DivvyCloud
DivvyCloud provides agentless cloud security posture management, compliance automation, and entitlement management across AWS, Azure, and GCP; following its 2020 acquisition by Rapid7, the product operates as InsightCloudSec and serves large enterprise customers with multi-cloud environments.
- Company typePublic
- Founded2000
- HeadquartersArlington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DivvyCloud does
DivvyCloud, founded in 2013 in Arlington, Virginia, built an agentless cloud security platform designed to give enterprises unified visibility, automated compliance, and risk-based remediation across multi-cloud environments. The core product — now rebranded as InsightCloudSec — combines Cloud Security Posture Management (CSPM), Cloud Infrastructure Entitlement Management (CIEM), Kubernetes Security Posture Management (KSPM), Infrastructure-as-Code security, agentless vulnerability management, sensitive data discovery, and cloud threat detection in a single SaaS-delivered platform supporting AWS, Azure, and Google Cloud.
The company sells primarily through an enterprise field-sales motion with quote-based annual subscriptions and a request-demo conversion path, targeting large organizations with complex multi-cloud footprints. Named customers include Discovery, Verint, Komatsu, Eurostar, Six Flags, ION, Hitachi, Conair, and Cleary Gottlieb, spanning media, manufacturing, transportation, entertainment, technology, consumer goods, and legal verticals. GTM relies on content marketing, Rapid7 Labs research, webinars, and partner co-sell via AWS APN and other hyperscaler alliances.
In 2020, DivvyCloud was acquired by Rapid7 (NASDAQ: RPD), a publicly traded cybersecurity company, and the product was rebranded as InsightCloudSec and integrated into Rapid7's Cloud-Native Application Protection (CNAPP) portfolio. It now operates as a wholly-owned subsidiary brand, distributed through Rapid7's global sales force alongside adjacent products such as Exposure Command. Pre-acquisition, the company raised approximately $28.9M across seven rounds (2013-2019), with the $20M Series C led by PSG Equity in April 2019 being the largest financing event.
DivvyCloud firmographics
Firmographics- Name
- DivvyCloud
- Legal name
- Rapid7, Inc.
- Website
- https://divvycloud.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- DivvyCloud provides agentless cloud security posture management, compliance automation, and entitlement management across AWS, Azure, and GCP; following its 2020 acquisition by Rapid7, the product operates as InsightCloudSec and serves large enterprise customers with multi-cloud environments.
- Ownership category
- akta.pro rank
DivvyCloud industry classification
Industry- Product category
- Cloud Security Posture Management
- NAICS
- Computer Systems Design Services (541512), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- CNAPP Platforms (Unified CNAPP) (HDADADAA)
- akta.pro secondary industries
- Cloud-Native Application Protection Platforms (CNAPP) (HDABAHAH), Cloud Data Security (DSPM, Cloud DLP) (HDADADAJ), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI), Attack Detection & Response for Cloud/SaaS (SOC for Cloud) (HDADAGAJ), Serverless & PaaS Security (Function/App Service Runtime) (HDADADAL)
Keywords
Where DivvyCloud is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Markets served
DivvyCloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Cloud Security Platform Subscription: Subscription-based licensing for the InsightCloudSec CNAPP platform providing cloud security posture management, compliance automation, and threat detection across multi-cloud environments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
DivvyCloud product offering
Product offeringCore offering
DivvyCloud, now operating as InsightCloudSec under Rapid7, provides a Cloud-Native Application Protection Platform (CNAPP) that automates security and compliance across cloud and container environments. The platform delivers continuous visibility, misconfiguration remediation, threat detection, and infrastructure entitlement management for multi-cloud workloads.
Product overview
DivvyCloud's technology is now embodied in Rapid7's InsightCloudSec platform — a unified Cloud-Native Application Protection (CNAPP) solution. The core InsightCloudSec product serves as the central platform offering real-time visibility, risk prioritization, and compliance management across multi-cloud environments. The platform includes interconnected capabilities such as sensitive data discovery, cloud infrastructure entitlement management (CIEM), agentless vulnerability management, infrastructure-as-code (IaC) security, Kubernetes security posture management (KSPM), cloud threat detection, and automation remediation. Related products like Exposure Command extend the portfolio to provide broader attack surface visibility across hybrid environments.
Differentiator
Problem solved
Functional benefit
Brands
- InsightCloudSec: Cloud-Native Application Protection (CNAPP) platform that empowers teams to proactively manage risk, accelerate DevSecOps, and enforce compliance across multi-cloud environments.
Products and services
- InsightCloudSec InsightCloudSec is a Cloud-Native Application Protection Platform (CNAPP) that automates security and compliance for cloud infrastructure and containerized workloads. It unifies Cloud Security Posture Management (CSPM), Cloud Infrastructure Entitlement Management (CIEM), Kubernetes Security Posture Management (KSPM), Infrastructure-as-Code (IaC) security, and threat detection for AWS, Azure, and Google Cloud environments.
- DivvyCloud Platform (Legacy) The original DivvyCloud product offering provided automated cloud security and compliance monitoring across multi-cloud environments, enabling organizations to continuously detect and remediate misconfigurations and policy violations.
