Firth Industries

What Firth Industries does

Firth Industries, trading as Firth Concrete, is a New Zealand-based manufacturer of concrete products, systems, and solutions, organized as Fletcher Concrete and Infrastructure Limited, a wholly-owned operating division of the publicly-listed Fletcher Building Group (NZX: FBU). The company operates domestically only, with showrooms in Auckland and Christchurch and distribution through major building merchants including PlaceMakers, Carters, Bunnings, Mitre 10, and ITM, complemented by direct phone-based ordering through 0800 CONCRETE and 0800 FIRTH1 lines, and online storefronts at dricon.co.nz and orderconcrete.co.nz.

The product portfolio spans four interconnected categories. First, ready-mix concrete is offered in three sub-lines: EcoMix and EcoMix+ low-carbon concrete (10-20% lower embodied carbon via Golden Bay EcoSure cement and Supplementary Cementitious Materials), Certified Concrete (standard, pumped, blockfill, kerb mixes), and Engineered Concrete (specialty mixes including Self Compacting Concrete, Fibre Reinforced, Microsilica, sprayed, mass/low-heat, piling, and no-fines). Second, proprietary foundation systems under the RibRaft range (RibRaft, TC2, TC3, X-Pod, and HotEdge) provide CodeMark-certified slab and insulated foundation solutions for H1 Energy Efficiency compliance. Third, masonry and landscaping products cover concrete bricks (Strata, Focus, Devonstone, Manorstone, Coastal, Tasman Coastal), blocks, residential and commercial pavers, permeable pavers (Holland Flowpave, Pixel, Gobi, Grass), retaining wall systems, and kerbs. Fourth, bagged premix products are marketed under the Dricon sub-brand (HandiCrete, RapidSet, CivilCrete, mortars, plasters, sands, aggregates, repair products). Supporting tools include Concrete Volume, Paving, R-value, and Paving Planner calculators.

The business model is a one-time-product sale through multi-channel distribution: ready-mix is sold directly via phone order and through merchant intermediaries; bagged premix is sold through the Dricon e-commerce site and merchant channels; masonry, paving, and retaining products are sold primarily through building merchants. Pricing is not publicly listed and varies by merchant; surcharges apply for small loads, after-hours delivery, and remote locations, with a separate temporary fuel surcharge. Customers fall into four personas: architects/engineers/specifiers specifying low-carbon and CodeMark-certified products to meet sustainability and code requirements; contractors and concrete placers executing construction; infrastructure and commercial buyers of engineered and paving products; and DIY/homeowners placing small orders via orderconcrete.co.nz or purchasing bagged premix through Dricon. The company's revenue and headcount are not disclosed at the divisional level; the broader parent Fletcher Building is a publicly-listed NZ conglomerate whose concrete and infrastructure operations constitute one of its segments.

Name

Firth Industries

Legal name

Fletcher Concrete and Infrastructure Limited

Website

https://firth.co.nz

Company type

Public

Founded year

1925

Operating status

Operating

Headcount range

101–250 employees

Short description

Firth Industries is a New Zealand-based concrete and masonry products manufacturer (legal name Fletcher Concrete and Infrastructure Limited, part of Fletcher Building). It produces ready-mix concrete — including a low-carbon EcoMix line — plus CodeMark-certified RibRaft foundation systems, bricks, blocks, pavers, and Dricon bagged premix, selling through merchants and direct channels to contractors, specifiers, and DIY customers across New Zealand.

Ownership category

akta.pro rank

Product category

Concrete and Construction Materials Manufacturing

NAICS

Cement and Concrete Product Manufacturing (3273), Concrete Pipe, Brick, and Block Manufacturing (32733), Other Concrete Product Manufacturing (32739), Other Concrete Product Manufacturing (327390)

SIC

Concrete Products, Except Block & Brick (3272), Wholesale-Lumber & Other Construction Materials (5030), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

akta.pro secondary industries

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF), Building Materials & Lumber Distribution (CRAOAFAD)

Keywords

• Ready-mix concrete
• Concrete masonry products
• Foundation systems
• Low carbon concrete
• Bagged premix products

