Protect My Pet
Protect My Pet is a UK-based direct-to-consumer subscription service delivering veterinarian-recommended flea, tick, and worm treatments, dosed per pet and posted monthly through the customer's letterbox, serving cat and dog owners across the UK, Channel Islands, and Isle of Man.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Protect My Pet does
Protect My Pet Limited is a UK-based direct-to-consumer subscription service that delivers veterinarian-recommended flea, tick, and worm treatments for cats and dogs through the customer's letterbox each month. Incorporated in England and Wales in 2015 (Companies House registration 09496321) and operating since at least mid-2017, the company positions itself as 'the original flea and worm subscription service in the UK' and serves pet owners across the United Kingdom, the Channel Islands, and the Isle of Man (delivery is explicitly restricted to those territories).
The core offering is a monthly subscription configured per pet via an onboarding questionnaire covering species, breed, age, weight, and treatment preferences; an in-house team of veterinary professionals and Suitably Qualified Persons (SQP) reviews this input to dispense the correct doses of branded treatments such as Frontline Plus, Advantage, Imidaflea, Fleascreen, Drontal, Anthelmin, and Dronspot. The e-commerce stack is built on WooCommerce with the WooCommerce Subscriptions extension for recurring billing, pause/cancel flows, and account management, and fulfilment is handled through custom letterbox-friendly, recyclable packaging dispatched via Royal Mail within 48 hours. The company has extended the core subscription with multi-pet consolidated dispatch (up to four pets per box, with personalized per-pet labeling and tiered discounts of 10–20%), an optional +£4.00/month treats/poo-bag bundle, a one-off box SKU with a SUB50 50%-off first-box conversion code, and an Indorex home environment treatment line. Lead Vet Lindsay Rose (MA VetMB CertAVP CertVBM MRCVS) anchors the veterinary credibility, and the founder, Marianne Strange, leads the business.
Revenue is generated primarily through monthly recurring subscriptions priced from £6.99 (cat flea-only) to £13.49 (cat fleas+ticks+worms) and from £7.49 (dog small flea-only) to £11.99 (dog fleas+ticks+worms), with free delivery for subscribers; ancillary streams include one-off box purchases, the treats add-on, and customer-acquisition levers such as Refer-a-Friend (£10 advocate credit per referral) and a 2024 co-marketing partnership with Butternut Box. The company states that 5% of profits are donated to pet welfare charities.
Protect My Pet firmographics
Firmographics- Name
- Protect My Pet
- Legal name
- Protect My Pet Limited
- Website
- https://protect-mypet.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Protect My Pet is a UK-based direct-to-consumer subscription service delivering veterinarian-recommended flea, tick, and worm treatments, dosed per pet and posted monthly through the customer's letterbox, serving cat and dog owners across the UK, Channel Islands, and Isle of Man.
- Ownership category
- akta.pro rank
Protect My Pet industry classification
Industry- Product category
- Pet Healthcare Subscription (Parasiticide Treatments)
- NAICS
- Veterinary Services (54194), Pet Care (except Veterinary) Services (812910)
- akta.pro primary industry
- Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)
- akta.pro secondary industries
- Companion Animal Therapeutic Diets (Prescription Diets) (HLAMAHAA), Veterinary & Therapeutic Pet Diets (Prescription) (AFADAFAH)
Keywords
Where Protect My Pet is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Protect My Pet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Monthly pet protection subscription: Recurring monthly subscription delivering flea, tick and worm treatments tailored to each pet's weight/breed/age. Pricing starts from £6.99/month for cats and £7.49/month for dogs, with multi-pet discounts of 10% (2 pets), 15% (3 pets) and 20% (4 pets). Free delivery included. Auto-renews monthly; customers can pause or cancel anytime.
- One-off / non-subscription purchase: One-time boxes sold to non-subscribers wanting to try the service without commitment. Prices from £9.49 for dogs (Fleascreen Combo, by weight tier) and from £8.99 for cats, plus standard P&P of £3.95. Includes a 50% OFF first-box offer (code SUB50) to convert one-off buyers into subscribers.
