Moygorod

What Moygorod does

Moygorod (operating as C168) is an online entertainment platform launched in 2019–2020 by CEO Hoài Thu, serving individual consumers in Vietnam and the broader Southeast Asian market with a multi-product gambling ecosystem. The platform unifies six game verticals — live casino, slot/jackpot (nổ hũ), sports betting (thể thao), lottery (xổ số), cockfighting (đá gà), and fishing arcade (bắn cá) — under a single wallet and single loyalty program. Distribution is delivered through a self-serve web interface and native mobile applications on Android (APK sideload) and iOS, with content layers supplied by third-party studios such as Pragmatic Play and PG Soft.

The technical stack comprises distributed multi-layer server storage aligned to ISO/IEC 27001, SSL 256-bit and AES-256 two-layer encryption, two-factor authentication, and an AI-powered anomaly detection layer that flags abnormal access behavior in 3–5 seconds and supports automated incident response. Transaction throughput is reported at more than 15,000 daily operating sessions and over 10,000 daily transactions, supported by a 100+ agent 24/7 Vietnamese-language customer support team. The platform operates under three regulatory licenses — PAGCOR (Philippines), Isle of Man Gambling Supervision Commission, and First Cagayan — and exposes its address to Hanoi, Vietnam.

Revenue is generated primarily through the house edge on game transactions (slot RTP ranges of 96.5%–97.8%, implying a ~2.2%–3.5% take rate) and through an affiliate/agent recruitment program that pays up to 60% of net revenue to partners plus 200,000 VND per new valid member. Go-to-market is product-led growth via a self-serve registration flow (with a 68,000 VND no-deposit sign-up bonus and 100% first-deposit match up to 8.888M VND), supplemented by SEO-driven content marketing, seasonal promotional campaigns (Lunar New Year 2026 'Xuân Bính Ngọ'), and a tiered loyalty program (daily check-in streaks, up to 2% unlimited cashback, VIP up to 60+ tiers).

Name

Moygorod

Legal name

C168

Website

https://moygorod.mobi

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Moygorod (operating as C168) is an online entertainment platform serving Vietnamese and Southeast Asian consumers with a six-vertical gambling ecosystem — casino, slots, sports, lottery, cockfighting, and fishing — under PAGCOR, Isle of Man, and First Cagayan licenses.

Ownership category

akta.pro rank

Product category

Online Gambling & Gaming

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132)

akta.pro primary industry

Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)

akta.pro secondary industries

Online Poker Operators (Real-Money) (MPAEAEAC), Gaming, Betting & Prize Winnings Payouts (FSAMAKAN)

Keywords

• Online gaming platform
• Casino games
• Sports betting
• Slot games
• Online lottery

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Player deposit/transaction fees (house edge): C168 generates revenue from the spread between player bets and payouts across its game verticals (casino, slots, sports, lottery, cockfighting, fishing). The platform maintains a house edge across all game products, with varying return-to-player (RTP) rates (e.g., 777SLOT at 96.5%–97.8% RTP, meaning ~2.2%–3.5% house edge). Revenue also includes platform fees such as a 10% management fee deducted from net revenue in agent commission calculations.
2. Affiliate/agent commission: C168 operates an affiliate program where agents earn up to 60% of net revenue (net revenue = total win-loss minus rebates, promotions, events, minus 10% management fee). Additional bonuses include 200,000 VND per new valid member recruited. Commission is paid monthly before the 10th.
3. First-deposit welcome bonus cost: C168 offers first-deposit match bonuses (e.g., 100% up to 8,888,000 VND). While this represents a cost center, it drives initial player deposits and engagement. The bonus requires 3x wagering before withdrawal.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

C168 is an online entertainment platform that hosts a multi-product gaming ecosystem including live casino, sports betting, fish shooting arcade, online cockfighting, slot/jackpot games, and digital lottery. The platform is accessible via web browser and native Android/iOS apps, supports Vietnamese Dong and USDT deposits, and serves individual consumers across Vietnam and Southeast Asia. Revenue is generated through house edge on player wagers and margin retained from affiliate/agent commission payouts.

Product overview

C168 is an online entertainment platform offering a unified ecosystem of gaming products including Casino (live dealer games), Sports betting, Bắn Cá (shooting fish games), Đá Gà (cockfighting), Nổ Hũ (slot/jackpot games), and Xổ Số (lottery). The platform also features branded slot games like 777SLOT, Gates of Olympus, Sweet Bonanza, and Kho Báu Tứ Linh. All products are accessible through a single web-based platform with mobile app support for Android and iOS.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino (Live Dealer) Live casino gaming section featuring real-time dealer games with HD streaming, allowing players to participate in various casino experiences. Targeted at individual online entertainment consumers in Vietnam and Southeast Asia.
• Thể Thao (Sports Betting) Sports betting platform allowing users to wager on various sporting events with real-time odds and multiple betting options. Targeted at individual consumers seeking online sports wagering.
• Bắn Cá (Fishing/Shooting Fish) Fishing shooting game where players use weapons to hunt over 100 species of underwater creatures and earn coins or points based on multipliers. Targeted at individual arcade-style gaming consumers.
• Đá Gà (Online Cockfighting) Online cockfighting betting platform featuring live HD broadcasts with approximately 0.5-second latency, broadcasting 150+ daily matches with real-time statistics, match analysis, and full replays. Targeted at individual consumers in markets where cockfighting is a traditional betting activity.
• Nổ Hũ (Slot/Jackpot Games) Slot machine games with progressive jackpots featuring various themes including Asian culture, Egyptian mythology, and adventure. Includes featured titles such as 777SLOT (RTP 96.5%–97.8%, starting jackpot 500,000,000 VND), Gates of Olympus, Sweet Bonanza, and Kho Báu Tứ Linh. Targeted at individual slot game consumers.
• Xổ Số (Online Lottery) Online lottery platform offering traditional three-region lottery, speed lottery, Keno (200–300 draws per day, every 3–5 minutes), and Asian regional lottery games with real-time results. Targeted at individual lottery consumers.

