What Operation New Uniform does

Operation New Uniform (ONU) is a private 501(c)(3) nonprofit founded in 2014 and headquartered in Jacksonville, Florida, that delivers a free, three-phase career development program to transitioning servicemembers, veterans, and military spouses. The curriculum is adapted from the Sandler Training sales and communication methodology — a globally recognized behavioral-based system — and combines a 10-hour Intake & Assessment (using DISC profiling), 60 hours of career readiness training, and 25+ hours of lifetime alumni support covering resume tailoring, mock interviews, salary negotiation, and ongoing networking. Programs are delivered in-person at Jacksonville, Tampa, and San Antonio, and online to participants across 40 US states plus Europe and the Middle East, with an alumni base of more than 800 graduates reporting an average starting salary of $85,000 in civilian roles.

ONU does not charge participants; its revenue model is entirely donation- and grant-funded, including individual contributions, corporate sponsorships, foundation grants (e.g., a $50,000 PenFed Foundation award in June 2025), and proceeds from signature fundraising events such as the Mission Possible Gala held at the Sawgrass Marriott. Distribution is community-led and event-driven: outreach flows through military community networks, employer partnerships via a 'Hire Our Alumni' channel, organic social (LinkedIn, Facebook, Instagram), and graduation ceremonies, with enrollment handled through a self-serve online application. The organization is led by co-founder and CEO Michele McManamon, operates with a 1–10 person staff, and has accumulated regional credibility through a GuideStar Platinum Seal of Transparency (2025), a Great Nonprofits Top-Rated Charity designation (2025), and multiple Jacksonville-area leadership awards.

Name

Operation New Uniform

Legal name

Operation New Uniform, Inc.

Website

https://onuvets.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Operation New Uniform is a 501(c)(3) nonprofit that delivers a free, Sandler-adapted career development program to veterans, transitioning servicemembers, and military spouses across in-person hubs in Jacksonville, Tampa, and San Antonio and an online channel spanning 40 US states.

Ownership category

akta.pro rank

Product category

Veteran Career Transition Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Veterans & Military-to-Civilian Transition Programs (EDAAAOAH)

Keywords

• Veteran career transition
• Military spouse employment
• Civilian workforce training
• Nonprofit career services
• Military career coaching

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Grants: As a nonprofit, Operation New Uniform relies entirely on charitable donations and grants to fund its free career development programs. The organization receives funding from individuals, corporations, and foundations including grants from organizations like the PenFed Foundation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Operation New Uniform delivers a free, three-phase career development program for veterans, transitioning servicemembers, and military spouses. The curriculum is adapted from the Sandler Training methodology and combines a 10-hour Intake & Assessment (including DISC assessments), 60 hours of Career Readiness Training, and ongoing Lifetime Career Support (25+ hours). Programs are delivered in-person in Jacksonville, Tampa, and San Antonio, and online nationally and internationally, at no cost to participants.

Product overview

Operation New Uniform operates a single, unified free career development program for Veterans, Servicemembers, and Military Spouses. The program follows a three-phase methodology adapted from the Sandler training system: Intake & Assessment (10 hours), Career Readiness Training (60 hours), and Lifetime Career Support. Programs are delivered both in-person at locations in Jacksonville, Tampa, and San Antonio, as well as through flexible online classes. All services are provided completely free of charge to participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Career Development Program A free, comprehensive career readiness program for veterans, transitioning servicemembers, and military spouses, delivered through a three-phase methodology adapted from the Sandler Training system: Intake & Assessment (10 hours), Career Readiness Training (60 hours), and Lifetime Career Support.
• In-Person Career Readiness Classes
• Online Career Readiness Classes
• Military Spouse Program

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OperationNewUniform
• LinkedInlinkedin.com/company/operation-new-uniform/?viewAsMember=true
• Instagraminstagram.com/operationnewuniform
• Xx.com/ONUVets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Operation New Uniform