Rollins College

What Rollins College does

Rollins College is a private, nonprofit liberal arts college founded in 1885 and located on Lake Virginia in Winter Park, Florida, near Orlando. The institution delivers higher education across four primary channels: a residential undergraduate College of Liberal Arts, the Hamilton Holt School for professional advancement and adult learners, the Crummer Graduate School of Business offering MBA and Executive DBA programs, and eight graduate programs spanning education, counseling, human resources, and public health. In February 2026, Rollins launched the Rick Goings Institute for Management and Executive Leadership, extending into corporate executive education as part of a $200 million 'Innovation Triangle' strategic initiative, with programming beginning in 2026 and full operations planned for 2027.

The college generates revenue primarily through tuition and fees across its undergraduate, graduate, and professional advancement programs, supplemented by executive education, donor contributions, and net profits from The Alfond Inn boutique hotel adjacent to campus, which fund a student scholarship endowment. Rollins distributes education through on-campus instruction at its single Winter Park location and serves a distributed mix of prospective undergraduate students, transfer students, graduate students, working professionals in MBA/executive programs, and now corporate executives. The college maintains SACSCOC regional accreditation, Title IX compliance infrastructure, and FERPA/GDPR data protections, and supports students with services such as EMBARK and RISE pre-matriculation programs, Career Champions alumni mentorship, Women in Finance cohorts, the Student Support Foundation food pantry, and free Evening EduCare childcare for adult learners.

Rollins is governed by a Board of Trustees under President Brooke Barnett (the college's 16th president), with no parent company or external ownership. The institution's technology stack is built on third-party platforms rather than proprietary systems, including Handshake for career services, YouVisit for virtual campus tours, CM Maxient for incident reporting, Google Analytics for web analytics, and an internal MyRollins student portal. Marketing and admissions outreach leverages the institutional website, social media channels (Facebook, Instagram, YouTube, TikTok, LinkedIn), virtual tours, and Family Weekend events, while donor and alumni engagement is sustained through a Parents & Family Council and giving programs.

Name

Rollins College

Legal name

Rollins College

Website

https://rollins.edu

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rollins College is a private, nonprofit liberal arts college in Winter Park, Florida, founded in 1885, offering undergraduate, graduate, professional advancement, and newly launched executive education programs through its College of Liberal Arts, Hamilton Holt School, Crummer Graduate School of Business, and the Rick Goings Institute.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Liberal Arts Colleges (EDAHACAA)

akta.pro secondary industries

Residential Liberal Arts Colleges (EDAHACAH), Secular/Nonsectarian Liberal Arts Colleges (EDAHACAG), Selective/Highly Selective Liberal Arts Colleges (EDAHACAJ)

Keywords

• Liberal arts education
• Undergraduate programs
• Graduate business education
• Executive leadership training
• Professional advancement degrees

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Undergraduate Tuition and Fees: Full-time undergraduate programs charging tuition for residential and commuter students
2. Graduate Programs Revenue: Revenue from Crummer Graduate School of Business (MBA, Executive DBA) and eight graduate programs in education, counseling, human resources, and public health
3. Professional Advancement Programs: Hamilton Holt School programs for adult learners completing bachelor's degrees
4. Executive Education: New Rick Goings Institute for Management and Executive Leadership offering programs to experienced executives - part of revenue diversification strategy beyond traditional enrollment
5. The Alfond Inn Hotel Operations: Net profits from boutique hotel operations go to student scholarship endowment

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rollins College is a private, coeducational liberal arts college that delivers undergraduate residential education, graduate business degrees, graduate studies, professional advancement programs for adult learners, and executive education through its schools and institutes. Programs are delivered through the College of Liberal Arts, Hamilton Holt School, Crummer Graduate School of Business, and the Rick Goings Institute for Management and Executive Leadership.

Product overview

Rollins College is a liberal arts college offering a comprehensive educational portfolio spanning undergraduate, graduate, professional advancement, and executive education programs. The institution consists of the College of Liberal Arts (full-time undergraduate), Hamilton Holt School (professional advancement and graduate studies), and Crummer Graduate School of Business (MBA, Executive DBA). A new addition is the Rick Goings Institute for Management and Executive Leadership, launched in February 2026 as part of a $200M Innovation Triangle initiative to expand into executive education. Student support services include pre-matriculation programs (EMBARK, RISE), career services (Career Champions, Women in Finance), financial support (Student Support Foundation with food pantry and career closet), and family support (Evening EduCare childcare). The college is ranked as the No. 1 private regional university in the South and has been recognized for 15 consecutive years with the NCAA Division II President's Award for Academic Excellence.

