Crummer Graduate School of Business offering MBA and Executive DBA programs, and eight graduate programs spanning education, counseling, human resources, and public health. In February 2026, Rollins launched the Rick Goings Institute for Management and Executive Leadership, extending into corporate executive education as part of a $200 million 'Innovation Triangle' strategic initiative, with programming beginning in 2026 and full operations planned for 2027.
The college generates revenue primarily through tuition and fees across its undergraduate, graduate, and professional advancement programs, supplemented by executive education, donor contributions, and net profits from The Alfond Inn boutique hotel adjacent to campus, which fund a student scholarship endowment. Rollins distributes education through on-campus instruction at its single Winter Park location and serves a distributed mix of prospective undergraduate students, transfer students, graduate students, working professionals in MBA/executive programs, and now corporate executives. The college maintains SACSCOC regional accreditation, Title IX compliance infrastructure, and FERPA/GDPR data protections, and supports students with services such as EMBARK and RISE pre-matriculation programs, Career Champions alumni mentorship, Women in Finance cohorts, the Student Support Foundation food pantry, and free Evening EduCare childcare for adult learners.
Rollins is governed by a Board of Trustees under President Brooke Barnett (the college's 16th president), with no parent company or external ownership. The institution's technology stack is built on third-party platforms rather than proprietary systems, including Handshake for career services, YouVisit for virtual campus tours, CM Maxient for incident reporting, Google Analytics for web analytics, and an internal MyRollins student portal. Marketing and admissions outreach leverages the institutional website, social media channels (Facebook, Instagram, YouTube, TikTok, LinkedIn), virtual tours, and Family Weekend events, while donor and alumni engagement is sustained through a Parents & Family Council and giving programs.
Rollins College firmographics
Firmographics- Name
- Rollins College
- Legal name
- Rollins College
- Website
- https://rollins.edu
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Rollins College is a private, nonprofit liberal arts college in Winter Park, Florida, founded in 1885, offering undergraduate, graduate, professional advancement, and newly launched executive education programs through its College of Liberal Arts, Hamilton Holt School, Crummer Graduate School of Business, and the Rick Goings Institute.
- Ownership category
- akta.pro rank
Rollins College industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- General Liberal Arts Colleges (EDAHACAA)
- akta.pro secondary industries
- Residential Liberal Arts Colleges (EDAHACAH), Secular/Nonsectarian Liberal Arts Colleges (EDAHACAG), Selective/Highly Selective Liberal Arts Colleges (EDAHACAJ)
Keywords
Where Rollins College is headquartered
LocationHeadquarters
- HQ city
- Winter Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rollins College business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Undergraduate Tuition and Fees: Full-time undergraduate programs charging tuition for residential and commuter students
- Graduate Programs Revenue: Revenue from Crummer Graduate School of Business (MBA, Executive DBA) and eight graduate programs in education, counseling, human resources, and public health
- Professional Advancement Programs: Hamilton Holt School programs for adult learners completing bachelor's degrees
- Executive Education: New Rick Goings Institute for Management and Executive Leadership offering programs to experienced executives - part of revenue diversification strategy beyond traditional enrollment
- The Alfond Inn Hotel Operations: Net profits from boutique hotel operations go to student scholarship endowment
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Rollins College product offering
Product offeringCore offering
Rollins College is a private, coeducational liberal arts college that delivers undergraduate residential education, graduate business degrees, graduate studies, professional advancement programs for adult learners, and executive education through its schools and institutes. Programs are delivered through the College of Liberal Arts, Hamilton Holt School, Crummer Graduate School of Business, and the Rick Goings Institute for Management and Executive Leadership.
Product overview
Rollins College is a liberal arts college offering a comprehensive educational portfolio spanning undergraduate, graduate, professional advancement, and executive education programs. The institution consists of the College of Liberal Arts (full-time undergraduate), Hamilton Holt School (professional advancement and graduate studies), and Crummer Graduate School of Business (MBA, Executive DBA). A new addition is the Rick Goings Institute for Management and Executive Leadership, launched in February 2026 as part of a $200M Innovation Triangle initiative to expand into executive education. Student support services include pre-matriculation programs (EMBARK, RISE), career services (Career Champions, Women in Finance), financial support (Student Support Foundation with food pantry and career closet), and family support (Evening EduCare childcare). The college is ranked as the No. 1 private regional university in the South and has been recognized for 15 consecutive years with the NCAA Division II President's Award for Academic Excellence.
Differentiator
Problem solved
Functional benefit
Brands
- Rick Goings Institute for Management and Executive Leadership: Executive education institute launched in 2025 combining management training with the college's liberal arts approach.
- Crummer Graduate School of Business
- Hamilton Holt School
Products and services
- Full-Time Undergraduate Programs Residential undergraduate programs in the College of Liberal Arts where students live, study, and develop expertise in an innovative learning community. Designed for first-time college students pursuing four-year liberal arts degrees.
- Professional Advancement Programs Flexible bachelor's degree completion programs designed for working adults, offering the flexibility and support to finish a degree while managing other commitments.