Quantifiable outcome
- Continuous monitoring and assessment across infrastructure, orchestration, workload, and data tiers
- +1 more outcomes
Companies that use DivvyCloud
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles1 record
DivvyCloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
DivvyCloud partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS Partnership through Rapid7's AWS Partnership Network (APN). InsightCloudSec provides comprehensive security monitoring and compliance management for AWS cloud environments.
- Microsoft AzurecoreMulti-cloud support includes Microsoft Azure environments. InsightCloudSec provides visibility, compliance, and security management for Azure workloads.
- Google Cloud PlatformcoreMulti-cloud support includes Google Cloud Platform. InsightCloudSec provides visibility, compliance, and security management for GCP environments.
- Technology PartnerscoreRapid7 maintains a Technology Partners program with integrations across the cloud security ecosystem, supporting interoperability with various security and DevOps tools.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
DivvyCloud competitors and assessment
Company assessmentDirect peers
- Wiz: Wiz is a leading pure-play CNAPP offering agentless cloud security posture management, vulnerability scanning, CIEM, and cloud detection across AWS, Azure, GCP, and OCI. It is the most direct competitor to InsightCloudSec in enterprise CNAPP deals.
- Orca Security: Orca Security offers an agentless CNAPP platform with side-scanning technology for vulnerability management, posture management, and compliance. It competes head-to-head with InsightCloudSec in cloud security RFPs.
- Lacework: Lacework provides agent-based and agentless cloud workload protection, CSPM, and threat detection. It is a direct CNAPP competitor focused on DevSecOps and compliance use cases overlapping with InsightCloudSec.
- Aqua Security: Aqua Security specializes in cloud-native workload protection, container and Kubernetes security, and CNAPP capabilities. Its KSPM and runtime protection overlap directly with InsightCloudSec's Kubernetes security posture management.
- Sysdig: Sysdig offers runtime threat detection, CNAPP, and Kubernetes/container security, with a strong runtime detection differentiator. It competes with InsightCloudSec in cloud-native and Kubernetes-focused accounts.
Broad incumbents
- Palo Alto Networks (Prisma Cloud): Prisma Cloud is Palo Alto Networks' CNAPP offering, spanning CSPM, CIEM, CWPP, and cloud network security. As a broader security incumbent, it competes with InsightCloudSec across enterprise multi-cloud accounts.
- CrowdStrike (Falcon Cloud Security): CrowdStrike's Falcon Cloud Security bundles CNAPP and workload protection with its endpoint and identity platform. It competes with InsightCloudSec for consolidated enterprise security spend.
- Microsoft Defender for Cloud: Defender for Cloud provides CSPM, CWPP, and CIEM natively within Azure and increasingly across multi-cloud. It is a direct substitute for InsightCloudSec, especially for Azure-centric enterprises.
- Tenable Cloud Security (formerly Tenable.cs / Accurics): Tenable Cloud Security combines CSPM, IaC security, and cloud workload protection within Tenable's broader vulnerability management platform. It competes with InsightCloudSec on posture management and IaC scanning.
- Trend Micro Cloud One: Trend Micro Cloud One provides workload, container, and posture security across cloud providers. As an established security incumbent, it offers an overlapping CNAPP feature set that competes with InsightCloudSec for enterprise cloud security budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DivvyCloud social profiles
Digital presenceDivvyCloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
DivvyCloud leadership team
Management profileNumber of profiles
Profiles4 records
DivvyCloud subsidiaries and ownership
Company hierarchySubsidiaries1 record
DivvyCloud funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DivvyCloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DivvyCloud
What does DivvyCloud do?
DivvyCloud, now operating as InsightCloudSec under Rapid7, provides a Cloud-Native Application Protection Platform (CNAPP) that automates security and compliance across cloud and container environments. The platform delivers continuous visibility, misconfiguration remediation, threat detection, and infrastructure entitlement management for multi-cloud workloads.
Is DivvyCloud a public or private company?
DivvyCloud is a public company. It is classified as corporate owned and is currently acquired.
When was DivvyCloud founded?
DivvyCloud was founded in 2000. It employs 11 to 50 people.
Where is DivvyCloud based?
DivvyCloud is headquartered in Arlington, United States, in the North America region.
How does DivvyCloud make money?
One revenue line is on record: cloud Security Platform Subscription.
Who are DivvyCloud's main competitors?
Direct peers on record are Wiz, Orca Security, Lacework, Aqua Security and Sysdig. Broad incumbents are Palo Alto Networks (Prisma Cloud), CrowdStrike (Falcon Cloud Security), Microsoft Defender for Cloud, Tenable Cloud Security (formerly Tenable.cs / Accurics) and Trend Micro Cloud One.
Does DivvyCloud have an API?
No public API is recorded for DivvyCloud.
What industry is DivvyCloud in?
DivvyCloud's product category is Cloud Security Posture Management. Its primary akta.pro industry code is HDADADAA, CNAPP Platforms (Unified CNAPP), with a secondary code of HDABAHAH, Cloud-Native Application Protection Platforms (CNAPP). Its NAICS code is 541512 and its SIC code is 7372.