ZOA Energy
ZOA Energy offers a line of healthy, naturally-derived energy drinks that contain vitamins and immunity-boosting superfood ingredients.
- Company typePrivate
- Founded2020
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ZOA Energy does
ZOA Energy offers a line of healthy, naturally-derived energy drinks that contain vitamins and immunity-boosting superfood ingredients.
ZOA Energy firmographics
Firmographics- Name
- ZOA Energy
- Legal name
- ZOA Energy, LLC
- Website
- https://zoaenergy.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZOA Energy offers a line of healthy, naturally-derived energy drinks that contain vitamins and immunity-boosting superfood ingredients.
- Ownership category
- akta.pro rank
ZOA Energy industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111), Food (Health) Supplement Retailers (456191)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Energy Drink Production (AFAFAFAA)
- akta.pro secondary industries
- Energy Drinks & Energy Shots (CRADAHAJ), Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where ZOA Energy is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ZOA Energy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel
Revenue model
- Energy Drinks Sales: Sale of zero-sugar energy drinks in 12oz and 16oz cans across multiple flavors (Wild Orange, Tropical Punch, White Peach, Pineapple Coconut, Cherry Limeade, Frosted Grape, Strawberry Watermelon, Green Apple, Lemon Lime). Revenue generated through direct e-commerce (ZOAEnergy.com), Amazon marketplace, and retail distribution partners.
- Pre-Workout Supplements Sales: Sale of ZOA+ pre-workout products including powders (Cherry Lime, Fruit Punch, Wild Berry flavors) and ready-to-drink beverages (Pineapple Passion Fruit, Orange Grapefruit). Premium pricing position with NSF Certified for Sport designation commanding higher price points.
- Limited Edition Flavors: Seasonal and limited-edition flavor releases (Shave Ice, Dwanta's Holiday Punch) creating urgency and premium pricing opportunities, sold exclusively through Amazon and select retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ZOA Energy 12oz Variety Pack - $24.99 |
| Unit Pricing | Pay-as-you-go | ZOA Energy 16oz - $29.99 |
| Unit Pricing | Pay-as-you-go | ZOA+ Pre-Workout Powder - $44.99 (Sale: $34.99) |
| Unit Pricing | Pay-as-you-go | ZOA+ Ready-to-Drink - $34.99 |
| Unit Pricing | Pay-as-you-go | Dwanta's Holiday Punch Limited Edition - $24.99 |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
ZOA Energy product offering
Product offeringCore offering
ZOA Energy manufactures and sells a line of better-for-you zero sugar energy drinks formulated with caffeine from green tea and green coffee, electrolytes, B and C vitamins, amino acids, and Camu Camu extract, available in ten flavors across 12oz and 16oz cans. The company also markets a ZOA+ pre-workout supplement line in powder and ready-to-drink formats featuring a five-in-one advanced formula (nitric oxide support, training compounds, focus ingredients, natural caffeine, and electrolytes), with the powder carrying NSF Certified for Sport designation.
Product overview
ZOA Energy is a better-for-you energy drink company co-founded by Dwayne 'The Rock' Johnson, Dany Garcia, Dave Rienzi, and John Shulman, backed by Molson Coors Beverage Company. The portfolio consists of two main product lines: (1) ZOA Energy Drinks - zero sugar energy drinks available in ten flavors (Wild Orange, Tropical Punch, White Peach, Pineapple Coconut, Green Apple, Frosted Grape, Strawberry Watermelon, Cherry Limeade, Lemon Lime, Mango Splash) offered in both 12oz and 16oz cans; and (2) ZOA+ Pre-Workout - a five-in-one advanced pre-workout supplement available as powder (Cherry Lime, Fruit Punch, Wild Berry) and ready-to-drink (Pineapple Passion Fruit, Orange Grapefruit). All products feature caffeine from green tea and green coffee beans, electrolytes, B vitamins, Vitamin C, and amino acids. ZOA+ powder holds NSF Certified for Sport certification. The company also releases limited-edition seasonal flavors such as Dwanta's Holiday Punch and Shave Ice.
Differentiator
Problem solved
Functional benefit
Brands
- ZOA+: Pre-workout supplement line including powders and ready-to-drink products, featuring a 5-in-1 advanced formula with nitric oxide support, training support, focus promotion, natural caffeine, and electrolytes. NSF Certified for Sport.
Products and services
- ZOA Energy Drinks Zero sugar energy drinks formulated with caffeine from green tea and green coffee beans, electrolytes (magnesium, potassium, sodium), B vitamins, 100% daily value Vitamin C, amino acids, and Camu Camu extract. Available in multiple flavors (Wild Orange, Tropical Punch, White Peach, Pineapple Coconut, Cherry Limeade, Frosted Grape, Strawberry Watermelon, Green Apple, Lemon Lime, Mango Splash) in 12oz and 16oz cans. Targeted at health-conscious consumers seeking clean-label energy alternatives.
