The Allergy Team

Name

The Allergy Team

Legal name

The Allergy Team Limited

Website

https://theallergyteam.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Allergy Management Training and Consultancy

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nutrition, Dietary Management & Allergen/Accommodation Services (EDALADAJ)

akta.pro secondary industries

Food Allergy Management & Special Diet Support (EDACAMAG), Food Allergy Evaluation & Management (HLAKAAAD)

Keywords

• Allergy management training
• School allergy compliance
• Food allergy education
• Corporate allergen training
• Allergy safety consultancy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Family Membership Subscription: Subscription-based membership service for families with food allergies. Provides access to online meet-ups, expert Q&As, recipes, guides, and member-only Facebook community. Offered on monthly or annual basis.
2. Schools Allergy Register Membership: Annual subscription for schools providing access to training, template documents, expert Q&As, drop-in sessions, policy review, and trust mark certification. Schools Allergy Register has minimum one-year commitment. Online assessment option at £1,150/year; In-person assessment at £2,250/year.
3. Individual Training Courses: Pay-as-you-go training courses for individuals: Named Allergy Governor Training (£120+VAT), Designated Allergy Lead Training (£180+VAT), and whole-school allergy training (£350+VAT).
4. School Allergy Safety Toolkit: Comprehensive compliance package sold as annual or multi-year subscription. £595+VAT per year for 1-year commitment, £535+VAT per year for 3-year commitment. Includes all training components, template policy, and Hub access.
5. Corporate Training and Consultancy: Bespoke allergy awareness training, internal communications support, and Allergy Forum setup for businesses. Pricing provided via separate quotes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Allergy Team sells allergy management training, memberships, and consultancy services for three audiences: families (Family Membership with meet-ups, Q&As, guides and member community), schools (Schools Allergy Register assessment and certification, School Allergy Safety Toolkit, individual Governor and Lead training courses, and the downloadable Schools Allergy Code), and corporate clients (bespoke training, Allergy Forum setup and consultancy). Services are delivered through a cloud-based platform combining online self-study, live Microsoft Teams masterclasses, in-person school visits, and AI-powered chatbot and policy review tools.

Product overview

The Allergy Team operates as a multi-service allergy support organization offering both direct-to-consumer family memberships and B2B services for schools and businesses. The core product portfolio includes: (1) Family Membership and Thriving at School programs providing guides, recipes, meet-ups, expert Q&As, and community support for families; (2) School-focused services comprising the Schools Allergy Register (with online and in-person assessment tiers), the School Allergy Safety Toolkit bundle (containing Named Allergy Governor Training, Designated Allergy Lead Training, and all-staff allergy training), and the downloadable Schools Allergy Code framework; (3) Corporate services including bespoke training, consultancy, and Allergy Forum setup; and (4) AI-powered tools including an AI chatbot for school procedure questions and an Automated Review System for policy compliance assessment. All services are delivered via digital platforms including Microsoft Teams for live training and proprietary Learning Portal and Hub systems.

Differentiator

Problem solved

Functional benefit

Brands

• Schools Allergy Code: A framework for best practice to help schools manage allergies, developed with ISBA and Benedict Blythe Foundation, recommended by the Department for Education.
• Schools Allergy Register
• School Allergy Safety Toolkit
• Allergy Safety Hub
• Me and My Allergy

