What miduo.com does

miduo.com, operating under the Chinese name 米多财富 (Miduo Wealth), is a Beijing-based private online wealth management platform founded in 2014 with a workforce of 101–250 employees. The company distributes its services through two downloadable client applications: a 大众版 (Public Version) mobile and PC client aimed at individual investors seeking personal wealth management and investment services, and a 理财师版 (Financial Advisor Version) client built for financial advisors to manage client portfolios and deliver advisory services. This dual-product structure positions Miduo as a two-sided platform serving both the consumer and the professional intermediary, rather than a single-sided consumer robo-advisor or a pure B2B advisor tool.

The company's go-to-market is mobile-application-first, with QR-code download links on its website (miduo.com) for both app variants, and no public pricing, subscription tiers, or enterprise sales motion are disclosed. The firm has not reported revenue, headcount changes, or operating-expense figures in the source data, and no technology stack, patents, integrations, or AI capabilities are documented beyond the standard downloadable client architecture. It is privately held, has raised approximately $6.27M across two funding rounds in 2015 and 2016 from investors including CASH Capital, JD Capital, Dongguanshi Rongke Touzi, Suzhou Zhongjingxin Investment Management, and Zhejiang Satellite Petrochemical, and is led by founder Xi Wang as Chairman and Chief Executive Officer. The company appears to be actively operating based on website and app availability, but no post-2016 strategic, financial, or product updates are present in the available data, materially limiting visibility into its current scale and momentum.

Name

miduo.com

Website

https://miduo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Wealth Management Software

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Finance Services (6199)

akta.pro primary industry

Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE)

akta.pro secondary industries

Robo-Advisors & Digital Wealth Managers (FSAAAAAD), Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

Keywords

• Wealth management platform
• Mobile investment app
• Financial advisor tools
• Retail investor portfolio
• Online wealth advisory

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Distribution channels1 record

Core offering

miduo.com operates an online wealth management platform delivered through two distinct mobile applications. The 大众版 (Public Version) serves individual investors with portfolio viewing and investment management tools, while the 理财师版 (Financial Advisor Version) equips financial professionals with client management and advisory delivery capabilities. Both applications are distributed via QR code download from the company's Beijing-based platform.

Product overview

米多财富 (Miduo Wealth) offers a wealth management platform with two client applications: the Public Version (大众版) for general users and the Financial Advisor Version (理财师版) for financial professionals. Both products are available as downloadable PC and mobile apps, providing access to wealth management services.

Differentiator

Problem solved

Functional benefit

Brands

• 大众版: Public version of the Miduo Wealth app for general users
• 理财师版

Products and services

• 大众版 / Public Version Mobile App Mobile application designed for individual retail investors to view and manage their wealth management investments, distributed via QR code download from the miduo.com platform.
• 理财师版 / Financial Advisor Version Mobile App Mobile application designed for financial advisors and wealth management professionals to manage client accounts and deliver advisory services, distributed via QR code download from the miduo.com platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Lufax (陆金所): One of China's largest online wealth management platforms serving both retail investors and financial advisors/relationship managers with managed investment products. Highly comparable dual-audience model and product scope.
• Yingmi Fund (盈米基金): China-based wealth-tech platform providing fund selection, portfolio tools, and advisor-facing services to both individual investors and professional advisors — a direct analogue of Miduo's dual-product approach.
• Howbuy (好买基金): Long-standing Chinese online fund distribution and advisor-support platform serving both retail investors and financial advisors with portfolio and research tools — closely matching Miduo's customer segments.

Regional players

• Tiger Brokers (老虎证券): Asia-focused online brokerage and wealth platform serving Chinese and regional retail investors with cross-border investment products. Comparable in the mobile wealth/advice category but oriented more toward cross-border brokerage.

Broad incumbents

• Eastmoney (东方财富): Major Chinese financial information and online brokerage group with a substantial wealth and fund distribution franchise. A broad incumbent overlapping Miduo's retail and advisor audiences.
• JD Wealth / JD Finance: Wealth and consumer finance arm of JD.com, offering investment products and advisor tools to Chinese retail users within the JD ecosystem. Competes for the same end-consumer wealth demand at scale.
• Ant Fortune (蚂蚁财富): The wealth-management arm of Ant Group, embedded inside Alipay, offering mass-market investment products to hundreds of millions of Chinese consumers. A much larger incumbent competing for the same retail wealth flows Miduo targets.
• Tencent Licaitong (理财通): WeChat-embedded wealth management service operated by Tencent, reaching Chinese consumers through a super-app distribution channel. Represents the broad incumbent threat to standalone wealth platforms.
• Ping An One Connect (金融壹账通): Ping An-affiliated financial technology provider offering wealth and advisor platforms to Chinese financial institutions. Comparable on the B2B advisor- and institution-tech layer of Miduo's business.

Emerging players

• Micai Wealth (弥财): Earlier-stage Chinese digital wealth management platform focused on curated global/onshore investment products for Chinese consumers — a smaller-scale peer competing in adjacent segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about miduo.com