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ready-mix Concrete Sales: Firth sells ready-mix and certified concrete through direct sales via phone (0800 CONCRETE) and through distributor networks. Revenue is generated from concrete product sales across residential, commercial, and infrastructure applications.
2. Bagged Premix Products: Bagged premix products sold through Dricon brand, including concrete products, mortars, plasters, and specialized construction materials sold via merchant and distributor channels.
3. Masonry and Paving Products: Bricks, blocks, pavers, and retaining wall products sold through building merchant retail stores throughout New Zealand.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Firth Industries is a New Zealand-based concrete and construction materials manufacturer that produces and supplies ready-mix concrete (notably its EcoMix low-carbon line), specialty engineered concrete, proprietary RibRaft foundation systems, concrete bricks and masonry blocks, residential and commercial pavers, permeable paving and retaining wall systems, plus a bagged premix range marketed under the Dricon sub-brand. Products are sold nationwide via building merchants, dedicated phone ordering, the Dricon webstore, and two physical showrooms.

Product overview

Firth Industries is a New Zealand-based concrete and construction materials company (trading as Firth Concrete, a division of Fletcher Concrete and Infrastructure Limited). The product portfolio is organized into three main categories: (1) Ready-mix and specialty concrete products including EcoMix Low Carbon Concrete (the company's primary brand, with EcoMix and EcoMix+ variants offering 10-20% lower carbon), Certified Concrete (standard and decorative), and Engineered Concrete (specialty mixes such as SCC, FRC, PermCon); (2) Foundation solutions anchored by the proprietary RibRaft system (including RibRaft TC3, RibRaft X-Pod, and HotEdge variants), which are CodeMark certified; and (3) Masonry and landscaping products including concrete bricks (Strata, Focus, Devonstone, Manorstone, Coastal, Tasman Coastal), masonry blocks, residential and commercial pavers (Chancery, Forum, Holland, Piazza, Manhattan), permeable pavers, retaining wall systems (Ezi Wall, Sedona Stone, Garden Wall, Country Manor, Compac III), and kerbs. The company also distributes bagged construction products through the Dricon sub-brand (HandiCrete, RapidSet, mortars, plasters, sands, aggregates, repair products). Supporting the product portfolio is a suite of digital planning tools including the Concrete Volume Calculator, Paving Calculator, R-value Calculator, and Paving Planner. Products are sold primarily through merchant and distributor channels (PlaceMakers, Carters, Bunnings, Mitre 10, ITM) with showrooms in Auckland and Christchurch.

Differentiator

Problem solved

Functional benefit

Brands

• Dricon: Bagged pre-mix concrete and construction materials brand including HandiCrete, RapidSet, CivilCrete, mortars, plasters, and related products
• EcoMix
• RibRaft
• EcoPave
• PermCon

Products and services

• EcoMix Ready Mix Concrete Firth's flagship ready-mix concrete offering, supplied as EcoMix (10-20% lower carbon) using Golden Bay EcoSure cement or EcoMix+ with Supplementary Cementitious Materials (SCMs) for further embodied carbon reduction. Same strength and performance as standard concrete.
• Standard Certified Concrete Standard ready-mix concrete mixes including Standard Concrete, Standard Pumped, Blockfill, and Kerb mixes for residential, commercial, and infrastructure applications.
• Decorative Concrete Aesthetic concrete finishes including Coloured Concrete and Exposed Aggregate, designed for residential and commercial applications requiring visual appeal.
• Engineered Concrete Specialty concrete mixes engineered for specific performance requirements, including Flowable Fill, Self Compacting Concrete (SCC), High Durability/Microsilica, Fibre Reinforced Concrete (FRC), Sprayed Concrete, Piling/Diaphragm Wall/CFA, Mass/Low Heat, and No Fines variants.
• RibRaft Foundation System Proprietary CodeMark-certified concrete slab foundation system for residential and commercial buildings, available in RibRaft, RibRaft X-Pod, RibRaft HotEdge, RibRaft TC2, and RibRaft TC3 (world-first concrete floor solution that lifts a house) variants. Combines RibRaft with H1 Energy Efficiency compliance solutions.
• EcoMix Low Carbon Concrete Branded low-carbon concrete line encompassing EcoMix (10-20% lower embodied carbon via Golden Bay EcoSure cement) and EcoMix+ (further reductions with Supplementary Cementitious Materials), supported by Environmental Product Declarations and a GWP/EC rating system for low-carbon specification.
• Dricon Bagged Premix Complete bagged premix construction products range (Dricon brand), including HandiCrete, CivilCrete, RapidSet, RapidSet HS, CivilSet, Culvert Bags, brick/trade/architectural/coloured/veneer mortars, SuperSet, CivilPlast, Construction Grout, PaveSand, PaveLock, Playground/Foundry/Tennis/TUS/Iron Sand, concrete treatments, white Portland cement, OxiTone, HandiPatch, Efflorescence Remover, Blockfill, Shotcrete, 50 50 Repair Mortar, Bedding Mortar, Tank Plast, SAP7, GAP7, builders sand/mix, Scoria, plaster sand, and East Coast sand.
• EcoPave Permeable Paving System (PermCon) Permeable concrete paving system that allows water to pass through the surface, used for stormwater management and compliant sustainable drainage solutions.
• Concrete Bricks Architectural concrete masonry brick range including Strata, Focus, Devonstone, Manorstone, Coastal, and Tasman Coastal brands, sold via merchant and distributor channels.
• Masonry Blocks Concrete masonry block products including Grey Masonry, Solar Screen Blocks, and the Blocka System for residential and commercial construction.
• Residential Pavers Concrete paver products for residential applications including Chancery 50, Courtyard Flagstone 50, Forum 50, Piazza 50, Walkway Paver 50, Holland 50, and Holland 80 in various sizes and colours.
• Commercial Pavers Heavy-duty concrete paver products for commercial applications including Forum Flagstone 80, Piazza 80, Holland 80, Holland 80 Sett, and Manhattan pavers.
• Permeable Pavers Permeable paver products for stormwater management including Holland Flowpave, Holland Flowpave Sett, Patio Paver, Pixel Paver, Grass Paver, and Gobi Block.
• Retaining Wall Systems Concrete retaining wall products including Ezi Wall, Sedona Stone, Garden Wall, Country Manor (Keystone), and Compac III block systems for residential and commercial landscaping.
• Concrete Kerbs Concrete kerb products including Euro Kerb, Road Kerb, Mountable Kerb, and Radius Kerb for infrastructure and road construction.