Differentiator

Problem solved

Functional benefit

Brands

• Rick Goings Institute for Management and Executive Leadership: Executive education institute launched in 2025 combining management training with the college's liberal arts approach.
• Crummer Graduate School of Business
• Hamilton Holt School

Products and services

• Full-Time Undergraduate Programs Residential undergraduate programs in the College of Liberal Arts where students live, study, and develop expertise in an innovative learning community. Designed for first-time college students pursuing four-year liberal arts degrees.
• Professional Advancement Programs Flexible bachelor's degree completion programs designed for working adults, offering the flexibility and support to finish a degree while managing other commitments.
• Crummer Graduate School of Business (MBA, Executive DBA) Top-ranked MBA, Executive DBA, and continuing education programs offered through the Crummer Graduate School of Business for working professionals.
• Graduate Studies Eight graduate programs spanning education, counseling, human resources, and public health fields for students pursuing master's and doctoral degrees.
• Rick Goings Institute for Management and Executive Leadership Executive education institute combining management training with the college's liberal arts approach, focusing on critical thinking, systems reasoning, and human-centered leadership for experienced corporate executives. Part of the $200 million Innovation Triangle initiative.
• Transfer Student Programs Programs for students transferring from other institutions to complete bachelor's degrees, including transfer-specific scholarships and dedicated advising.

Quantifiable outcome

• 15 consecutive years earning NCAA Division II President's Award for Academic Excellence - ranked No. 3 in the nation

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• The Alfond InncoreStrategic or Co-development PartnerThe Alfond Inn is Rollins College's boutique hotel adjacent to campus. Net profits from hotel operations go to a student scholarship endowment. The hotel features contemporary art collection and luxury amenities.
• Victim Service Center of Central FloridaminorStrategic or Co-development PartnerConfidential resource partnership providing sexual assault support services, hotline (407.500.HEAL), forensic exam accompaniment, and crisis intervention for Rollins students.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Furman University: Private, selective Southern liberal arts university in Greenville, SC, with NCAA Division I athletics and graduate programs. Direct competitor for high-achieving Southern undergraduates seeking a residential liberal arts experience.
• Davidson College: Highly selective private liberal arts college in North Carolina with NCAA Division I athletics. Comparable as a residential, secular, selective Southern liberal arts institution competing for similar student demographics.
• University of Richmond: Private, selective liberal arts-focused university in Virginia with NCAA Division I athletics and a business school (Robins). Closely comparable residential liberal arts plus graduate business model.
• Wake Forest University: Highly selective private Southern university with a residential liberal arts undergraduate college and graduate business school. Direct comparable for Rollins/Crummer's undergraduate-to-MBA pipeline model and selective Southern branding.
• Stetson University: Private Florida university with a strong liberal arts core and professional graduate programs, including a top-ranked law school. Directly comparable as a regional Southern private institution competing for similar undergraduate and graduate student pools.
• University of Tampa: Private university located in Tampa, Florida, with a residential undergraduate liberal arts model and graduate/professional programs. Most direct geographic competitor for Rollins' Florida undergraduate and adult learner pipeline.
• Elon University: Private North Carolina university with a liberal arts core, strong graduate/professional programs (including business), and NCAA Division I athletics. Comparable as a private Southern institution with multi-segment revenue and applied-learning positioning.
• Sewanee: The University of the South: Private, residential, selective liberal arts college in Tennessee with NCAA Division III athletics. Comparable as a long-established, residential Southern liberal arts institution targeting similar student demographics.
• Stetson University (Crummer peer): Listed once above as geographic peer; also functions as a Crummer peer via its School of Business Administration offering AACSB-accredited graduate business programs.

Broad incumbents

• University of Florida (Hough Graduate School): Large public Florida university with extensive graduate and executive education programs. Indirect competitor for Rollins' executive education and graduate student segments, drawing from the same Florida pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/rollinscollege
• Facebookfacebook.com/50447781302
• LinkedInlinkedin.com/company/rollins-college
• Instagraminstagram.com/rollinscollege
• TikToktiktok.com/@rollinscollege
• Xx.com/rollinscollege

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rollins College