- Crummer Graduate School of Business (MBA, Executive DBA) Top-ranked MBA, Executive DBA, and continuing education programs offered through the Crummer Graduate School of Business for working professionals.
- Graduate Studies Eight graduate programs spanning education, counseling, human resources, and public health fields for students pursuing master's and doctoral degrees.
- Rick Goings Institute for Management and Executive Leadership Executive education institute combining management training with the college's liberal arts approach, focusing on critical thinking, systems reasoning, and human-centered leadership for experienced corporate executives. Part of the $200 million Innovation Triangle initiative.
- Transfer Student Programs Programs for students transferring from other institutions to complete bachelor's degrees, including transfer-specific scholarships and dedicated advising.
Quantifiable outcome
- 15 consecutive years earning NCAA Division II President's Award for Academic Excellence - ranked No. 3 in the nation
Companies that use Rollins College
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Rollins College technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Rollins College partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- The Alfond InncoreThe Alfond Inn is Rollins College's boutique hotel adjacent to campus. Net profits from hotel operations go to a student scholarship endowment. The hotel features contemporary art collection and luxury amenities.
- Victim Service Center of Central FloridaminorConfidential resource partnership providing sexual assault support services, hotline (407.500.HEAL), forensic exam accompaniment, and crisis intervention for Rollins students.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Rollins College competitors and assessment
Company assessmentDirect peers
- Furman University: Private, selective Southern liberal arts university in Greenville, SC, with NCAA Division I athletics and graduate programs. Direct competitor for high-achieving Southern undergraduates seeking a residential liberal arts experience.
- Davidson College: Highly selective private liberal arts college in North Carolina with NCAA Division I athletics. Comparable as a residential, secular, selective Southern liberal arts institution competing for similar student demographics.
- University of Richmond: Private, selective liberal arts-focused university in Virginia with NCAA Division I athletics and a business school (Robins). Closely comparable residential liberal arts plus graduate business model.
- Wake Forest University: Highly selective private Southern university with a residential liberal arts undergraduate college and graduate business school. Direct comparable for Rollins/Crummer's undergraduate-to-MBA pipeline model and selective Southern branding.
- Stetson University: Private Florida university with a strong liberal arts core and professional graduate programs, including a top-ranked law school. Directly comparable as a regional Southern private institution competing for similar undergraduate and graduate student pools.
- University of Tampa: Private university located in Tampa, Florida, with a residential undergraduate liberal arts model and graduate/professional programs. Most direct geographic competitor for Rollins' Florida undergraduate and adult learner pipeline.
- Elon University: Private North Carolina university with a liberal arts core, strong graduate/professional programs (including business), and NCAA Division I athletics. Comparable as a private Southern institution with multi-segment revenue and applied-learning positioning.
- Sewanee: The University of the South: Private, residential, selective liberal arts college in Tennessee with NCAA Division III athletics. Comparable as a long-established, residential Southern liberal arts institution targeting similar student demographics.
- Stetson University (Crummer peer): Listed once above as geographic peer; also functions as a Crummer peer via its School of Business Administration offering AACSB-accredited graduate business programs.
Broad incumbents
- University of Florida (Hough Graduate School): Large public Florida university with extensive graduate and executive education programs. Indirect competitor for Rollins' executive education and graduate student segments, drawing from the same Florida pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rollins College social profiles
Digital presenceRollins College compliance and trust
Trust signalCompliance4 records
Rollins College financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rollins College leadership team
Management profileNumber of profiles
Profiles9 records
Rollins College funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rollins College M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rollins College
What does Rollins College do?
Rollins College is a private, coeducational liberal arts college that delivers undergraduate residential education, graduate business degrees, graduate studies, professional advancement programs for adult learners, and executive education through its schools and institutes. Programs are delivered through the College of Liberal Arts, Hamilton Holt School, Crummer Graduate School of Business, and the Rick Goings Institute for Management and Executive Leadership.
Is Rollins College a public or private company?
Rollins College is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rollins College founded?
Rollins College was founded in 1885. It employs 501 to 1,000 people.
Where is Rollins College based?
Rollins College is headquartered in Winter Park, United States, in the North America region.
How does Rollins College make money?
Five revenue lines are on record. Undergraduate Tuition and Fees are the primary driver. The others are graduate Programs Revenue, professional Advancement Programs, executive Education and the Alfond Inn Hotel Operations.
Who are Rollins College's main competitors?
Direct peers on record are Furman University, Davidson College, University of Richmond, Wake Forest University, Stetson University, University of Tampa, Elon University, Sewanee: The University of the South and Stetson University (Crummer peer). University of Florida (Hough Graduate School) is listed as a broad incumbent.
Does Rollins College have an API?
No public API is recorded for Rollins College.
What industry is Rollins College in?
Rollins College's product category is Higher Education. Its primary akta.pro industry code is EDAHACAA, General Liberal Arts Colleges, with a secondary code of EDAHACAH, Residential Liberal Arts Colleges. Its NAICS code is 6113 and its SIC code is 8200.