ZOA Energy

What ZOA Energy does

ZOA Energy offers a line of healthy, naturally-derived energy drinks that contain vitamins and immunity-boosting superfood ingredients.

Name

ZOA Energy

Legal name

ZOA Energy, LLC

Website

https://zoaenergy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

ZOA Energy offers a line of healthy, naturally-derived energy drinks that contain vitamins and immunity-boosting superfood ingredients.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111), Food (Health) Supplement Retailers (456191)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Energy Drink Production (AFAFAFAA)

akta.pro secondary industries

Energy Drinks & Energy Shots (CRADAHAJ), Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Zero sugar energy drinks
• Functional beverages
• Pre-workout supplements
• Better-for-you drinks
• Electrolyte energy drinks

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel

Revenue model

1. Energy Drinks Sales: Sale of zero-sugar energy drinks in 12oz and 16oz cans across multiple flavors (Wild Orange, Tropical Punch, White Peach, Pineapple Coconut, Cherry Limeade, Frosted Grape, Strawberry Watermelon, Green Apple, Lemon Lime). Revenue generated through direct e-commerce (ZOAEnergy.com), Amazon marketplace, and retail distribution partners.
2. Pre-Workout Supplements Sales: Sale of ZOA+ pre-workout products including powders (Cherry Lime, Fruit Punch, Wild Berry flavors) and ready-to-drink beverages (Pineapple Passion Fruit, Orange Grapefruit). Premium pricing position with NSF Certified for Sport designation commanding higher price points.
3. Limited Edition Flavors: Seasonal and limited-edition flavor releases (Shave Ice, Dwanta's Holiday Punch) creating urgency and premium pricing opportunities, sold exclusively through Amazon and select retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

ZOA Energy manufactures and sells a line of better-for-you zero sugar energy drinks formulated with caffeine from green tea and green coffee, electrolytes, B and C vitamins, amino acids, and Camu Camu extract, available in ten flavors across 12oz and 16oz cans. The company also markets a ZOA+ pre-workout supplement line in powder and ready-to-drink formats featuring a five-in-one advanced formula (nitric oxide support, training compounds, focus ingredients, natural caffeine, and electrolytes), with the powder carrying NSF Certified for Sport designation.

Product overview

ZOA Energy is a better-for-you energy drink company co-founded by Dwayne 'The Rock' Johnson, Dany Garcia, Dave Rienzi, and John Shulman, backed by Molson Coors Beverage Company. The portfolio consists of two main product lines: (1) ZOA Energy Drinks - zero sugar energy drinks available in ten flavors (Wild Orange, Tropical Punch, White Peach, Pineapple Coconut, Green Apple, Frosted Grape, Strawberry Watermelon, Cherry Limeade, Lemon Lime, Mango Splash) offered in both 12oz and 16oz cans; and (2) ZOA+ Pre-Workout - a five-in-one advanced pre-workout supplement available as powder (Cherry Lime, Fruit Punch, Wild Berry) and ready-to-drink (Pineapple Passion Fruit, Orange Grapefruit). All products feature caffeine from green tea and green coffee beans, electrolytes, B vitamins, Vitamin C, and amino acids. ZOA+ powder holds NSF Certified for Sport certification. The company also releases limited-edition seasonal flavors such as Dwanta's Holiday Punch and Shave Ice.

Differentiator

Problem solved

Functional benefit

Brands

• ZOA+: Pre-workout supplement line including powders and ready-to-drink products, featuring a 5-in-1 advanced formula with nitric oxide support, training support, focus promotion, natural caffeine, and electrolytes. NSF Certified for Sport.

