What mint&rose does

mint&rose is a privately held Spanish fashion lifestyle brand founded in 2012 and headquartered in Valladolid, operating a direct-to-consumer model across footwear, bags, and accessories. The company sells its own collections alongside curated partner brands (La Alpargatería espadrilles, Lemon Jelly rain boots, BONNE MAISON socks, STONE pareos, PUBUMESU fans) under a unified "Mediterranean artisanal" positioning aimed at fashion-conscious adult women seeking timeless, made-in-Spain wardrobe pieces rather than seasonal fast fashion. The product range spans flat and heeled leather sandals (€49-€249+), espadrilles, boots, closed footwear, handbags, event bags, cotton sweaters, swimwear, belts, wallets, candles, and shoe care products, with free first size exchange, 30-day returns, and €7 gift packaging as conversion and AOV levers.

The commercial model is omnichannel: five owned physical retail stores in Bilbao, Madrid, Santander, Valencia, and Valladolid serve as brand experience centers, while a Shopify-based e-commerce storefront reaches customers across 27 European countries with Spanish and English language support and a multi-currency checkout that includes Klarna installment payments alongside Visa, Mastercard, Amex, PayPal, Apple Pay, Google Pay, and Shop Pay. Demand generation runs through email newsletter capture (5% discount incentive), an editorial blog, SEO-optimized product collections, and the "club m&r" loyalty program, with no third-party resellers, marketplaces, or wholesale channels in evidence.

Underlying technology is deliberately lightweight: a standard Shopify e-commerce platform, conventional payment integrations, and a small operating team of 1-10 employees that supports both physical retail and online operations. Pricing is straightforward unit-based, with no subscription or recurring component, and revenue is generated entirely from one-time product sales. The company is founder-led (Montaña G. Benavides as founder and CEO) and remains privately held with no disclosed institutional funding, acquisitions, or leadership changes in the available data.

Name

mint&rose

Legal name

mint&rose Store

Website

https://mintandrose.us

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Women's Footwear and Accessories

NAICS

Footwear Manufacturing (3162), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Footwear, (No Rubber) (3140), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Footwear (CRAAACAI)

Keywords

• Women's footwear retail
• Espadrilles and sandals
• Leather bags and accessories
• Made-in-spain fashion
• Lifestyle fashion brand

Headquarters

HQ city

Valladolid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales: mint&rose generates revenue through direct retail sales of footwear, bags, clothing, and accessories via its e-commerce platform and five physical stores in Spain. Products are sold at one-time purchase prices ranging from approximately €49 to €249+, with no recurring subscription component. The brand also offers gift box packaging for a fee of €7 per order.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

mint&rose designs, produces, and retails women's leather footwear, bags, and accessories that are made in Spain, sold through its own e-commerce storefront serving 27 European countries and five physical boutiques in Spain. The brand emphasizes artisanal craftsmanship, Mediterranean aesthetics, and timeless design, with curated lifestyle accessories sourced from partner artisan brands such as La Alpargatería, BONNE MAISON, STONE, PUBUMESU, and Lemon Jelly.