- Add-on treat and poo bag bundle: Optional monthly add-on priced at +£4.00 per box containing a premium dry treats pack plus either a wet pouch/foil tray (cats) or a scented poo bag pouch (dogs). Positioned as a surprise/bundle upsell attached to the core subscription.
- Partnership and promotional referral revenue: Indirect revenue driven by Refer-a-Friend scheme (£10 advocate credit per referral, friend gets 50% off first order) and partnership promotions (e.g., Butternut Box partnership offer). No separate referral/affiliate line is recorded as revenue; rather these are acquisition levers feeding the core subscription funnel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cat subscription packs from £6.99/month (flea only) up to £13.49/month (fleas + ticks + worms), with intermediate tiers at £7.19, £8.79, £9.19, £10.79, £11.49. Includes 10–20% multi-pet discount. |
| Subscription | Monthly | Dog subscription packs from £7.49/month (small flea-only) up to £11.99/month (fleas + ticks + worms). |
| One time/ perpetual license | Pay-as-you-go | One-off box from £9.49 (dogs) and £8.99 (cats) with standard P&P £3.95; first-box 50% off via SUB50 code. |
| Other | Monthly | Treat bundle add-on at +£4.00 per box (dry treats + wet pouch/foil tray for cats or dry treats + scented poo bag pouch for dogs). |
Go-to-market motion1 record
Protect My Pet product offering
Product offeringCore offering
Protect My Pet is a UK direct-to-consumer subscription service that delivers vet-recommended flea, tick and worm treatments (including Frontline Plus, Advantage, Imidaflea, Fleascreen, Drontal, Anthelmin and Dronspot) to dog and cat owners each month in pet-tailored doses, packaged in recyclable letterbox-friendly boxes dispatched via Royal Mail. Customers complete an onboarding questionnaire on species, breed, age and weight; the in-house veterinary team calculates the correct dose per pet, with multi-pet household discounts of up to 20%, free subscriber delivery, and the ability to pause, change or cancel at any time.
Differentiator
Problem solved
Functional benefit
Products and services
- Cat monthly flea and worm subscription box Recurring monthly subscription delivering tailored flea, tick and worm treatments (Advantage, Imidaflea, Frontline, Fleascreen for fleas; Drontal, Anthelmin, Dronspot for worms) for cats in pet-specific doses, packaged in a recyclable letterbox-friendly box dispatched via Royal Mail within 48 hours. Includes free delivery and the ability to pause or cancel at any time. Multi-pet discounts of 10%, 15% and 20% apply for 2, 3 and 4 pets respectively.
- Dog monthly flea and worm subscription box Recurring monthly subscription delivering tailored flea, tick and worm treatments (Advantage, Frontline Plus, Fleascreen Combo for fleas; Drontal, Anthelmin for worms) for dogs in weight-tier-specific doses, packaged in a recyclable letterbox-friendly box dispatched via Royal Mail within 48 hours. Includes free delivery, multi-pet discounts and pause/cancel flexibility.
- One-off flea and worm treatment box (dog or cat) Single-purchase box of flea and worm treatment (Fleascreen Combo included) for dogs (from £9.49, tiered by Small/Medium/Large/Extra Large weight) or cats (from £8.99), with standard P&P of £3.95 and a 50% OFF first-box offer via code SUB50. Designed as a non-commitment entry point that funnels into the monthly subscription.
- Treat and poo bag bundle add-on Optional £4.00 per month subscription add-on (one bundle per pet per month) consisting of premium dry treats plus either a wet pouch/foil tray (for cats) or a scented poo bag pouch (for dogs), attached to the monthly protection box as a surprise/bundle upsell.
- Indorex household flea spray Indorex household flea spray sold as a standalone product via the Protect My Pet website, intended for in-home environmental flea control to complement the pet parasiticide subscription.
