What MySports Community® Ltd does

MySports Community® Ltd (trading as MyShoots®) is a London-based, pre-revenue private company building what it describes as the compliance and verified scoring infrastructure layer for the global shooting sports industry. Founded in 2023 and incorporated in the UK (Company No. 15325915, 128 City Road, London EC1V 2NX), the company is rebuilding a platform that combines end-to-end compliance management — including certificate verification, licence tracking, safety briefing acknowledgements, and audit trails — with a live scoring engine for clay, game, rifle, and pistol disciplines, an event discovery and registration calendar, club and ground profiles with member management, a brand marketplace with Rakuten and CJ affiliate integration, and a planned national handicap and ranking system. The technical architecture is a modern web and mobile stack supporting paperless, digitally signed, tamper-proof scorecards.

The company serves three target segments: individual shooters (event discovery, score tracking, compliance document storage, push notifications), clubs and grounds (registration, compliance verification, live scoring, member management, post-event reporting), and premium shooting brands and sponsors (targeted digital exposure, sponsored events, affiliate integration). Its go-to-market is product-led and community-led: scoring and leaderboard features are free, with Pro subscriptions unlocking an 'intelligence layer' on top of scorecard data at £4.99/month (standard) or £1.99/month for a 12-month Founding Pro rate. The company is currently accepting applications for 5 pilot club spots and has built a 247-person waitlist; the app is offline pending a funding round to complete the rebuild. The only disclosed capital to date is a $120,000 seed from Softeq Venture Fund in December 2023.

Name

MySports Community® Ltd

Legal name

MySports Community Ltd

Website

https://myshoots.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Shooting Sports Management Software

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur & Grassroots Tournament Organizers (MPAKADAH)

Keywords

• Shooting sports platform
• Live event scoring
• Firearms compliance management
• Club management software
• Sports brand marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Pro Subscription: Monthly subscription model with a tiered pricing strategy. Scoring and leaderboard features are free. Pro subscription at £4.99/month (standard launch price) unlocks an intelligence layer built on top of scorecard data. Early adopters can lock in a Founding Pro rate of £1.99/month for 12 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MyShoots® is a compliance-first digital platform for the shooting sports community that combines live event scoring, certificate and compliance management, and club operations tools, alongside a brand marketplace connecting shooting brands with participants. The platform includes a free consumer tier for scoring and leaderboards and a paid Pro subscription, and serves shooters, clubs/grounds, and shooting brands through distinct, tailored offerings.

Product overview

MyShoots® is a unified platform for shooting sports combining compliance management, live scoring, event discovery, club management, brand marketplace, and a handicap/ranking system. The platform architecture consists of a core system with multiple integrated modules: Compliance Management handles certificate verification and licence tracking; the Live Scoring Engine provides real-time leaderboards and digital scorecards; Event Discovery & Calendar enables event registration and notifications; Club & Ground Profiles manage member communications; the Brand Marketplace facilitates affiliate partnerships with Rakuten and CJ; and the Handicap & Ranking System provides competitive identity. Free tier includes scoring and leaderboard features, while MyShoots® Pro (£4.99/month standard, £1.99/month founding rate) adds an intelligence layer on top of scorecard data.

Differentiator

Problem solved

Functional benefit

Products and services

• MyShoots® Platform (Free Tier) Free consumer-facing access to the MyShoots® platform for individual UK shooters, providing event discovery, club and ground profiles, digital scorecards, leaderboards, and basic certificate storage for participating in the shooting sports community.
• MyShoots® Pro Paid subscription tier of the MyShoots® platform targeting shooters who want advanced functionality such as detailed performance tracking, ranking and handicap insights, and richer compliance and certificate tools. Priced at £4.99/month standard or £1.99/month for the first 12 months under a founding member rate.
• MyShoots® Brand Marketplace Targeted channel within the MyShoots® platform that enables premium shooting, hunting, and outdoor brands to reach engaged shooting sports participants through sponsored events, brand listings, and affiliate integration (including via Rakuten and CJ).
• Club & Ground Operations Suite Operational management tools within the MyShoots® platform for UK shooting clubs and grounds to administer members, run events, manage compliance verification, and publish profiles and event calendars to participants.

Quantifiable outcome

• 247 people already on waitlist demonstrating market demand

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PractiScore: PractiScore is the incumbent digital scoring and match-management platform for practical shooting sports (USPSA, IPSC, IDPA, etc.), offering digital scorecards, stage management and live results. It is the most directly comparable product to MyShoots' Live Scoring Engine, though it focuses on practical/tactical disciplines rather than the full clay/game/rifle/pistol spread.
• Scoreholio: Scoreholio is a popular free scoring and tournament-management app for clay-target shooting (sporting clays, 5-stand, FITASC). It competes head-on with MyShoots' scoring and event-discovery modules in the clay discipline and shares the freemium go-to-market motion.
• Shotgun Score: Shotgun Score provides digital scoring and league management for clay shooting in the UK, including shoot registration and results. It is a regional direct peer competing with MyShoots in the same UK clay-shooting segment.
• SLAPS Timing System: SLAPS provides digital scorecards and live scoring for clay shooting events across the UK and Europe. It is a direct competitor to MyShoots in the live-scoring category and shares the UK/European clay-target customer base.

Emerging players

• Sport:80: Sport:80 is a club and membership management platform used by sports governing bodies and clubs (including shooting bodies in the UK) to handle memberships, event registration and compliance. It overlaps with MyShoots' club/ground profile and compliance modules rather than live scoring.
• ClubSpark (by England Netball / Activise): ClubSpark is a SaaS platform for sports clubs to manage memberships, events and digital payments. While built for netball originally, it is expanding to other grassroots sports and overlaps with MyShoots' club profile, registration and event-management features.
• ShotKam: ShotKam makes shot-tracking hardware and a companion app for sporting clays and hunting. It overlaps with MyShoots' Pro 'intelligence layer' ambition — analytics built on top of shot data — but approaches the market from hardware rather than compliance/event management.
• TeamApp: TeamApp is a generic club communication, event and member-management app used by amateur sports clubs worldwide. It competes with MyShoots' club profiles, calendar and messaging features for shooting clubs evaluating general-purpose tools.

Broad incumbents

• Strava: Strava is the dominant consumer sport-tracking subscription product (used as MyShoots' explicit pricing benchmark at £6.99/month). It is not built for shooting sports but defines the freemium + Pro subscription playbook MyShoots is mirroring and would be a threat if it added shooting-specific features.
• Garmin Connect: Garmin Connect is the data and community layer behind Garmin's wearables, including shot-tracking on select devices. It is a broad incumbent in sport analytics and is referenced by MyShoots as a pricing comparator, representing a potential competitive threat if device-side shooting telemetry becomes richer.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MyShootsio
• YouTubeyoutube.com/@myshootsio
• Facebookfacebook.com/myshootsio
• LinkedInlinkedin.com/company/myshoots
• Instagraminstagram.com/myshootsio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MySports Community® Ltd