Doo Prime

What Doo Prime does

Doo Prime (branded as D Prime) is a multi-regulated online trading broker founded in 2014 and headquartered in Kowloon City, Hong Kong, with operational support routed through Australia (+61 2 9128 0800; [email protected]). The platform provides retail and corporate clients access to over 10,000 trading instruments spanning foreign exchange, CFDs on indices and commodities, equities, metals, and cryptocurrencies. Trading is delivered through a proprietary web platform (my.dooprime.com) and a native Android mobile application (D Prime Mobile App), with leverage available up to 1:1000 and spreads starting at 0.0 pips. The firm states it serves more than 2,000,000 traders globally and supports 15+ languages across registration, marketing, and customer-support workflows.

Doo Prime monetizes primarily through bid-ask spreads on FX and CFD transactions (transaction-fee revenue stream) and through commissions paid to Introducing Broker (IB) partners who refer clients to the platform (affiliate/referral stream). The IB program is productized with multi-tier rebate structures, real-time commission payouts, a marketing tool hub, and dedicated account managers. Go-to-market is predominantly self-serve / PLG via direct account registration on web and mobile, augmented by the IB partner channel as the principal indirect-distribution arm. The firm is privately held with no disclosed parent, investors, or funding rounds; reported headcount is in the 1,001-5,000 range.

Leadership and competitive positioning rest on three pillars: (i) multi-jurisdiction regulation by "several reputable authorities worldwide" (specific bodies unnamed in available sources), which the firm markets as a primary trust/compliance differentiator; (ii) a flagship "Official Online Financial Trading Platform Partner" sponsorship of Manchester United used for top-of-funnel brand acquisition; and (iii) global content distribution via dooprimenews.com for SEO and trader-education top-of-funnel demand capture. Customer segmentation treats individual retail traders as the primary persona, with corporate clients and IB partners as secondary segments. Reported scale signals include 2,000,000+ clients, 10,000+ instruments, 15+ languages, and material regional coverage across APAC, MENA, South/Southeast Asia, Europe, and the Americas.

Name

Doo Prime

Legal name

D Prime

Website

https://dooprime.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Doo Prime (D Prime) is a Hong Kong-headquartered, multi-regulated online broker providing retail and corporate traders access to 10,000+ FX, CFD, and multi-asset instruments via web and mobile platforms, monetizing via spreads and IB partner commissions across 2M+ clients in 15+ languages.

Ownership category

akta.pro rank

Product category

Retail Online Trading Brokerage

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Prime Brokerage (FSAEACAD)

Keywords

• Online forex trading
• CFD trading platform
• Multi-asset broker
• Retail brokerage services
• Introducing broker program

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others, Infrastructure

Revenue model

1. Trading Spreads and Commissions: Doo Prime generates revenue through spreads on FX and CFD trading instruments. The platform offers spreads starting from 0.0 pips, with leverage up to 1:1000, allowing the broker to earn from the difference between bid and ask prices on trading transactions.
2. IB Partner Commissions: Revenue generated through commissions paid to Introducing Broker (IB) partners who refer new clients to the platform. IB partners earn competitive commissions in real-time based on client trading activity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Doo Prime operates a multi-regulated online trading broker (branded D Prime) that provides retail, professional, and corporate clients with access to over 10,000 tradable instruments across forex, CFDs, indices, commodities, stocks, metals, and cryptocurrencies via proprietary web and mobile platforms. The service offers ultra-low spreads starting from 0.0 pips, leverage up to 1:1000, and an Introducing Broker (IB) partner program that pays real-time commissions for referred clients.

Product overview

D Prime is a multi-regulated global broker offering a unified trading platform ecosystem. The core offering consists of the D Prime Trading Platform providing access to over 10,000 trading instruments with competitive pricing (spreads from 0.0 pips) and high leverage (up to 1:1000). The ecosystem is complemented by the D Prime Mobile App for on-the-go account management and the D Prime Introducing Broker Program for partners seeking commission-based revenue through client referrals.

Differentiator

Problem solved

Functional benefit

Brands

• D Prime Mobile App: Mobile application for managing accounts, creating live accounts, depositing, withdrawing and transferring funds on the go.

Products and services

• D Prime Trading Platform Proprietary multi-regulated online trading platform offering retail, professional, and corporate clients access to over 10,000 trading instruments spanning forex, CFDs, indices, commodities, metals, stocks, and cryptocurrencies. Available via web at my.dooprime.com with leverage up to 1:1000 and spreads starting from 0.0 pips.
• D Prime Mobile App Mobile application for Android enabling D Prime clients to create live accounts, deposit, withdraw, and transfer funds, and manage their trading accounts anywhere, anytime.
• D Prime Introducing Broker (IB) Program Partner referral program that enables Introducing Brokers and affiliates to earn competitive commissions paid in real time for referring clients to the D Prime Trading Platform. Includes multi-tier structure, tailored rebate levels, a marketing tool hub, and dedicated account managers.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Manchester UnitedflagshipGTM or Marketing PartnerDoo Prime (D Prime) is the Official Online Financial Trading Platform Partner of Manchester United. This partnership provides D Prime with significant brand visibility and credibility through association with the globally recognized football club. The partnership is promoted across the company's marketing materials and website footer, positioning the brand as a trusted global broker backed by a major sports partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IC Markets: Australia-headquartered multi-regulated ECN/CFD broker offering FX, indices, commodities, stocks, and crypto with low spreads — directly comparable product catalog, target customer (retail + IB partners), and global multi-language model to D Prime.
• Pepperstone: Multi-regulated online broker with FX, CFDs, and crypto offerings, strong IB/Affiliate program, and 1:500 leverage — directly comparable in target retail trader segment, pricing model, and distribution architecture.
• Exness: Global multi-regulated broker serving millions of retail traders with FX, metals, crypto, and CFDs; unlimited leverage on certain instruments and aggressive IB program — closely matches D Prime's positioning on leverage, reach, and partner-led acquisition.
• XM Group: CySEC/FSC/ASIC-regulated broker with 10M+ clients, multi-language platform, FX/CFD focus, and large IB network — directly comparable scale, multi-region footprint, and customer profile to D Prime.
• FBS: Multi-regulated retail broker with high-leverage FX/CFD offering and aggressive IB/affiliate program targeting emerging-market retail traders — comparable go-to-market, customer segment, and high-leverage product positioning.
• Tickmill: FCA/CySEC/FSC-regulated broker offering FX, indices, commodities, and bonds with low spreads and IB program — directly comparable regulated multi-asset broker with similar self-serve retail model.
• HotForex (HFM): Multi-regulated global broker (CySEC, FCA, FSCA, etc.) with FX, metals, CFDs, and crypto, plus large IB partner network — comparable product breadth, multi-region regulation, and IB-led acquisition approach.
• RoboForex: Multi-regulated online broker offering 12,000+ instruments, copy trading, and high leverage, with strong affiliate program — direct overlap with D Prime's product breadth and partner-driven acquisition.
• FXTM (ForexTime): CySEC/FCA-regulated FX/CFD broker with strong emerging-market presence, copy trading, and IB program — comparable multi-jurisdictional regulation, EM-focused retail trader base, and partner-led distribution.

Broad incumbents

• eToro: Multi-regulated social-trading broker with broader retail investing footprint, including stocks and crypto — comparable multi-asset platform but with proprietary social/copy-trading differentiation that D Prime does not appear to offer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doo Prime