Companies that use Protect My Pet
Customer profileIdeal customer profiles2 records
Protect My Pet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Protect My Pet partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Protect My Pet competitors and assessment
Company assessmentDirect peers
- Animed Direct: UK online pet pharmacy and supplies retailer with broad flea, tick and worm range. Competes for the same D2C pet-owner customer with overlapping branded products and competitive pricing.
- Viovet: Large UK online pet pharmacy selling the same flea, tick and worm brands (Frontline, Advantage, Drontal). Direct head-to-head competitor on price and SKU range, with broader catalogue but no subscription-led UX.
- VetUK: UK online pet pharmacy selling flea, worm and prescription medicines. Comparable product catalogue and customer base, with auto-reorder subscription options that overlap with Protect My Pet's offering.
- Tails.com: UK personalised dog-food subscription service. Closely comparable subscription model, veterinary-led personalisation, and UK-only D2C motion; competitor for the same multi-pet household wallet share.
- Butternut Box: UK direct-to-consumer subscription pet-food brand. Directly comparable subscription GTM motion to Protect My Pet, and an existing partnership counterparty documented in Protect My Pet's Terms (2024 cross-promo). Same UK pet-owner ICP and subscription-economics playbook.
- Pet Drugs Online: UK online retailer of prescription and OTC pet medicines including flea and worm treatments. Sells overlapping branded SKUs to a similar UK pet-owner base, with subscription/auto-reorder features.
- Medicanimal: UK online pet pharmacy selling prescription and OTC medications including parasite protection. Competes on price and breadth of SKUs across the same flea and worm categories.
Broad incumbents
- Pets at Home: UK's largest specialist pet retailer, operating vets and an in-store pharmacy plus repeat-purchase programmes for flea and worm treatments. Overlaps as a broad incumbent with subscription and pharmacy capabilities, though Protect My Pet is a pure-play D2C specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Protect My Pet social profiles
Digital presenceProtect My Pet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Protect My Pet leadership team
Management profileNumber of profiles
Profiles2 records
Protect My Pet funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Protect My Pet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Protect My Pet
What does Protect My Pet do?
Protect My Pet is a UK direct-to-consumer subscription service that delivers vet-recommended flea, tick and worm treatments (including Frontline Plus, Advantage, Imidaflea, Fleascreen, Drontal, Anthelmin and Dronspot) to dog and cat owners each month in pet-tailored doses, packaged in recyclable letterbox-friendly boxes dispatched via Royal Mail. Customers complete an onboarding questionnaire on species, breed, age and weight; the in-house veterinary team calculates the correct dose per pet, with multi-pet household discounts of up to 20%, free subscriber delivery, and the ability to pause, change or cancel at any time.
Is Protect My Pet a public or private company?
Protect My Pet is a private company. It is classified as venture growth investor backed and is currently operating.
When was Protect My Pet founded?
Protect My Pet was founded in 2015. It employs 1 to 10 people.
Where is Protect My Pet based?
Protect My Pet is headquartered in London, United Kingdom, in the Europe region.
How does Protect My Pet make money?
Four revenue lines are on record. Monthly pet protection subscription is the primary driver. The others are one-off / non-subscription purchase, add-on treat and poo bag bundle and partnership and promotional referral revenue.
Who are Protect My Pet's main competitors?
Direct peers on record are Animed Direct, Viovet, VetUK, Tails.com, Butternut Box, Pet Drugs Online and Medicanimal. Pets at Home is listed as a broad incumbent.
Does Protect My Pet have an API?
No public API is recorded for Protect My Pet.
What industry is Protect My Pet in?
Protect My Pet's product category is Pet Healthcare Subscription (Parasiticide Treatments). Its primary akta.pro industry code is HLAMAHAB, Companion Animal Maintenance & Wellness Nutrition, with a secondary code of HLAMAHAA, Companion Animal Therapeutic Diets (Prescription Diets). Its NAICS code is 54194.