What Alligo does

Alligo is a Nordic reseller of industrial consumables, workwear, personal protective equipment (PPE), tools, and welding equipment, operating primarily in Sweden, Norway, and Finland. Formed in 2020 through the merger of Swedol (Sweden, founded 1963) and Tools (Norway and Finland), the company is listed on Nasdaq Stockholm under ticker ALIG and is headquartered in Stockholm with approximately 2,500 employees and ~SEK 9.5 billion in annual revenue. Alligo serves professional end users in industrial, construction, green industry, oil and gas/maritime, forestry, and welding segments — named enterprise customers include Northvolt, Hitachi Energy, Swisslog, and Oleter Group. The group runs a dual model: integrated concept brands (Swedol, TOOLS, Grolls) supplied through 90+ physical stores, field sales, telesales, e-commerce, and on-site service; plus deliberately non-integrated specialist businesses in welding (eight acquisitions since 2023, ~SEK 450M revenue) and batteries (Batterilagret, 27 stores, ~SEK 275M revenue) preserved for technical expertise.

The revenue model blends one-time product sales with subscription/recurring service revenue. ReCare provides full-service workwear lifecycle management (garment purchase, RFID tracking, laundering via partner Samhall, repair, reuse, recycling), while Smart Service delivers automated inventory replenishment via smart cabinets and vending machines installed at customer sites. Alligo operates a tiered own-brand portfolio spanning premium (Björnkläder, Univern), mid-range (Gesto, AmPro), and affordable entry brands (1832, Prowel, launched 2025), alongside third-party distribution. Pricing is B2B quote-based. Q1 2026 results show SEK 2,358M net revenue, 40.8% gross margin, SEK 113M adjusted EBITA, and 4.9% organic growth.

Alligo pursues a roll-up strategy, completing 12+ acquisitions since 2022 across welding, batteries, workwear, and tools, financed in part by a SEK 2.3 billion sustainability-linked loan from Handelsbanken. Logistics is being scaled through consolidated centers in Örebro (expanding with ~40,000 sqm adjacent land acquired April 2026) and Vestby, Norway. Leadership is in transition: Samuel Alteborg (ex-Cramo CEO) takes over as Group President and CEO on June 1, 2026, while CFO Irene Wisenborn Bellander is concurrently appointed Deputy CEO. The group holds EcoVadis Platinum, placing it in the top 1% of evaluated companies globally for sustainability — increasingly relevant for enterprise procurement under EU CSRD requirements.

Name

Alligo

Legal name

Alligo AB

Website

https://alligo.com

Company type

Public

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alligo is a Nordic reseller of industrial consumables, workwear, PPE, tools, and welding equipment serving industrial and construction customers across Sweden, Norway, and Finland through Swedol, TOOLS, and non-integrated welding and battery specialist businesses, with ~2,500 employees and ~SEK 9.5 billion in annual revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Sales of industrial consumables, workwear, personal protective equipment, tools, and welding equipment through physical stores, e-commerce, and field sales
2. ReCare Service: Workwear management service where customers purchase garments and pay for washing, repair and recycling services
3. Smart Service: Inventory management as a service with automated replenishment of consumables

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Alligo is a reseller and distributor of industrial consumables, workwear, personal protective equipment (PPE), professional tools, and welding solutions. The company operates through the Swedol retail concept in Sweden and the TOOLS retail concept in Norway and Finland, alongside non-integrated businesses in welding and welding batteries serving industrial and professional customers.

Product overview

Alligo is a leading Nordic reseller of industrial consumables, components, workwear, personal protective equipment (PPE), and tools operating under two concept brands: Swedol (Sweden) and TOOLS (Norway and Finland). The company operates a multi-tier own brand portfolio spanning premium brands (Björnkläder, Univern), mid-range brands (Gesto, AmPro), and affordable entry brands (1832, Prowel). Beyond branded products, Alligo offers technology-enabled services including ReCare (workwear lifecycle management with laundering, RFID tracking, repairs, and recycling), Smart Service (automated inventory cabinets), and foot scanning (3D custom insoles). The company also maintains non-integrated specialist businesses in welding and batteries, operating under their own brands with approximately 2,500 employees and 9.5 billion SEK annual turnover.

Differentiator

Problem solved

Functional benefit

Brands

• Björnkläder: Premium workwear and PPE brand with decades of heritage, combining advanced materials with Scandinavian design for demanding professional users in industries such as oil, gas, fishing, and welding.
• Univern
• Gesto
• 1832
• AmPro
• Prowel
• Grolls
• ReCare
• Smart Service

Quantifiable outcome

• Top 1% globally in EcoVadis sustainability assessment
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Oleter GroupminorStrategic or Co-development PartnerSustainability partnership focused on raising industry standards. Oleter Group demands environmental declarations and product lifecycle information, driving Alligo's sustainability reporting improvements. Approximately 2,100 employees across Nordic region.
• CustomizedminorStrategic or Co-development PartnerPartnership for custom orthopedic insoles using 3D foot scanning technology in Swedol and TOOLS stores. Customized provides certified orthotic technicians who create personalized solutions.
• SamhallminorOthersWashing and textile service partner for ReCare workwear solution. Samhall handles pickup, washing, and delivery of workwear garments.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ahlsell AB: Sweden-based direct competitor and Nordic market leader in industrial MRO and installation supplies (tools, PPE, fasteners, technical components) operating across Sweden, Norway, Finland, Denmark and the Baltics via wholesale, retail, and digital channels—closest head-to-head peer to Alligo's Swedol/TOOLS concept brands.
• Solar Group A/S: Danish-headquartered industrial installation and MRO distributor serving contractors and industrial customers with technical products, tools, and PPE across the Nordics—highly comparable business model and customer base to Alligo, with similar concept-brand and field-sales go-to-market.
• Mascot Workwear A/S: Danish-owned workwear and PPE brand and manufacturer with strong Nordic and Northern European distribution—overlaps directly with Alligo's Björnkläder/Univern premium and Gesto mid-tier owned workwear brands.
• Lindström Oy: Finnish-headquartered textile rental and workwear service specialist across Northern Europe—the most direct competitive analog to Alligo's ReCare workwear lifecycle service line (rental, laundering, RFID, recycling).

Broad incumbents

• Würth Group: Global market leader in direct sales of fasteners, tools, workwear, and consumables to trade and industrial customers—same core product categories and B2B field-sales DNA as Alligo, but operating globally rather than Nordic-only.
• W.W. Grainger: North American benchmark industrial MRO distributor with KeepStock inventory management, vending solutions, and own-brand products—directly comparable concept (Smart Service analog), but operating at much larger scale and primarily in the U.S.
• Fastenal Company: U.S. industrial supply distributor with a large vending/onsite services network and own-brand FAST product line—comparable to Alligo's Smart Service automated cabinets plus own-brand AmPro tools offering.
• Brenntag SE: Global industrial and chemical distribution leader with a Nordic footprint and value-added services—overlaps with Alligo's industrial consumables and service-led distribution model, though focused on chemicals/ingredients rather than tools/PPE.
• Hilti AG: Global premium power tools, fasteners, and software-driven services vendor with strong Northern European presence and direct sales to trades—comparable to Alligo's premium tools distribution and specialist welding offering, with a more product-led/direct model.

Regional players

• Boels Rental: Dutch-headquartered equipment and tool rental specialist serving construction and industrial customers across Northern Europe—closely comparable to Alligo's project-based industrial customer use cases, though operating in rental rather than resale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alligogroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A13 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alligo