Quantifiable outcome

• 10-20% lower carbon emissions across all Firth concrete products

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Golden Bay Cement (EcoSure)coreStrategic or Co-development PartnerFirth EcoMix concrete uses Golden Bay EcoSure, New Zealand's lowest carbon general purpose cement. This partnership enables Firth to offer concrete that is 10-20% lower in carbon emissions, making sustainability accessible without compromising on strength or performance.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cemex: Global vertically integrated cement, ready-mix concrete, and aggregates producer with building-solutions offerings; comparable core product set and customer segments to Firth, though at a vastly larger geographic scale.
• CRH plc: Global diversified building-materials conglomerate with significant concrete, aggregates, and masonry operations across Australasia; comparable end-products and business model at much larger scale, with overlapping customer types.
• Boral Limited: Australia and trans-Tasman building-materials group with ready-mix concrete, masonry, pavers, and cement exposure; comparable product mix and customer base, with broader geographic and category reach than Firth.
• Heidelberg Materials: Global building-materials major with vertically integrated cement, ready-mix concrete, and aggregates operations, plus a strong sustainability roadmap; comparable product categories and decarbonization pressures faced by Firth.
• Vulcan Materials Company: US-listed producer of construction aggregates, ready-mixed concrete, and asphalt with growing low-carbon concrete offerings; comparable product mix and end-market exposure despite US-centric footprint.
• Holcim New Zealand: NZ arm of global building-materials major Holcim, offering cement, ready-mix concrete, aggregates, and paving solutions; competes with Firth directly in NZ ready-mix while benefiting from global scale and broader product portfolio.

Direct peers

• Higgins Group: NZ civil contractor and concrete supplier operating ready-mix plants, paving, and infrastructure concrete across New Zealand; closely comparable to Firth's commercial/infrastructure concrete and paving exposure.
• Allied Concrete: New Zealand-based ready-mix concrete and aggregates supplier with comparable geographic footprint and product set (ready-mix, masonry, aggregates) sold into NZ commercial, residential, and civil customers, making it a direct competitor to Firth.

Others

• Fletcher Building: NZ-listed diversified building-products group (NZX: FBU) and Firth's parent company; comparable broader building-materials exposure (residential housing, distribution, concrete, steel) and a direct view of Firth's economics within its segment results.
• Golden Bay Cement: NZ cement manufacturer (Firth's EcoMix supplier via EcoSure) and upstream partner; while not a horizontal competitor in ready-mix, it sits at the value-chain core alongside Firth and shapes its low-carbon product economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FirthIndustries
• LinkedInlinkedin.com/company/firth-industries-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firth Industries