Products and services

• Family Membership Recurring monthly or annual subscription providing families with food-allergic children access to online meet-ups, expert Q&A sessions, recipes, guides, and a members-only Facebook community for peer support. Targets parents and carers at all stages from new diagnosis through to school years.
• Schools Allergy Register Annual subscription programme under which schools are assessed against the Schools Allergy Code (online self-assessment or in-person school visit), receive CPD-accredited training for all staff, a Designated Allergy Lead seat, a Named Allergy Governor seat, unlimited expert Q&A access, drop-in sessions, template documents, and a trust mark with listing on the public register upon meeting best-practice standards. Online tier at £1,150+VAT/year; in-person tier at £2,250+VAT/year with annual school visit, mentoring calls and follow-up visits from year two.
• School Allergy Safety Toolkit Bundle subscription helping schools meet statutory allergy guidance (Benedict's Law) by September 2026. Combines Named Allergy Governor Training, Designated Allergy Lead Training, whole-school Allergy Training for All Staff, template Allergy Safety Policy, Individual Healthcare Plans template, cost-price adrenaline pens procurement link, and access to the School Allergy Safety Hub. Offered as 1-year commitment at £595+VAT/year or 3-year commitment at £535+VAT/year (saving £345+VAT over the term).
• Named Allergy Governor Training One-time training course (£120+VAT) for school governors covering statutory responsibilities for allergy safety. Online self-study module followed by a live masterclass delivered via Microsoft Teams. Includes Learning Portal and School Allergy Hub access valid for one year from purchase.
• Designated Allergy Lead Training One-time training course (£180+VAT) for senior leaders overseeing allergy safety in schools. Online self-study module combined with a live masterclass via Microsoft Teams. Includes Learning Portal and Hub access, tailored member emails, drop-in sessions, live webinars, and certificate and pin valid for one year.
• Allergy and Anaphylaxis Training (All Staff) Annual subscription (£350+VAT/year) providing CPD-accredited online training covering allergy awareness, risk reduction, reaction recognition and emergency response for all school staff. Flat fee covers all staff and new joiners. Includes staff newsletter, expert Q&As and drop-in sessions. Approved and recommended by Allergy UK as gold standard.
• Corporate Allergy Training and Consultancy Bespoke service for businesses including allergy awareness training modules, internal communication videos (e.g. Natasha's Law/PPDS labelling), live presentations, consultancy and Allergy Forum setup. Pricing provided via separate quotes based on requirements. Examples include Greggs' Allergy Forum across 2,000+ UK stores and Sodexo's food allergy training modules across hospitals, schools, universities, offshore installations and corporate canteens.
• Me and My Allergy Personalised video service enabling parents and carers to share their child's specific allergies, medication details and allergic reaction response protocols with friends, relatives, schools and clubs. Designed for situations where new caregivers need quick, accurate information about a child's allergy management.

Quantifiable outcome

• 84% of parents surveyed said they would have greater confidence in a school if it had adopted the Schools Allergy Code and joined the Schools Allergy Register
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Benedict Blythe FoundationcoreStrategic or Co-development PartnerCo-developed the Schools Allergy Code with The Allergy Team and ISBA. Founded by Helen Blythe in memory of her son Benedict who died from anaphylaxis at school. The foundation advocates for improved allergy management in schools.
• Independent Schools' Bursars Association (ISBA)coreStrategic or Co-development PartnerCo-developed the Schools Allergy Code alongside The Allergy Team and Benedict Blythe Foundation. ISBA represents bursars and business managers at independent schools and provides endorsement for the allergy management framework.
• Allergy UKcoreStrategic or Co-development PartnerPartnership with Allergy UK to deliver gold-standard allergy training. Training is approved and recommended by Allergy UK. The partnership also includes co-branded training materials and resources for families referred by healthcare professionals.
• GreggsflagshipStrategic or Co-development PartnerLaunched Greggs Allergy Forum - a corporate partnership to embed best practice allergy awareness across Greggs' 2,000+ UK stores. The Allergy Team helped with internal communication video about Natasha's Law and PPDS labelling, and provides ongoing moderation for the company-wide Allergy Forum.
• SodexocoreStrategic or Co-development PartnerCommissioned The Allergy Team to create food allergy training modules for staff across Sodexo's operations including hospitals, schools, universities, offshore installations and corporate canteens. Also produced a film to enhance communication with school clients.
• Department for EducationcoreOthersThe Schools Allergy Code is recommended by the Department for Education as part of its Allergy Guidance for Schools. The Allergy Team worked with the government to shape the new statutory guidance for allergy safety in schools.
• Boarding Schools' Association (BSA)minorOthersBSA Certified Supplier designation, allowing The Allergy Team to be recommended as an approved supplier of allergy management services to BSA member schools.
• Headmasters' and Headmistresses' Conference (HMC)minorOthersHMC Silver Partner 2024-2025, indicating partnership with HMC which represents heads of independent schools. Provides visibility and credibility among independent school leadership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/theallergyteam
• Facebookfacebook.com/theallergyteam
• Instagraminstagram.com/theallergyteam
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Allergy Team