Product overview

mint&rose is a lifestyle e-commerce platform offering a unified portfolio of footwear, bags, accessories, and clothing. The core product lines include flat and heeled leather sandals (Juno, Lucia, Olimpia, Lila botanica), La Alpargateria espadrilles (Figueres, Sardinia, Saint tropez, Menorca, Capri, Olivia), and bags for everyday and special events. The accessory range features belts, wallets, socks (BONNE MAISON), fans (PUBUMESU), candles, and shoe care products. Curated collaborative collections (TOTAL LOOK, CORE COLLECTION, CURATED COLLECTIONS) extend the offering with partner brands. The company emphasizes artisanal craftsmanship, timeless design, and quality materials across its product ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Flat Leather Sandals (Sandalias planas) Women's flat leather sandals in multiple colorways (black, caramel, crudo, ink, testa, romanche), including the Juno, Adriana, Lucia, and Olimpia flat lines, priced approximately €89–€159.
• Heeled Leather Sandals (Sandalias de tacón) Women's medium-heeled leather sandals with decorative floral and leaf ornaments, including the Lila botanica line in cherry, crudo, negro, and verde colorways, priced around €249.
• La Alpargatería Espadrilles In-house La Alpargatería espadrille collection in canvas and suede, offering flat and wedge styles for women in multiple color options, entry-level priced from approximately €49.
• Boots and Ankle Boots (Botas y botines) Women's boots and ankle boots in various styles, sold as a dedicated collection on the mint&rose storefront.
• Lemon Jelly Rain Boots (Botas de agua by Lemon Jelly) Sub-collection of women's rubber rain boots curated from Portuguese sustainable footwear brand Lemon Jelly, sold as a product-specific brand partnership within mint&rose.
• Closed Footwear (Calzado cerrado) Women's closed-toe shoes combining formal and casual styles, sold as a dedicated category on the mint&rose storefront.
• Special Occasion Footwear (Calzado eventos especiales) Dressy women's footwear curated for weddings, parties, and other celebrations, with free first-size exchange and 30-day returns.
• Women's Bags (Bolsos) Leather handbags and totes positioned as everyday carry pieces designed to accompany customers over time, sold alongside dedicated event bags within the Bolsos category.
• Event Bags (Bolsos de fiesta) Special-occasion women's handbags designed for parties and formal events, sold as a sub-collection within the Bolsos category.
• Cotton Sweaters (Sweaters de algodón) Women's cotton sweater collection sold as part of the Ropa (clothing) category on the mint&rose storefront.
• Pareos by STONE Women's beach and resort pareos (sarongs) curated in collaboration with brand STONE, available in patterns such as Blurred green, Cosmos, and Eclipse orange, and cross-listed under Ropa and Accesorios.
• Swimwear (Ropa de baño) Women's beachwear and swimwear collection, cross-listed under both Ropa and Accesorios on the mint&rose storefront.
• Belts (Cinturones) Women's leather belt collection sold as a dedicated sub-category within mint&rose accessories.
• Wallets and Cardholders (Carteras y tarjeteros) Women's leather wallets and cardholders sold as a dedicated sub-category within mint&rose accessories.
• BONNE MAISON Socks (Calcetines by BONNE MAISON) Women's socks curated from French hosiery brand BONNE MAISON, positioned within the CURATED COLLECTIONS section of mint&rose.
• PUBUMESU Hand Fans (Abanicos by PUBUMESU) Women's decorative hand fans curated from artisan brand PUBUMESU, featuring leather designs including fish, crab, and pearl motifs.
• Candles (Velas) Decorative candles collection sold as a sub-category within mint&rose accessories.
• Shoe Care Products (Cuidado del calzado) Shoe cleaning and leather-care maintenance products sold as a sub-category within mint&rose accessories.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Six partnerships are on record, tiered minor and core.

• La AlpargateríaminorOthersmint&rose features a dedicated collection and brand logo for La Alpargatería within its product lineup, indicating a curated partnership to showcase a specialist espadrille brand alongside its own footwear offerings.
• BONNE MAISONminorOthersmint&rose curates a dedicated collection featuring BONNE MAISON socks, presenting the French hosiery brand within its CURATED COLLECTIONS section. This partnership positions BONNE MAISON as an exclusive lifestyle accessory within the mint&rose brand ecosystem.
• STONEminorOthersSTONE is featured in the CURATED COLLECTIONS section of mint&rose, offering pareos (sarongs) under the partnership. The STONE pareo collection is showcased alongside mint&rose's swimwear and summer clothing, indicating a lifestyle-focused accessory partnership.
• PUBUMESUminorOthersPUBUMESU (PU BU MÉ SU) is featured in the CURATED COLLECTIONS section of mint&rose, offering artisanal hand fans. Products include Abanico capitano fish, Abanico crab, and Abanico perla. The brand is presented as a lifestyle accessory partner within mint&rose's curated ecosystem.
• Lemon JellyminorOthersmint&rose features a dedicated sub-collection 'Botas de agua by Lemon Jelly' (rain boots by Lemon Jelly) within its boot and ankle boot category, indicating a product-specific partnership with the Portuguese footwear brand known for sustainable rain boots.
• KlarnacoreTechnology or Integrationmint&rose integrates Klarna's pay-later payment solution, allowing customers to pay in installments. This is a critical integration for conversion optimization, enabling customers who may not afford full upfront costs to make purchases, and is listed as a core payment option on the website.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MintandRose
• LinkedInlinkedin.com/company/mint-and-rose

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mint&rose