- ZOA+ Pre-Workout Powder Five-in-one advanced pre-workout supplement powder NSF Certified for Sport, containing 200mg caffeine (green coffee and Ilex Guayusa), 3,000mg L-Citrulline, 3.2g Beta Alanine, 1.25g Betaine Anhydrous, 1g Creatine HCI, 800mg L-Tyrosine, 400mg Alpha GPC 50%, 60mg Ginkgo Biloba, plus electrolytes. Available in Cherry Lime, Fruit Punch, and Wild Berry flavors. Priced at $44.99 regular / $34.99 sale. Designed for athletes and gym-goers needing safe, drug-tested compliant supplements.
- ZOA+ Pre-Workout Ready-to-Drink Pre-workout ready-to-drink energy beverages containing 200mg caffeine, 3,000mg L-Citrulline, vitamins, electrolytes, amino acids, and zero sugar. Available in Pineapple Passion Fruit and Orange Grapefruit flavors in 12 x 12oz format at $34.99. Designed for on-the-go athletes needing portable pre-workout supplementation.
- Dwanta's Holiday Punch (Limited Edition) Limited-time holiday seasonal flavor inspired by Dwayne Johnson's holiday alter ego 'Dwanta,' blended with cranberry and citrus. Available online at Amazon and ZOAEnergy.com for $24.99 per case, and exclusively at Sheetz convenience stores at $2.99 per can.
- Shave Ice (Limited Edition) Limited-edition zero sugar energy drink flavor inspired by Hawaiian shaved ice tradition featuring a blue raspberry profile. Available exclusively through Amazon starting May 18, 2026, with limited retail distribution in Hawaii. Part of ZOA's broader brand refresh.
Quantifiable outcome
- Over $100 million in sales in 2022 with +138% growth versus 2021
- +1 more outcomes
Companies that use ZOA Energy
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
ZOA Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ZOA Energy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- HighdiveminorChicago-based creative agency developing ZOA's 'You Can't Fake This Kind of Energy' equity marketing campaign targeting the everyday energy space. The campaign runs across social and digital channels, coinciding with packaging refresh and limited-edition Shave Ice flavor launch.
- Haygarth USAminorCreative agency developing ZOA's Big Dwayne Energy (BDE) brand campaign with long-form video content, extending to shopper marketing through digital, out-of-home, paid social media, and various activations including UFL partnership and experiential pop-up moments.
- Themba Gorimbo (UFC Fighter)coreZOA Energy sponsorship of UFC professional MMA fighter Themba 'The Answer' Gorimbo, the first Zimbabwean fighter to win in the UFC Octagon. Gorimbo appears in ZOA social media, point-of-sale in-store materials, and additional marketing efforts. Dwayne Johnson surprised Gorimbo with a new house in Miami following Gorimbo's philanthropic actions building a well for his village in Zimbabwe.
- R/GAminorDesign agency that created ZOA's new can identity featuring vibrant colors and eye-catching design as part of the 'Fuel Something Bigger' brand refresh and packaging redesign.
- XFL (XFL LLC)coreZOA serves as the Official and Exclusive Energy Drink of the XFL, with Dwayne Johnson and Dany Garcia holding ownership stakes in the league. ZOA is presenting sponsor of kickoff weekend and opening day games; ZOA+ sponsors the XFL Weight Room. Curated fan-first experiences including pregame tailgates, fanfests, branded giveaways, and ZOA Energy Fan Zone activations in every stadium end zone.
- Seven Bucks MarketingminorDwayne Johnson's production/marketing company partnered with ZOA to develop animated short titled 'Dwanta's Lost Can' for the holiday 2025 promotional campaign featuring Dwanta's Holiday Punch flavor.
- Lou Hammond GroupminorPR and communications agency serving as media contacts for ZOA Energy press inquiries and media relations.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
ZOA Energy competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ZOA Energy social profiles
Digital presenceZOA Energy compliance and trust
Trust signalCompliance1 record
ZOA Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZOA Energy leadership team
Management profileNumber of profiles
Profiles7 records
ZOA Energy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZOA Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZOA Energy
What does ZOA Energy do?
ZOA Energy manufactures and sells a line of better-for-you zero sugar energy drinks formulated with caffeine from green tea and green coffee, electrolytes, B and C vitamins, amino acids, and Camu Camu extract, available in ten flavors across 12oz and 16oz cans. The company also markets a ZOA+ pre-workout supplement line in powder and ready-to-drink formats featuring a five-in-one advanced formula (nitric oxide support, training compounds, focus ingredients, natural caffeine, and electrolytes), with the powder carrying NSF Certified for Sport designation.
Is ZOA Energy a public or private company?
ZOA Energy is a private company. It is classified as corporate owned and is currently operating.
When was ZOA Energy founded?
ZOA Energy was founded in 2020. It employs 11 to 50 people.
Where is ZOA Energy based?
ZOA Energy is headquartered in Tampa, United States, in the North America region.
How does ZOA Energy make money?
Three revenue lines are on record. Energy Drinks Sales are the primary driver. The others are pre-Workout Supplements Sales and limited Edition Flavors.
Does ZOA Energy have an API?
No public API is recorded for ZOA Energy.
What industry is ZOA Energy in?
ZOA Energy's product category is Functional Beverages. Its primary akta.pro industry code is AFAFAFAA, Energy Drink Production, with a secondary code of CRADAHAJ, Energy Drinks & Energy Shots. Its NAICS code is 312111 and its SIC code is 2086.