Quantifiable outcome

• 35% improvement in transaction processing efficiency during 2021-2022 testing phase
• +9 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Postek (Taiwan barcode printer manufacturer)minorOthers · 20 January 2026Postek, a Taiwan-based barcode printer manufacturer, supplies the C168/200s model barcode printers given as Lunar New Year 2026 gifts to loyal members. The printer has market value of approximately 3.5–4 million VND per unit, with 36-month print head lifespan (1.5 million meters of labels). Each unit carries a 12-month official warranty.
• PAGCOR (Philippine Amusement and Gaming Corporation)coreOthersC168 operates under the licensing and supervision of PAGCOR, a leading online gambling regulatory authority in the Philippines and internationally. PAGCOR conducts multiple periodic inspections and random annual evaluations; platform must maintain strict financial, data, and player protection standards or risk immediate license revocation.
• Isle of Man Gambling Supervision CommissioncoreOthersC168 holds an Isle of Man gambling license, one of the strictest online betting regulatory jurisdictions globally. Only approximately 30% of applicant platforms pass Isle of Man vetting. License requires full compliance with financial transparency, multi-layer security, and continuous transaction monitoring standards.
• First Cagayan Leisure and Resort CorporationcoreOthersC168 is licensed by First Cagayan, a regulatory body for gambling operations in the Cagayan Special Economic Zone and Freeport (CSEZFP) in the Philippines. First Cagayan focuses on data privacy and user safety, requiring platforms to store transaction history for a minimum of 30–90 days for member verification and dispute resolution.
• Pragmatic PlaycoreTechnology or IntegrationGame provider supplying C168's slot game portfolio including featured titles such as Gates of Olympus. Pragmatic Play is a major international game studio certified by PAGCOR and other international regulatory bodies, providing RNG-certified gaming content.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• W88: W88 is a long-standing Asian-facing online gambling operator offering casino, sports, slots, lottery and fishing games under multiple licensing jurisdictions (PAGCOR, First Cagayan). Direct overlap with C168 across nearly every product vertical and the same Vietnamese/SE Asian target market.
• M88: M88 (Mansion Group brand) operates an online casino and sportsbook targeting Vietnamese and SE Asian customers with PAGCOR licensing and similar multi-product portfolio. Comparable in product mix, geographic focus and affiliate-driven GTM.
• Fun88: Fun88 is an Asian online gambling brand offering casino, slots and sports betting with strong Vietnamese/Thai/Indonesian focus and established brand presence. Comparable customer base, licensing footprint and PLG + affiliate distribution model.
• BK8: BK8 is a Southeast Asian iGaming operator offering casino, sports and slots with aggressive bonus structures and affiliate commissions similar to C168. Direct competitor for Vietnamese and Malaysian players.
• Dafabet: Dafabet operates a multi-product online gambling platform (casino, sports, slots, lottery) targeting Asian markets with PAGCOR/Isle of Man licensing. Highly comparable regulatory posture and product portfolio to C168.
• 12Bet: 12Bet is an Asia-focused online gambling operator offering casino, sports and slots with PAGCOR licensing and a comparable Vietnamese/SE Asian customer profile. Overlapping product mix and offshore-licensing structure.
• 188Bet: 188Bet is an established Asian online betting operator combining casino, sports and slots under PAGCOR/Isle of Man licensing. Comparable regulatory stack and SE Asian customer overlap with C168.

Broad incumbents

• 1xBet: 1xBet is a large global online gambling operator offering casino, sports, slots and a wide product breadth with aggressive affiliate commissions. Broader incumbent than C168 but directly competes for the same Vietnamese/SE Asian player wallet with overlapping content from Pragmatic Play and similar studios.
• Bet365: Bet365 is the world's largest online gambling operator offering casino and sports betting across dozens of markets. While not primarily SE Asian-focused, it represents the global incumbent benchmark for licensing rigor, product breadth and operational scale that any Asian operator is measured against.

Others

• Pragmatic Play: Pragmatic Play is a major game studio that supplies C168's core slot content (Gates of Olympus, Sweet Bonanza) under PAGCOR certification. Not a competitor but a key content partner whose commercial terms and content roadmap materially shape C168's product economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moygorod.mobi
• LinkedInlinkedin.com/company/moygorod-llc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moygorod