Products and services

• ZOA Energy Drinks Zero sugar energy drinks formulated with caffeine from green tea and green coffee beans, electrolytes (magnesium, potassium, sodium), B vitamins, 100% daily value Vitamin C, amino acids, and Camu Camu extract. Available in multiple flavors (Wild Orange, Tropical Punch, White Peach, Pineapple Coconut, Cherry Limeade, Frosted Grape, Strawberry Watermelon, Green Apple, Lemon Lime, Mango Splash) in 12oz and 16oz cans. Targeted at health-conscious consumers seeking clean-label energy alternatives.
• ZOA+ Pre-Workout Powder Five-in-one advanced pre-workout supplement powder NSF Certified for Sport, containing 200mg caffeine (green coffee and Ilex Guayusa), 3,000mg L-Citrulline, 3.2g Beta Alanine, 1.25g Betaine Anhydrous, 1g Creatine HCI, 800mg L-Tyrosine, 400mg Alpha GPC 50%, 60mg Ginkgo Biloba, plus electrolytes. Available in Cherry Lime, Fruit Punch, and Wild Berry flavors. Priced at $44.99 regular / $34.99 sale. Designed for athletes and gym-goers needing safe, drug-tested compliant supplements.
• ZOA+ Pre-Workout Ready-to-Drink Pre-workout ready-to-drink energy beverages containing 200mg caffeine, 3,000mg L-Citrulline, vitamins, electrolytes, amino acids, and zero sugar. Available in Pineapple Passion Fruit and Orange Grapefruit flavors in 12 x 12oz format at $34.99. Designed for on-the-go athletes needing portable pre-workout supplementation.
• Dwanta's Holiday Punch (Limited Edition) Limited-time holiday seasonal flavor inspired by Dwayne Johnson's holiday alter ego 'Dwanta,' blended with cranberry and citrus. Available online at Amazon and ZOAEnergy.com for $24.99 per case, and exclusively at Sheetz convenience stores at $2.99 per can.
• Shave Ice (Limited Edition) Limited-edition zero sugar energy drink flavor inspired by Hawaiian shaved ice tradition featuring a blue raspberry profile. Available exclusively through Amazon starting May 18, 2026, with limited retail distribution in Hawaii. Part of ZOA's broader brand refresh.

Quantifiable outcome

• Over $100 million in sales in 2022 with +138% growth versus 2021
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• HighdiveminorImplementation/ SI/ Consulting Partner · 4 May 2026Chicago-based creative agency developing ZOA's 'You Can't Fake This Kind of Energy' equity marketing campaign targeting the everyday energy space. The campaign runs across social and digital channels, coinciding with packaging refresh and limited-edition Shave Ice flavor launch.
• Haygarth USAminorImplementation/ SI/ Consulting Partner · 19 February 2024Creative agency developing ZOA's Big Dwayne Energy (BDE) brand campaign with long-form video content, extending to shopper marketing through digital, out-of-home, paid social media, and various activations including UFL partnership and experiential pop-up moments.
• Themba Gorimbo (UFC Fighter)coreGTM or Marketing Partner · 2 February 2024ZOA Energy sponsorship of UFC professional MMA fighter Themba 'The Answer' Gorimbo, the first Zimbabwean fighter to win in the UFC Octagon. Gorimbo appears in ZOA social media, point-of-sale in-store materials, and additional marketing efforts. Dwayne Johnson surprised Gorimbo with a new house in Miami following Gorimbo's philanthropic actions building a well for his village in Zimbabwe.
• R/GAminorImplementation/ SI/ Consulting Partner · 1 March 2023Design agency that created ZOA's new can identity featuring vibrant colors and eye-catching design as part of the 'Fuel Something Bigger' brand refresh and packaging redesign.
• XFL (XFL LLC)coreStrategic or Co-development Partner · 15 December 2022ZOA serves as the Official and Exclusive Energy Drink of the XFL, with Dwayne Johnson and Dany Garcia holding ownership stakes in the league. ZOA is presenting sponsor of kickoff weekend and opening day games; ZOA+ sponsors the XFL Weight Room. Curated fan-first experiences including pregame tailgates, fanfests, branded giveaways, and ZOA Energy Fan Zone activations in every stadium end zone.
• Seven Bucks MarketingminorStrategic or Co-development PartnerDwayne Johnson's production/marketing company partnered with ZOA to develop animated short titled 'Dwanta's Lost Can' for the holiday 2025 promotional campaign featuring Dwanta's Holiday Punch flavor.
• Lou Hammond GroupminorImplementation/ SI/ Consulting PartnerPR and communications agency serving as media contacts for ZOA Energy press inquiries and media relations.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZOAenergy
• Facebookfacebook.com/ZOAenergy
• Instagraminstagram.com/zoaenergy
• LinkedInlinkedin.com/company/zoa-energy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOA Energy